Global Laundry Detergent Sheets Market is valued at approximately USD 813.60 million in 2022 and is anticipated to grow with a CAGR of more than 15.1% over the forecast period 2023-2030. Laundry detergent sheets are compact, convenient, and innovative alternatives to traditional liquid or powder detergents. These sheets are typically made of a water-soluble material that contains concentrated detergent, enzymes, and other cleaning agents. When placed in the washing machine with clothes, the sheet dissolves, releasing the detergent and effectively cleaning the laundry. The sheets are designed to be pre-measured, eliminating the need for measuring cups and reducing the risk of detergent waste. They are also lightweight and easy to store, making them ideal for travel or small living spaces. Furthermore, rising disposable income, emerging global markets, and growing urbanization elevate the market space during the forecast period of 2023-2030.
In addition, Moreover, the growth of the e-commerce sector is the key driving factor for the market growth across the globe. According to the India Brand Equity Foundation (IBEF) in 2023, the laundry detergent sheets market benefit from the overall growth of the e-commerce market, which is projected to reach USD 350 billion by 2030. With an expected growth rate of 21.5% to reach USD 74.8 billion in 2022, the expanding prevalence of e-commerce globally is have a significant impact on the growth trajectory of the Laundry Detergent Sheets Market. This indicates a promising opportunity for manufacturers and sellers of laundry detergent sheets to leverage the growing e-commerce platform to reach a wider consumer base and drive market expansion. According to Statista in 2023, the United States had the highest gross adjusted per capita household disposable income among OECD countries, totalling around USD 62,335 in 2021. Luxembourg ranked second with approximately USD 51,465 closely followed by Australia in third place. Thus, these countries' relatively higher disposable incomes in these nations create an attractive market for premium products like laundry detergent sheets. Manufacturers and sellers in the Laundry Detergent Sheets Market tap into the potential of these affluent consumer bases to drive growth and market expansion. However, limited consumer awareness and the prevalence of high competition are hampering the market's growth during the estimated period.
The key regions considered for the Global Laundry Detergent Sheets Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominates the Laundry Detergent Sheets Market due to several factors. The region's consumer awareness and adoption of new laundry products, affluent consumer base, established retail infrastructure, and growing environmental consciousness contribute to its market dominance. Additionally, effective marketing and promotion strategies have further boosted the popularity and demand for laundry detergent sheets in North America. Asia Pacific region is witnessing the fastest growth in the Laundry Detergent Sheets Market due to several key factors. These include rapid urbanization, a rising middle-class population with higher disposable incomes, increasing awareness of environmental sustainability, and the growing accessibility of online platforms for purchasing laundry detergent sheets. These factors collectively contribute to the region's accelerated market growth in the laundry detergent sheets segment.
Major market players included in this report are:
- Cleanfinity Brands
- Earth Breeze, Inc.
- ECOS by Earth Friendly Products
- Reckitt Benckiser Group PLC
- InvenTel Products, LLC (Dash)
- Homevative
- Kind Laundry
- Eco-Sal SA
- Procter & Gamble Company
- Henkel AG & Co. KGaA
Recent Developments in the Market:
- In November 2021, SuperBottoms, a leading sustainable infant care brand in India, launched an innovative laundry detergent named "Super Laundry Sheets." This groundbreaking product aims to create a new market segment within the laundry category. The non-toxic detergent sheets are specially designed for washing cloth diapers, baby garments, and children's clothing, catering to the unique needs of parents and caregivers.
- In August 2021, Ease, a home cleaning company, launched its inaugural product, Multi-Purpose Laundry Detergent Sheets. These innovative detergent sheets offer a unique color-catcher feature, allowing for the simultaneous washing of white and colored clothing. Utilizing a nonwoven regenerative plant fiber, these sheets effectively prevent color bleeds and the transfer of additional fabric dyes into the water source during the washing process.
Global Laundry Detergent Sheets Market Report Scope:
- Historical Data - 2020 - 2021
- Base Year for Estimation - 2022
- Forecast period - 2023-2030
- Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered - Type, Season, Application, Region
- Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
- Phosphate-Free Detergent
- Enzyme Detergent or Biological Detergent
- Pre-Soak Detergent
- Soft Washing Detergent or Detergent for Delicates
- Others
By Season:
- Everyday Use
- All-Season
- Winter
By Application:
- Households
- Hotel and Resort
- Laundry Service Provider/Dry Cleaners
- Industrial
- Institutional
- Hospitals and Clinics
- Others
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Million)
- 1.2.1. Laundry Detergent Sheets Market, by Region, 2020-2030 (USD Million)
- 1.2.2. Laundry Detergent Sheets Market, by Type, 2020-2030 (USD Million)
- 1.2.3. Laundry Detergent Sheets Market, by Season, 2020-2030 (USD Million)
- 1.2.4. Laundry Detergent Sheets Market, by Application, 2020-2030 (USD Million)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Laundry Detergent Sheets Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Laundry Detergent Sheets Market Dynamics
- 3.1. Laundry Detergent Sheets Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
- 3.1.1.1. Growing E-Commerce Market
- 3.1.1.2. Rising Disposable Income
- 3.1.2. Market Challenges
- 3.1.2.1. Lack of awareness among consumers
- 3.1.2.2. Prevalence of High Competition
- 3.1.3. Market Opportunities
- 3.1.3.1. Availability of customized and specialized formulas
- 3.1.3.2. Growing Urbanization
Chapter 4. Global Laundry Detergent Sheets Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Porter's 5 Force Impact Analysis
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. COVID-19 Impact Analysis
- 4.7. Disruptive Trends
- 4.8. Industry Expert Perspective
- 4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Laundry Detergent Sheets Market, by Type
- 5.1. Market Snapshot
- 5.2. Global Laundry Detergent Sheets Market by Type, Performance - Potential Analysis
- 5.3. Global Laundry Detergent Sheets Market Estimates & Forecasts by Type 2020-2030 (USD Million)
- 5.4. Laundry Detergent Sheets Market, Sub Segment Analysis
- 5.4.1. Phosphate-Free Detergent
- 5.4.2. Enzyme Detergent or Biological Detergent
- 5.4.3. Pre-Soak Detergent
- 5.4.4. Soft Washing Detergent or Detergent for Delicates
- 5.4.5. Others
Chapter 6. Global Laundry Detergent Sheets Market, by Season
- 6.1. Market Snapshot
- 6.2. Global Laundry Detergent Sheets Market by Season, Performance - Potential Analysis
- 6.3. Global Laundry Detergent Sheets Market Estimates & Forecasts by Season 2020-2030 (USD Million)
- 6.4. Laundry Detergent Sheets Market, Sub Segment Analysis
- 6.4.1. Everyday Use
- 6.4.2. All-Season
- 6.4.3. Winter
Chapter 7. Global Laundry Detergent Sheets Market, by Application
- 7.1. Market Snapshot
- 7.2. Global Laundry Detergent Sheets Market by Application, Performance - Potential Analysis
- 7.3. Global Laundry Detergent Sheets Market Estimates & Forecasts by Application 2020-2030 (USD Million)
- 7.4. Laundry Detergent Sheets Market, Sub Segment Analysis
- 7.4.1. Households
- 7.4.2. Hotel and Resort
- 7.4.3. Laundry Service Provider/Dry Cleaners
- 7.4.4. Industrial
- 7.4.5. Institutional
- 7.4.6. Hospitals and Clinics
- 7.4.7. Others
Chapter 8. Global Laundry Detergent Sheets Market, Regional Analysis
- 8.1. Top Leading Countries
- 8.2. Top Emerging Countries
- 8.3. Laundry Detergent Sheets Market, Regional Market Snapshot
- 8.4. North America Laundry Detergent Sheets Market
- 8.4.1. U.S. Laundry Detergent Sheets Market
- 8.4.1.1. Type breakdown estimates & forecasts, 2020-2030
- 8.4.1.2. Season breakdown estimates & forecasts, 2020-2030
- 8.4.1.3. Application breakdown estimates & forecasts, 2020-2030
- 8.4.2. Canada Laundry Detergent Sheets Market
- 8.5. Europe Laundry Detergent Sheets Market Snapshot
- 8.5.1. U.K. Laundry Detergent Sheets Market
- 8.5.2. Germany Laundry Detergent Sheets Market
- 8.5.3. France Laundry Detergent Sheets Market
- 8.5.4. Spain Laundry Detergent Sheets Market
- 8.5.5. Italy Laundry Detergent Sheets Market
- 8.5.6. Rest of Europe Laundry Detergent Sheets Market
- 8.6. Asia-Pacific Laundry Detergent Sheets Market Snapshot
- 8.6.1. China Laundry Detergent Sheets Market
- 8.6.2. India Laundry Detergent Sheets Market
- 8.6.3. Japan Laundry Detergent Sheets Market
- 8.6.4. Australia Laundry Detergent Sheets Market
- 8.6.5. South Korea Laundry Detergent Sheets Market
- 8.6.6. Rest of Asia Pacific Laundry Detergent Sheets Market
- 8.7. Latin America Laundry Detergent Sheets Market Snapshot
- 8.7.1. Brazil Laundry Detergent Sheets Market
- 8.7.2. Mexico Laundry Detergent Sheets Market
- 8.8. Middle East & Africa Laundry Detergent Sheets Market
- 8.8.1. Saudi Arabia Laundry Detergent Sheets Market
- 8.8.2. South Africa Laundry Detergent Sheets Market
- 8.8.3. Rest of Middle East & Africa Laundry Detergent Sheets Market
Chapter 9. Competitive Intelligence
- 9.1. Key Company SWOT Analysis
- 9.1.1. Company 1
- 9.1.2. Company 2
- 9.1.3. Company 3
- 9.2. Top Market Strategies
- 9.3. Company Profiles
- 9.3.1. Cleanfinity Brands
- 9.3.1.1. Key Information
- 9.3.1.2. Overview
- 9.3.1.3. Financial (Subject to Data Availability)
- 9.3.1.4. Product Summary
- 9.3.1.5. Recent Developments
- 9.3.2. Earth Breeze, Inc.
- 9.3.3. ECOS by Earth Friendly Products
- 9.3.4. Reckitt Benckiser Group PLC
- 9.3.5. InvenTel Products, LLC (Dash)
- 9.3.6. Homevative
- 9.3.7. Kind Laundry
- 9.3.8. Eco-Sal SA
- 9.3.9. Procter & Gamble Company
- 9.3.10. Henkel AG & Co. KGaA
Chapter 10. Research Process
- 10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
- 10.2. Research Attributes
- 10.3. Research Assumption