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市场调查报告书
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1517417

全球跑步手錶市场规模研究（按类型、最终用户、价格点、配销通路和 2022-2032 年区域预测）

Global Running Watches Market Size Study, by Type, by End User, by Price Point, by Distribution Channel, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球跑步手錶市场价值约为 20 亿美元，预计在 2024-2032 年预测期内将以超过 5.6% 的健康成长率成长。跑步手錶，也称为 GPS 手錶或运动手錶，是专门设计用于追踪和监控跑步和其他身体活动的各个方面的可穿戴设备。这些手錶通常配备 GPS 技术，可以在户外跑步时准确追踪距离、速度和路线。它们在提供即时资料和见解方面发挥着至关重要的作用，使用户能够监控他们的表现、设定健身目标并优化他们的训练程序。

健康意识的提高极大地推动了跑步手錶市场的成长，消费者更加重视健身和健康。随着人们越来越意识到健康生活方式的重要性，他们寻求工具和技术来帮助他们的健身之旅。跑步手錶提供全面的解决方案，即时追踪距离覆盖范围、消耗的卡路里和心率等各种指标，使用户能够监控自己的进度并设定可实现的健身目标。这种意识的提高促进了对跑步手錶的需求不断增长，作为经验丰富的运动员和健身初学者的必备伴侣，从而推动了市场成长。然而，在2024-2032年估计期间，发展中地区的高初始投资和有限的可及性是阻碍全球市场成长的关键因素。此外，健康意识融入日常生活的各个层面，促使人们投资跑步手錶，作为主动管理健康的一种手段。透过提供睡眠追踪、压力监测和指导运动等功能，跑步手錶满足了消费者的整体健康需求，进一步推动了市场成长。随着健康意识不断增强，对支持积极生活方式的便捷有效工具的需求不断增加，跑步手錶市场有望扩大。

运动参与度的上升已成为跑步手錶市场成长的重要因素。随着越来越多的人参与各种体育活动，对增强表现追踪和帮助实现健身目标的工具和技术的需求不断增加。跑步手錶配备 GPS 追踪、心率监测和表现分析等功能，可满足运动员和健身爱好者的需求。这些设备提供了有关距离、配速、心率区域和其他基本指标的宝贵见解，使用户能够优化他们的训练程序并有效监控进度。

技术进步透过不断增强这些设备的功能和能力，在推动跑步手錶市场成长方面发挥关键作用。凭藉 GPS 追踪、心率监测和高级分析等创新，跑步手錶为用户提供了一套全面的功能来追踪和优化他们的锻炼。这些技术进步为用户提供了即时资料和对其表现的洞察，使他们能够更有效地设定和实现健身目标。例如，GPS 追踪允许跑步者准确测量他们的距离、配速和路线，而心率监测则提供有关他们运动期间心血管健康和强度水平的宝贵资讯。

全球跑步手錶市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。就收入而言，北美是跑步手錶市场的主导地区。该地区市场的成长归因于消费者健身和健康意识的提高，以及越来越多地使用穿戴式技术来测量和监控身体活动等因素。此外，随着越来越多的北美人强调积极的生活方式并希望提高健身水平，对 GPS 追踪、心率监测和表现分析等复杂功能的需求将继续增长。此外，音乐播放、非接触式支付和智慧型手机连接等手錶功能的出现扩大了这些设备对更大市场的吸引力。然而，由于人们对健康和保健的关注不断增加、可支配收入增加以及向智慧手錶的转变，预计亚太地区的市场将在预测期内以最快的速度成长。

目录

第 1 章：全球跑步手錶市场执行摘要

  • 全球跑步手錶市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按类型
    • 按最终用户
    • 按价位
    • 按配销通路
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球跑步手錶市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包含与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球跑步手錶市场动态

  • 市场驱动因素
    • 健康意识提高
    • 体育运动参与度上升
    • 技术进步
  • 市场挑战
    • 初期投资高
    • 发展中地区的可及性有限
  • 市场机会
    • 客製化和个人化
    • 与智慧型手机集成

第 4 章：全球跑步手錶市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的 5 力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：2022-2032 年全球跑步手錶市场规模及类型预测

  • 细分仪表板
  • 全球跑步手錶市场：类型收入趋势分析，2022 年和 2032 年
    • 计步手錶
    • GPS手錶
    • 心率手錶
    • 多功能运动手錶

第 6 章：2022-2032 年全球跑步手錶市场规模及最终用户预测

  • 细分仪表板
  • 全球跑步手錶市场：2022 年和 2032 年最终用户收入趋势分析
    • 男士
    • 女性

第 7 章：2022-2032 年全球跑步手錶市场规模与价格点预测

  • 细分仪表板
  • 全球跑步手錶市场：2022 年和 2032 年价格点收入趋势分析
    • 优质的
    • 中等的
    • 经济

第 8 章：2022-2032 年全球跑步手錶市场规模及配销通路预测

  • 细分仪表板
  • 全球跑步手錶市场：2022 年和 2032 年配销通路收入趋势分析
    • 网路零售
    • 大型超市和超级市场
    • 专卖店
    • 其他的

第 9 章：2022-2032 年全球跑步手錶市场规模及地区预测

  • 北美跑步手錶市场
    • 美国跑步手錶市场
      • 2022-2032 年型别细分规模与预测
      • 2022-2032 年最终用户细分规模与预测
      • 2022-2032 年价格点细分规模与预测
      • 2022-2032 年配销通路细分规模与预测
    • 加拿大跑步手錶市场
  • 欧洲跑步手錶市场
    • 英国跑步手錶市场
    • 德国跑步手錶市场
    • 法国跑步手錶市场
    • 西班牙跑步手錶市场
    • 义大利跑步手錶市场
    • 欧洲其他地区跑步手錶市场
  • 亚太跑步手錶市场
    • 中国跑步手錶市场
    • 印度跑步手錶市场
    • 日本跑步手錶市场
    • 澳洲跑步手錶市场
    • 韩国跑步手錶市场
    • 亚太地区其他跑步手錶市场
  • 拉丁美洲跑步手錶市场
    • 巴西跑步手錶市场
    • 墨西哥跑步手錶市场
    • 拉丁美洲其他地区跑步手錶市场
  • 中东和非洲跑步手錶市场
    • 沙乌地阿拉伯跑步手錶市场
    • 南非跑步手錶市场
    • 中东和非洲其他地区跑步手錶市场

第 10 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Garmin Ltd.
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Apple Inc.
    • Fitbit Inc.
    • Samsung Electronics Co., Ltd.
    • Polar Electro Oy
    • Suunto Oy
    • Timex Group USA, Inc.
    • Coros Wearables Inc.
    • Amazfit (Zepp Health)
    • Huawei Technologies Co., Ltd.
    • TomTom International BV
    • Withings
    • CASIO Computer Co., Ltd.
    • Fossil Group, Inc.
    • Xiaomi Corporation

第 11 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Running Watches Market is valued at approximately USD 2.0 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 5.6% over the forecast period 2024-2032. Running watches, also known as GPS watches or sports watches, are wearable devices specifically designed to track and monitor various aspects of running and other physical activities. These watches are typically equipped with GPS technology to accurately track distance, speed, and route during outdoor runs. They play a crucial role in providing real-time data and insights that enable users to monitor their performance, set fitness goals, and optimize their training routines.

The increase in health awareness significantly drives the growth of the running watch market by instilling a greater emphasis on fitness and well-being among consumers. As individuals become more conscious of the importance of leading a healthy lifestyle, they seek tools and technologies to aid them in their fitness journey. Running watches offer a comprehensive solution by providing real-time tracking of various metrics such as distance coverage, calories burned, and heart rate, empowering users to monitor their progress and set achievable fitness goals. This heightened awareness fosters a growing demand for running watches as essential companions for both seasoned athletes and fitness beginners, thus driving market growth. However, high initial investment and limited accessibility in developing regions are the key factors that are hampering the market growth globally during the estimated period of 2024-2032. Moreover, the integration of health awareness into various aspects of daily life prompts individuals to invest in running watches as a means of proactively managing their health. By offering features such as sleep tracking, stress monitoring, and guided workouts, running watches cater to the holistic health needs of consumers, further fueling market growth. As health consciousness continues to rise, the running watch market is poised to expand, driven by the increased demand for convenient and effective tools to support an active lifestyle.

The rise in sports participation has become a significant factor in the growth of the running watches market. As more individuals engage in various sports activities, there is a rise in demand for tools and technologies that enhance performance tracking and aid in achieving fitness goals. Running watches, equipped with features such as GPS tracking, heart rate monitoring, and performance analytics, cater to the needs of athletes and fitness enthusiasts. These devices provide valuable insights into distance covered, pace, heart rate zones, and other essential metrics, empowering users to optimize their training routines and monitor progress effectively.

Advancements in technology play a pivotal role in driving the running watches market growth by continuously enhancing the functionality and capabilities of these devices. With innovations such as GPS tracking, heart rate monitoring, and advanced analytics, running watches offer users a comprehensive suite of features to track and optimize their workouts. These technological advancements provide users with real-time data and insights into their performance, enabling them to set and achieve their fitness goals more effectively. For instance, GPS tracking allows runners to accurately measure their distance, pace, and route, while heart rate monitoring provides valuable information about their cardiovascular health and intensity levels during exercise.

The key regions considered for the global Running Watches Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Running Watches Market in terms of revenue. The market growth in the region is being attributed to factors including increasing consumers' awareness of fitness and health, as well as their rising use of wearable technologies to measure and monitor their physical activity. Also, the demand for sophisticated features like GPS tracking, heart rate monitoring, and performance analysis will continue to grow as more people in North America emphasize an active lifestyle and want to increase their level of fitness. Furthermore, the advent of wristwatch features like music playing, contactless payments, and smartphone connectivity broadens the gadgets' appeal to a larger market. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by rising health and wellness concerns, increasing disposable income, and rising shift towards smartwatches.

Major market players included in this report are:

  • Garmin Ltd.
  • Apple Inc.
  • Fitbit Inc.
  • Samsung Electronics Co., Ltd.
  • Polar Electro Oy
  • Suunto Oy
  • Timex Group USA, Inc.
  • Coros Wearables Inc.
  • Amazfit (Zepp Health)
  • Huawei Technologies Co., Ltd.
  • TomTom International BV
  • Withings
  • CASIO Computer Co., Ltd.
  • Fossil Group, Inc.
  • Xiaomi Corporation

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Pedometer Watches
  • GPS Watches
  • Heart Rate Watches
  • Multi-Sport Watches

By End User:

  • Men
  • Women

By Price Point:

  • Premium
  • Medium
  • Economy

By Distribution Channel:

  • Online Retail
  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Running Watches Market Executive Summary

  • 1.1. Global Running Watches Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By End User
    • 1.3.3. By Price Point
    • 1.3.4. By Distribution Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Running Watches Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Running Watches Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Increase in health awareness
    • 3.1.2. Rise in sports participation
    • 3.1.3. Technological advancements
  • 3.2. Market Challenges
    • 3.2.1. High initial investment
    • 3.2.2. Limited accessibility in developing regions
  • 3.3. Market Opportunities
    • 3.3.1. Customization and personalization
    • 3.3.2. Integration with smartphones

Chapter 4. Global Running Watches Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Running Watches Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Running Watches Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Pedometer Watches
    • 5.2.2. GPS Watches
    • 5.2.3. Heart Rate Watches
    • 5.2.4. Multi-Sport Watches

Chapter 6. Global Running Watches Market Size & Forecasts by End User 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Running Watches Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Men
    • 6.2.2. Women

Chapter 7. Global Running Watches Market Size & Forecasts by Price Point 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Running Watches Market: Price Point Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Premium
    • 7.2.2. Medium
    • 7.2.3. Economy

Chapter 8. Global Running Watches Market Size & Forecasts by Distribution Channel 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Running Watches Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Online Retail
    • 8.2.2. Hypermarkets and Supermarkets
    • 8.2.3. Specialty Stores
    • 8.2.4. Others

Chapter 9. Global Running Watches Market Size & Forecasts by Region 2022-2032

  • 9.1. North America Running Watches Market
    • 9.1.1. U.S. Running Watches Market
      • 9.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 9.1.1.2. End User breakdown size & forecasts, 2022-2032
      • 9.1.1.3. Price Point breakdown size & forecasts, 2022-2032
      • 9.1.1.4. Distribution Channel breakdown size & forecasts, 2022-2032
    • 9.1.2. Canada Running Watches Market
  • 9.2. Europe Running Watches Market
    • 9.2.1. UK Running Watches Market
    • 9.2.2. Germany Running Watches Market
    • 9.2.3. France Running Watches Market
    • 9.2.4. Spain Running Watches Market
    • 9.2.5. Italy Running Watches Market
    • 9.2.6. Rest of Europe Running Watches Market
  • 9.3. Asia-Pacific Running Watches Market
    • 9.3.1. China Running Watches Market
    • 9.3.2. India Running Watches Market
    • 9.3.3. Japan Running Watches Market
    • 9.3.4. Australia Running Watches Market
    • 9.3.5. South Korea Running Watches Market
    • 9.3.6. Rest of Asia Pacific Running Watches Market
  • 9.4. Latin America Running Watches Market
    • 9.4.1. Brazil Running Watches Market
    • 9.4.2. Mexico Running Watches Market
    • 9.4.3. Rest of Latin America Running Watches Market
  • 9.5. Middle East & Africa Running Watches Market
    • 9.5.1. Saudi Arabia Running Watches Market
    • 9.5.2. South Africa Running Watches Market
    • 9.5.3. Rest of Middle East & Africa Running Watches Market

Chapter 10. Competitive Intelligence

  • 10.1. Key Company SWOT Analysis
  • 10.2. Top Market Strategies
  • 10.3. Company Profiles
    • 10.3.1. Garmin Ltd.
      • 10.3.1.1. Key Information
      • 10.3.1.2. Overview
      • 10.3.1.3. Financial (Subject to Data Availability)
      • 10.3.1.4. Product Summary
      • 10.3.1.5. Market Strategies
    • 10.3.2. Apple Inc.
    • 10.3.3. Fitbit Inc.
    • 10.3.4. Samsung Electronics Co., Ltd.
    • 10.3.5. Polar Electro Oy
    • 10.3.6. Suunto Oy
    • 10.3.7. Timex Group USA, Inc.
    • 10.3.8. Coros Wearables Inc.
    • 10.3.9. Amazfit (Zepp Health)
    • 10.3.10. Huawei Technologies Co., Ltd.
    • 10.3.11. TomTom International BV
    • 10.3.12. Withings
    • 10.3.13. CASIO Computer Co., Ltd.
    • 10.3.14. Fossil Group, Inc.
    • 10.3.15. Xiaomi Corporation

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes