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市场调查报告书
商品编码
1520716
全球逃脱室市场规模研究,按类型(小型主题室、中型主题室、大型主题室)、最终用户(朋友、公司团体、个人、家庭、情侣)和 2022-2032 年区域预测Global Escape Room Market Size Study, by Type (Small Theme Room, Medium Theme Room, Big Theme Room), by End User (Friends, Corporate Groups, Individuals, Families, Couples), and Regional Forecasts 2022-2032 |
2023年,全球逃脱室市场价值约为90.6亿美元,预计在2024-2032年预测期内将以超过14.71%的健康成长率成长。密室逃脱是一种沉浸式冒险游戏,参与者需要在规定时间内(通常为 60 分钟)解决谜题和谜语,逃离主题房间。这些房间采用各种配件、灯光和音效来营造引人入胜且富有挑战性的氛围。逃脱室作为朋友、家人和公司团队的娱乐活动的流行正在推动全球市场的成长。逃脱室还提供互动故事讲述,吸引参与者进入受流行文化启发的引人入胜且通常为主题的体验。这种互动式触觉体验提供了脱离数位世界的突破,吸引了寻求新颖和社交娱乐形式的个人。因此,逃脱室的受欢迎程度预计将在整个预测期内继续增长。
对真实和个人化冒险体验的需求激增正在推动密室逃脱市场向前发展。城市化、可支配收入的增加、社交媒体的影响力和实惠的票价极大地促进了这一趋势。主要行业参与者正在与行销公司合作,透过网路广告提高冒险休閒活动的吸引力,瞄准高价值客户。各国政府机构也意识到探险旅游在创造就业和社区发展方面的潜力,正在推动探险旅游。这种支持进一步推动了密室逃脱在全球的流行。然而,COVID-19 大流行对旅游业(包括逃生室)产生了重大影响。广泛的旅行限制、边境关闭和社交疏远措施导致旅游业下降,从而导緻密室逃脱收入下降。儘管如此,逃脱室作为一种创新且引人入胜的社交活动逐渐受到欢迎。密室逃脱独特的主题和挑战吸引了参与者参与各种社交聚会、团队建立活动和庆祝活动。
全球逃生室市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲以及中东和非洲。 2023年,亚太地区在收入方面主导全球逃生室市场,预计在2024-2032年预测期内将以最快的速度成长。这是由于该地区的城市化、西化以及对独特娱乐体验的高度兴趣。该地区蓬勃发展的旅游业,加上寻求新奇体验的中产阶级人口不断增加,显着提高了密室逃脱的受欢迎程度。中国、日本和韩国等国家已成为这些互动冒险游戏的中心,提供多样化的主题和尖端技术来吸引当地人和游客。亚太地区快速的城市化和可支配收入的增加也促进了密室逃脱业务的扩张,因为越来越多的消费者愿意花钱购买独特的娱乐活动。此外,扩增实境(AR)和虚拟实境(VR)等先进技术在逃脱室中的整合增强了用户体验,进一步推动了市场成长。亚太地区充满活力的市场格局预计将继续呈上升趋势,巩固该地区在全球逃生室市场的领导地位。
Global Escape Room Market is valued approximately at USD 9.06 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 14.71% over the forecast period 2024-2032. An escape room is an immersive adventure game where participants solve puzzles and riddles to escape a themed room within a set time, usually 60 minutes. These rooms employ various accessories, lighting, and sound effects to create an engaging and challenging atmosphere. The popularity of escape rooms as entertainment for friends, families, and corporate teams is driving market growth globally. Escape rooms also offer interactive storytelling, drawing participants into engaging and often themed experiences inspired by popular culture. This interactive, tactile experience provides a break from the digital world, appealing to individuals seeking novel and social forms of entertainment. As a result, the popularity of escape rooms is expected to continue growing throughout the forecast period.
The surge in demand for authentic and personalized adventure experiences is propelling the escape room market forward. Urbanization, rising disposable incomes, social media influence, and affordable ticket prices significantly contribute to this trend. Key industry players are collaborating with marketing firms to enhance the appeal of adventure leisure activities through internet advertising, targeting high-value customers. Government bodies in various countries are also promoting adventure tourism, recognizing its potential for job creation and community development. This support further bolsters the global popularity of escape rooms. However, the COVID-19 pandemic had a significant impact on the tourism sector, including escape rooms. Widespread travel restrictions, border closures, and social distancing measures led to a decline in tourism and, consequently, escape room revenues. Despite this, escape rooms have steadily gained popularity as an innovative and engaging social activity. The distinctive themes and challenges of escape rooms attract participants for various social gatherings, team-building events, and celebrations.
The key regions considered for the Global Escape Room Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific dominated the Global Escape Room Market in terms of revenue and is expected to grow at the fastest rate during the forecast period 2024-2032. This is due to the region urbanization, westernization, and a high interest in unique entertainment experiences. The region's vibrant tourism industry, coupled with a rising middle-class population seeking novel experiences, has significantly boosted the popularity of escape rooms. Countries like China, Japan, and South Korea have become hubs for these interactive adventure games, offering diverse themes and cutting-edge technology to attract both locals and tourists. The rapid urbanization and increasing disposable incomes in Asia-Pacific have also contributed to the expansion of escape room businesses, as more consumers are willing to spend on unique recreational activities. Additionally, the integration of advanced technologies such as augmented reality (AR) and virtual reality (VR) in escape rooms has enhanced the user experience, further driving market growth. This dynamic market landscape in Asia-Pacific is expected to continue its upward trajectory, cementing the region's leadership in the global escape room market.