逃出游戏市场:现状分析与预测(2024年～2032年)

由于公司扩张，逃脱游戏市场预计将稳定成长在14.9%左右。例如，2024 年7 月，总部位于温尼伯的Activate Games Inc. 以沉浸式游戏体验而闻名，与We Do Play 合作开设了30 家新商店，将体育活动和游戏的独特融合带到了世界的另一端。此外，人类进步的技术和逃脱游戏中创造性的故事讲述提高了挑战水平，使逃脱游戏受到具有不同体验偏好的不同人群的欢迎。

依类型，市场分为小型主题房、中型主题房、大型主题房。由于消费者需要更精緻、更吸引人的主题来讲述更好的故事，预计大型主题房间将在预测期内占据主导地位。这些较大的房间通常采用详细的布景、技术和多个故事来设计，面向更多的观众和更忠诚的核心客户。随着消费者期望的提高，营运商能够提供更宏伟的主题和更广泛的设计，提供更多的客户满意度，获得更多的品牌关注和回头客，并利用这一市场趋势，我们正在增加对业务的投资以实现成长。

主题分为神秘、恐怖和其他。在预测期内，悬疑领域将继续提供普遍有吸引力的内容，因为人们总是着迷于解决谜题，并且寻找电影中隐藏的线索预计将显着增长。这类型的基于故事的挑战以犯罪解决者和侦探的形式为参与者创造引人入胜的故事。这些方面不仅对那些想要从游戏中获得智能且有益的体验的玩家来说是一种启发，而且对那些喜欢神秘并希望从解决尽可能多的谜题中获得满足感的休閒玩家来说也是一种启发。因此，在预测期内，神秘领域预计将成为成长最快的主题。

市场依最终用户分为企业集团、家庭、夫妻等。由于团队建立和企业培训等体验的持续普及，预计企业集团细分市场将在未来几年占据主导地位。逃脱游戏为培养团队合作、沟通和解决问题的技能提供了一个活跃的环境。刺激元素也有助于这样一种想法，即这种休息可以是与既定工作议程的愉快和难忘的偏离，从而引导更多组织将企业活动和团队建设计划纳入其中，作为其中的一部分，他们有动力使用逃生室体验。这有助于使用逃脱游戏的企业客户的成长和普及。因此，到2023年，在最终用户中，商业组织细分市场将占有很大的市场占有率。

为了更了解逃脱游戏的市场介绍，市场有北美（美国、加拿大等北美地区）、欧洲（德国、英国、法国、西班牙、义大利等欧洲地区）、亚太地区（中国、日本、印度、亚太地区其他地区）和世界其他地区。由于消费者对参与娱乐活动的兴趣不断增加以及将参与活动纳入企业活动的新兴趋势，预计北美地区将在预测期内大幅成长。此外，透过小组合作和团队合作来创造和解决团队建立问题的日益普及，以及技术改进和房间类型的创新，正在推动市场成长。例如，2023 年 11 月，PanIQ 在美国新市中心试营运“Escape Game”，以协助扩大特许经营权。因此，按地区划分，北美预计在预测期内将显着成长。

市场上营运的主要公司包括 PanIQ Escape Room Franchise、Texas Panic Room、Maze Rooms Corp.、THE GREAT ESCAPE ROOM、Breakout、All In Adventures、The Escape Game, LLC、ESCAPOLOGY、Amazing Escape Room, LLC、史诗般的逃脱游戏等等。

目录

第1章 市场简介

• 市场定义
• 主要目的
• 相关利益者
• 限制事项

第2章 调查手法或前提条件

• 调查流程
• 调查手法
• 受访者简介

第3章 摘要整理

• 产业摘要
• 各市场区隔预测
  • 市场成长的强度
• 地区展望

第4章 市场动态

• 促进因素
• 机会
• 阻碍因素
• 趋势
• PESTEL分析
• 需求面分析
• 供给面分析
  • 合併和收购
  • 投资Scenario
  • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

• 各地区价格分析
• 价格的影响因素

第6章 全球逃出游戏市场收益，2022-2032年

第7章 市场分析:各类型

• 小型题目房间
• 中型题目房间
• 大型题目房间

第8章 市场分析:题目

• 神秘
• 恐怖
• 其他

第9章 市场分析:预约各类型

• 线上预约
• 现场预约

第10章 市场分析:各终端用户

• 企业群组
• 家族
• 情侣
• 其他

第11章市场分析: 各地区

• 北美
  • 美国
  • 加拿大
  • 其他北美地区
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 全球其他地区

第12章 价值链分析

• 限制分析
• 市场参与企业一览

第13章 竞争情形

• 竞争仪表板
• 竞争市场定位分析
• 波特的五力分析

第14章 企业简介

• PanIQ Escape Room Franchise
• Texas Panic Room
• Maze Rooms Corp.
• THE GREAT ESCAPE ROOM
• Breakout
• All In Adventures
• The Escape Game, LLC
• ESCAPOLOGY
• Amazing Escape Room, LLC
• Epic Escape Game

第15章 缩写与前提条件

第16章 附录

An escape room is an adventure game in which the players get themselves enclosed in a themed room, and the main challenge is to find different puzzles and clues in order to get out of it before time is up. These rooms are well adorned, having props that create real-life environments like a detective room, a pirate ship, etc. Problem-solving skills, communications, and strategic planning are the key components as the players have to find clues and solve as many tasks as possible before the time runs out. It is an interactive activity based on solving tasks and searching for clues, which makes it exciting and stimulating for both mind and body. The escape room market is due to the constantly rising customer interest in enjoying diverse and engaging activities and the desire to find oneself in the company of friends while overcoming various tasks in confined spaces.

The Escape Room Market is expected to grow at a steady rate of around 14.9% owing to the rising company expansions. For instance, in July 2024, Activate Games Inc. (Activate Games), a Winnipeg-based company known for its immersive gaming experiences, expanded to the U.K. and Ireland. The company partnered with We Do Play to open 30 new locations and to bring its unique blend of physical activity and gaming to the other side of the pond. Moreover, technology in human advancement and involved creative storytelling in escape rooms has increased the level of challenge as well as the popularity of the escape rooms to the different groups of people with orientation to look for different experiences.

Based on the type, the market is segmented into small theme room, medium theme room, and big theme room. The big theme room is expected to dominate in the forecast period driven by consumers' need for a more elaborate and engaging theme that can tell a better story. These large rooms which are usually designed with detailed sets, technologies, and multiple narratives are for the bigger crowds and for the more engaged hardcore customers. Due to the rise in expectations for consumers, who expect more new experiences during visitors, operators have been working, to invest more in operations, which offer more grand themes and more extensive designs, as well as provide more customer satisfaction, while gaining more brand attention and repeating consumers, and hence, grow this segment of the market.

Based on themes, the market is segmented into mystery, horror, and others. The mystery segment is expected to grow significantly in the forecast period as it continues to offer universally appealing content and as people have always had a fascination for solving puzzles and hunting for clues that are concealed in the movies. Due to the feature of assigning tasks based on narratives, this genre creates compelling stories for the participants in the form of crime solvers or detectives. These aspects have been inspiring players who want to get an intellectual and valuable experience from a game as well as casual players who just to enjoy a good mystery and the satisfaction from solving as many puzzles as possible. Thus, the mystery segment is expected to grow significantly in the forecast period among the themes.

Based on the end-user, the market is segmented into corporate groups, families, couples, and others. The corporate groups segment is expected to dominate in the upcoming years owing to the continuous widening popularity of such experiences as team building and corporate training. Escape rooms provide an active setting for building teamwork, communication, and problem-solving skills, which justifies businesses investing in them for the workers' satisfaction and improved performance. The stimulating elements also contribute to the notion that such a break makes for a pleasant and memorable deviation from the established work agenda, which gives more organizations an incentive to use escape room experiences as part of corporate events and team-building plans. This has been helpful in the growth and popularity amongst the corporate clients of escape rooms. Thus, the corporate groups segment held a significant market share in 2023 among the end-user.

For a better understanding of the market adoption of escape rooms, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to grow at a considerable rate in the forecast period as consumer interest in exceptional engaging and enticing entertainment is on the rise coupled with the emerging trend of incorporating engaging activities in corporate events. Further, the rise of popularity of group work and team efforts for creating and solving team-building problems, together with the improvements in technologies and innovative types of rooms, enhance the market growth. For instance, in November 2023, PanIQ had a soft opening of its escape room in New Downtown, U.S. aiding in the expansion of the franchise. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.

Some of the major players operating in the market include PanIQ Escape Room Franchise; Texas Panic Room; Maze Rooms Corp.; THE GREAT ESCAPE ROOM; Breakout; All In Adventures; The Escape Game, LLC; ESCAPOLOGY; Amazing Escape Room, LLC; Epic Escape Game.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Escape Room Market
• 2.2. Research Methodology of the Escape Room Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL ESCAPE ROOM MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

• 7.1. Small Theme Room
• 7.2. Medium Theme Room
• 7.3. Big Theme Room

8.MARKET INSIGHTS BY THEMES

• 8.1. Mystery
• 8.2. Horror
• 8.3. Others

9.MARKET INSIGHTS BY BOOKING TYPE

• 9.1. Online Booking
• 9.2. Onsite Booking

10.MARKET INSIGHTS BY END-USER

• 10.1. Corporate Groups
• 10.2. Families
• 10.3. Couples
• 10.4. Others

11.MARKET INSIGHTS BY REGION

• 11.1. North America
  • 11.1.1. U.S.
  • 11.1.2. Canada
  • 11.1.3. Rest of North America
• 11.2. Europe
  • 11.2.1. Germany
  • 11.2.2. U.K.
  • 11.2.3. France
  • 11.2.4. Italy
  • 11.2.5. Spain
  • 11.2.6. Rest of Europe
• 11.3. Asia-Pacific
  • 11.3.1. China
  • 11.3.2. Japan
  • 11.3.3. India
  • 11.3.4. Rest of Asia-Pacific
• 11.4. Rest of World

12.VALUE CHAIN ANALYSIS

• 12.1. Marginal Analysis
• 12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

• 13.1. Competition Dashboard
• 13.2. Competitor Market Positioning Analysis
• 13.3. Porter Five Forces Analysis

14.COMPANY PROFILES

• 14.1. PanIQ Escape Room Franchise
  • 14.1.1. Company Overview
  • 14.1.2. Key Financials
  • 14.1.3. SWOT Analysis
  • 14.1.4. Product Portfolio
  • 14.1.5. Recent Developments
• 14.2. Texas Panic Room
• 14.3. Maze Rooms Corp.
• 14.4. THE GREAT ESCAPE ROOM
• 14.5. Breakout
• 14.6. All In Adventures
• 14.7. The Escape Game, LLC
• 14.8. ESCAPOLOGY
• 14.9. Amazing Escape Room, LLC
• 14.10. Epic Escape Game

15.ACRONYMS & ASSUMPTION

16.ANNEXURE