查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1637980

全球扩增实境导航市场规模研究（按产品、应用、内建行动感测器）以及 2022-2032 年区域预测

Global Augmented Reality Navigation Market Size Study, by Offering, by Application, by Built-in Mobile Sensors, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023年全球扩增实境导航市场价值约为8.3亿美元，预计将经历强劲成长，在2024-2032年预测期内实现40.3%的健康复合年增长率。扩增实境导航将现实世界环境与电脑产生的输入相结合，透过提供即时位置和导航详细资讯来增强使用者体验。此技术利用 AR 头戴式显示器 (HMD) 和平视显示器 (HUD) 来实现免持、沉浸式导航解决方案。

先进驾驶辅助系统(ADAS) 和连网汽车技术的采用激增推动了市场，特别是在汽车产业。 AR 导航透过将即时资料视觉化与直觉方向相结合来增强安全性和便利性，使其成为豪华和高科技车辆的关键功能。微软与大众汽车等策略合作凸显了人们对 AR 导航系统开发日益增长的关注。

此外，用于路线和导航的 AR 应用超越了汽车用途，在购物中心、机场和博物馆等空间的室内导航中占据重要地位。 Navigine 和 SITUM Technologies 等公司正在室内 AR 导航解决方案进行创新，推动了该领域的成长。基于行动装置的 AR 导航应用程式（例如 Google 地图和 Sygic GPS）利用 GPS、AR 云端和内建感测器进行准确的路径引导和位置跟踪，从而增强个人导航体验。

虽然 AR 导航透过 5G 整合和人工智慧驱动的增强功能提供了重要机会，但对 GPS 设备的依赖和用户熟悉度有限等挑战也带来了障碍。儘管如此，该技术彻底改变各个领域导航的能力确保了其强劲的市场轨迹。

本报告分析的主要地区包括北美、欧洲、亚太地区、拉丁美洲和世界其他地区。欧洲因其技术进步和汽车创新中心而引领市场，而在消费者越来越多地采用 AR 应用和扩大城市基础设施的推动下，预计亚太地区将实现最快的成长。

目录

第 1 章：全球扩增实境导航市场执行摘要

  • 全球扩增实境导航市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 透过提供
    • 按申请
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球扩增实境导航市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包容与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
    • 需求面分析
      • 消费者意识和接受度
      • 技术进步
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球扩增实境导航市场动态

  • 市场驱动因素
    • 采用人工智慧进行即时位置追踪
    • 连网和自动驾驶汽车的成长
    • 对城市导航解决方案的需求不断增长
  • 市场挑战
    • 取决于 GPS 和感测器精度
    • 使用者熟悉度和接受度有限
  • 市场机会
    • 与5G技术集成
    • 新兴经济体的扩张

第 4 章：全球扩增实境导航市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略

第 5 章：全球扩增实境导航市场规模与预测：按产品分类 - 2022-2032

  • 细分仪表板
  • 头显
  • 抬头显示器
  • AR导航软体

第 6 章：全球扩增实境导航市场规模与预测：按应用分类 - 2022-2032

  • 细分仪表板
  • 即时位置资料管理
  • 路线和导航
  • 资产追踪
  • 反向地理编码

第 7 章：全球扩增实境导航市场规模与预测：按地区 - 2022-2032

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非

第 8 章：竞争情报

  • 重点企业SWOT分析
    • Google LLC
    • Apple Inc.
    • Microsoft
  • 顶级市场策略
  • 公司简介

第 9 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
简介目录

The global augmented reality navigation market is valued at approximately USD 0.83 billion in 2023 and is projected to experience robust growth, achieving a healthy CAGR of 40.3% over the forecast period 2024-2032. Augmented reality navigation merges real-world environments with computer-generated inputs, enhancing user experiences by providing real-time location and navigation details. This technology leverages AR head-mounted displays (HMDs) and head-up displays (HUDs) for hands-free, immersive navigation solutions.

A surge in the adoption of advanced driver assistance systems (ADAS) and connected automotive technologies propels the market, particularly within the automotive sector. AR navigation enhances safety and convenience by integrating real-time data visualization with intuitive directions, making it a critical feature in luxury and high-tech vehicles. Strategic collaborations, such as Microsoft's partnership with Volkswagen, underscore the growing focus on AR navigation system development.

Moreover, AR applications for routing and navigation extend beyond automotive use, gaining prominence in indoor navigation for spaces like shopping malls, airports, and museums. Companies like Navigine and SITUM Technologies are innovating with indoor AR navigation solutions, boosting this segment's growth. Mobile-based AR navigation apps like Google Maps and Sygic GPS enhance personal navigation experiences by utilizing GPS, AR cloud, and built-in sensors for accurate path guidance and location tracking.

While AR navigation offers significant opportunities through 5G integration and AI-driven enhancements, challenges such as dependency on GPS devices and limited user familiarity present barriers. Nonetheless, the technology's ability to revolutionize navigation across various sectors ensures its strong market trajectory.

Key regions analyzed in this report include North America, Europe, Asia Pacific, Latin America, and the Rest of the World. Europe leads the market due to its technological advancements and automotive innovation hubs, while Asia Pacific is anticipated to register the fastest growth, driven by increasing consumer adoption of AR applications and expanding urban infrastructure.

Major market players included in this report are:

  • Google LLC
  • Apple Inc.
  • Microsoft
  • WayRay AG
  • Neusoft Corporation
  • Furuno Electric Co. Ltd.
  • Treedis
  • Arway Corp.
  • Sygic
  • IndoorAtlas
  • Navigine
  • ViewAR GmbH
  • Esri
  • Mapbox
  • Resonai Inc.

The detailed segments and sub-segment of the market are explained below:

By Offering:

  • HMD
  • HUD
  • AR Navigation Software

By Application:

  • Real-Time Location Data Management
  • Routing and Navigation
  • Asset Tracking
  • Reverse Geocoding

By Built-in Mobile Sensors:

  • Visual Positioning System
  • AR Cloud

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • ROE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • RoAPAC
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional-level analysis for each market segment.
  • Detailed analysis of geographical landscape with country-level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Demand-side and supply-side analysis of the market.

Table of Contents

Chapter 1. Global Augmented Reality Navigation Market Executive Summary

  • 1.1. Global Augmented Reality Navigation Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Offering
    • 1.3.2. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Augmented Reality Navigation Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Consumer Awareness & Acceptance
      • 2.3.4.2. Technological Advancements
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Augmented Reality Navigation Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Adoption of AI for real-time location tracking
    • 3.1.2. Growth in connected and autonomous vehicles
    • 3.1.3. Rising demand for urban navigation solutions
  • 3.2. Market Challenges
    • 3.2.1. Dependence on GPS and sensor accuracy
    • 3.2.2. Limited user familiarity and acceptance
  • 3.3. Market Opportunities
    • 3.3.1. Integration with 5G technologies
    • 3.3.2. Expansion in emerging economies

Chapter 4. Global Augmented Reality Navigation Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunities
  • 4.4. Top Winning Strategies

Chapter 5. Global Augmented Reality Navigation Market Size & Forecasts by Offering 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. HMD
  • 5.3. HUD
  • 5.4. AR Navigation Software

Chapter 6. Global Augmented Reality Navigation Market Size & Forecasts by Application 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Real-Time Location Data Management
  • 6.3. Routing and Navigation
  • 6.4. Asset Tracking
  • 6.5. Reverse Geocoding

Chapter 7. Global Augmented Reality Navigation Market Size & Forecasts by Region 2022-2032

  • 7.1. North America
    • 7.1.1. U.S.
    • 7.1.2. Canada
  • 7.2. Europe
    • 7.2.1. UK
    • 7.2.2. Germany
    • 7.2.3. France
    • 7.2.4. Spain
    • 7.2.5. Italy
  • 7.3. Asia Pacific
    • 7.3.1. China
    • 7.3.2. India
    • 7.3.3. Japan
    • 7.3.4. Australia
    • 7.3.5. South Korea
  • 7.4. Latin America
    • 7.4.1. Brazil
    • 7.4.2. Mexico
  • 7.5. Middle East & Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. South Africa

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
    • 8.1.1. Google LLC
    • 8.1.2. Apple Inc.
    • 8.1.3. Microsoft
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation