查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
全球 AR 导航市场：HMD、HUD、AR 导航软体、即时位置管理、路由和导航、资产追踪、反向地理编码、内建移动感测器、视觉定位系统、AR 云端 - 预测（~2029 年）
市场调查报告书
商品编码
1561097

全球 AR 导航市场：HMD、HUD、AR 导航软体、即时位置管理、路由和导航、资产追踪、反向地理编码、内建移动感测器、视觉定位系统、AR 云端 - 预测（~2029 年）

Augmented Reality Navigation Market by HMD, HUD, AR Navigation Software;Real-time Location Data Management, Routing and Navigation, Asset Tracking, Reverse Geocoding;Built-in Mobile Sensors, Visual Positioning System, AR Cloud - Global Forecast to 2029
出版日期: | 出版商: MarketsandMarkets | 英文 196 Pages | 订单完成后即时交付

价格

全球AR导航市场规模预计将从2024年的11.7亿美元增加至2029年的63.3亿美元，2024年至2029年复合年增长率为40.3%。

调查范围
调查年份 2020-2029
基准年 2023年
预测期 2024-2029
单元 10亿美元
部分 按产品、按类型、按应用、按最终用途行业、按地区
目标区域 北美、欧洲、亚太等地区

“在预测期内，汽车最终用户预计将占据最大的市场占有率。”

将 AR 技术整合到先进车辆中将为驾驶体验带来革命性的增强。对 ADAS（高级驾驶员辅助系统）和高级导航的需求不断增长，因此借助抬头显示器(HUD) 为驾驶员提供即时位置资讯和免持引导变得非常重要，从而提高安全性和便利性。一个特色。随着 AR 导航整合到这些先进系统中，对自动驾驶和联网汽车的需求不断增长，从而推动了市场的发展，从而增强了解决方案并减少了干扰。

AR HUD是AR导航在汽车中最大的应用之一。 AR HUD 向使用者投射虚拟影像、方向标誌和文本，还提供位置更新以及与实体/现实物件的自发性互动，作为现实世界的延伸。

此外，对具有高端高科技功能的汽车的需求不断增长，将导致对豪华车和高端车型的投资增加，其中AR导航将成为关键卖点。 AR 导航可协助使用者驾车穿越复杂区域并避开现代交通。科技和汽车製造商之间的策略联盟，例如微软和大众之间的合作伙伴关係，正在推动 AR 系统的开发和采用。

随着全球汽车市场的扩张，对 AR 导航等先进车载技术的需求预计将加速，特别是在新兴经济体。

“市场上的路由和导航应用占据了最大的市场占有率，预计在预测期内将以最高的复合年增长率增长。”

人们越来越依赖智慧型手机和车载系统来提供直觉、准确的导航解决方案。透过最大限度地减少干扰并提高情境察觉，无论是在汽车内还是在步行或骑自行车时，路线规划和安全都变得更加容易。随着出行和通勤的增加，都市区变得更加复杂，对先进路线解决方案的需求不断增长，这些解决方案可以透过清晰、易于理解的指导来回应动态交通状况。

路线导航广泛应用于零售商店、购物中心、机场、博物馆、教育机构等室内和建筑物。 Navigine、SITUM TECHNOLOIES等主要企业主要专注于室内导航解决方案，这使得在路由导航应用领域的市场占有率不断增加。 Navigine 提供基于 QR 的室内 AR 导航解决方案，让您可以透过扫描 QR 码存取特定位置的 AR 地图，从而提供到达您财产上任何点的 AR 路线。

本报告针对全球AR导航市场进行研究分析，提供关键驱动和限制因素、竞争格局和未来趋势等资讯。

目录

第一章简介

第二章调查方法

第三章执行摘要

第 4 章重要考察

  • AR导航市场对公司有吸引力的机会
  • AR 导航市场：依产品分类
  • AR导航市场：按应用分类
  • AR 导航市场：按最终用途产业划分
  • AR 导航市场：按地区

第五章市场概况

  • 介绍
  • AR导航市场动态
    • 促进因素
    • 抑制因素
    • 机会
    • 任务
  • 价值链分析
    • 研发工程师
    • 元件供应商
    • 系统整合商
    • 行销、销售团队
    • 最终用户
  • 影响客户业务的趋势/干扰
  • 生态系分析
  • 投资金筹措场景
  • 技术分析
    • 主要技术
    • 互补技术
    • 邻近技术
  • 专利分析
  • 贸易分析
    • 进口场景（HS编码9014）
    • 出口场景（HS编码9014）
  • 波特五力分析
  • 主要相关利益者和采购标准
  • 价格分析
    • 主要企业平均售价趋势：by AR HMD
    • AR HMD 平均售价趋势：按地区
  • 案例研究分析
  • 关税和监管环境
    • 资费资料
    • 监管机构、政府机构和其他组织
  • 重大会议和活动（2024-2025）
  • 生成式人工智慧/人工智慧对 AR 导航市场的影响
    • 介绍
    • 案例研究
    • 致力于产生人工智慧的相邻生态系统

第六章 AR 导航市场：透过提供

  • 介绍
  • 装置
    • HMD
    • HUD
  • 软体
    • 地图/定位软体
    • 导航应用程式
    • AR SDK
    • AR云
    • 其他的

第七章 AR 导航市场：按类型

  • 介绍
  • 室内导航
  • 户外导航

第八章 AR 导航市场：依应用分类

  • 介绍
  • 即时位置资讯管理
  • 路线和导航
  • 资产追踪
  • 反向地理编码
  • 其他用途

第 9 章 AR 导航市场：按最终用途产业

  • 介绍
  • 车
  • 消费者
  • 零售/购物中心
  • 机场/交通
  • 医疗保健
  • 政府
  • 其他最终用途产业

第10章 AR导航市场：按地区

  • 介绍
  • 北美洲
    • 北美宏观经济展望
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 欧洲宏观经济展望
    • 德国
    • 英国
    • 法国
    • 欧洲其他地区
  • 亚太地区
    • 亚太宏观经济展望
    • 中国
    • 日本
    • 印度
    • 韩国
    • 其他亚太地区
  • 其他领域
    • 其他地区宏观经济展望
    • 南美洲
    • 非洲
    • 中东

第十一章竞争格局

  • 概述
  • 主要企业策略/主要企业（2021-2024）
  • 市场占有率分析（2023）
  • 收益分析（2021-2023）
  • 公司评价及财务指标
  • 企业评价矩阵：主要企业（2023年）
  • 公司评估矩阵：Start-Ups/中小企业（2023）
  • 品牌/产品比较
  • 竞争格局及趋势

第十二章 公司简介

  • 介绍
  • 主要企业
    • GOOGLE LLC
    • APPLE INC.
    • FURUNO ELECTRIC CO., LTD.
    • MICROSOFT
    • WISER MARINE TECHNOLOGIES LTD.
    • ARWAY CORP.
    • MAPBOX
    • TREEDIS
    • WAYRAY AG
    • VIEWAR GMBH
  • 其他公司
    • NEUSOFT CORPORATION
    • ARTISENSE GMBH (KUDAN GERMANY GMBH)
    • INDOORATLAS
    • HYPER
    • SITUM TECHNOLOGIES
    • INSIDER NAVIGATION INC.
    • WEMAP SAS
    • RESONAI INC.
    • ORIIENT NEW MEDIA LTD.
    • NAVIGINE
    • 22MILES
    • SYGIC
    • VEO
    • HERE
    • ESRI

第十三章附录

Product Code: SE 9156

The augmented reality (AR) navigation market is expected to reach USD 6.33 billion by 2029 from USD 1.17 billion in 2024, at a CAGR of 40.3% during the 2024-2029 period.

Scope of the Report
Years Considered for the Study2020-2029
Base Year2023
Forecast Period2024-2029
Units ConsideredValue (USD Billion)
SegmentsBy Offering, Type, Application, End-user industry, and Region
Regions coveredNorth America, Europe, APAC, RoW

"Automotive end-user is projected to have the largest market share during the forecast period."

The integration of AR technology with advanced vehicles provides a transformative enhancement to the driving experience. The growing demand for advanced driver assistance systems (ADAS) and advanced navigation is becoming an important feature to provide drivers with real-time location and hand-free guidance with the help of head-up displays (HUD) that enhance safety and convenience. The increasing demand for autonomous and connected vehicles drives the market as augmented reality navigation integrates into these advanced systems, which leads to enhanced solutions and reduced distractions.

Augmented reality HUD is one of the biggest applications of AR navigation in automotive. AR HUD projects virtual images, direction signs, and text to the user and also provides location updates and spontaneous interaction with physical/real-life objects as an extension of the real world; this helps to boost the driver's awareness.

Additionally, the rising demand for premium, high-tech featured vehicles leads to increased investment in luxury and high-end models where augmented reality navigation contributes as a significant selling point. Augmented reality navigation helps users to navigate complex areas and avoid modern traffic. Strategic partnerships between technology and automotive manufactures such as Microsoft partners with Volkswagen and other partnerships are boosting the development and adoption of AR systems.

As global automotive markets expand, specifically in emerging economies, as the demand for advanced in-car technologies like augmented reality navigation is expected to accelerate.

"Routing & navigation application of augmented reality navigation market expected to have the largest market share and grow at the highest CAGR during the forecast period"

High dependency on smartphones and vehicle-mounted systems to navigate with intuitive and accurate navigation solutions is increasing. This facilitates route planning and safety through minimized distractions and improved situational awareness not only in vehicles but also while walking or cycling. The growing complexities in urban areas, together with increased travel and commuting have raised the demand for more advanced routing solutions capable of dynamic traffic conditions through clear and easy-to-follow guidance.

Routing & navigation is widely used in indoor areas and building such as retail & shopping malls, airports, museums, educational institutions and many other places. Multiple companies such as Navigine, SITUM TECHNOLOIES and many others are primarily focusing on indoor navigation solutions which leads to rise in the market share of routing & navigation application segment. Navigine offers QR based indoor augmented reality navigation solution by scanning QR codes, AR map specific to that location get accessible and provide augmented reality routes within the premises to any point of interest.

"AR navigation apps, sub-segment of software in augmented reality (AR) navigation is expected to have the largest market share in the forecast period"

Google Maps by Google LLC, Apple Maps by Apple Inc., Sygic GPS Navigation by Sygic, and many other players are offering AR navigation apps to enhance user navigation experience. Location-based augmented reality apps are geo-based and position-based AR solutions that help to identify the location. AR navigation app uses smartphone GPS and camera to implement an augmented reality-powered GPS navigation system; this helps users to be guided by visual paths on the smartphone camera preview. AR navigation apps also rely on digital compasses, motion tracking, or indoor positioning systems (for indoor augmented reality navigation). AR navigation apps help users to reach their destination with fewer instructions and avoid getting lost. Users can easily discover places, read reviews of the places, share information, and so on.

The break-up of the profile of primary participants in the augmented reality navigation market-

  • By Company Type: Tier 1 - 30%, Tier 2 - 50%, Tier 3 - 20%
  • By Designation Type: C Level - 45%, Director Level - 35%, Others - 20%
  • By Region Type: North America - 45%, Europe -35 %, Asia Pacific- 12%, RoW - 8%,

The major players in the augmented reality navigation market are Google LLC (US), Apple Inc. (US), Microsoft (US), Neusoft Corporation (China), WayRay AG (Switzerland), FURUNO ELECTRIC CO., LTD. (Japan), ARway Corp. (CanadaUS), Wiser Marine Technologies Ltd. (Canada), Mapbox (US), Treedis (Israel), ViewAR GmbH (Austria), Artisense GmbH (Germany), IndoorAtlas (Finland), Hyper (London), SITUM TECHNOLOGIES (Spain), Insider Navigation Inc (Austria), Wemap SAS (France), Resonai Inc. (Israel), Oriient New Media Ltd (Israel), Navigine (US), 22Miles (US), Sygic (Bratislava), Veo (Poland), HERE (Netherlands), and Esri (US).

Research Coverage

The report segments the augmented reality navigation market and forecasts its size based and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to buy the report:

The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall augmented reality navigation market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the objectives of the market and provides information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:

  • Analysis of key drivers (incorporation of AI algorithms for accurate location tracking and real-time data updates is driving the augmented reality navigation market), restraints (high dependance on GPS and device sensors), opportunities (integration of 5G technology with augmented reality navigation), and challenges (less user acceptance and familiarity of augmented reality navigation)
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the augmented reality navigation market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the augmented reality navigation market across varied regions.
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the augmented reality navigation market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Google LLC (US), Apple Inc. (US), Microsoft (US), WayRay AG (Switzerland), and Neusoft Corporation (China).

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKETS COVERED AND REGIONAL SCOPE
    • 1.3.2 INCLUSIONS AND EXCLUSIONS
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
  • 1.5 UNIT CONSIDERED
  • 1.6 LIMITATIONS
  • 1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
      • 2.1.1.1 Key data from secondary sources
      • 2.1.1.2 Key secondary sources
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Key data from primary sources
      • 2.1.2.2 Key participants in primary processes across AR navigation value chain
      • 2.1.2.3 Breakdown of primary interviews
      • 2.1.2.4 Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
    • 2.2.1 BOTTOM-UP APPROACH
      • 2.2.1.1 Approach to derive market size using bottom-up analysis
    • 2.2.2 TOP-DOWN APPROACH
      • 2.2.2.1 Approach to derive market size using top-down analysis
  • 2.3 MARKET SHARE ESTIMATION
  • 2.4 DATA TRIANGULATION
  • 2.5 RISK ASSESSMENT
  • 2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
    • 2.6.1 ASSUMPTIONS
    • 2.6.2 LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR NAVIGATION MARKET
  • 4.2 AR NAVIGATION MARKET, BY OFFERING
  • 4.3 AR NAVIGATION MARKET, BY APPLICATION
  • 4.4 AR NAVIGATION MARKET, BY END-USE INDUSTRY
  • 4.5 AR NAVIGATION MARKET BY REGION

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 AR NAVIGATION MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Integration of AR in automotive systems
      • 5.2.1.2 Development of AR headsets and glasses for hands-free navigation experience
      • 5.2.1.3 Complex navigation in indoor locations
      • 5.2.1.4 Incorporation with AI algorithms for accurate location tracking and real-time data updates
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 High dependence on GPS and device sensors for accuracy
      • 5.2.2.2 Obstacles in seamless transition between indoor and outdoor AR navigation
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Integration of 5G technology with augmented reality navigation
      • 5.2.3.2 Augmented reality surgical navigation
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Limited familiarity and user acceptance
      • 5.2.4.2 Protection against data breaches, system manipulation, and cloud vulnerabilities
  • 5.3 VALUE CHAIN ANALYSIS
    • 5.3.1 RESEARCH & DEVELOPMENT ENGINEERS
    • 5.3.2 COMPONENT SUPPLIERS
    • 5.3.3 SYSTEM INTEGRATORS
    • 5.3.4 MARKETING AND SALES TEAMS
    • 5.3.5 END USERS
  • 5.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • 5.5 ECOSYSTEM ANALYSIS
  • 5.6 INVESTMENT AND FUNDING SCENARIO
  • 5.7 TECHNOLOGY ANALYSIS
    • 5.7.1 KEY TECHNOLOGIES
      • 5.7.1.1 Global positioning system
      • 5.7.1.2 Simultaneous localization and mapping
      • 5.7.1.3 Bluetooth beacons
    • 5.7.2 COMPLEMENTARY TECHNOLOGIES
      • 5.7.2.1 Cloud computing
      • 5.7.2.2 Internet of things
      • 5.7.2.3 3D mapping
      • 5.7.2.4 Digital twin
    • 5.7.3 ADJACENT TECHNOLOGIES
      • 5.7.3.1 Marker-based tracking
      • 5.7.3.2 Real-time data processing
  • 5.8 PATENT ANALYSIS
  • 5.9 TRADE ANALYSIS
    • 5.9.1 IMPORT SCENARIO (HS CODE 9014)
    • 5.9.2 EXPORT SCENARIO (HS CODE 9014)
  • 5.10 PORTER'S FIVE FORCES ANALYSIS
    • 5.10.1 INTENSITY OF COMPETITIVE RIVALRY
    • 5.10.2 BARGAINING POWER OF SUPPLIERS
    • 5.10.3 BARGAINING POWER OF BUYERS
    • 5.10.4 THREAT OF SUBSTITUTES
    • 5.10.5 THREAT OF NEW ENTRANTS
  • 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • 5.11.2 BUYING CRITERIA
  • 5.12 PRICING ANALYSIS
    • 5.12.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY AR HMD
    • 5.12.2 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION
  • 5.13 CASE STUDY ANALYSIS
    • 5.13.1 TREEDIS ENHANCES NAVIGATION AT UNIVERSITY OF NATIONAL AND WORLD ECONOMY WITH AR WAYFINDING
    • 5.13.2 ARWAY CORP. EXPANDS PRESENCE IN SAUDI ARABIA AND OMAN WITH NEW AR NAVIGATION DEALS
    • 5.13.3 TELSTRA, GOOGLE, AND ACCENTURE UNVEIL 5G-POWERED AR WAYFINDING AT MARVEL STADIUM
  • 5.14 TARIFF AND REGULATORY LANDSCAPE
    • 5.14.1 TARIFF DATA
    • 5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • 5.15 KEY CONFERENCES AND EVENTS, 2024-2025
  • 5.16 IMPACT OF GEN AI/AI ON AR NAVIGATION MARKET
    • 5.16.1 INTRODUCTION
    • 5.16.2 CASE STUDIES
      • 5.16.2.1 Genesys International launches India's first AI-powered navigation map for automotive and mobility
      • 5.16.2.2 Phiar Technologies and Qualcomm collaborate to enhance in- vehicle infotainment with advanced AR HUD navigation
    • 5.16.3 ADJACENT ECOSYSTEM WORKING ON GEN AI

6 AR NAVIGATION MARKET, BY OFFERING

  • 6.1 INTRODUCTION
  • 6.2 DEVICES
    • 6.2.1 HMD
      • 6.2.1.1 Offer real-time navigation instructions to improve situational awareness
    • 6.2.2 HUD
      • 6.2.2.1 Enhanced safety of drivers to fuel segment growth
  • 6.3 SOFTWARE
    • 6.3.1 MAPPING & LOCALIZATION SOFTWARE
      • 6.3.1.1 Growing interest in AR applications across various sectors to drive segment
    • 6.3.2 NAVIGATION APPS
      • 6.3.2.1 Increasing urbanization to drive demand for advanced AR navigation apps
    • 6.3.3 AR SDKS
      • 6.3.3.1 Adoption of AR across smartphones, tablets, and AR glasses to boost segment
    • 6.3.4 AR CLOUD
      • 6.3.4.1 Enhanced data integration and real-time updates for improved user experience - key drivers
    • 6.3.5 OTHERS

7 AR NAVIGATION MARKET, BY TYPE

  • 7.1 INTRODUCTION
  • 7.2 INDOOR NAVIGATION
  • 7.3 OUTDOOR NAVIGATION

8 AR NAVIGATION MARKET, BY APPLICATION

  • 8.1 INTRODUCTION
  • 8.2 REAL-TIME LOCATION DATA MANAGEMENT
    • 8.2.1 NEED FOR ACCURATE, REAL-TIME LOCATION TRACKING TO DRIVE DEMAND
  • 8.3 ROUTING & NAVIGATION
    • 8.3.1 RISING DEMAND FOR NAVIGATION IN COMPLEX INDOOR ENVIRONMENTS TO BOOST SEGMENT
  • 8.4 ASSET TRACKING
    • 8.4.1 STREAMLINED ASSET MANAGEMENT AND ENHANCED OVERALL OPERATIONAL EFFICIENCY TO BOOST SEGMENT
  • 8.5 REVERSE GEOCODING
    • 8.5.1 HIGH DEMAND FOR ACCURATE LOCATION-BASED SERVICES TO FUEL GROWTH
  • 8.6 OTHER APPLICATIONS

9 AR NAVIGATION MARKET, BY END-USE INDUSTRY

  • 9.1 INTRODUCTION
  • 9.2 AUTOMOTIVE
    • 9.2.1 ENHANCED DRIVING EXPERIENCE TO BOOST DEMAND
  • 9.3 CONSUMER
    • 9.3.1 ENHANCED EXPERIENCE WITH AR NAVIGATION IN DAILY LIFE TO BOST SEGMENT
  • 9.4 RETAIL & SHOPPING MALLS
    • 9.4.1 IMPROVED NAVIGATION AND SHOPPING EXPERIENCE WITH ADVANCED MAPPING - KEY DRIVER
  • 9.5 AIRPORTS & TRANSPORTATION
    • 9.5.1 STREAMLINED TRAVEL EXPERIENCE TO DRIVE MARKET
  • 9.6 HEALTHCARE
    • 9.6.1 ENHANCED HOSPITAL NAVIGATION AND MEDICAL PROCEDURES - KEY DRIVERS
  • 9.7 GOVERNMENT
    • 9.7.1 INCREASED EFFICIENCY IN EMERGENCY RESPONSE AND MILITARY OPERATIONS TO DRIVE SEGMENT
  • 9.8 OTHER END-USE INDUSTRIES
    • 9.8.1 TRANSFORMATIVE IMPACT ACROSS SECTORS TO BOOST MARKET

10 AR NAVIGATION MARKET, BY REGION

  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    • 10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
    • 10.2.2 US
      • 10.2.2.1 Rapid and continuous adoption of latest technology to drive market
    • 10.2.3 CANADA
      • 10.2.3.1 Technological growth and strategic moves by players to drive market
    • 10.2.4 MEXICO
      • 10.2.4.1 Rising adoption in urban and tourism sectors to boost market
  • 10.3 EUROPE
    • 10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
    • 10.3.2 GERMANY
      • 10.3.2.1 Advanced technological infrastructure to boost market
    • 10.3.3 UK
      • 10.3.3.1 Rising adoption in airports and retail to fuel growth
    • 10.3.4 FRANCE
      • 10.3.4.1 Enhanced tourism and urban mobility through AR navigation to drive market
    • 10.3.5 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
    • 10.4.2 CHINA
      • 10.4.2.1 Innovations in smart city initiatives and infrastructure development to drive market
    • 10.4.3 JAPAN
      • 10.4.3.1 Market driven by advanced technology and strategic partnerships
    • 10.4.4 INDIA
      • 10.4.4.1 Rising adoption driven by urbanization
    • 10.4.5 SOUTH KOREA
      • 10.4.5.1 Enhanced precise location tracking with 3D spatial maps - key driver
    • 10.4.6 REST OF ASIA PACIFIC
  • 10.5 ROW
    • 10.5.1 MACROECONOMIC OUTLOOK FOR ROW
    • 10.5.2 SOUTH AMERICA
      • 10.5.2.1 Offers emerging opportunities for AR navigation market
    • 10.5.3 AFRICA
      • 10.5.3.1 Advanced solutions despite urbanization challenges - key driver
    • 10.5.4 MIDDLE EAST
      • 10.5.4.1 Innovative developments for enhanced user experience to drive market
      • 10.5.4.2 GCC countries
      • 10.5.4.3 Rest of Middle East

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
  • 11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2024
  • 11.3 MARKET SHARE ANALYSIS, 2023
  • 11.4 REVENUE ANALYSIS, 2021-2023
  • 11.5 COMPANY VALUATION AND FINANCIAL METRICS
  • 11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
    • 11.6.1 STARS
    • 11.6.2 EMERGING LEADERS
    • 11.6.3 PERVASIVE PLAYERS
    • 11.6.4 PARTICIPANTS
    • 11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
      • 11.6.5.1 Company footprint
      • 11.6.5.2 Offering footprint
      • 11.6.5.3 Type footprint
      • 11.6.5.4 Application footprint
      • 11.6.5.5 End-use industry footprint
      • 11.6.5.6 Region footprint
  • 11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
    • 11.7.1 PROGRESSIVE COMPANIES
    • 11.7.2 RESPONSIVE COMPANIES
    • 11.7.3 DYNAMIC COMPANIES
    • 11.7.4 STARTING BLOCKS
    • 11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
      • 11.7.5.1 Detailed list of startups/SMEs
      • 11.7.5.2 Competitive benchmarking of startups/SMEs
  • 11.8 BRAND/PRODUCT COMPARISON
  • 11.9 COMPETITIVE SCENARIO AND TRENDS
    • 11.9.1 PRODUCT LAUNCHES
    • 11.9.2 DEALS
    • 11.9.3 OTHER DEVELOPMENTS

12 COMPANY PROFILES

  • 12.1 INTRODUCTION
  • 12.2 KEY PLAYERS
    • 12.2.1 GOOGLE LLC
      • 12.2.1.1 Business overview
      • 12.2.1.2 Products/Solutions/Services offered
      • 12.2.1.3 Recent developments
        • 12.2.1.3.1 Deals
      • 12.2.1.4 MnM view
        • 12.2.1.4.1 Key strengths
        • 12.2.1.4.2 Strategic choices
        • 12.2.1.4.3 Weaknesses and competitive threats
    • 12.2.2 APPLE INC.
      • 12.2.2.1 Business overview
      • 12.2.2.2 Products/Solutions/Services offered
      • 12.2.2.3 Recent developments
        • 12.2.2.3.1 Product Launches
        • 12.2.2.3.2 Other developments
      • 12.2.2.4 MnM view
        • 12.2.2.4.1 Key Strengths
        • 12.2.2.4.2 Strategic choices
        • 12.2.2.4.3 Weaknesses and competitive threats
    • 12.2.3 FURUNO ELECTRIC CO., LTD.
      • 12.2.3.1 Business overview
      • 12.2.3.2 Products/Services/Solutions offered
      • 12.2.3.3 Recent developments
      • 12.2.3.4 MnM view
        • 12.2.3.4.1 Key Strengths
        • 12.2.3.4.2 Strategic choices
        • 12.2.3.4.3 Weaknesses and competitive threats
    • 12.2.4 MICROSOFT
      • 12.2.4.1 Business overview
      • 12.2.4.2 Products/Services/Solutions offered
      • 12.2.4.3 Recent developments
        • 12.2.4.3.1 Deals
      • 12.2.4.4 MnM view
        • 12.2.4.4.1 Key strengths
        • 12.2.4.4.2 Strategic choices
        • 12.2.4.4.3 Weaknesses and competitive threats
    • 12.2.5 WISER MARINE TECHNOLOGIES LTD.
      • 12.2.5.1 Business overview
      • 12.2.5.2 Products/Services/Solutions Offered
      • 12.2.5.3 Recent developments
      • 12.2.5.4 MnM view
        • 12.2.5.4.1 Key Strengths
        • 12.2.5.4.2 Strategic choices
        • 12.2.5.4.3 Weaknesses and competitive threats
    • 12.2.6 ARWAY CORP.
      • 12.2.6.1 Business overview
      • 12.2.6.2 Products/Solutions/Services offered
      • 12.2.6.3 Recent developments
        • 12.2.6.3.1 Deals
      • 12.2.6.4 MnM view
        • 12.2.6.4.1 Key strengths
        • 12.2.6.4.2 Strategic choices
        • 12.2.6.4.3 Weaknesses and competitive threats
    • 12.2.7 MAPBOX
      • 12.2.7.1 Business overview
      • 12.2.7.2 Products/Solutions/Services offered
      • 12.2.7.3 Recent developments
    • 12.2.8 TREEDIS
      • 12.2.8.1 Business overview
      • 12.2.8.2 Products/Solutions/Services offered
      • 12.2.8.3 Recent developments
    • 12.2.9 WAYRAY AG
      • 12.2.9.1 Business overview
      • 12.2.9.2 Products/Solutions/Services offered
      • 12.2.9.3 Recent developments
        • 12.2.9.3.1 Product Launches
    • 12.2.10 VIEWAR GMBH
      • 12.2.10.1 Business overview
      • 12.2.10.2 Products/Solutions/Services offered
      • 12.2.10.3 Recent developments
  • 12.3 OTHER PLAYERS
    • 12.3.1 NEUSOFT CORPORATION
    • 12.3.2 ARTISENSE GMBH (KUDAN GERMANY GMBH)
    • 12.3.3 INDOORATLAS
    • 12.3.4 HYPER
    • 12.3.5 SITUM TECHNOLOGIES
    • 12.3.6 INSIDER NAVIGATION INC.
    • 12.3.7 WEMAP SAS
    • 12.3.8 RESONAI INC.
    • 12.3.9 ORIIENT NEW MEDIA LTD.
    • 12.3.10 NAVIGINE
    • 12.3.11 22MILES
    • 12.3.12 SYGIC
    • 12.3.13 VEO
    • 12.3.14 HERE
    • 12.3.15 ESRI

13 APPENDIX

  • 13.1 INSIGHTS FROM INDUSTRY EXPERTS
  • 13.2 DISCUSSION GUIDE
  • 13.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.4 CUSTOMIZATION OPTIONS
  • 13.5 RELATED REPORTS
  • 13.6 AUTHOR DETAILS

List of Tables

  • TABLE 1 RISK FACTOR ANALYSIS
  • TABLE 2 ROLE OF COMPANIES IN AR NAVIGATION ECOSYSTEM
  • TABLE 3 AR NAVIGATION MARKET: MAJOR PATENTS, 2023-2024
  • TABLE 4 IMPACT ANALYSIS OF PORTER'S FIVE FORCES
  • TABLE 5 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END-USE INDUSTRIES (%)
  • TABLE 6 KEY BUYING CRITERIA FOR TOP THREE END-USE INDUSTRIES
  • TABLE 7 AVERAGE SELLING PRICE TREND OF AR HMDS OFFERED BY KEY PLAYERS
  • TABLE 8 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION, 2020-2023 (USD)
  • TABLE 9 MFN TARIFF FOR HS CODE 9030-COMPLIANT PRODUCTS EXPORTED BY US, 2023
  • TABLE 10 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 13 KEY CONFERENCES AND EVENTS, 2024-2025
  • TABLE 14 REVOLUTIONIZED NAVIGATION WITH AI AND AR TO ENHANCE DRIVING SAFETY AND EXPERIENCE
  • TABLE 15 TRANSFORMING AUTOMOTIVE NAVIGATION WITH SPATIAL AI AND AR TECHNOLOGY
  • TABLE 16 AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION)
  • TABLE 17 AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • TABLE 18 AR NAVIGATION DEVICES MARKET, BY TYPE, 2020-2023 (USD MILLION)
  • TABLE 19 AR NAVIGATION DEVICES MARKET, BY TYPE, 2024-2029 (USD MILLION)
  • TABLE 20 AR NAVIGATION DEVICES MARKET, BY TYPE, 2020-2023 (THOUSAND UNITS)
  • TABLE 21 AR NAVIGATION DEVICES MARKET, BY TYPE, 2024-2029 (THOUSAND UNITS)
  • TABLE 22 AR NAVIGATION DEVICES MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 23 AR NAVIGATION DEVICES MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 24 AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 25 AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 26 HMD: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 27 HMD: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 28 HUD: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 29 HUD: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 30 AR NAVIGATION SOFTWARE MARKET, BY TYPE, 2020-2023 (USD MILLION)
  • TABLE 31 AR NAVIGATION SOFTWARE MARKET, BY TYPE, 2024-2029 (USD MILLION)
  • TABLE 32 AR NAVIGATION SOFTWARE MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 33 AR NAVIGATION SOFTWARE MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 34 AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 35 AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 36 AR NAVIGATION MARKET, BY TYPE, 2020-2023 (USD MILLION)
  • TABLE 37 AR NAVIGATION MARKET, BY TYPE, 2024-2029 (USD MILLION)
  • TABLE 38 AR NAVIGATION MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
  • TABLE 39 AR NAVIGATION MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
  • TABLE 40 AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 41 AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 42 AUTOMOTIVE: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION)
  • TABLE 43 AUTOMOTIVE: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • TABLE 44 AUTOMOTIVE: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
  • TABLE 45 AUTOMOTIVE: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
  • TABLE 46 AUTOMOTIVE: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 47 AUTOMOTIVE: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 48 AUTOMOTIVE: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 49 AUTOMOTIVE: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 50 AUTOMOTIVE: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 51 AUTOMOTIVE: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 52 CONSUMER: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION)
  • TABLE 53 CONSUMER: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • TABLE 54 CONSUMER: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
  • TABLE 55 CONSUMER: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
  • TABLE 56 CONSUMER: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 57 CONSUMER: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 58 CONSUMER: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 59 CONSUMER: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 60 CONSUMER: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 61 CONSUMER: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 62 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION)
  • TABLE 63 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • TABLE 64 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
  • TABLE 65 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
  • TABLE 66 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 67 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 68 RETAIL & SHOPPING MALLS: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 69 RETAIL & SHOPPING MALLS: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 70 RETAIL & SHOPPING MALLS: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 71 RETAIL & SHOPPING MALLS: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 72 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION)
  • TABLE 73 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • TABLE 74 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
  • TABLE 75 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
  • TABLE 76 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 77 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 78 AIRPORTS & TRANSPORTATION: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 79 AIRPORTS & TRANSPORTATION: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 80 AIRPORTS & TRANSPORTATION: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 81 AIRPORTS & TRANSPORTATION: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 82 HEALTHCARE: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION)
  • TABLE 83 HEALTHCARE: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • TABLE 84 HEALTHCARE: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
  • TABLE 85 HEALTHCARE: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
  • TABLE 86 HEALTHCARE: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 87 HEALTHCARE: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 88 HEALTHCARE: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 89 HEALTHCARE: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 90 HEALTHCARE: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 91 HEALTHCARE: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 92 GOVERNMENT: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION)
  • TABLE 93 GOVERNMENT: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • TABLE 94 GOVERNMENT: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
  • TABLE 95 GOVERNMENT: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
  • TABLE 96 GOVERNMENT: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 97 GOVERNMENT: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 98 GOVERNMENT: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 99 GOVERNMENT: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 100 GOVERNMENT: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 101 GOVERNMENT: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 102 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION)
  • TABLE 103 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • TABLE 104 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
  • TABLE 105 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
  • TABLE 106 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 107 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 108 OTHER END-USE INDUSTRIES: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 109 OTHER END-USE INDUSTRIES: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 110 OTHER END-USE INDUSTRIES: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 111 OTHER END-USE INDUSTRIES: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 112 AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 113 AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 114 NORTH AMERICA: AR NAVIGATION MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
  • TABLE 115 NORTH AMERICA: AR NAVIGATION MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
  • TABLE 116 NORTH AMERICA: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 117 NORTH AMERICA: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 118 EUROPE: AR NAVIGATION MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
  • TABLE 119 EUROPE: AR NAVIGATION MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
  • TABLE 120 EUROPE: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 121 EUROPE: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 122 ASIA PACIFIC: AR NAVIGATION MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
  • TABLE 123 ASIA PACIFIC: AR NAVIGATION MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
  • TABLE 124 ASIA PACIFIC: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 125 ASIA PACIFIC: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 126 ROW: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION)
  • TABLE 127 ROW: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION)
  • TABLE 128 ROW: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION)
  • TABLE 129 ROW: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION)
  • TABLE 130 MIDDLE EAST & AFRICA: AR NAVIGATION MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
  • TABLE 131 MIDDLE EAST & AFRICA: AR NAVIGATION MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
  • TABLE 132 AR NAVIGATION MARKET: KEY PLAYER STRATEGIES/RIGHT TO WIN, MAY 2021- MAY 2024
  • TABLE 133 AR NAVIGATION MARKET: DEGREE OF COMPETITION
  • TABLE 134 AR NAVIGATION MARKET: OFFERING FOOTPRINT
  • TABLE 135 AR NAVIGATION MARKET: TYPE FOOTPRINT
  • TABLE 136 AR NAVIGATION MARKET: APPLICATION FOOTPRINT
  • TABLE 137 AR NAVIGATION MARKET: END-USE INDUSTRY FOOTPRINT
  • TABLE 138 AR NAVIGATION MARKET: REGION FOOTPRINT
  • TABLE 139 AR NAVIGATION MARKET: KEY STARTUPS/SMES
  • TABLE 140 AR NAVIGATION MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES
  • TABLE 141 AR NAVIGATION MARKET: PRODUCT LAUNCHES, MAY 2021-MAY 2024
  • TABLE 142 AR NAVIGATION MARKET: DEALS, MAY 2021-MAY 2024
  • TABLE 143 AR NAVIGATION MARKET: OTHER DEVELOPMENTS, MAY 2021-MAY 2024
  • TABLE 144 GOOGLE LLC: COMPANY OVERVIEW
  • TABLE 145 GOOGLE LLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 146 GOOGLE: DEALS
  • TABLE 147 APPLE INC.: COMPANY OVERVIEW
  • TABLE 148 APPLE INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 149 APPLE INC.: PRODUCT LAUNCHES
  • TABLE 150 APPLE INC.: OTHER DEVELOPMENTS
  • TABLE 151 FURUNO ELECTRIC CO., LTD.: COMPANY OVERVIEW
  • TABLE 152 FURUNO ELECTRIC CO., LTD.: PRODUCTS/SERVICES/SOLUTIONS OFFERED
  • TABLE 153 MICROSOFT: COMPANY OVERVIEW
  • TABLE 154 MICROSOFT: PRODUCTS/SERVICES/SOLUTIONS OFFERED
  • TABLE 155 MICROSOFT: DEALS
  • TABLE 156 WISER MARINE TECHNOLOGIES LTD.: COMPANY OVERVIEW
  • TABLE 157 WISER MARINE TECHNOLOGIES LTD.: PRODUCTS/SERVICES/SOLUTIONS OFFERED
  • TABLE 158 ARWAY CORP.: COMPANY OVERVIEW
  • TABLE 159 ARWAY CORP.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 160 ARWAY CORP.: DEALS
  • TABLE 161 MAPBOX: COMPANY OVERVIEW
  • TABLE 162 MAPBOX: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 163 TREEDIS: COMPANY OVERVIEW
  • TABLE 164 TREEDIS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 165 WAYRAY AG: COMPANY OVERVIEW
  • TABLE 166 WAYRAY AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 167 WAYRAY AG: PRODUCT LAUNCHES
  • TABLE 168 VIEWAR GMBH: COMPANY OVERVIEW
  • TABLE 169 VIEWAR GMBH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 170 NEUSOFT CORPORATION: BUSINESS OVERVIEW
  • TABLE 171 ARTISENSE GMBH (KUDAN GERMANY GMBH): BUSINESS OVERVIEW
  • TABLE 172 INDOORATLAS: BUSINESS OVERVIEW
  • TABLE 173 HYPER: BUSINESS OVERVIEW
  • TABLE 174 SITUM TECHNOLOGIES: BUSINESS OVERVIEW
  • TABLE 175 INSIDER NAVIGATION INC.: BUSINESS OVERVIEW
  • TABLE 176 WEMAP SAS: BUSINESS OVERVIEW
  • TABLE 177 RESONAI INC.: BUSINESS OVERVIEW
  • TABLE 178 ORIIENT NEW MEDIA LTD.: BUSINESS OVERVIEW
  • TABLE 179 NAVIGINE: BUSINESS OVERVIEW
  • TABLE 180 22MILES: BUSINESS OVERVIEW
  • TABLE 181 SYGIC: BUSINESS OVERVIEW
  • TABLE 182 VEO: BUSINESS OVERVIEW
  • TABLE 183 HERE: BUSINESS OVERVIEW
  • TABLE 184 ESRI: BUSINESS OVERVIEW

List of Figures

  • FIGURE 1 AR NAVIGATION MARKET SEGMENTATION & REGIONAL SCOPE
  • FIGURE 2 AR NAVIGATION MARKET: RESEARCH DESIGN
  • FIGURE 3 SECONDARY AND PRIMARY RESEARCH
  • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 1 (SUPPLY SIDE): REVENUE GENERATED BY KEY PLAYERS IN AR NAVIGATION MARKET
  • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 2 (SUPPLY SIDE): ILLUSTRATION OF REVENUE ESTIMATION OF KEY PLAYERS IN AR NAVIGATION MARKET
  • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3 (DEMAND SIDE): AR NAVIGATION MARKET BASED ON REGION
  • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 9 DATA TRIANGULATION
  • FIGURE 10 AR NAVIGATION MARKET SIZE, 2020-2029 (USD MILLION)
  • FIGURE 11 AR NAVIGATION SOFTWARE TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 12 OUTDOOR AR NAVIGATION TO DOMINATE MARKET DURING FORECAST PERIOD
  • FIGURE 13 ROUTING & NAVIGATION APPLICATIONS TO GROW FASTEST FROM 2024 TO 2029
  • FIGURE 14 AUTOMOTIVE SEGMENT TO DOMINATE DURING FORECAST PERIOD
  • FIGURE 15 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN AR NAVIGATION MARKET FROM 2024 TO 2029
  • FIGURE 16 RAPIDLY GROWING AUTOMOTIVE SECTOR TO PROVIDE LUCRATIVE OPPORTUNITIES FOR PLAYERS IN AR NAVIGATION MARKET
  • FIGURE 17 AR NAVIGATION SOFTWARE OFFERINGS TO ACCOUNT FOR LARGEST SHARE BY 2029
  • FIGURE 18 ROUTING & NAVIGATION APPLICATIONS TO DOMINATE MARKET FROM 2024 TO 2029
  • FIGURE 19 AUTOMOTIVE END-USE INDUSTRY HOLDS LARGEST MARKET SHARE IN 2024
  • FIGURE 20 NORTH AMERICA HELD DOMINANT SHARE IN AR NAVIGATION MARKET IN 2023
  • FIGURE 21 AR NAVIGATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 22 AR NAVIGATION MARKET DRIVERS: IMPACT ANALYSIS
  • FIGURE 23 AR NAVIGATION MARKET RESTRAINTS: IMPACT ANALYSIS
  • FIGURE 24 AR NAVIGATION MARKET OPPORTUNITIES: IMPACT ANALYSIS
  • FIGURE 25 AR NAVIGATION MARKET CHALLENGES: IMPACT ANALYSIS
  • FIGURE 26 AR NAVIGATION VALUE CHAIN ANALYSIS
  • FIGURE 27 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • FIGURE 28 KEY PLAYERS IN AR NAVIGATION MARKET
  • FIGURE 29 INVESTMENT AND FUNDING SCENARIO FOR STARTUPS, 2017-2023
  • FIGURE 30 PATENTS APPLIED AND GRANTED, 2014-2023
  • FIGURE 31 IMPORT DATA FOR HS CODE 9014-COMPLIANT PRODUCTS, BY COUNTRY, 2019-2023
  • FIGURE 32 EXPORT DATA FOR HS CODE 9014-COMPLIANT PRODUCTS, BY COUNTRY, 2019-2023 (USD MILLION)
  • FIGURE 33 AR NAVIGATION MARKET: PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 34 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY END-USE INDUSTRY
  • FIGURE 35 KEY BUYING CRITERIA, BY END-USE INDUSTRY
  • FIGURE 36 AVERAGE SELLING PRICE TREND OF AR HMDS PROVIDED BY KEY PLAYERS
  • FIGURE 37 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION
  • FIGURE 38 IMPACT OF AI ON AR NAVIGATION INDUSTRY
  • FIGURE 39 AR NAVIGATION SOFTWARE TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 40 OUTDOOR NAVIGATION SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD (USD MILLION)
  • FIGURE 41 ROUTING & NAVIGATION APPLICATIONS TO ACCOUNT FOR DOMINANT MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 42 AUTOMOTIVE SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD (USD MILLION)
  • FIGURE 43 AR NAVIGATION MARKET SEGMENTATION, BY REGION
  • FIGURE 44 ASIA PACIFIC TO RECORD HIGHEST CAGR IN AR NAVIGATION MARKET BETWEEN 2024 AND 2029
  • FIGURE 45 NORTH AMERICA: AR NAVIGATION MARKET SNAPSHOT
  • FIGURE 46 EUROPE: AR NAVIGATION MARKET SNAPSHOT
  • FIGURE 47 ASIA PACIFIC: AR NAVIGATION MARKET SNAPSHOT
  • FIGURE 48 SOUTH AMERICA TO DOMINATE ROW AR NAVIGATION MARKET THROUGHOUT FORECAST PERIOD
  • FIGURE 49 AR NAVIGATION MARKET SHARE ANALYSIS, 2023
  • FIGURE 50 AR NAVIGATION MARKET: REVENUE ANALYSIS OF KEY PLAYERS, 2021-2023 (USD MILLION)
  • FIGURE 51 AR NAVIGATION MARKET: COMPANY VALUATION, 2024 (USD BILLION)
  • FIGURE 52 AR NAVIGATION MARKET: FINANCIAL METRICS, 2024 (USD BILLION)
  • FIGURE 53 AR NAVIGATION MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
  • FIGURE 54 AR NAVIGATION MARKET: COMPANY FOOTPRINT
  • FIGURE 55 AR NAVIGATION MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
  • FIGURE 56 AR NAVIGATION MARKET: BRAND/PRODUCT COMPARISON
  • FIGURE 57 GOOGLE LLC: COMPANY SNAPSHOT
  • FIGURE 58 APPLE INC.: COMPANY SNAPSHOT
  • FIGURE 59 FURUNO ELECTRIC CO., LTD.: COMPANY SNAPSHOT
  • FIGURE 60 MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 61 ARWAY CORP.: COMPANY SNAPSHOT