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市场调查报告书
商品编码
1638994

2022-2032 年全球无线滑鼠市场规模、份额和区域预测

Global Wireless Mouse Market Size, Share, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

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简介目录

全球无线滑鼠市场预计将从 2023 年的基本估值 20.5 亿美元成长到 2032 年的 35.8 亿美元，在 2024-2032 年预测期内年复合成长率(CAGR) 为 6.4%。无线滑鼠因其便利性、创新设计和可改善使用者体验的技术进步而被广泛采用。随着现代工作场所和家庭不断整合技术，对包括滑鼠在内的无线设备的依赖有望大幅增长。

该市场的扩张是由无线滑鼠技术的持续创新所推动的，例如延长电池寿命、减少延迟、人体工学设计和静音点击功能。此外，对游戏週边需求的成长和远端工作趋势的增加进一步推动了对无线滑鼠的需求。市场参与者不断投资于研发 (R&D)，以创造功能丰富、耐用且轻巧的产品，以满足不同消费者的喜好。

无线滑鼠市场从不断发展的电子商务行业中受益匪浅，这提高了产品的可及性并为消费者提供了多种选择。线上购物平台透过提供详细的产品资讯、用户评论和有竞争力的价格来简化购买决策。同时，专卖店和超市等离线通路继续发挥关键作用，让消费者可以在购买前亲自检查产品。

此外，蓝牙技术的采用将见证显着增长，因为这些设备提供了更大的灵活性和与多个设备的兼容性。这一趋势，加上越来越多地使用基于射频的滑鼠进行游戏和办公室应用，确保了市场的持续需求。该行业也受到新兴市场可支配收入不断增加的推动，这些市场消费者对先进技术的偏好不断增强。

由于该地区的技术基础设施和消费者对高性能设备的偏好，北美市场仍然是主导力量。同时，在城市化进程加快、技术采用和新兴电子商务平台的推动下，亚太地区预计将出现最快的成长。欧洲市场也展现出强劲的成长潜力，尤其是在游戏和专业应用领域。

罗技、雷蛇和微软等领先製造商正致力于透过创新功能和以用户为中心的设计来扩展其产品组合。这些参与者也利用数位行销和策略合作来增强其全球影响力。

本报告中包含的主要市场参与者：

  • 罗技
  • 雷蛇公司
  • 微软
  • 惠普企业开发有限公司
  • 苹果公司
  • 戴尔公司
  • Anker Innovations Ltd.（花样年贸易有限公司）
  • 联想
  • 三星
  • 赛睿

市场的详细细分和细分市场解释如下：

目录

第 1 章：全球无线滑鼠市场执行摘要

  • 全球无线滑鼠市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按产品分类
    • 按配销通路
  • 主要趋势
  • 经济衰退的影响
  • 分析师建议与结论

第 2 章：全球无线滑鼠市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包含与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球无线滑鼠市场动态

  • 市场驱动因素
    • 产品设计和功能的进步
    • 数位转型计划的成长
    • 对无线技术的依赖增加
  • 市场挑战
    • 高级无线滑鼠产品成本高昂
    • 来自有线替代品的竞争
  • 市场机会
    • 对可客製化设计的需求不断增长
    • 电子商务通路的成长

第 4 章：全球无线滑鼠市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：全球无线滑鼠市场规模及产品预测 (2022-2032)

  • 细分仪表板
  • 全球无线滑鼠市场：2022 年和 2032 年产品收入趋势分析
    • 射频
    • 蓝牙

第 6 章：全球无线滑鼠市场规模及配销通路预测（2022-2032 年）

  • 细分仪表板
  • 全球无线滑鼠市场：2022 年和 2032 年配销通路收入趋势分析
    • 在线的
    • 离线

第 7 章：全球无线滑鼠市场规模及按地区预测（2022-2032）

  • 北美无线滑鼠市场
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲无线滑鼠市场
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
  • 亚太无线滑鼠市场
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲无线滑鼠市场
    • 巴西
  • 中东和非洲无线滑鼠市场
    • 南非

第 8 章：竞争情报

  • 重点企业SWOT分析
    • Logitech
    • Razer Inc.
    • Microsoft
  • 顶级市场策略
  • 公司简介
    • Hewlett Packard Enterprise Development LP
    • Apple, Inc.
    • Dell Inc.
    • Anker Innovations Ltd. (Fantasia Trading LLC)
    • Lenovo
    • SAMSUNG
    • SteelSeries

第 9 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

The global wireless mouse market is estimated to grow from a base valuation of USD 2.05 billion in 2023 to USD 3.58 billion by 2032, registering a compound annual growth rate (CAGR) of 6.4% during the forecast period 2024-2032. Wireless mice are widely adopted due to their convenience, innovative designs, and technological advancements that improve user experience. As modern workplaces and homes continue to integrate technology, the reliance on wireless devices, including mice, is poised for substantial growth.

This market's expansion is driven by continuous innovations in wireless mouse technology, such as improved battery life, reduced latency, ergonomic designs, and silent click functionality. Furthermore, the rise in demand for gaming peripherals and the increasing trend of remote working further fuel the need for wireless mice. Market players are consistently investing in research and development (R&D) to create feature-rich, durable, and lightweight products that cater to diverse consumer preferences.

The wireless mouse market benefits significantly from the growing e-commerce industry, which enhances product accessibility and offers consumers a range of choices. Online shopping platforms simplify purchasing decisions by providing detailed product information, user reviews, and competitive pricing. Meanwhile, offline channels such as specialty stores and supermarkets continue to play a critical role, allowing consumers to physically examine the product before purchase.

Additionally, the adoption of Bluetooth technology is set to witness significant growth, as these devices provide greater flexibility and compatibility with multiple devices. This trend, coupled with the increasing use of radio frequency-based mice for gaming and office applications, ensures sustained demand in the market. The sector is also buoyed by the increasing disposable income in emerging markets, where consumer preferences for advanced technologies are rising.

The North American market remains a dominant force due to the region's technological infrastructure and consumer preferences for high-performance devices. Meanwhile, the Asia Pacific region is expected to witness the fastest growth, driven by increased urbanization, technological adoption, and burgeoning e-commerce platforms. European markets also exhibit strong growth potential, especially in gaming and professional applications.

Leading manufacturers such as Logitech, Razer Inc., and Microsoft are focusing on expanding their product portfolios with innovative features and user-centric designs. These players are also leveraging digital marketing and strategic collaborations to enhance their global presence.

Major Market Players Included in this Report:

  • Logitech
  • Razer Inc.
  • Microsoft
  • Hewlett Packard Enterprise Development LP
  • Apple, Inc.
  • Dell Inc.
  • Anker Innovations Ltd. (Fantasia Trading LLC)
  • Lenovo
  • SAMSUNG
  • SteelSeries

The detailed segments and sub-segments of the market are explained below:

By Product

  • Radio Frequency
  • Bluetooth

By Distribution Channel

  • Online
  • Offline

By Region:

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Latin America
  • Brazil
  • Middle East & Africa
  • South Africa

Years Considered for the Study Are as Follows:

  • Historical Year - 2022
  • Base Year - 2023
  • Forecast Period - 2024 to 2032

Key Takeaways:

  • Market estimates and forecast for 10 years, 2022-2032.
  • Annualized revenues and regional-level analysis for each market segment.
  • Detailed analysis of geographical landscapes with country-level insights for major regions.
  • Competitive landscape profiling key players and their strategies.
  • Insights into the key business strategies and recommendations for future market approaches.
  • Demand-side and supply-side analysis for market trends and dynamics.

Table of Contents

Chapter 1. Global Wireless Mouse Market Executive Summary

  • 1.1. Global Wireless Mouse Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Product
    • 1.3.2. By Distribution Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendations & Conclusion

Chapter 2. Global Wireless Mouse Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory Frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Wireless Mouse Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Advancements in Product Design and Features
    • 3.1.2. Growth in Digital Transformation Initiatives
    • 3.1.3. Increased Dependence on Wireless Technology
  • 3.2. Market Challenges
    • 3.2.1. High Cost of Advanced Wireless Mouse Products
    • 3.2.2. Competition from Wired Alternatives
  • 3.3. Market Opportunities
    • 3.3.1. Rising Demand for Customizable Designs
    • 3.3.2. Growth of E-Commerce Channels

Chapter 4. Global Wireless Mouse Market Industry Analysis

  • 4.1. Porter's Five Forces Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunities
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Wireless Mouse Market Size & Forecast by Product (2022-2032)

  • 5.1. Segment Dashboard
  • 5.2. Global Wireless Mouse Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 5.2.1. Radio Frequency
    • 5.2.2. Bluetooth

Chapter 6. Global Wireless Mouse Market Size & Forecast by Distribution Channel (2022-2032)

  • 6.1. Segment Dashboard
  • 6.2. Global Wireless Mouse Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 6.2.1. Online
    • 6.2.2. Offline

Chapter 7. Global Wireless Mouse Market Size & Forecast by Region (2022-2032)

  • 7.1. North America Wireless Mouse Market
    • 7.1.1. U.S.
    • 7.1.2. Canada
    • 7.1.3. Mexico
  • 7.2. Europe Wireless Mouse Market
    • 7.2.1. Germany
    • 7.2.2. U.K.
    • 7.2.3. France
    • 7.2.4. Spain
    • 7.2.5. Italy
  • 7.3. Asia Pacific Wireless Mouse Market
    • 7.3.1. China
    • 7.3.2. Japan
    • 7.3.3. India
    • 7.3.4. South Korea
    • 7.3.5. Australia
  • 7.4. Latin America Wireless Mouse Market
    • 7.4.1. Brazil
  • 7.5. Middle East & Africa Wireless Mouse Market
    • 7.5.1. South Africa

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
    • 8.1.1. Logitech
    • 8.1.2. Razer Inc.
    • 8.1.3. Microsoft
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. Hewlett Packard Enterprise Development LP
    • 8.3.2. Apple, Inc.
    • 8.3.3. Dell Inc.
    • 8.3.4. Anker Innovations Ltd. (Fantasia Trading LLC)
    • 8.3.5. Lenovo
    • 8.3.6. SAMSUNG
    • 8.3.7. SteelSeries

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes