无线鼠标的全球市场，占有率的分析与规模，主要企业，成长趋势，预测(2025年～2033年)

无线滑鼠市场规模及预测（2025-2033）

2024年，全球无线滑鼠市场规模为21.1亿美元，预计到2033年将达到37.4亿美元，2025年至2033年的复合年增长率为6.57%。市场成长的动力源自于对便携式运算週边日益增长的需求、远端办公文化以及无线连接的进步。人体工学设计和电池续航时间的提升也推动了其在全球消费和商业市场的普及。

无线滑鼠市场成长的推动因素

远距办公和自带设备 (BYOD) 的兴起

全球的远端办公、混合办公环境和自带设备 (BYOD) 趋势正在对无线滑鼠等无线週边装置产生巨大的连锁反应。随着员工在家中、共享办公室和其他任何地方远距办公的时间越来越长，对紧凑、简约解决方案的需求也日益增长。无线滑鼠行动舒适、操作简便，并且不会缠绕桌面，使其成为当今工作场所的首选设备。这些工作文化的变化，尤其是在疫情后，一直是个人消费者和企业采购市场持续需求的强劲驱动力。 2023 年 6 月，雷蛇公司 (Razer Inc.) 推出了一款新产品－雷蛇眼镜蛇专业无线滑鼠 (Razer Cobra Pro Wireless Mouse)。

游戏和人体工学产品需求不断成长

游戏是无线滑鼠市场的主要驱动力。游戏玩家渴望拥有高效能、低延迟、可自订按键以及符合人体工学操控的滑鼠，从而经得起长期使用。如今的无线游戏滑鼠表现堪比有线滑鼠，甚至更胜一筹，深受职业和休閒玩家的青睐。此外，符合人体工学的滑鼠在专业人士中也越来越受欢迎，可以有效预防腕部疲劳和重复性压力损伤。人们对人体工学健康日益增长的关注，加上感测器技术和个人化的进步，正在推动无线滑鼠市场在游戏和专业用户细分领域的持续成长。 2024年10月，罗技在印度正式推出无线滑鼠。罗技M196无线滑鼠是一款左右手通用型滑鼠，左右手用户皆可操作。它配备了低功耗蓝牙，并提供三种鲜艳的颜色。

技术创新与电池续航力

每项技术发展都对无线滑鼠市场的成长发挥着至关重要的作用。低功耗蓝牙 (BLE)、USB-C 快速充电和更长的电池寿命等技术使无线滑鼠比以往任何时候都更有效率和可靠。无缝的多装置连接、可自订的按键和 DPI 调节功能提升了使用者体验。电池技术也得到了发展，大多数型号一次充电即可使用数週甚至数月。随着这种发展成为主流，越来越多的消费者和企业从有线滑鼠转向无线滑鼠，全球也越来越多公司开始采用无线滑鼠。 Logitech MX Master 3S 采用蓝牙 5.0 技术，只需点击即可与最多三台装置无缝配对，可在家中或工作场所使用。蓝牙 5.0 确保使用者获得更有效率、更流畅的使用者体验，不再受配对问题或重复断线的困扰。

无线滑鼠产业的课题

比有线滑鼠更贵

无线滑鼠产业面临的主要课题之一是它们的价格往往比有线滑鼠更高。虽然无线滑鼠方便便携，但由于使用电池、先进的感应器和无线模组，其生产成本较高。这些成本，尤其是在价格敏感的市场，使得无线滑鼠价格更高，从而阻碍了精打细算的消费者购买。预算限制也可能使企业在采购时更倾向于有线週边。製造商必须在成本和功能之间取得平衡，才能提高市场渗透率，并与传统有线产品有效竞争。

本报告提供全球无线鼠标市场相关调查，成长推动因素与课题，各市场区隔的分析，主要企业的分析等资讯。

目录

第1章 简介

第2章 调查手法

第3章 摘要整理

第4章 市场动态

• 成长促进因素
• 课题

第5章 全球无线鼠标市场

• 过去的市场趋势
• 市场预测

第6章 无线鼠标的市场占有率分析

• 各产品
• 各最终用途
• 各流通管道
• 各国

第7章 产品

• 光学鼠标
• 雷射鼠标

第8章 最终用途

• 个人使用
• 业务使用

第9章 流通管道

• 离线
• 线上

第10章 国家

• 北美
  • 美国
  • 加拿大
• 欧洲
  • 法国
  • 德国
  • 义大利
  • 西班牙
  • 英国
  • 比利时
  • 荷兰
  • 土耳其
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 泰国
  • 马来西亚
  • 印尼
  • 澳洲
  • 纽西兰
• 南美
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东·非洲
  • 沙乌地阿拉伯
  • 阿拉伯联合大公国
  • 南非

第11章 波特的五力分析

第12章 SWOT分析

第13章 主要企业的分析

• Logitech
• Razer Inc.
• Microsoft Corporation
• Hewlett Packard Enterprise Development LP
• Apple, Inc.
• Dell Inc.
• Lenovo
• SAMSUNG

Wireless Mouse Market Size and Forecast 2025-2033

Global Wireless Mouse Market was worth USD 2.11 billion in 2024 and is expected to reach USD 3.74 billion by 2033, with a CAGR of 6.57 % from 2025 to 2033. The growth in the market is influenced by rising demand for portable computing peripherals, remote work culture, and wireless connectivity advancements. Improved ergonomics and battery life are also driving global uptake across consumer and commercial markets.

Wireless Mouse Market Global Market Report by Product (Optical Mice, Laser Mice), End Use (Personal Use, Professional Use), Distribution Channel (Offline, Online), Countries and Company Analysis, 2025-2033.

Wireless Mouse Market Overview

A wireless mouse is a computer device that is linked to a piece of equipment without the need for physical cables, usually through the use of Bluetooth or a USB receiver with radio frequency (RF) technology. It enables the user to navigate and control a computer more at liberty, being more flexible and convenient than the wired version. Wireless mice rely on batteries or rechargeable cells and may be equipped with such features as ergonomic shapes, dual buttons, and customizable functions.

Wireless mice popularity has increased immensely because of the rise in laptop, tablet, and other portable device adoption. Gaming, remote work, and the need for organized work areas have also boosted demand for wireless options. Technology has minimized latency and enhanced battery life, positioning them as a good choice for casual and business use. Logitech, Microsoft, and Razer are among the brands that have diversified their wireless mouse lines to meet different requirements such as gaming, work, and travel.

Drivers of Wireless Mouse Market Growth

Increased Remote Work and BYOD Trends

The worldwide trend of remote work, hybrid setups, and Bring Your Own Device (BYOD) initiatives has given a huge surge to wireless peripherals, such as wireless mice. With professionals spending more time working remotely-back home, in shared office spaces, or from anywhere else-the demand for compact and minimalist solutions has gained prominence. Wireless mice provide comfort of movement, ease of operation, and a tangle-free desk, making them the perfect device for today's workplaces. This change in work culture, particularly post-pandemic, has been a potent driver of consistent demand in both individual consumers and corporate procurement markets. In June 2023, Razer Inc. introduced a new Razer Cobra Pro Wireless Mouse product.

Expansion in Gaming and Ergonomic Product Demand

Gaming has become a major driver in the wireless mouse market. Gamers require high-performance devices with low latency, customizable buttons, and ergonomic usability for long periods of use. Current wireless gaming mice provide similar or superior performance compared to wired mice, appealing to both professional and casual gamers. Moreover, ergonomic models are more and more demanded by professionals in order to prevent wrist strain and repetitive stress injury. The increased concern for ergonomic health, along with advancements in sensor technology and personalization, is driving sustained growth opportunities within the gaming and professional user base segments of the wireless mouse market. Oct 2024, Logitech formally announced a wireless mouse in India. The wireless mouse Logitech M196 includes an ambidextrous form, which suits right-handed or left-handed operation. It has Bluetooth LE and three bright colors.

Technical Innovation and Power Battery

All developments have served a central position in the growth of the market for wireless mice. Technologies like Bluetooth Low Energy (BLE), USB-C fast charging, and longer battery life have made wireless mice more efficient and dependable than ever. Seamless multi-device connectivity, customizable buttons, and DPI adjustment make the user experience better. Battery technology has also evolved, with most models providing weeks or even months of usage on a single charge. As these advancements go mainstream, there are more and more consumers and businesses moving beyond wired mice to adopt wireless variants, and with this, more and more enterprises are adopting worldwide. Logitech's MX Master 3Suses Bluetooth 5.0 to provide one-click seamless pairing with up to three devices and is perfect to use at both home and workplace. With Bluetooth 5.0, users don't have to suffer from repeated pairing problems and disconnections, ensuring a more efficient and streamlined user experience.

Issues with the Wireless Mouse Industry

Greater Expense Than Wired Counterparts

One of the main issues with the wireless mouse industry is that it tends to be relatively more expensive than wired mice. Though wireless mice are convenient and mobile, the use of batteries, sophisticated sensors, and wireless modules raises production expenses. This is costly, making wireless versions more pricey, thereby discouraging frugal consumers, particularly in markets sensitive to price. In procurement for enterprises, budget constraints could also result in the preference for wired peripherals. Producers have to balance costs with features in order to drive market penetration and effectively compete against conventional wired products.

Battery Reliance and Latency Issues

Even with the improvement in battery technology, wireless mice continue to be hampered by their reliance on battery life. They can cause interruptions to the user if they suddenly run out of power. Even though latency has improved, some professional or gaming users continue to view wired mice as providing superior real-time feedback, especially in professional gaming scenarios. While top-of-the-line wireless models do mitigate these issues, it still exists at the lower end of the product category. These technical constraints and performance hesitancies can limit usage in certain user bases, particularly where reliability and accuracy are paramount.

Wireless Optical Mouse Market

Wireless optical mice are the most common form of wireless mouse, using LED sensors to sense movement on most flat surfaces. They are inexpensive, energy-efficient, and suitable for general use such as browsing, document editing, and general use. Their low cost and compatibility with various devices make them a favorite among home users and students. With the development of wireless technology, optical mice also provide better accuracy and battery life, propelling universal acceptance. The market is supported by high demand in both developed and emerging economies, where consumers seek convenience and value in personal or educational computer peripherals.

Wireless Laser Mouse Market

Wireless laser mice provide higher sensitivity and accuracy than optical mice, and they can be used in professional and high-performance uses. They perform well on a broader variety of surfaces, such as glass and shiny surfaces, due to the high-tech laser sensor technology. Designers, engineers, and gamers who need precision and silky smooth control prefer these mice. While generally more costly, their better tracking and longevity make the cost worthwhile. The wireless laser mouse market is increasing steadily, particularly among professional users and high-end customers who want a more sensitive and flexible input device across a variety of workspaces and surfaces.

Personal Use Wireless Mouse Market

The personal use market segment of the wireless mouse market serves individual buyers who need comfort, simplicity, and portability in everyday computing tasks. These mice are widely utilized for web surfing, media viewing, social networking, and light productivity. The key characteristics are small size, looks, and long battery life. With the increased use of remote learning, online shopping, and casual gaming, wireless mouse demand in home environments has grown exponentially. Price and simplicity are important purchasing considerations. Brands provide a variety of choices in different colors and designs, which attract users with different tastes and budgets.

Professional Use Wireless Mouse Market

Professional users require wireless mice that provide performance, reliability, and ergonomic design for long-term daily use. These products are extensively used in office settings, corporate environments, and by freelancers who value productivity. Functionalities like programmable keys, adjustable DPI, quiet clicks, and dual-mode connectivity improve work efficiency. In industries like design, finance, and software development, accuracy and ergonomics are essential. The professional market is on the rise with increased usage of flexible work models, remote working, and enterprise-class hardware upgrades. Employers are increasingly spending on quality peripherals to enhance worker satisfaction and performance, further accelerating this market segment.

Online Wireless Mouse Market

The internet space has emerged as a prominent avenue for the wireless mouse industry with the help of e-commerce growth and changing patterns of consumer buying behavior. Web portals such as Amazon, Flipkart, Alibaba, and branded websites provide huge varieties of wireless mice with exhaustive specifications, ratings from customers, and competitive pricing. Convenience, access to global brands, and regular discounts during online purchases ensure that many shoppers prefer this avenue. With increasing internet penetration, online payments, and day of delivery offerings, online sales of wireless mice are rising by regions. Online channels are also used by brands to introduce new models and tap larger populations.

United States Wireless Mouse Market

The United States is one of the largest and most developed markets for wireless mice. High PC and laptop penetration along with robust remote and hybrid work patterns fuel persistent demand. The U.S. also has a high installed base of gamers, freelancers, and corporate professionals, who are all dependent on wireless peripherals for convenience and performance. The premium product adoption is high, with users prioritizing ergonomics, customization, and ruggedness. The early adopters and technology-loving users drive the high adoption of new and innovative wireless mouse models. With a strong e-commerce infrastructure in place, product reach is high, which is another driver for market growth. November 2024. Logitech, a leading player in this sector, released the news of extending the availability of refurbished products for work and play profiles. This ranges from a broad selection of mice, tablet peripherals, keyboards, and so forth. It is offered in the U.S. on Logitech eBay Refurbished brand store and company website for Europe and North America.

Germany Wireless Mouse Market

Germany, as Europe's economic leader, has a thriving wireless mouse market driven by its strong automotive, manufacturing, and engineering sectors. German professionals value quality and precision, fueling demand for high-performance and ergonomic wireless mice. The country's emphasis on workplace efficiency and employee well-being has boosted interest in wireless accessories. Germany also has a significant gaming community that favors advanced wireless models. Additionally, the nation's green initiatives are promoting usage of energy-efficient gadgets, such as rechargeable wireless mice. As part of the larger movement toward digital offices, Germany continues to invest in contemporary hardware solutions, thus ranking among the key European market players.

India Wireless Mouse Market

India's wireless mouse market is growing fast, led by rising internet penetration, digital education, and an increasing number of remote workers. The extensive adoption of laptops in education, freelancing, and startups is driving healthy demand for economical and dependable wireless peripherals. As customers look for convenient and portable solutions, wireless mice are increasingly becoming the first choice over their wired counterparts. Online channels have provided a wide variety of options, which is driving sales in urban and semi-urban areas. Although the adoption of high-end products is limited, budget-friendly products are witnessing healthy adoption. As digital literacy and use of devices are on the rise, the outlook for the market in India remains extremely optimistic. Taiwanese technology company Asus has announced the Asus Wireless Mouse MD102 in India to further strengthen its accessories portfolio in the country. The Asus MD102 wireless mouse is available for Rs 1,799 and has two colours: Dark Grey and White. It will be available online on ASUS e-shop, Flipkart and Amazon from September 2024.

Saudi Arabia Wireless Mouse Market

Saudi Arabia wireless mouse market is gaining from fast-paced digital transformation and smart office adoption in line with the country's Vision 2030 objectives. Government policies and private sector investments in education, technology, and business modernization are promoting the adoption of modern computing accessories. Wireless mice are becoming increasingly popular among students, professionals, and businesses due to their convenience and functionality. High disposable incomes underpin demand for mid- to high-end models with ergonomic and gaming capabilities. Furthermore, as the country develops its digital infrastructure and encourages remote working environments, demand for wireless computing peripherals is likely to increase steadily, making it an attractive regional market.

Market Segmentations

Product

• Optical Mice
• Laser Mice

End Use

• Personal Use
• Professional Use

Distribution Channel

• Offline
• Online

Countries

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• South Korea
• Thailand
• Malaysia
• Indonesia
• Australia
• New Zealand

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa

All companies have been covered with 4 Viewpoints

• Overview
• Key Persons
• Recent Development & Strategies
• Revenue Analysis

Key Players Analysis

• Logitech
• Razer Inc.
• Microsoft Corporation
• Hewlett Packard Enterprise Development LP
• Apple, Inc.
• Dell Inc.
• Lenovo
• SAMSUNG

Table of Contents

1. Introduction

2. Research Methodology

• 2.1 Data Source
  • 2.1.1 Primary Sources
  • 2.1.2 Secondary Sources
• 2.2 Research Approach
  • 2.2.1 Top-Down Approach
  • 2.2.2 Bottom-Up Approach
• 2.3 Forecast Projection Methodology

3. Executive Summary

4. Market Dynamics

• 4.1 Growth Drivers
• 4.2 Challenges

5. Global Wireless Mouse Market

• 5.1 Historical Market Trends
• 5.2 Market Forecast

6. Wireless Mouse Market Share Analysis

• 6.1 By Product
• 6.2 By End Use
• 6.3 By Distribution Channel
• 6.4 By Countries

7. Product

• 7.1 Optical Mice
• 7.2 Laser Mice

8. End Use

• 8.1 Personal Use
• 8.2 Professional Use

9. Distribution Channel

• 9.1 Offline
• 9.2 Online

10. Countries

• 10.1 North America
  • 10.1.1 United States
  • 10.1.2 Canada
• 10.2 Europe
  • 10.2.1 France
  • 10.2.2 Germany
  • 10.2.3 Italy
  • 10.2.4 Spain
  • 10.2.5 United Kingdom
  • 10.2.6 Belgium
  • 10.2.7 Netherlands
  • 10.2.8 Turkey
• 10.3 Asia Pacific
  • 10.3.1 China
  • 10.3.2 Japan
  • 10.3.3 India
  • 10.3.4 South Korea
  • 10.3.5 Thailand
  • 10.3.6 Malaysia
  • 10.3.7 Indonesia
  • 10.3.8 Australia
  • 10.3.9 New Zealand
• 10.4 Latin America
  • 10.4.1 Brazil
  • 10.4.2 Mexico
  • 10.4.3 Argentina
• 10.5 Middle East & Africa
  • 10.5.1 Saudi Arabia
  • 10.5.2 UAE
  • 10.5.3 South Africa

11. Porter's Five Forces Analysis

• 11.1 Bargaining Power of Buyers
• 11.2 Bargaining Power of Suppliers
• 11.3 Degree of Rivalry
• 11.4 Threat of New Entrants
• 11.5 Threat of Substitutes

12. SWOT Analysis

• 12.1 Strength
• 12.2 Weakness
• 12.3 Opportunity
• 12.4 Threat

13. Key Players Analysis

• 13.1 Logitech
  • 13.1.1 Overview
  • 13.1.2 Key Persons
  • 13.1.3 Recent Development & Strategies
  • 13.1.4 Revenue Analysis
• 13.2 Razer Inc.
  • 13.2.1 Overview
  • 13.2.2 Key Persons
  • 13.2.3 Recent Development & Strategies
  • 13.2.4 Revenue Analysis
• 13.3 Microsoft Corporation
  • 13.3.1 Overview
  • 13.3.2 Key Persons
  • 13.3.3 Recent Development & Strategies
  • 13.3.4 Revenue Analysis
• 13.4 Hewlett Packard Enterprise Development LP
  • 13.4.1 Overview
  • 13.4.2 Key Persons
  • 13.4.3 Recent Development & Strategies
  • 13.4.4 Revenue Analysis
• 13.5 Apple, Inc.
  • 13.5.1 Overview
  • 13.5.2 Key Persons
  • 13.5.3 Recent Development & Strategies
  • 13.5.4 Revenue Analysis
• 13.6 Dell Inc.
  • 13.6.1 Overview
  • 13.6.2 Key Persons
  • 13.6.3 Recent Development & Strategies
  • 13.6.4 Revenue Analysis
• 13.7 Lenovo
  • 13.7.1 Overview
  • 13.7.2 Key Persons
  • 13.7.3 Recent Development & Strategies
  • 13.7.4 Revenue Analysis
• 13.8 SAMSUNG
  • 13.8.1 Overview
  • 13.8.2 Key Persons
  • 13.8.3 Recent Development & Strategies
  • 13.8.4 Revenue Analysis