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市场调查报告书
商品编码
1752308

全球行动娱乐市场规模研究与预测（按服务、广告和区域划分）2025-2035 年预测

Global Mobile Entertainment Market Size Study & Forecast, by Services, Advertisement and Regional Forecasts 2025-2035
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年，全球行动娱乐市场规模约为2,748.4亿美元，预计在2025-2035年预测期内，其年复合成长率(CAGR) 将达到惊人的17.20%。随着世界无缝转向按需数位文化，行动娱乐已迅速发展成为媒体消费的基石。行动优先策略、5G部署以及人工智慧驱动的内容个人化的融合，彻底改变了娱乐的分发、存取和货币化方式。从沉浸式行动游戏体验到精选音乐串流媒体和行动电视直播，当今的娱乐格局建立在即时参与和互动性的基础上，而这主要由智慧型手机和增强的连接性驱动。

在行动用户激增、智慧型手机普及率不断提升以及新兴经济体快速城镇化等因素的催化下，市场正在经历一场结构性变革。在服务领域，行动游戏凭藉其低门槛、免费增值模式以及与社交功能和扩增实境的融合，继续超越其他领域。同时，行动音乐和电视服务正在利用消费者对个人化、基于订阅的捆绑服务以及多萤幕存取的偏好。同样具有变革意义的是行动广告的成长——社群媒体广告、应用程式内推广和影片广告正在重新定义内容创作者和媒体平台的数位收入来源，从而为用户参与和获利开闢新的途径。

从区域来看，北美预计将在2025年占据主导地位，这得益于其高度数位化的人口结构、较高的ARPU（每用户平均收入）以及成熟的行动广告生态系统。尤其是美国，它在行动内容製作和货币化的创新方面处于领先地位。同时，预计到2035年，亚太地区将经历最快的成长，这得益于蓬勃发展的年轻人口、智慧型手机的普及以及中国、印度和印尼等国家对高速行动网路的持续投资。在欧洲，对优质内容的需求不断增长以及消费者在行动订阅上的支出增加，将进一步促进该地区在该领域的强劲成长轨迹。

本研究旨在确定近年来不同细分市场和国家的市场规模，并预测未来几年的市场规模。报告旨在结合研究对象国家/地区的产业定性和定量分析。报告还提供了决定市场未来成长的关键因素（例如驱动因素和挑战）的详细资讯。此外，报告还涵盖了微观市场中利害关係人的潜在投资机会，以及对竞争格局和主要参与者产品供应的详细分析。市场区隔和子细分市场的详细解释如下：

目录

第一章：全球行动娱乐市场报告范围与方法

  • 研究目标
  • 研究方法
    • 预测模型
    • 案头研究
    • 自上而下和自下而上的方法
  • 研究属性
  • 研究范围
    • 市场定义
    • 市场区隔
  • 研究假设
    • 包容与排斥
    • 限制
    • 研究考虑的年份

第二章：执行摘要

  • CEO/CXO 立场
  • 战略洞察
  • ESG分析
  • 主要发现

第三章：全球行动娱乐市场力量分析

  • 塑造全球行动娱乐市场的市场力量（2024-2035）
  • 驱动程式
    • 智慧型手机快速普及和5G网路部署
    • 按需个人化内容需求激增
  • 限制
    • 资料隐私和安全问题
    • 高昂的内容创作与授权成本
  • 机会
    • 新兴市场的扩张和可支配收入的增加
    • AR/VR与云端游戏技术的融合

第四章：全球移动娱乐产业分析

  • 波特五力模型
    • 买方议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手
  • 波特五力预测模型（2024-2035）
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 科技
    • 环境的
    • 合法的
  • 最佳投资机会
  • 最佳制胜策略（2025年）
  • 市占率分析（2024-2025）
  • 2025年全球定价分析与趋势
  • 分析师建议与结论

第五章：全球行动娱乐市场规模及预测：依服务分类 - 2025-2035

  • 市场概览
  • 全球行动娱乐市场表现-潜力分析（2025年）
  • 手机游戏
    • 2024-2035 年主要国家细分估计与预测
    • 2025 年至 2035 年各地区市场规模分析
  • 行动音乐
    • 2024-2035 年主要国家细分估计与预测
    • 2025 年至 2035 年各地区市场规模分析
  • 行动电视
    • 2024-2035 年主要国家细分估计与预测
    • 2025 年至 2035 年各地区市场规模分析

第六章：全球行动娱乐市场规模及预测：按广告 - 2025-2035

  • 市场概览
  • 全球行动娱乐市场表现-潜力分析（2025年）
  • 社群媒体广告
    • 2024-2035 年主要国家细分估计与预测
    • 2025 年至 2035 年各地区市场规模分析
  • 网路影片广告
    • 2024-2035 年主要国家细分估计与预测
    • 2025 年至 2035 年各地区市场规模分析
  • 应用程式内广告
    • 2024-2035 年主要国家细分估计与预测
    • 2025 年至 2035 年各地区市场规模分析

第七章：全球行动娱乐市场规模及预测：按地区划分 - 2025-2035

  • 、区域市场概况
  • 领先国家和新兴国家
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非
    • 中东和非洲其他地区

第 8 章：竞争情报

  • 顶级市场策略
  • 谷歌有限责任公司
    • 公司概况
    • 主要高阶主管
    • 公司概况
    • 财务表现（取决于数据可用性）
    • 产品/服务端口
    • 近期发展
    • 市场策略
    • SWOT分析
  • 苹果公司
  • 亚马逊公司
  • 腾讯控股有限公司
  • Netflix公司
  • 位元组跳动有限公司
  • Facebook（Meta Platforms Inc.）
  • Spotify科技公司
  • 电子艺界公司
  • 动视暴雪公司
  • Snap公司
  • Glu移动公司
  • Gameloft SE
  • Twitter公司
  • Hulu有限责任公司
简介目录

The Global Mobile Entertainment Market is valued at approximately USD 274.84 billion in 2024 and is projected to expand at an impressive compound annual growth rate (CAGR) of 17.20% over the forecast period 2025-2035. As the world seamlessly pivots toward an on-demand digital culture, mobile entertainment has rapidly evolved into the cornerstone of media consumption. The convergence of mobile-first strategies, 5G deployment, and AI-driven content personalization has radically transformed how entertainment is distributed, accessed, and monetized. From immersive mobile gaming experiences to curated music streaming and live mobile TV, today's entertainment landscape is built on real-time engagement and interactivity-driven primarily by smartphones and enhanced connectivity.

The market is undergoing a tectonic shift catalyzed by the surge in mobile subscribers, escalating smartphone penetration, and rapid urbanization across emerging economies. On the services front, mobile gaming continues to outperform other segments due to its low entry barrier, freemium models, and integration with social features and augmented reality. Meanwhile, mobile music and TV services are capitalizing on consumer preferences for personalization, subscription-based bundles, and multi-screen access. Equally transformative is the growth of mobile advertising-social media ads, in-app promotions, and video commercials are redefining digital revenue streams for content creators and media platforms, thus opening new pathways for user engagement and monetization.

Regionally, North America is expected to hold a commanding share of the market in 2025, driven by a highly digitalized population, high ARPU (Average Revenue Per User), and the maturity of mobile advertising ecosystems. The United States, in particular, leads the innovation curve in mobile content production and monetization. Meanwhile, Asia Pacific is anticipated to experience the fastest growth through 2035, propelled by a booming youth demographic, widespread smartphone adoption, and ongoing investments in high-speed mobile networks in countries such as China, India, and Indonesia. In Europe, rising demand for premium content and increased consumer spend on mobile subscriptions further contribute to the region's robust growth trajectory in this space.

Major market player included in this report are:

  • Google LLC
  • Apple Inc.
  • Amazon.com Inc.
  • Tencent Holdings Ltd.
  • Netflix Inc.
  • ByteDance Ltd.
  • Facebook (Meta Platforms Inc.)
  • Spotify Technology S.A.
  • Electronic Arts Inc.
  • Activision Blizzard Inc.
  • Snap Inc.
  • Glu Mobile Inc.
  • Gameloft SE
  • Twitter Inc.
  • Hulu LLC

Global Mobile Entertainment Market Report Scope:

  • Historical Data - 2023, 2024
  • Base Year for Estimation - 2024
  • Forecast period - 2025-2035
  • Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Services:

  • Mobile Games
  • Mobile Music
  • Mobile TV

By Advertisement:

  • Social Media Advertising
  • Online Video Advertising
  • In-App Advertising

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2025 to 2035.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Mobile Entertainment Market Report Scope & Methodology

  • 1.1. Research Objective
  • 1.2. Research Methodology
    • 1.2.1. Forecast Model
    • 1.2.2. Desk Research
    • 1.2.3. Top Down and Bottom-Up Approach
  • 1.3. Research Attributes
  • 1.4. Scope of the Study
    • 1.4.1. Market Definition
    • 1.4.2. Market Segmentation
  • 1.5. Research Assumption
    • 1.5.1. Inclusion & Exclusion
    • 1.5.2. Limitations
    • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

  • 2.1. CEO/CXO Standpoint
  • 2.2. Strategic Insights
  • 2.3. ESG Analysis
  • 2.4. Key Findings

Chapter 3. Global Mobile Entertainment Market Forces Analysis

  • 3.1. Market Forces Shaping The Global Mobile Entertainment Market 2024-2035
  • 3.2. Drivers
    • 3.2.1. Rapid Smartphone Penetration and 5G Network Rollout
    • 3.2.2. Surging Demand for On-Demand, Personalized Content
  • 3.3. Restraints
    • 3.3.1. Data Privacy and Security Concerns
    • 3.3.2. High Content Creation and Licensing Costs
  • 3.4. Opportunities
    • 3.4.1. Expansion in Emerging Markets and Rising Disposable Incomes
    • 3.4.2. Integration of AR/VR and Cloud Gaming Technologies

Chapter 4. Global Mobile Entertainment Industry Analysis

  • 4.1. Porter's 5 Forces Model
    • 4.1.1. Bargaining Power of Buyer
    • 4.1.2. Bargaining Power of Supplier
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Porter's 5 Force Forecast Model 2024-2035
  • 4.3. PESTEL Analysis
    • 4.3.1. Political
    • 4.3.2. Economical
    • 4.3.3. Social
    • 4.3.4. Technological
    • 4.3.5. Environmental
    • 4.3.6. Legal
  • 4.4. Top Investment Opportunities
  • 4.5. Top Winning Strategies 2025
  • 4.6. Market Share Analysis 2024-2025
  • 4.7. Global Pricing Analysis and Trends 2025
  • 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Mobile Entertainment Market Size & Forecasts by Services 2025-2035

  • 5.1. Market Overview
  • 5.2. Global Mobile Entertainment Market Performance - Potential Analysis 2025
  • 5.3. Mobile Games
    • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.3.2. Market Size Analysis, by Region, 2025-2035
  • 5.4. Mobile Music
    • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.4.2. Market Size Analysis, by Region, 2025-2035
  • 5.5. Mobile TV
    • 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Mobile Entertainment Market Size & Forecasts by Advertisement 2025-2035

  • 6.1. Market Overview
  • 6.2. Global Mobile Entertainment Market Performance - Potential Analysis 2025
  • 6.3. Social Media Advertising
    • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.3.2. Market Size Analysis, by Region, 2025-2035
  • 6.4. Online Video Advertising
    • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.4.2. Market Size Analysis, by Region, 2025-2035
  • 6.5. In-App Advertising
    • 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Mobile Entertainment Market Size & Forecasts by Region 2025-2035

  • 7.1. Mobile Entertainment Market, Regional Market Snapshot
  • 7.2. Top Leading & Emerging Countries
  • 7.3. North America Mobile Entertainment Market
    • 7.3.1. U.S. Mobile Entertainment Market
      • 7.3.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.3.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.3.2. Canada Mobile Entertainment Market
      • 7.3.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.3.2.2. Market Size Analysis, by Region, 2025-2035
  • 7.4. Europe Mobile Entertainment Market
    • 7.4.1. UK Mobile Entertainment Market
      • 7.4.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.2. Germany Mobile Entertainment Market
      • 7.4.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.2.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.3. France Mobile Entertainment Market
      • 7.4.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.3.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.4. Spain Mobile Entertainment Market
      • 7.4.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.4.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.5. Italy Mobile Entertainment Market
      • 7.4.5.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.5.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.6. Rest of Europe Mobile Entertainment Market
      • 7.4.6.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.6.2. Market Size Analysis, by Region, 2025-2035
  • 7.5. Asia Pacific Mobile Entertainment Market
    • 7.5.1. China Mobile Entertainment Market
      • 7.5.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.2. India Mobile Entertainment Market
      • 7.5.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.2.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.3. Japan Mobile Entertainment Market
      • 7.5.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.3.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.4. Australia Mobile Entertainment Market
      • 7.5.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.4.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.5. South Korea Mobile Entertainment Market
      • 7.5.5.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.5.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.6. Rest of APAC Mobile Entertainment Market
      • 7.5.6.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.6.2. Market Size Analysis, by Region, 2025-2035
  • 7.6. Latin America Mobile Entertainment Market
    • 7.6.1. Brazil Mobile Entertainment Market
      • 7.6.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.6.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.6.2. Mexico Mobile Entertainment Market
      • 7.6.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.6.2.2. Market Size Analysis, by Region, 2025-2035
  • 7.7. Middle East & Africa Mobile Entertainment Market
    • 7.7.1. UAE Mobile Entertainment Market
      • 7.7.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.7.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.7.2. Saudi Arabia Mobile Entertainment Market
      • 7.7.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.7.2.2. Market Size Analysis, by Region, 2025-2035
    • 7.7.3. South Africa Mobile Entertainment Market
      • 7.7.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.7.3.2. Market Size Analysis, by Region, 2025-2035
    • 7.7.4. Rest of Middle East & Africa Mobile Entertainment Market
      • 7.7.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.7.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Competitive Intelligence

  • 8.1. Top Market Strategies
  • 8.2. Google LLC
    • 8.2.1. Company Overview
    • 8.2.2. Key Executives
    • 8.2.3. Company Snapshot
    • 8.2.4. Financial Performance (Subject to Data Availability)
    • 8.2.5. Product/Services Port
    • 8.2.6. Recent Development
    • 8.2.7. Market Strategies
    • 8.2.8. SWOT Analysis
  • 8.3. Apple Inc.
  • 8.4. Amazon.com Inc.
  • 8.5. Tencent Holdings Ltd.
  • 8.6. Netflix Inc.
  • 8.7. ByteDance Ltd.
  • 8.8. Facebook (Meta Platforms Inc.)
  • 8.9. Spotify Technology S.A.
  • 8.10. Electronic Arts Inc.
  • 8.11. Activision Blizzard Inc.
  • 8.12. Snap Inc.
  • 8.13. Glu Mobile Inc.
  • 8.14. Gameloft SE
  • 8.15. Twitter Inc.
  • 8.16. Hulu LLC