神经营销解决方案市场，按技术（功能性磁共振成像、脑电图、眼动追踪、正电子发射断层扫描、脑磁图），按地区 - 规模、份额、前景、机会分析，2022-2030

神经营销是将神经科学整合到常规营销活动中，以根据消费者对营销刺激的认知和情感反应来理解和分析消费者的看法和购买行为。 此外，神经营销学的主要目的是了解消费者如何做出购买决定及其背后的基本原理。 神经营销提供了许多好处，包括有效和高效的营销策略和活动、活动和产品的低失败率，以及根据人们的营销兴趣最终控制人们的需求和愿望。

2021 年，神经营销解决方案的全球市场价值为 16.347 亿美元。

市场动态

神经科学领域不断增加的投资是推动全球神经营销解决方案市场增长的主要因素。 世界各地的许多公司都在大力投资神经科学。 例如，2018 年 10 月，总部位于美国的製药公司Pfizer宣布将与总部位于美国的私人投资公司baincapital签订投资协议，将其神经科学投资组合形成一家共同领导的公司。 baincapital将向这家专注于神经科学和神经精神病学的新公司投资 3.5 亿美元。 因此，在预测期内，增加对神经科学领域的投资有望推动全球神经营销解决方案市场的增长。 神经营销学已经发展成为一种研究和分析消费者购买行为并做出更好的营销决策的有效技术。 营销人员使用神经营销学来了解影响消费者购买行为的因素。 了解这种行为对于做出与产品设计、产品广告、产品品牌和产品广告相关的决策至关重要。 因此，越来越需要了解和研究消费者的购买行为，并做出有效和高效的营销决策，预计将在预测期内推动市场增长。

这项研究的主要特点

• 本报告对全球神经营销解决方案市场进行了深入分析，提供了以 2021 年为基准年的预测期 (2022-2030) 的市场规模和復合年增长率 (CAGR%)。我在这里.
• 它还揭示了不同细分市场的潜在创收机会，并为市场勾画出一个有吸引力的投资建议矩阵。
• 它还提供了有关市场驱动因素、制约因素、机会、新产品发布和批准、区域前景以及主要参与者采用的竞争战略的重要见解。
• 根据监管状况、公司概况、业绩、产品组合、区域影响力、分销战略、关键发展和战略以及未来计划等参数，创建全球神经营销解决方案市场主要参与者的概况。我来了。
• 在全球神经营销解决方案市场上运营的主要公司有 SR Research、Shimmer Sensing、Tobii Technology、EB Neuro S.p.A、iMotions、Cadwell Industries, Inc、SensoMotoric Instruments、Compumedics Limited、LC Technologies 和 ISCAN., Inc。
• 这份报告中的见解将使企业营销人员和高管能够就未来的产品发布、技术升级、市场扩张和营销策略做出明智的决策。将是
• 全球神经营销解决方案市场报告面向该行业的各种利益相关者，包括投资者、供应商、分销商、新进入者和金融分析师。
• 利益相关者将能够通过用于分析全球神经营销解决方案市场的各种战略矩阵来促进决策制定。

内容

第 1 章目的和先决条件

• 调查目的
• 先决条件
• 缩写说明

第二章市场展望

• 报告内容
  • 市场定义和范围
• 执行摘要
  • 市场细分：按技术
  • 按地区划分的市场细分
• 连贯机会图 (COM)

第3章市场动态、规律及趋势分析

• 市场动态
  • 司机
  • 约束因素
  • 市场机会
• 监管场景
• 行业趋势
• 併购
• 新系统启动/批准
• 大流行对 COVID-19 的影响

第 4 章神经营销解决方案的全球市场，按技术分类，2017-2030

• 功能磁共振成像 (fMRI)
• 脑电图 (EEG)
• 眼动追踪
• 正电子发射断层扫描 (PET)
• 脑磁图 (MEG)

第 5 章全球神经营销解决方案市场：按地区划分，2017-2030

• 北美
• 美国
• 加拿大
• 欧洲
• 英国
• 德国
• 法国
• 意大利
• 俄罗斯
• 其他欧洲地区
• 亚太地区
• 中国
• 印度
• 日本
• 东盟
• 澳大利亚
• 韩国
• 其他亚太地区
• 拉丁美洲
• 巴西
• 阿根廷
• 墨西哥
• 其他拉丁美洲地区

第 6 章中东和非洲

• 2017-2030 年按技术划分的市场规模和预测
• 市场份额分析（按国家/地区划分），2022 年、2030 年 (%)
• 南非
• 海湾合作委员会国家
• 其他中东和非洲地区

第七章竞争格局

• 公司简介
  • SR Research
• 最近的发展和更新
  • Shimmer Sensing
• 最近的发展和更新
  • Tobii Technology
• 最近的发展和更新
  • EB Neuro S.p.A.
• 最近的发展
  • iMotions
• 最近的发展和更新
  • Cadwell Industries, Inc
• 最近的发展和更新
  • SensoMotoric Instruments
• 最近的发展和更新
  • Compumedics Limited
• 最近的发展和更新
  • LC Technologies
• 最近的发展和更新
  • ISCAN, Inc
• 最近的发展和更新

第 8 章

• 参考文献
• 调查手法

Neuromarketing is the inclusion of neuroscience with regular marketing activities, in order to understand and analyze consumer perception and purchasing behavior, which is based on cognitive and affective response to marketing stimuli. Moreover the primary objective behind neuromarketing is to understand the rationale behind how consumers make a decision for purchasing. Neuromarketing offers numerous benefits including effective and efficient marketing strategies and campaigns, fewer campaign and product failures, and ultimate control over the needs and wants of people to suit the needs and wants of marketing interest.

The global Neuromarketing Solutions Market was valued for US$ 1634.7 Mn in 2021.

Market Dynamics

Rising investments in the field of neuroscience is the major factor driving the growth of global neuromarketing solution market. As many companies across the globe, are focusing on investing into neuroscience. For instance, in October 2018, Pfizer Inc., a U.S.-based pharmaceutical company, entered into an investment agreement with Bain Capital, a U.S.-based private investment firm, to form its neuroscience portfolio into a jointly-led company. Bain Capital has invested US$ 350 million in this new company, which will focus on neuroscience and neuropsychiatry. Therefore, rising investment in the field of neuroscience is expected to boost the global neuromarketing solutions market growth over the forecast period. Neuromarketing has evolved into an effective technology to study and analyze the consumers' buying behavior and make better marketing decisions. Marketers employ neuromarketing, in order to understand factors influencing the consumers' buying behavior. Understanding this behavior is crucial, in order to make decisions related to product design, product advertising, product branding, product advertising. Hence, rising needs to understand and study consumers' buying behavior and make effective and efficient marketing decisions are expected to support growth of the market during the forecast period.

Key features of the study:

• This report provides an in-depth analysis of the global neuromarketing solutions market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2022 - 2030), considering 2021 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the global neuromarketing solutions market based on the following parameters - regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key players operating in the global neuromarketing solutions market are SR Research, Shimmer Sensing, Tobii Technology, EB Neuro S.p.A., iMotions, Cadwell Industries, Inc., SensoMotoric Instruments, Compumedics Limited, LC Technologies, and ISCAN, Inc.
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
• The global neuromarketing solutions market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global Neuromarketing Solution market.

Detailed Segmentation

• Global Neuromarketing Solution Market, By Application:
  • Functional Magnetic Resonance Imaging (fMRI)
  • Electroencephalography (EEG)
  • Eye tracking
  • Positron Emission Tomography (PET)
  • Magnetoencephalography (MEG)
• Global Neuromarketing Solution Market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles
  • SR Research*
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
  • Shimmer Sensing
  • Tobii Technology
  • EB Neuro S.p.A.,
  • iMotions
  • Cadwell Industries, Inc.
  • SensoMotoric Instruments
  • Compumedics Limited
  • LC Technologies
  • ISCAN, Inc.

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Technology
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New system Launch/Approvals
• Impact of COVID-19 Pandemic

4. Global Neuromarketing Solution Market, By Technology, 2017-2030 (US$ Million)

• Introduction
  • Market Share Analysis, 2022 and 2030 (%)
  • Segment Trends
• Functional Magnetic Resonance Imaging (fMRI)
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)
• Electroencephalography (EEG)
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)
• Eye tracking
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)
• Positron Emission Tomography (PET)
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)
• Magnetoencephalography (MEG)
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)

5. Global Neuromarketing Solution Market, By Region, 2017-2030 (US$ Million)

• Introduction
  • Market Share Analysis, By Region, 2022 and 2030 (%)
• North America
  • Regional Trends
  • Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
  • Market Share Analysis, By Country, 2022 and 2030 (%)
• U.S.
• Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
  • Market Share Analysis, By Country, 2022 and 2030 (%)
• U.K.
• Germany
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
  • Market Share Analysis, By Country, 2022 and 2030 (%)
• China
• India
• Japan
• ASEAN
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
  • Market Share Analysis, By Country, 2022 and 2030 (%)
• Brazil
• Argentina
• Mexico
• Rest of Latin America

6. Middle East and Africa

• Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
• Market Share Analysis, By Country, 2022 and 2030 (%)
• South Africa
• GCC Countries
• Rest of the Middle East and Africa

7. Competitive Landscape

• Company Profiles
  • SR Research *
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • Shimmer Sensing
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • Tobii Technology
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • EB Neuro S.p.A.
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • iMotions
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • Cadwell Industries, Inc
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • SensoMotoric Instruments
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • Compumedics Limited
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • LC Technologies
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • ISCAN, Inc
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
• Analyst Views

8. Section

• References
• Research Methodology
• About us and Sales Contact