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市场调查报告书
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1463106

神经行销市场,占有率,规模,趋势,行业分析报告:依检查技术类型,技术,最终用户,地区,细分市场,预测2024-2032 年

Neuromarketing Market Share, Size, Trends, Industry Analysis Report, By Test Technique Type (Semantic Priming, Affective Priming, and Implicit Association Test (IAT)); By Technology; By End-Use; By Region; Segment Forecast, 2024 - 2032
出版日期: | 出版商: Polaris Market Research | 英文 119 Pages | 商品交期: 最快1-2个工作天内

价格

根据 Polaris Market Research 的一项新研究，到 2032 年，全球神经行销市场预计将达到 29.9 亿美元。该研究报告提供了对当前市场动态的详细洞察，并对未来市场成长进行了分析。

神经行销是一个快速发展的领域，它利用神经科学的见解来理解和影响消费者行为。技术进步、竞争加剧以及对更深入的消费者洞察的需求不断增加是推动该行业成长的关键因素。

技术进步在推动神经行销市场方面发挥着重要作用。功能性磁振造影 (fMRI) 和脑电图 (EEG) 等先进神经影像技术的发展使行销人员能够更好地瞭解消费者在神经层面的反应。这些技术可以即时监测大脑活动，为分析消费者偏好和决策过程提供有价值的数据。

此外，日益激烈的竞争格局迫使企业寻求创新方式来获得竞争优势。神经行销学提供了一种独特的方法来瞭解消费者行为，使公司能够制定更有效的行销策略并改善整体客户体验。因此，对神经行销服务和专业知识的需求显着增加。

人们越来越认识到神经行销学在各种最终用途行业中的潜在好处和应用，包括银行、金融服务和保险 (BFSI)、零售、消费品牌、市场研究和科学机构。神经行销帮助这些行业更瞭解他们的客户和潜在客户，并设计更有效和更有说服力的行销策略和活动。世界各地的几家公司正在建立自己的实验室来测量大脑活动。

例如，Coca Cola建立了自己的实验室来测量志愿者受试者的大脑活动，以便确定其广告的有效性。PayPal 采用功能性磁振造影 (fMRI) 来研究大脑对不同定价策略的反应，发现当价格以大字体显示时，顾客更愿意购买。

神经行销市场报告亮点

内隐联想测试（IAT）领域因其在各行业的广泛采用而占据了最大的市场占有率。

功能性磁振造影（FMRI）领域因其能够提供对大脑的详细瞭解而占据最大的市场占有率。

由于更重视瞭解消费者行为，零售/消费品牌细分市场占据了最大的市场占有率。

北美地区在市场研究和广告方面投入大量资金，因此在市场上占据主导地位。

目录

第一章简介

第二章执行摘要

第三章研究方法论

第四章全球神经行销市场洞察

  • 神经行销市场 - 技术快照
  • 神经行销市场动态
    • 驱动因素和机遇
      • 越来越多地采用新的行销活动和增加对神经行销的投资推动市场成长
      • 技术创新
    • 限制因素和课题
      • 神经学资料的收集引发了有关隐私和同意的伦理问题。
  • PESTEL 分析
  • 神经行销市场的技术趋势
  • 价值链分析
  • COVID-19 影响分析

第五章依技术类型划分的全球市场

  • 主要发现
  • 介绍
  • 语意启动
  • 情绪启动
  • 内隐联想测验（IAT）

第六章以最终用途划分的全球市场

  • 主要发现
  • 介绍
  • BFSI
  • 零售/消费品牌
  • 市场调查
  • 科学机构
  • 其他

第七章依科技划分的世界市场

  • 主要发现
  • 介绍
  • 功能性磁振造影 (FMRI)
  • 脑电图（EEG）
  • 眼球追踪
  • 正子断层扫瞄 (PET)
  • 磁脑电图（MEG）
  • 其他

第八章依地区划分的世界市场

  • 主要发现
  • 介绍
    • 神经行销市场评估，依地区，2019-2032
  • 神经行销市场 - 北美
    • 北美：神经行销市场，依技术类型，2019-2032
    • 北美：神经行销市场，依技术划分，2019-2032
    • 北美：神经行销市场，依最终用途，2019-2032 年
    • 神经行销市场 - 美国
    • 神经行销市场 - 加拿大
  • 神经行销市场 - 欧洲
    • 欧洲：神经行销市场，依技术类型，2019-2032
    • 欧洲：神经行销市场，依技术划分，2019-2032
    • 欧洲：神经行销市场，依最终用途，2019-2032 年
    • 神经行销市场 - 英国
    • 神经行销市场 - 法国
    • 神经行销市场 - 德国
    • 神经行销市场 - 义大利
    • 神经行销市场 - 西班牙
    • 神经行销市场 - 荷兰
    • 神经行销市场 - 俄罗斯
  • 神经行销市场 - 亚太地区
    • 亚太地区：神经行销市场，依技术类型，2019-2032
    • 亚太地区：神经行销市场（依技术），2019-2032
    • 亚太地区：神经行销市场，依最终用途，2019-2032 年
    • 神经行销市场 - 中国
    • 神经行销市场 - 印度
    • 神经行销市场-马来西亚
    • 神经行销市场 - 日本
    • 神经行销市场-印尼
    • 神经行销市场 - 韩国
  • 神经行销市场 - 中东和非洲
    • 中东和非洲：神经行销市场，依技术类型，2019-2032
    • 中东和非洲：神经行销市场（依技术），2019-2032
    • 中东和非洲：神经行销市场，依最终用途，2019-2032 年
    • 神经行销市场-沙乌地阿拉伯
    • 神经行销市场 - 阿联酋
    • 神经行销市场 - 以色列
    • 神经行销市场 - 南非
  • 神经行销市场 - 拉丁美洲
    • 拉丁美洲：神经行销市场，依技术类型划分，2019-2032 年
    • 拉丁美洲：神经行销市场，依技术划分，2019-2032 年
    • 拉丁美洲：神经行销市场，依最终用途，2019-2032 年
    • 神经行销市场 - 墨西哥
    • 神经行销市场 - 巴西
    • 神经行销市场 - 阿根廷

第9章 竞争格局

  • 扩张和收购分析
    • 扩张
    • 收购
  • 伙伴关係/协作/协议/出版物

第十章公司简介

  • Nielsen Consumer Neuroscience
  • Emotion Research LAB
  • iMotions
  • Neuro-Insight
  • Noldus Information Technology
  • Neural Sense（Pty）Ltd
  • NVISO SA
  • Cadwell Industries Inc.
  • Neurons Inc India
  • OptimalHRGroup Neuromarketing
Product Code: PM4482

The global neuromarketing market size is expected to reach USD 2.99 billion by 2032, according to a new study by Polaris Market Research. The report "Neuromarketing Market Share, Size, Trends, Industry Analysis Report, By Test Technique Type (Semantic Priming, Affective Priming, and Implicit Association Test (IAT)); By Technology; By End-Use; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Neuromarketing is a rapidly growing field that leverages insights from neuroscience to understand and influence consumer behavior. Technological advancements, increasing competition, and the rising demand for deeper consumer insights are key drivers influencing its growth.

Technological advancements play a significant role in driving the neuromarketing market. The development of advanced neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), has enabled marketers to gain a better understanding of consumer responses at a neurological level. These technologies allow for real-time monitoring of brain activity, providing valuable data for analyzing consumer preferences and decision-making processes.

Also, the intensifying competition in the business landscape has led companies to seek innovative ways to gain a competitive edge. Neuromarketing offers a unique approach to understanding consumer behavior, allowing businesses to create more effective marketing strategies and enhance the overall customer experience. As a result, the demand for neuromarketing services and expertise is increasing significantly.

Increasing awareness and recognition of the potential benefits & applications of neuromarketing among various end-use industries such as banking, financial services, and insurance (BFSI), retail, consumer brands, market research, and scientific institutions fueling the market growth. Neuromarketing help these industries gain deeper understanding of their customers, prospects, and design more effective and persuasive marketing strategies and campaigns. Several companies across the globe are constructing their own in-house labs to measure brain activity.

For instance, Coca-Cola constructed their own in-house lab to measure brain activity in volunteer subjects, allowing them to determine the effectiveness of their advertisements. PayPal employed functional Magnetic Resonance Imaging (fMRI) to study the brain's response to different pricing strategies, finding that customers were more inclined to make a purchase when the price was presented in a larger font.

Neuromarketing Market Report Highlights

Implicit Association Test (IAT) segment dominated the market with largest market share due to its widespread adoption across various industries.

Functional Magnetic Resonance Imaging (FMRI) segment accounted for largest market share due to its ability to provide detailed insights of brains.

Retail/consumer brand segment held the maximum market share due to increasing focus on understanding consumer behavior.

North America region dominated the market due to its significant investment in market research and advertising.

The global players include Nielsen Consumer Neuroscience, Emotion Research LAB, iMotions, Neuro-Insight, NVISO SA, Cadwell Industries Inc., Neurons Inc India, and OptimalHRGroup Neuromarketing.

Polaris Market Research has segmented the Neuromarketing market report based on Test Technique Type, Technology, End-Use, and Region:

Neuromarketing Market, Test Technique Type Outlook (Revenue - USD Billion, 2019- 2032)

  • Semantic Priming
  • Affective Priming
  • Implicit Association Test (IAT)

Neuromarketing Market, Technology Outlook (Revenue - USD Billion, 2019- 2032)

  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)
  • Eye Tracking
  • Positron Emission Tomography (PET)
  • Magneto Encephalography (MEG)
  • Others

Neuromarketing Market, End-Use Outlook (Revenue - USD Billion, 2019- 2032)

  • BFSI
  • Retail/Consumer Brands
  • Market Research
  • Scientific Institutions
  • Others

Neuromarketing, Regional Outlook (Revenue - USD Billion, 2019- 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Neuromarketing Market Insights

  • 4.1. Neuromarketing Market - Technology Snapshot
  • 4.2. Neuromarketing Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Rising Adoption of Novel Marketing Activities and Increased Investment In Neuromarketing Driving The Market Growth
      • 4.2.1.2. Innovations in Technology
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. The collection of neurological data raises ethical concerns regarding privacy and consent.
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Neuromarketing Market Technology Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Neuromarketing Market, by Technique Type

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • 5.3. Semantic Priming
    • 5.3.1. Global Neuromarketing Market, by Semantic Priming, by Region, 2019-2032 (USD Billion)
  • 5.4. Affective Priming
    • 5.4.1. Global Neuromarketing Market, by Affective Priming, by Region, 2019-2032 (USD Billion)
  • 5.5. Implicit Association Test (IAT)
    • 5.5.1. Global Neuromarketing Market, by Implicit Association Test (IAT), by Region, 2019-2032 (USD Billion)

6. Global Neuromarketing Market, by End-Use

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 6.3. BFSI
    • 6.3.1. Global Neuromarketing Market, by BFSI, by Region, 2019-2032 (USD Billion)
  • 6.4. Retail/Consumer Brands
    • 6.4.1. Global Neuromarketing Market, by Retail/Consumer Brands, by Region, 2019-2032 (USD Billion)
  • 6.5. Market Research
    • 6.5.1. Global Neuromarketing Market, by Market Research, by Region, 2019-2032 (USD Billion)
  • 6.6. Scientific Institutions
    • 6.6.1. Global Neuromarketing Market, by Scientific Institutions, by Region, 2019-2032 (USD Billion)
  • 6.7. Others
    • 6.7.1. Global Neuromarketing Market, by Others, by Region, 2019-2032 (USD Billion)

7. Global Neuromarketing Market, by Technology

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • 7.3. Functional Magnetic Resonance Imaging (FMRI)
    • 7.3.1. Global Neuromarketing Market, by Functional Magnetic Resonance Imaging (FMRI), By Region, 2019-2032 (USD Billion)
  • 7.4. Electroencephalography (EEG)
    • 7.4.1. Global Neuromarketing Market, by Electroencephalography (EEG), By Region, 2019-2032 (USD Billion)
  • 7.5. Eye Tracking
    • 7.5.1. Global Neuromarketing Market, by Eye Tracking, By Region, 2019-2032 (USD Billion)
  • 7.6. Positron Emission Tomography (PET)
    • 7.6.1. Global Neuromarketing Market, by Positron Emission Tomography (PET), By Region, 2019-2032 (USD Billion)
  • 7.7. Magneto Encephalography (MEG)
    • 7.7.1. Global Neuromarketing Market, by Magneto Encephalography (MEG), By Region, 2019-2032 (USD Billion)
  • 7.8. Others
    • 7.8.1. Global Neuromarketing Market, by Others, By Region, 2019-2032 (USD Billion)

8. Global Neuromarketing Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. Neuromarketing Market - North America
    • 8.3.1. North America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.3.2. North America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.3.3. North America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.3.4. Neuromarketing Market - U.S.
      • 8.3.4.1. U.S.: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.3.5. Neuromarketing Market - Canada
      • 8.3.5.1. Canada: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.4. Neuromarketing Market - Europe
    • 8.4.1. Europe: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.4.3. Europe: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.4. Neuromarketing Market - UK
      • 8.4.4.1. UK: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.5. Neuromarketing Market - France
      • 8.4.5.1. France: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.5.3. France: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.6. Neuromarketing Market - Germany
      • 8.4.6.1. Germany: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.7. Neuromarketing Market - Italy
      • 8.4.7.1. Italy: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.8. Neuromarketing Market - Spain
      • 8.4.8.1. Spain: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.9. Neuromarketing Market - Netherlands
      • 8.4.9.1. Netherlands: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.10. Neuromarketing Market - Russia
      • 8.4.10.1. Russia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.10.2. Russia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.10.3. Russia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.5. Neuromarketing Market - Asia Pacific
    • 8.5.1. Asia Pacific: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.4. Neuromarketing Market - China
      • 8.5.4.1. China: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.4.3. China: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.5. Neuromarketing Market - India
      • 8.5.5.1. India: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.5.3. India: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.6. Neuromarketing Market - Malaysia
      • 8.5.6.1. Malaysia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.7. Neuromarketing Market - Japan
      • 8.5.7.1. Japan: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.8. Neuromarketing Market - Indonesia
      • 8.5.8.1. Indonesia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.9. Neuromarketing Market - South Korea
      • 8.5.9.1. South Korea: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.6. Neuromarketing Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.4. Neuromarketing Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.5. Neuromarketing Market - UAE
      • 8.6.5.1. UAE: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.6. Neuromarketing Market - Israel
      • 8.6.6.1. Israel: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.7. Neuromarketing Market - South Africa
      • 8.6.7.1. South Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.7. Neuromarketing Market - Latin America
    • 8.7.1. Latin America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.4. Neuromarketing Market - Mexico
      • 8.7.4.1. Mexico: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.5. Neuromarketing Market - Brazil
      • 8.7.5.1. Brazil: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.6. Neuromarketing Market - Argentina
      • 8.7.6.1. Argentina: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Nielsen Consumer Neuroscience
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Emotion Research LAB
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. iMotions
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Neuro-Insight
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Noldus Information Technology
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Neural Sense (Pty) Ltd
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. NVISO SA
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Cadwell Industries Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Neurons Inc India
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. OptimalHRGroup Neuromarketing
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development

List of Tables

  • Table 1 Global Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 2 Global Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 3 Global Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 4 Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 5 North America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 6 North America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 7 North America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 8 U.S.: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 9 U.S.: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 10 U.S.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 11 Canada: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 12 Canada: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 13 Canada: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 14 Europe: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 15 Europe: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 16 Europe: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 17 UK: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 18 UK: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 19 UK: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 20 France: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 21 France: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 22 France: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 23 Germany: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 24 Germany: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 25 Germany: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 26 Italy: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 27 Italy: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 28 Italy: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 29 Spain: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 30 Spain: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 31 Spain: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 32 Netherlands: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 33 Netherlands: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 34 Netherlands: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 35 Russia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 36 Russia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 37 Russia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 38 Asia Pacific: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 39 Asia Pacific: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 40 Asia Pacific: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 41 China: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 42 China: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 43 China: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 44 India: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 45 India: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 46 India: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 47 Malaysia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 48 Malaysia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 49 Malaysia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 50 Japan: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 51 Japan: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 52 Japan: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 53 Indonesia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 54 Indonesia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 55 Indonesia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 56 South Korea: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 57 South Korea: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 58 South Korea: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 59 Middle East & Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 60 Middle East & Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 61 Middle East & Africa: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 62 Saudi Arabia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 63 Saudi Arabia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 64 Saudi Arabia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 65 UAE: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 66 UAE: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 67 UAE: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 68 Israel: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 69 Israel: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 70 Israel: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 71 South Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 72 South Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 73 South Africa: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 74 Latin America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 75 Latin America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 76 Latin America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 77 Mexico: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 78 Mexico: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 79 Mexico: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 80 Brazil: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 81 Brazil: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 82 Brazil: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 83 Argentina: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 84 Argentina: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 85 Argentina: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global Neuromarketing Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by End-Use
  • Figure 7. Global Neuromarketing Market, by End-Use, 2022 & 2032 (USD Billion)
  • Figure 8. Market by Technique Type
  • Figure 9. Global Neuromarketing Market, by Technique Type, 2022 & 2032 (USD Billion)
  • Figure 10. Market by Technology
  • Figure 11. Global Neuromarketing Market, by Technology, 2022 & 2032 (USD Billion)
  • Figure 12. Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Figure 13. Strategic Analysis - Neuromarketing Market