神经行销解决方案市场（按技术和地区划分）

2025 年全球神经行销解决方案市值估计为 13.7 亿美元，预计到 2032 年将达到 24.4 亿美元，2025 年至 2032 年的复合年增长率为 8.6%。

数字。神经行销解决方案市场占有率（%）（按地区，2025 年）

神经行销是一种多学科的商业方法，它结合神经科学、市场研究和心理学来了解消费行为。我们检验大脑如何对不同的行销刺激做出反应，以便做出明智且合乎道德的决定。神经行销解决方案在意识层级分析消费者偏好，并有助于了解购买决策背后的原因。这些解决方案有助于产品开发、品牌推广、定价、客户参与和进行有效的广告宣传。随着对个人化行销策略的需求不断增长，全球神经行销解决方案市场很可能在不久的将来见证成长。

市场动态

全球神经行销解决方案市场的成长受到个人化行销需求不断增长以及快速消费品、零售和电子商务等各个行业对神经行销的广泛应用等因素的推动。然而，神经行销工具的高成本和熟练专业人员的短缺可能会阻碍市场的成长。扩增实境、虚拟实境等新技术与神经行销相结合可以为市场参与企业提供有利可图的机会。我们还可以透过提供价格合理的神经行销解决方案来开闢新领域，特别是针对中型企业。

研究的主要特点

本报告对全球神经行销解决方案市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。

它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。

它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，介绍了全球神经行销解决方案市场的主要企业概况。

研究涉及的主要企业包括 Behavior and Brain Lab、Cadwell Industries Inc.、Compumedics Limited、Css/Data intelligence、EB Neuro SpA、ISCAN, Inc.、iMotions、SensoMotoric Instruments、LC Technologies、Merchant Mechanics、Neural Sense、Neurospire Incire Inc.、NVNolder Informia 和 Neuroii​​i Technology。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球神经行销解决方案市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进业者和金融分析师。

相关人员可以透过全球神经行销解决方案市场分析中使用的各种策略矩阵更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• 一致的机会图 (COM)

第三章市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
  • 限制因素
  • 市场机会
• 监管情景
• 产业趋势
• 合併和收购
• 新系统实施/核准
• 新冠肺炎疫情的影响

4. 全球神经行销解决方案市场（依技术划分），2020 年至 2032 年

• 介绍
• 功能性磁振造影（fMRI）
• 脑电图 (EEG)
• 眼动追踪
• 正子断层扫描 (PET)
• 脑磁图 (MEG)

5. 全球神经行销解决方案市场（按地区划分），2020 年至 2032 年

• 介绍
• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

第六章 竞争格局

• 公司简介
  • Behavior and Brain Lab
  • Cadwell Industries Inc.
  • Compumedics Limited
  • Css/Data intelligence
  • EB Neuro SpA
  • ISCAN, Inc.
  • iMotions, SensoMotoric Instruments
  • LC Technologies
  • Merchant Mechanics
  • Neural Sense
  • Neurospire Inc.
  • Nielsen Consumer Neuroscience
  • Noldus Information Technology
  • NVISO SA
  • Tobii Technology

第七章分析师建议

• 兴衰
• 一致的机会地图

第 8 章参考文献与调查方法

• 参考
• 调查方法

Global Neuromarketing Solutions Market is estimated to be valued at USD 1.37 Bn in 2025 and is expected to reach USD 2.44 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.6% from 2025 to 2032.

Figure. Neuromarketing Solutions Market Share (%), By Region 2025

Neuromarketing is an inter-disciplinary business approach that combines neuroscience, market research and psychology to understand consumer behavior. It examines how the brain responds to various marketing stimuli to make profitable yet ethical decisions. Neuromarketing solutions help analyze consumer preferences at a subconscious level and understand the reasoning behind purchase decisions. These solutions aid in product development, branding, pricing, customer engagement and developing effective advertising campaigns. With rising demand for personalized marketing strategies, global neuromarketing solutions market can witness growth in the near future.

Market Dynamics:

Global neuromarketing solutions market growth is driven by factors such as increasing demand for personalized marketing and significant adoption of neuromarketing across various industries including FMCG, retail and e-commerce. However, high costs of neuromarketing tools and lack of skilled professionals can hamper the market growth. Emerging technologies such as augmented reality and virtual reality paired with neuromarketing can offer lucrative opportunities for market players. Providing affordable neuromarketing solutions specifically targeting mid-sized enterprises can also open new avenues.

Key features of the study:

This report provides in-depth analysis of the global neuromarketing solutions market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global neuromarketing solutions market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Behavior and Brain Lab, Cadwell Industries Inc., Compumedics Limited, Css/Data intelligence, EB Neuro S.p.A, ISCAN, Inc., iMotions, SensoMotoric Instruments, LC Technologies, Merchant Mechanics, Neural Sense, Neurospire Inc., Nielsen Consumer Neuroscience, Noldus Information Technology, NVISO SA, Tobii Technology

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global neuromarketing solutions market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global neuromarketing solutions market

Detailed Segmentation:

• By Technology
  • Functional Magnetic Resonance Imaging (fMRI)
  • Electroencephalography (EEG)
  • Eye tracking
  • Positron Emission Tomography (PET)
  • Magnetoencephalography (MEG)
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Behavior and Brain Lab
  • Cadwell Industries Inc.
  • Compumedics Limited
  • Css/Data intelligence
  • EB Neuro S.p.A
  • ISCAN, Inc.
  • iMotions, SensoMotoric Instruments
  • LC Technologies
  • Merchant Mechanics
  • Neural Sense
  • Neurospire Inc.
  • Nielsen Consumer Neuroscience
  • Noldus Information Technology
  • NVISO SA
  • Tobii Technology

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Technology
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New System Launches/Approvals
• Impact of COVID-19 Pandemic

4. Global Neuromarketing Solutions Market, By Technology, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Functional Magnetic Resonance Imaging (fMRI)
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Electroencephalography (EEG)
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Eye tracking
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Positron Emission Tomography (PET)
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Magnetoencephalography (MEG)
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Neuromarketing Solutions Market, By Region, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• North America
  • Regional Trends
  • Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • South Africa
    • Israel
    • GCC Countries
    • Rest of the Middle East & Africa

6. Competitive Landscape

• Company Profiles
  • Behavior and Brain Lab
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Cadwell Industries Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Compumedics Limited
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Css/Data intelligence
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • EB Neuro S.p.A
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • ISCAN, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • iMotions, SensoMotoric Instruments
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • LC Technologies
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Merchant Mechanics
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Neural Sense
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Neurospire Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Nielsen Consumer Neuroscience
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Noldus Information Technology
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • NVISO SA
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Tobii Technology
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates

7. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

8. Reference and Research Methodology

• References
• Research Methodology
• About us and Sales Contact