美容液市场：依产品类型、依成分类型、按配销通路、按最终用户、按地区

2023年，全球美容精华液市场规模为38.6亿美元，预计2030年将达到54.3亿美元，2023年至2030年复合年增长率为5%。

图 1. 2023 年按地区分類的美容精华液全球市场占有率(%)

美容精华液是含有高浓度活性成分的护肤产品，可治疗各种皮肤相关病症。精华液是一种比保湿霜更浓稠、透明、液体或凝胶的护肤液。精华液有多种用途，包括美白、保湿和抗老化。美容精华液比乳霜等保养品更能有效滋润肌肤。美容精华液是以稳定的液体形式配製的护肤产品，涂布到皮肤上后会深入渗透。它们是针对特定的皮肤护理问题而设计的，例如抗老化、色斑、皱纹和保湿。随着各个年龄层的人们对个人护理和美容越来越感兴趣，对满足各种皮肤需求的创新美容精华的需求不断增长。

市场动态

消费者对皮肤护理兴趣的增加、美容和个人护理支出的增加以及皮肤护理技术和配方的进步预计将在预测期内推动全球美容精华液市场的成长。此外，人们抗老化的兴趣日益浓厚，预计也将推动预测期内全球美容精华液市场的成长。不断扩大的消费群、对天然和有机产品的需求不断增长、客製化和个人化预计将为预测期内全球美容精华液市场提供成长机会。

然而，高度竞争和饱和状态、监管限制、产品定价和承受能力预计将阻碍预测期内全球美容精华液市场的成长。

本研究的主要特点

• 本报告对全球美容精华液市场进行了详细分析，并提出了以2023年为基准年的预测期（2023-2030年）的市场规模和年复合成长率（CAGR%）。
• 它还阐明了各个细分市场的潜在商机，并解释了该市场有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、抑制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要考察。
• 它根据公司亮点、产品系列、主要亮点、财务实绩和策略等参数，介绍了全球美容精华液市场的主要企业。
• 该报告的见解将帮助行销人员和经营团队就未来的产品发布、类型升级、市场扩张和行销策略负责人资讯的决策。
• 本研究报告针对该产业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 相关人员可以透过分析全球美容精华液市场时所使用的各种策略矩阵来促进决策。

第1章研究目的与前提

• 研究目标
• 假设
• 简称

第2章市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第3章市场动态、法规及趋势分析

• 市场动态
  • 人们越来越重视皮肤护理
  • 监管限制
  • 扩大消费者基础
• 影响分析
• 主要亮点
• 监管场景
• 产品发布/核准
• PEST分析
• 波特的分析
• 併购场景

第4章全球美容精华液市场 -冠状病毒(COVID-19) 大流行的影响

• 新型冠状病毒感染疾病（COVID-19）的流行病学
• 供需面分析
• 经济影响

第5章全球美容精华液市场，依产品类型，2018-2030

• 抗老化精华液
• 保湿和保湿精华液
• 亮白精华液
• 祛痘精华液
• 抗色素沉着精华液
• 其他的

第6章全球美容精华液市场，依成分类型，2018-2030

• 维生素C精华液
• 玻尿酸精华液
• 视网醇血清
• 胜肽血清
• 抗氧化精华液
• 植物萃取物精华液
• 其他的

第7章全球美容精华液市场（依配销通路），2018-2030

• 线上零售
• 线下零售

第8章全球美容精华液市场，按最终用户划分，2018-2030 年

• 男性
• 女士

第9章2018-2030年全球美容精华液市场（按地区）

• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

第10章竞争形势

• L'Oreal SA
• Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Procter & Gamble Co.
• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Unilever PLC
• The Body Shop International Limited
• Kao Corporation
• Colgate-Palmolive Company
• Amway Corporation
• Avon Products, Inc.
• Mary Kay Inc.
• Clarins Group
• Coty Inc.

第11章章节

• 调查方法
• 关于出版商

The Global Cosmetic Serum Market size was valued at US$ 3.86 billion in 2023 and is expected to reach US$ 5.43 billion by 2030, grow at a compound annual growth rate (CAGR) of 5% from 2023 to 2030.

Figure 1. Global Cosmetic Serum Market Share (%), By Region, 2023

Specifically created to give a high concentration of active ingredients to treat various skin-related conditions, cosmetic face serum is a skin care product. Serums are thicker than moisturisers and transparent, liquid, or gel-based skin care solutions. There are variety of cosmetic face serums available that serve a variety of purposes, including skin brightening, hydration, anti-aging, and many more. Face serum for cosmetics can hydrate skin more efficiently than creams or other skin care items. Cosmetic serums are skincare products formulated in a fluid, stable form that allows for deep penetration into the skin when applied. They are created to target specific skincare concerns like anti-aging, dark spots, wrinkles, and hydration. The growing focus on personal care and grooming among people across age groups has augmented the demand for innovative cosmetic serums catering to various skin requirements.

Market Dynamics

Increasing consumer focus on skincare, rising beauty and personal care expenditure, and advancements in skincare technology and formulations is anticipated to drive growth of the global cosmetic serum market over the forecast period. Moreover, growing anti-aging concerns is also expected to boost growth of the global cosmetic serum market over the forecast period. Expanding consumer base, rising demand for natural and organic products, and customization and personalization are expected to create growth opportunities for the global cosmetic serum market during the forecast period.

However, high competition and saturation, regulatory constraints and product pricing and affordability are expected to hamper growth of the global cosmetic serum market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global cosmetic serum market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global cosmetic serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include L'Oreal S.A., Estee Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Co., Johnson & Johnson Services, Inc., Beiersdorf AG, Unilever PLC, The Body Shop International Limited, Kao Corporation, Colgate-Palmolive Company, Amway Corporation, Avon Products, Inc., Mary Kay Inc., Clarins Group, Coty Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global cosmetic serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cosmetic serum market

Detailed Segmentation:

• By Product Type:
  • Anti-Aging Serums
  • Hydrating and Moisturizing Serums
  • Brightening Serums
  • Acne Treatment Serums
  • Anti-Pigmentation Serums
  • Others
• By Ingredient Type:
  • Vitamin C Serums
  • Hyaluronic Acid Serums
  • Retinol Serums
  • Peptide Serums
  • Antioxidant Serums
  • Plant Extract Serums
  • Others
• By Distribution Channel:
  • Online Retailing
  • Offline Retailing
  • By End User:
  • Women
  • Men
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Top companies in Cosmetic Serum Market
  • L'Oreal S.A.
  • Estee Lauder Companies Inc.
  • Shiseido Company, Limited
  • Procter & Gamble Co.
  • Johnson & Johnson Services, Inc.
  • Beiersdorf AG
  • Unilever PLC
  • The Body Shop International Limited
  • Kao Corporation
  • Colgate-Palmolive Company
  • Amway Corporation
  • Avon Products, Inc.
  • Mary Kay Inc.
  • Clarins Group
  • Coty Inc.

Table of Content

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Global Cosmetic Serum, By Product Type
  • Market Global Cosmetic Serum, By Ingredient Type
  • Market Global Cosmetic Serum, By Distribution channel
  • Market Global Cosmetic Serum, By End User
  • Market Global Cosmetic Serum, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Increasing focus on Skincare
  • Regulatory constraints
  • Expanding consumer base
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Cosmetic Serum Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Cosmetic Serum Market , By Product Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Anti-Aging Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Hydrating and Moisturizing Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Brightening Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Acne Treatment Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Anti-Pigmentation Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

6. Global Cosmetic Serum Market , By Ingredient Type , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Vitamin C Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Hyaluronic Acid Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Retinol Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Peptide Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Antioxidant Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Plant Extract Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

7. Global Cosmetic Serum Market , By Distribution Channel , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Online Retailing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Offline Retailing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

8. Global Cosmetic Serum Market , By End user , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Men
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Women
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

9. Global Cosmetic Serum Market , By Region, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Country 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn))

10. Competitive Landscape

• L'Oreal S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Procter & Gamble Co.
• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Unilever PLC
• The Body Shop International Limited
• Kao Corporation
• Colgate-Palmolive Company
• Amway Corporation
• Avon Products, Inc.
• Mary Kay Inc.
• Clarins Group
• Coty Inc.
• Analyst Views

11. Section

• Research Methodology
• About us