AVOD 服务市场：按内容类型、按平台类型、按类型、按设备、按广告格式、按地区

预计2023年全球AVOD服务市场规模为280.9亿美元，预计到2030年将达到711.6亿美元，2023年至2030年复合年增长率为14.2%。

图 1. 2023 年按地区分類的 AVOD 服务全球市场占有率(%)

支援广告的随选视讯 (AVOD) 服务是为观众提供各种专业製作内容的线上平台。例如 Netflix 和 Hulu。与订阅视讯随选 (SVOD) 服务不同，AVOD 服务需要支付经常性费用才能存取无广告的内容。相反，他们依靠广告收入，这使他们能够接触到更广泛的受众。

AVOD 的主要优势之一是其低进入门槛。对于不想支付订阅费的观众来说，这是一个很好的选择，并且允许内容创作者在不强迫他们掏腰包的情况下接触到大量观众。然而，由于它依赖广告收入，因此它可能会根据收视率和广告需求等因素而波动，这使得创作者有些难以预测。

近年来，AVOD 在运动队伍和联盟中越来越受欢迎。他们利用这些平台创建和分发幕后内容、独家采访、直播活动等。这不仅为球迷提供了更身临其境的体验，而且还提供了透过体育赛事期间的定向广告产生额外收益的机会，进一步将内容收益。随着 AVOD 平台的不断发展，它们已成为体育组织吸引粉丝群并增加财务资源的宝贵工具。

市场动态：

数位视讯消费的成长、广告支出的转变以及创作者的内容收益预计将在预测期内推动全球 AVOD 服务市场的成长。此外，竞争形势和原创内容预计也将在预测期内推动全球 AVOD 服务市场的成长。全球影响力和在地化、行动和智慧电视整合、合作伙伴关係和内容协议以及广告技术方面的进步预计将为预测期内的全球 AVOD 服务市场提供成长机会。

然而，广告疲劳和观众困惑、广告拦截和广告迴避、隐私问题和法规预计将在预测期内阻碍全球 AVOD 服务市场的成长。

本研究的主要特点

• 本报告对全球AVOD服务市场进行了详细分析，并提出了以2022年为基准年的预测期（2023-2030）的市场规模和年复合成长率（CAGR%）。
• 它还揭示了各个细分市场的潜在商机，并为该市场说明了一系列有吸引力的投资提案。
• 它还提供了有关市场驱动因素、抑制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要考察。
• 它根据公司亮点、产品系列、主要亮点、财务实绩和策略等参数，介绍了全球 AVOD 服务市场的主要企业。
• 该报告的见解使行销人员和公司负责人能够就未来的产品发布、升级、市场扩张和行销策略做出资讯的决策。
• 全球 AVOD 服务市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 透过用于分析全球 AVOD 服务市场的各种策略矩阵，将有助于相关人员做出决策。

目录

第一章 研究目的与假设

• 研究目标
• 假设
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规及趋势分析

• 市场动态
  • 促进因素
• 数位视讯消费增加
• 广告费用趋势
• 创作者的内容收益
• 竞争形势与原创内容
  • 抑制因素
• 广告疲劳与观众中断
• 广告拦截广告避免
• 隐私问题和法规
  • 机会
• 全球扩张和本地化
• 行动和智慧电视集成
• 合作伙伴关係和内容协议
• 广告科技的进步
• 影响分析
• 主要亮点
• 监管场景
• 产品发布/核准
• PEST分析
• 波特的分析
• 併购场景

第四章全球 AVOD 服务市场 – 冠状冠状病毒(COVID-19) 大流行的影响

• 新型冠状病毒感染疾病（COVID-19）的流行病学
• 供需面分析
• 经济影响

第5章2018-2030年全球AVOD服务市场（依内容类型）

• 介绍
• 电影
• 电视节目
• 原创系列
• 讯息
• 运动的
• 使用者生成内容 (UGC)

第六章 2018-2030 年全球 AVOD 服务市场（依平台类型）

• 介绍
• 独立的AVOD平台
• 广泛的串流媒体服务中的 AVOD 服务
• AVOD 支援的社群媒体平台

第 7 章 2018-2030 年全球 AVOD 服务市场（按类型）

• 介绍
• 戏剧
• 喜剧
• 动作冒险
• 恐怖/惊悚片
• 浪漫
• 科幻/奇幻
• 记录
• 卡通

第 8 章 全球 AVOD 服务市场（按设备），2018-2030 年

• 介绍
• 行动装置（智慧型手机、平板电脑）
• 桌上型电脑和笔记型电脑
• 智慧电视
• 串流媒体设备（Roku、Amazon Fire TV、Apple TV 等）

第9章2018-2030年全球AVOD服务市场（以广告形式）

• 介绍
• 前置广告
• 中贴片广告
• 后贴片广告
• 横幅广告
• 互动广告
• 原生广告

第10章2018-2030年全球AVOD服务市场（按地区）

• 介绍
• 北美洲
• 美国
• 加拿大
• 欧洲
• 德国
• 英国
• 法国
• 义大利
• 俄罗斯
• 欧洲其他地区
• 亚太地区
• 中国
• 印度
• 日本
• 东南亚国协
• 澳洲
• 韩国
• 其他亚太地区
• 拉丁美洲
• 巴西
• 墨西哥
• 阿根廷
• 其他拉丁美洲
• 中东和非洲
• 海湾合作委员会国家
• 南非
• 其他中东和非洲

第十一章竞争形势

• YouTube（Google）
• Hulu（Disney）
• Peacock（NBCUniversal）
• Tubi（Fox Corporation）
• Pluto TV（ViacomCBS）
• IMDb TV（Amazon）
• Roku Channel（Roku）
• Crackle（Chicken Soup for the Soul Entertainment）
• Xumo（Comcast）
• Vudu（Walmart）
• The Roku Channel（Roku）
• Popcornflix（Screen Media Ventures）
• MX Player（Times Internet）
• Voot（ViacomCBS）

第12章 章节

• 调查方法
• 关于出版商

Global AVOD Services Market size is estimated to be valued at US$ 28.09 Billion in 2023, and is expected to reach US$ 71.16 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.2% from 2023 to 2030.

Figure 1. Global AVOD Services Market Share (%), By Region, 2023

Ad-supported video-on-demand (AVOD) services are online platforms that provide a wide range of professionally produced content to viewers. Examples of these platforms include Netflix and Hulu. Unlike subscription-based video-on-demand (SVOD) services, where users pay a regular fee to access content without ads, AVOD services are free for users. Instead, they rely on advertising to generate revenue, making them accessible to a broader audience.

One of the key advantages of AVOD is its lower barrier to entry. It's an excellent option for viewers who don't want to pay for subscriptions, and it allows content creators to reach a vast audience without requiring viewers to open their wallets. However, the reliance on ad revenue can be somewhat unpredictable for creators, as it can fluctuate depending on factors like viewership and ad demand.

In recent years, AVOD has gained popularity among sports teams and leagues. They leverage these platforms to produce and distribute behind-the-scenes content, exclusive interviews, and live event streaming. This not only offers fans a more immersive experience but also presents an opportunity to generate additional revenue through targeted advertisements during sports events, further monetizing their content. As AVOD platforms continue to grow, they provide a valuable avenue for sports organizations to engage with their fan base and boost their financial resources.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators are anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the global AVOD services market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS)
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market

Detailed Segmentation:

• By Content Type:
  • Movies
  • TV Shows
  • Original Series
  • News
  • Sports
  • User-Generated Content (UGC)
• By Platform Type:
  • Standalone AVOD platforms
  • AVOD offerings within broader streaming services
  • AVOD-supported social media platforms
• By Genre:
  • Drama
  • Comedy
  • Action/Adventure
  • Horror/Thriller
  • Romance
  • Sci-Fi/Fantasy
  • Documentary
  • Animation
• By Device:
  • Mobile devices (smartphones, tablets)
  • Desktop and laptops
  • Smart TVs
  • Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
• By Advertising Format:
  • Pre-roll ads
  • Mid-roll ads
  • Post-roll ads
  • Banner ads
  • Interactive ads
  • Native ads
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • YouTube (Google)
  • Hulu (Disney)
  • Peacock (NBCUniversal)
  • Tubi (Fox Corporation)
  • Pluto TV (ViacomCBS)
  • IMDb TV (Amazon)
  • Roku Channel (Roku)
  • Crackle (Chicken Soup for the Soul Entertainment)
  • Xumo (Comcast)
  • Vudu (Walmart)
  • The Roku Channel (Roku)
  • Popcornflix (Screen Media Ventures)
  • MX Player (Times Internet)
  • Voot (ViacomCBS)

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Content Type
  • Market Snippet, By Platform Type
  • Market Snippet, By Genre
  • Market Snippet, By Device
  • Market Snippet, By Advertising Format
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing Digital Video Consumption
• Shift in Advertising Spending
• Content Monetization for Creators
• Competitive Landscape and Original Content
  • Restraints
• Ad Fatigue and Viewer Disruption
• Ad Blocking and Ad Avoidance
• Privacy Concerns and Regulation
  • Opportunities
• Global Reach and Localization
• Mobile and Smart TV Integration
• Partnerships and Content Agreements
• Ad Tech Advancements
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global AVOD Services Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global AVOD Services Market, By Content Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Movies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• TV Shows
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Original Series
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• News
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• User-Generated Content (UGC)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

6. Global AVOD Services Market, By Platform Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Standalone AVOD platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• AVOD offerings within broader streaming services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• AVOD-supported social media platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

7. Global AVOD Services Market, By Genre, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Drama
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Comedy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Action/Adventure
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Horror/Thriller
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Romance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Sci-Fi/Fantasy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Documentary
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Animation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

8. Global AVOD Services Market, By Device, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Mobile devices (smartphones, tablets)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Desktop and laptops
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Smart TVs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

9. Global AVOD Services Market, By Advertising Format, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Pre-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Mid-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Post-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Banner ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Interactive ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Native ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

10. Global AVOD Services Market, By Region, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Region, 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• US
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• China
• India
• Japan
• ASEAN
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• Brazil
• Mexico
• Argentina
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• GCC Countries
• South Africa
• Rest of Middle East and Africa

11. Competitive Landscape

• YouTube (Google)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hulu (Disney)
• Peacock (NBCUniversal)
• Tubi (Fox Corporation)
• Pluto TV (ViacomCBS)
• IMDb TV (Amazon)
• Roku Channel (Roku)
• Crackle (Chicken Soup for the Soul Entertainment)
• Xumo (Comcast)
• Vudu (Walmart)
• The Roku Channel (Roku)
• Popcornflix (Screen Media Ventures)
• MX Player (Times Internet)
• Voot (ViacomCBS)
• Analyst Views

12. Section

• Research Methodology
• About us