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市场调查报告书
商品编码
1535971
AVOD 市场规模- 按内容（电影、电视节目、原创剧集、新闻、体育、用户生成内容）、按平台（独立平台、更广泛的串流平台、社交媒体平台）、按设备、按格式、按类型与预测, 2024 - 2032AVOD Market Size - By Content (Movies, TV Shows, Original Series, News, Sports, User-generated Content), By Platform (Standalone Platforms, Broader Streaming Platforms, Social Media Platforms), By Device, By Format, By Genre & Forecast, 2024 - 2032 |
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在免费内容需求不断增长的推动下，2024 年至 2032 年间，全球 AVOD 市场的复合年增长率将超过 8%。用户越来越青睐不需要订阅费用的广告支援平台。这种偏好受到避免重复付款同时仍访问广泛内容的愿望的影响。例如，2024 年 6 月，Pluto TV 扩大了内容并增加了新频道，以满足对免费内容不断增长的需求。这项策略性倡议旨在吸引更多寻求多样化娱乐选择且无需订阅费用的受众。
随着越来越多的消费者寻求经济实惠的选择，免费提供高品质内容的 AVOD（广告支援视讯点播）服务越来越受欢迎，为市场成长做出了重大贡献。
整个 AVOD 产业根据内容、平台、设备、格式、类型和地区进行分类。
更广泛的串流平台领域将在预测期内实现显着的复合年增长率。经济状况促使消费者在订阅成本不断上涨的情况下寻求免费内容选择。此外，高速网路和先进串流媒体设备的日益普及使得存取免费的、有广告的内容变得更加方便。观众的涌入增加了广告收入的潜力，因为广告主被这些平台提供的广泛用户群和有针对性的广告功能所吸引。此外，这些平台上先进分析和个人化广告体验的整合增强了观众参与度和广告效果，为广告商带来更高的回报。
由于智慧型手机使用量的增加，到 2032 年，行动装置领域将获得显着的 AVOD 市场份额。行动用户在旅途中寻求方便、免费的内容。经济实惠的资料计划的兴起和串流媒体技术的改进增强了观看体验。此外，行动装置提供了灵活性，允许用户随时随地存取内容。行动平台上提供的高品质、广告支援的内容迎合了用户对免费娱乐的偏好。在可近性和便利性的推动下，对行动优先媒体消费的偏好将推动细分市场的成长。
受经济压力的刺激，欧洲 AVOD 市场将在 2032 年实现强劲的复合年增长率，经济压力导致消费者在订阅费用不断上涨的情况下寻求具有成本效益的娱乐选择。高速网路和行动装置的普及使得串流媒体变得更加容易。此外，欧洲多元化的文化景观推动了对各种内容产品的需求，而 AVOD 平台无需订阅即可提供这些内容。监管变化和当地合作伙伴关係促进了 AVOD 服务的扩展，使免费的、广告支援的内容对欧洲受众越来越有吸引力。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 供应商格局
- 内容创作者
- 平台
- 广告科技提供商
- 观众
- 利润率分析
- 技术与创新格局
- 专利分析
- 重要新闻和倡议
- 监管环境
- 衝击力
- 成长动力
- 增加数位视讯消费
- 增加对行动装置友善广告和社群媒体活动的投资
- 消费者越来越多地寻求跨平台提供多样化的内容
- 创作者的内容变现热潮
- 产业陷阱与挑战
- 管理不同国家和地区不同法规的合规性困难
- 解决观众因重复或侵入性广告而不满意和脱离的问题
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：按内容划分，2021 年 - 2032 年
- 主要趋势
- 电影
- 电视节目
- 原创系列
- 讯息
- 运动的
- 使用者产生的内容
第 6 章：市场估计与预测：按平台划分，2021 - 2032 年
- 主要趋势
- 独立平台
- 前置广告
- 中贴片广告
- 后贴片广告
- 横幅广告
- 原生广告
- 其他的
- 更广泛的串流媒体平台
- 前置广告
- 中贴片广告
- 后贴片广告
- 横幅广告
- 原生广告
- 其他的
- 社群媒体平台
- 前置广告
- 中贴片广告
- 后贴片广告
- 横幅广告
- 原生广告
- 其他的
第 7 章：市场估计与预测：按设备分类，2021 - 2032 年
- 主要趋势
- 行动装置
- 智慧电视
- 桌上型电脑和笔记型电脑
- 串流媒体设备
- 其他的
第 8 章：市场估计与预测：依格式，2021 - 2032
- 主要趋势
- 前置广告
- 中贴片广告
- 后贴片广告
- 横幅广告
- 原生广告
- 其他的
第 9 章：市场估计与预测：按类型，2021 - 2032
- 主要趋势
- 戏剧
- 喜剧
- 动作/冒险
- 电视真人秀
- 犯罪/悬疑
- 科幻/奇幻
- 记录
- 讯息
- 运动的
- 儿童/家庭
- 其他的
第 10 章：市场估计与预测：按地区，2021 - 2032
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 俄罗斯
- 西班牙
- 欧洲其他地区
- 亚太地区
- 中国
- 日本
- 印度
- 韩国
- 澳洲
- 东南亚
- 亚太地区其他地区
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
- MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯
- MEA 的其余部分
第 11 章：公司简介
- Amazon Freevee
- Crackle
- Dailymotion
- Facebook Watch
- Paramount+
- Plex
- Pluto TV
- Roku
- Samsung TV Plus
- Snapchat
- TikTok
- Tubi
- Vudu
- Xumo
- YouTube
Global AVOD Market will exhibit over 8% CAGR between 2024 and 2032, thrusted by the spurring demand for free content. Users increasingly favor ad-supported platforms that do not require a subscription fee. This preference is influenced by the desire to avoid recurring payments while still accessing a broad range of content. For instance, In June 2024, Pluto TV expanded its content and added new channels to meet the rising demand for free content. This strategic move aims to attract a broader audience seeking diverse entertainment options without the cost of subscriptions.
As more consumers seek budget-friendly options, AVOD (ad-supported video on demand) services that offer high-quality content for free gain popularity, contributing significantly to the market growth.
The overall AVOD industry is categorized based on content, platform, device, format, genre, and region.
The broader streaming platform segment will register a significant CAGR during the forecast period. Economic conditions are prompting consumers to seek free content options amidst rising subscription costs. Additionally, the increasing availability of high-speed internet and advanced streaming devices makes accessing free, ad-supported content more convenient. This influx of viewers increases the potential for ad revenue, as advertisers are drawn to the extensive user base and targeted advertising capabilities offered by these platforms. Furthermore, the integration of advanced analytics and personalized ad experiences on these platforms enhances viewer engagement and ad effectiveness, driving higher returns for advertisers.
The mobile devices segment will garner a remarkable AVOD market share by 2032, because of increased smartphone use. Mobile users seek convenient, free content while on the go. The rise in affordable data plans & improved streaming technology enhances the viewing experience. Additionally, mobile devices offer flexibility, allowing users to access content anytime, anywhere. The availability of high-quality, ad-supported content on mobile platforms caters to user preferences for cost-free entertainment. The preference for mobile-first media consumption, driven by accessibility and convenience, will drive segment growth.
Europe AVOD market will witness a robust CAGR through 2032, stimulated by economic pressures that have led consumers to seek cost-effective entertainment options amidst rising subscription fees. The proliferation of high-speed internet and mobile devices has made streaming more accessible. Additionally, Europe's diverse cultural landscape drives the need for varied content offerings, which AVOD platforms can provide without a subscription. Regulatory changes and local partnerships have facilitated the expansion of AVOD services, making free, ad-supported content increasingly attractive to European audiences.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
- 1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
- 1.3 Forecast model
- 1.4 Primary research & validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
- 1.5 Market definitions
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Supplier landscape
- 3.2.1 Content creators
- 3.2.2 Platforms
- 3.2.3 Ad tech providers
- 3.2.4 Viewers
- 3.2.5 Profit margin analysis
- 3.3 Technology & innovation landscape
- 3.4 Patent analysis
- 3.5 Key news & initiatives
- 3.6 Regulatory landscape
- 3.7 Impact forces
- 3.7.1 Growth drivers
- 3.7.1.1 Increasing digital video consumption
- 3.7.1.2 Rising investing in mobile-friendly ads and social media campaigns
- 3.7.1.3 Consumers increasingly seek diverse content offerings across platforms
- 3.7.1.4 Upsurge in content monetization for creators
- 3.7.2 Industry pitfalls & challenges
- 3.7.2.1 Difficulties in managing compliance with varying regulations across different countries and regions
- 3.7.2.2 Addressing viewer dissatisfaction and disengagement due to repetitive or intrusive ads
- 3.7.1 Growth drivers
- 3.8 Growth potential analysis
- 3.9 Porter's analysis
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Content, 2021 - 2032 ($Bn)
- 5.1 Key trends
- 5.2 Movies
- 5.3 TV shows
- 5.4 Original series
- 5.5 News
- 5.6 Sports
- 5.7 User-generated content
Chapter 6 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)
- 6.1 Key trends
- 6.2 Standalone platforms
- 6.2.1 Pre-roll ads
- 6.2.2 Mid-roll ads
- 6.2.3 Post-roll ads
- 6.2.4 Banner ads
- 6.2.5 Native ads
- 6.2.6 Others
- 6.3 Broader streaming platforms
- 6.3.1 Pre-roll ads
- 6.3.2 Mid-roll ads
- 6.3.3 Post-roll ads
- 6.3.4 Banner ads
- 6.3.5 Native ads
- 6.3.6 Others
- 6.4 Social media platforms
- 6.4.1 Pre-roll ads
- 6.4.2 Mid-roll ads
- 6.4.3 Post-roll ads
- 6.4.4 Banner ads
- 6.4.5 Native ads
- 6.4.6 Others
Chapter 7 Market Estimates & Forecast, By Device, 2021 - 2032 ($Bn)
- 7.1 Key trends
- 7.2 Mobile devices
- 7.3 Smart TVs
- 7.4 Desktop & laptops
- 7.5 Streaming devices
- 7.6 Others
Chapter 8 Market Estimates & Forecast, By Format, 2021 - 2032 ($Bn)
- 8.1 Key trends
- 8.2 Pre-roll ads
- 8.3 Mid-roll ads
- 8.4 Post-roll ads
- 8.5 Banner ads
- 8.6 Native ads
- 8.7 Others
Chapter 9 Market Estimates & Forecast, By Genre, 2021 - 2032 ($Bn)
- 9.1 Key trends
- 9.2 Drama
- 9.3 Comedy
- 9.4 Action/adventure
- 9.5 Reality TV
- 9.6 Crime/mystery
- 9.7 Sci-Fi/fantasy
- 9.8 Documentary
- 9.9 News
- 9.10 Sports
- 9.11 Kids/family
- 9.12 Others
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032 ($Mn)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Russia
- 10.3.6 Spain
- 10.3.7 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Southeast Asia
- 10.4.7 Rest of Asia Pacific
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
- 10.6 MEA
- 10.6.1 UAE
- 10.6.2 South Africa
- 10.6.3 Saudi Arabia
- 10.6.4 Rest of MEA
Chapter 11 Company Profiles
- 11.1 Amazon Freevee
- 11.2 Crackle
- 11.3 Dailymotion
- 11.4 Facebook Watch
- 11.5 Instagram
- 11.6 Paramount+
- 11.7 Plex
- 11.8 Pluto TV
- 11.9 Roku
- 11.10 Samsung TV Plus
- 11.11 Snapchat
- 11.12 TikTok
- 11.13 Tubi
- 11.14 Twitter
- 11.15 Vudu
- 11.16 Xumo
- 11.17 YouTube
- 11.18 Twitter
