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市场调查报告书
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1827174

AVOD 市场：2025-2032 年全球预测（按装置类型、内容类型、广告格式、年龄层、性别和广告长度）

AVOD Market by Device Type, Content Genre, Advertising Format, Age Group, Gender, Ad Length - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 184 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年 AVOD 市场规模将成长至 627.2 亿美元，复合年增长率为 7.92%。

主要市场统计数据
基准年2024年 340.8亿美元
预计2025年 367.6亿美元
预测年份：2032年 627.2亿美元
复合年增长率（%） 7.92%

清楚概况了观众行为的变化、技术进步和监管压力如何重塑广告支持的影片经营模式

随着观众对无缝体验和相关广告曝光的期望不断提升，广告支援的随选影片环境正在演变成一个更复杂和细分的生态系统。消费者行为正转向在连网电视上进行更长时间的观看，而行动装置则继续主导休閒、短期消费。同时，出版商和平台正在完善内容策划和广告投放机制，以平衡观众留存率和广告主绩效。

新技术和数据主导的定位正在提升跨格式投放情境相关创新的能力，但这种能力也引发了隐私合规和跨装置衡量方面的复杂问题。因此，商业模式和广告位策略正在重新调整，优先考虑能够同时提升品牌影响力和直接回应目标的高互动性广告位。这些动态为媒体买家、创新团队和平台营运商带来了机会和营运挑战。

本导言将AVOD格局视为不断变化的消费者偏好、技术创新和监管环境的交汇点。在接下来的章节中，读者可以深入了解转型变革、资费主导的影响、细分市场主导的洞察、区域差异，以及将洞察转化为收益主导所需的实际行动。

设备多样化、类型主导的观众忠诚度、不断发展的格式以及隐私优先的衡量标准如何融合，重新定义 AVOD 竞争态势

AVOD 格局正经历几个转折点，这些转折点将决定产业下一阶段的竞争定位和收益轨迹。首先，设备分布呈现两极化。智慧型电视已牢牢占据了长视讯互动的主要平台，智慧型手机对于覆盖面和快速观看频率至关重要，而桌上型电脑和平板电脑在工作日和共用观看中扮演着小众但重要的角色。这种设备差异化要求我们根据会话时长和观看场景，量身定制创新方案和频率策略。

其次，内容细分和类型忠诚度变得至关重要。喜剧、纪录片、剧情片和真人秀等娱乐垂直领域培养了一群忠实的受众，他们对广告量和广告形式的接受度与新闻、音乐、儿童和体育观众截然不同。例如，在运动领域，大学、电竞和职业节目的节奏和收益模式各有不同，这些都会影响广告的效果。

第三，为了满足衡量需求和使用者体验期望，广告格式正变得越来越碎片化。前贴片广告、中贴片广告和后贴片广告位与展示迭加层共存，动态迭加层支援即时创新个人化，静态迭加层则提供可预测的广告曝光率环境。最后，隐私优先的衡量和第一方资料策略正在重塑广告定位的运作方式。随着识别码的限制越来越严格，AVOD相关人员正在投资确定性和情境化方法，以在不影响合规性的前提下保持广告相关性。保持收益需要製定蓝图。

评估美国关税变化将如何影响硬体供应链、设备供应以及下游 AVOD 受众和广告动态

2025年美国加征关税将为服务于AVOD生态系统的供应链和技术供应商带来多方面的营运和成本考量。虽然内容传送和平台软体主要以数位化形式呈现，但支撑智慧型电视、串流媒体设备和行动配件供应链製造的硬体组件却容易受到关税调整的影响。因此，製造商可能会重新评估其筹资策略，而时间和成本的波动可能会对设备供应和零售促销连锁反应，间接影响平台的覆盖范围。

此外，进口成本的上升可能会加速设备原始设备製造商之间的整合，并鼓励生态系统参与者深化与本地供应商的伙伴关係，以降低风险。因此，广告支援的发布商和平台营运商可能会面临有效用户的装置组合发生变化，这可能会影响高阶联网电视和行动广告资源的每千次曝光费用 (CPM) 动态。因此，广告主和代理商应密切注意设备供应讯号以及资费政策的发展，因为硬体价格和可用性的暂时变化可能会改变宣传活动的策划范围和库存预测。

从策略角度来看，定价环境凸显了多角化分销管道和弹性收益架构的重要性。具备灵活客户端SDK、自适应码率策略和高效能跨装置ID解析能力的平台，将能够有效平抑设备采用率的短期波动，并在宏观经济调整期间维护广告主的信心。

一个细粒度的细分框架，将设备操作系统和外形规格、类型细微差别、广告格式、年龄和性别群体以及创新长度与货币化槓桿联繫起来

精细细分对于理解观众行为并优化 AVOD 管道的收益至关重要。桌上型电脑有 macOS 和 Windows 之分，而智慧型手机则有 Android 和 iOS 之分。这些区别至关重要，因为作业系统和装置外形规格会影响会话时间长度、广告接受度和创新渲染能力。根据内容类型，本研究将市场划分为娱乐、儿童、音乐、新闻和体育；娱乐进一步细分为喜剧、纪录片、剧情片和真人秀；体育进一步细分为大学生体育、电子竞技和职业体育，揭示了特定类型的节奏和观众意图如何影响可接受的广告投放量和格式选择。

此外，根据广告形式，市场调查涵盖展示广告、中贴片广告、后贴片广告和前贴片广告，其中展示广告又细分为动态覆盖广告和静态覆盖广告。依年龄组，市场研究涵盖18-24岁、25-34岁、35-44岁、45-54岁和55岁以上，展现了不同的平台偏好和对广告个人化的接受程度。依性别，市场研究涵盖女性和男性，内容亲和性和购买行为反映在创新定位。最后，根据广告时长，市场研究涵盖30-60秒、60秒以上和30秒以下，其中30秒以下细分为16-30秒和6-15秒。整合这些细分镜头可以让买家和卖家模拟广告载入策略、创新排序和库存包装，以反映实际的行为模式，而不是笼统的假设。

地理市场特征、监管细节和设备采用模式将如何影响个人 AVOD 营运模式和广告商期望

区域动态对平台经济、内容策略以及围绕AVOD的广告主需求有重大影响。在美洲，随着联网电视的普及和成熟的广告购买习惯，受众群体日渐成熟，这推动了人们对优质影片库存和先进监测整合的需求。而欧洲、中东和非洲则是一个多元化的环境，法律规范、语言多样性和宽频基础设施等因素使得独特的分销和在地化方案成为必要。这些市场的出版商优先考虑区域伙伴关係和合规优先的数据策略，以维护广告主的信任。

在亚太地区，行动优先的快速普及以及从短社交影片到长篇本地剧集和体育赛事等多元化内容生态系统，为透过程式化交易和替代广告格式进行规模化和实验创造了机会。因此，跨地区营运的广告主必须协调创新在地化和技术交付优化，以确保素材规格既符合频宽限制，又符合文化相关性要求。跨区域宣传活动受惠于模组化规划，可根据区域消费模式和平台采用调整频次上限、广告时间和迭加方式。最终，与试图在不同地区应用统一策略相比，采用区域感知的库存管理和创新策略将带来更好的效果。

策略行动和技术投资，创造价值并推动平台、内容拥有者和广告科技合作伙伴之间的竞争优势

平台所有者、内容聚合商和广告科技供应商之间的竞争动态取决于产品差异化、库存品质和资料能力。领先的AVOD平台正在投资程序化整合和动态广告插入技术，以在保持用户体验的同时提高产量比率。内容所有者正在推行混合分发策略，将直接面向消费者的管道与第三方AVOD平台的联合发布相结合，透过平衡控制力和广泛曝光度来优化覆盖面和收益。

广告科技技术供应商越来越注重符合隐私保护的身份解决方案和增强型测量方案，这些方案无需依赖传统识别码检验可见度和品牌影响力。需求端平台和出版商伙伴关係正强调第一方资料丰富和平台测量端点，以最大限度地减少资料外洩并提高宣传活动透明度。此外，创新工作室和製作合作伙伴正围绕着跨装置和会话类型的格式进行调整，强调行动装置的短小精悍的广告素材，以及联网电视的丰富叙事。这些策略倡议凸显了市场从广告量转向广告价值的转变，优质广告资源和可衡量的成果将占据主导地位。

串流媒体平台、广告商和出版商应采取的具体战术性和策略倡议，以增强收益能力和成长

随着AVOD格局的演变，产业领导者必须采取一系列切实可行的措施来抓住成长机会并降低风险。首先，优先考虑跨装置测量框架，并投资于身分弹性分析技术，该技术结合确定性讯号和情境建模，在尊重使用者隐私的同时保持定位有效性。其次，将内容获取和调度策略与特定类型的收益模式结合，以便娱乐、新闻、体育、儿童和音乐节目获得能够最大限度地提高参与度和收益的广告投放。第三，透过开发模组化素材，优化创意堆迭，使其适应特定装置的观看习惯，这些素材的长度可从6秒扩展到60秒，并采用适合不同创新的视觉语言和节奏。

此外，透过监控硬体采购趋势并探索区域伙伴关係关係来增强供应链的弹性，以减轻贸易政策变化对设备可用性的潜在影响。实施先进的收益管理技术，平衡填充率、频率上限和动态定价，以保障使用者体验和广告主的投资报酬率。最后，培养持续测试的文化，根据品牌提升和转换KPI评估动态迭加和中间角色展示位置等格式实验的效果，并根据具有统计显着性的结果进行迭代。这些行动使领导者能够将分析洞察转化为营运优势和永续的广告收益成长。

一种透明的、多方法的研究途径，结合了高阶主管访谈、消费模式分析、广告格式绩效评估和政策评估

这些洞察背后的研究途径融合了多种定性和定量分析方法，以确保研究的可靠性和实际意义。主要访谈对象包括平台营运商、广告销售、内容授权和广告科技技术提供商的行业高管，旨在发现新兴策略和营运痛点。此外，我们还结合了设备使用模式和内容消费趋势分析，这些分析基于公开的远端检测研究和第三方产业报告，旨在将跨萤幕行为转变具体化。

同时，透过广告格式比较和创新效果研究，我们得出了关于广告时间长度和投放位置的建议。我们透过政府官方公告和供应链报告研究了政策和贸易发展，以评估其对硬体可用性和製造成本结构的潜在影响。最后，我们将这些不同的证据流进行三角分析，以建立切实可行的指导方针，在商业性需求与技术和监管现实之间取得平衡。这项调查方法强调投入的透明度和可追溯性，同时优先考虑那些能够被高阶决策者快速付诸实践的见解。

简要概述策略要务和营运重点，使相关人员能够驾驭不断发展的 AVOD 市场并获得持久价值。

总而言之，AVOD 领域正处于曲折点，内容策略、设备动态、广告格式和监管考量交织在一起，既带来了复杂性，也带来了机会。联网电视观看的成熟、行动平台的持续覆盖范围以及广告格式的碎片化，要求制定细緻入微的营运方案，以涵盖特定类型的行为和跨装置衡量。与资费相关的供应中断和不断变化的隐私法规进一步凸显了对灵活的技术堆迭和有韧性的商业伙伴关係关係的需求。

展望未来，相关人员专注于提供优质库存、投资注重隐私的衡量标准并根据设备和类型定制创新体验的利益相关者，将最有可能将用户参与度转化为永续的广告收入。将这些战略要务转化为包含测试、区域扩张和供应链应急计画的优先蓝图，对于抓住快速变化的AVOD市场的崛起至关重要。

目录

第一章：前言

第二章调查方法

第三章执行摘要

第四章 市场概况

第五章 市场洞察

  • AVOD 服务中程序化广告购买的兴起，实现了即时受众定位
  • 将互动广告格式整合到 AVOD 中，以提高观众的参与度和保留率
  • 采用动态广告插入技术在直播环境中投放个人化广告
  • AVOD 平台与社群媒体影响者合作，共同创造品牌内容体验
  • 实施进阶指标以准确识别 AVOD广告宣传的转化
  • 广告支援的分级订阅模式不断增长，将 AVOD 与针对注重成本的观众的独家 SVOD 优惠相结合
  • 我们在 AVOD 平台上使用人工智慧推荐引擎来提高广告相关性并优化广告频率。

第六章：2025年美国关税的累积影响

第七章：人工智慧的累积影响，2025年

第 8 章 AVOD 市场（按设备类型）

  • 桌面
    • MacOS
    • Windows
  • 智慧电视
  • 智慧型手机
    • Android
    • iOS
  • 药片

第九章 AVOD 市场（依内容类型）

  • 娱乐
    • 喜剧
    • 记录
    • 戏剧
    • 现实
  • 孩子
  • 音乐
  • 讯息
  • 运动的
    • 大学体育
    • 电竞
    • 专业的

第 10 章 AVOD 市场（以广告形式）

  • 显示覆盖
    • 动态迭加
    • 静态覆盖
  • 中贴片广告
  • 后捲
  • 前置式

第 11 章 AVOD 市场（依年龄层）

  • 18至24岁
  • 25-34岁
  • 35至44岁
  • 45～54
  • 55岁或以上

第十二章 AVOD 市场：性别

  • 女士
  • 男性

第 13 章：AVOD 市场（按广告长度）

  • 30-60秒
  • 60秒或以上
  • 30秒内
    • 16-30秒
    • 6-15秒

第十四章 AVOD 市场（按地区）

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十五章 AVOD 市场（按类别）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十六章 AVOD 市场（按国家）

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十七章竞争格局

  • 2024年市占率分析
  • 2024年FPNV定位矩阵
  • 竞争分析
    • YouTube, LLC
    • Roku, Inc.
    • Samsung Electronics Co., Ltd.
    • Pluto TV, LLC
    • Tubi, Inc.
    • Peacock LLC
    • Xumo, LLC
    • Amazon.com, Inc.
    • Chicken Soup for the Soul Entertainment, Inc.
    • VIZIO, Inc.
Product Code: MRR-4969A8FF9A68

The AVOD Market is projected to grow by USD 62.72 billion at a CAGR of 7.92% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 34.08 billion
Estimated Year [2025] USD 36.76 billion
Forecast Year [2032] USD 62.72 billion
CAGR (%) 7.92%

An incisive overview of how audience behavior shifts, technological advances, and regulatory pressures are reshaping advertising-supported video business models

The advertising-supported video on demand environment is evolving into a more sophisticated and segmented ecosystem as viewers' expectations for seamless experiences and relevant ad exposure increase. Consumer behavior is shifting toward longer watch sessions on connected televisions while mobile devices continue to dominate casual, short-form consumption. Concurrently, publishers and platforms are refining content curation and ad delivery mechanics to balance viewer retention with advertiser performance.

Emerging technologies and data-driven targeting are amplifying the capacity to serve contextually appropriate creative across formats, yet this capability also raises complexities around privacy compliance and cross-device measurement. As a result, commercial models and inventory strategies are being recalibrated to prioritize high-engagement placements that support both brand lift and direct response objectives. These dynamics create both opportunities and operational challenges for media buyers, creative teams, and platform operators.

This introduction frames the AVOD landscape as a convergence of evolving consumer preferences, technical innovation, and regulatory considerations. The reader should expect subsequent sections to unpack transformational shifts, tariff-driven impacts, segmentation-led insights, regional variations, and pragmatic actions required to translate insights into revenue-driven execution.

How device diversification, genre-driven audience loyalty, format evolution, and privacy-first measurement are converging to redefine AVOD competitive dynamics

The AVOD landscape is undergoing several transformative shifts that will determine competitive positioning and revenue trajectories for the next phase of industry evolution. First, device distribution is polarizing: smart TVs are solidifying as the primary long-form engagement surface while smartphones remain indispensable for reach and rapid frequency; desktops and tablets retain niche but important roles for workday and shared viewing. This device differentiation necessitates bespoke creative treatments and frequency strategies tuned to session length and viewer context.

Second, content segmentation and genre-level loyalty are becoming pivotal. Entertainment verticals-spanning comedy, documentaries, drama, and reality-are cultivating dedicated audiences whose tolerance for ad loads and ad formats varies significantly from news, music, kids, and sports viewers. Within sports, for example, collegiate, esports, and professional programming each carry distinct pacing and monetization rhythms that influence ad placement efficacy.

Third, advertising formats are fragmenting to meet both measurement demands and user experience expectations. Pre-roll, mid-roll, and post-roll placements coexist with display overlays, where dynamic overlays enable real-time creative personalization while static overlays provide predictable impression environments. Finally, privacy-first measurement and first-party data strategies are reshaping targeting mechanics. As identifiers become more constrained, AVOD stakeholders are investing in deterministic and contextual approaches to preserve ad relevance without compromising compliance. Together, these shifts demand integrated product, content, and analytics roadmaps to sustain monetization.

Assessing how tariff shifts in the United States may ripple through hardware supply chains, device availability, and downstream AVOD audience and advertising dynamics

The imposition of tariffs in the United States for 2025 introduces multifaceted operational and cost considerations for supply chains and technology providers that serve the AVOD ecosystem. While content delivery and platform software are largely digital, hardware components that underpin smart TV manufacturing, streaming devices, and mobile accessory supply chains are sensitive to tariff adjustments. Consequently, manufacturers may reassess sourcing strategies, which can propagate timing and cost fluctuations into device availability and retail promotions that indirectly affect platform reach.

Moreover, increased import costs can accelerate consolidation among device OEMs and push ecosystem participants to deepen partnerships with regional suppliers to mitigate exposure. In turn, ad-supported publishers and platform operators may face shifts in the device mix of active users, influencing CPM dynamics for premium connected-TV inventory versus mobile inventory. Advertisers and agencies should therefore monitor device supply signals alongside tariff policy developments, as temporary changes in hardware pricing and availability can alter campaign planning windows and inventory forecasts.

From a strategic vantage point, the tariff environment underscores the importance of diversified delivery pathways and a resilient monetization architecture. Platforms that maintain flexible client SDKs, adaptive bitrate strategies, and effective cross-device identity resolution will be better positioned to smooth short-term fluctuations in device penetration and preserve advertiser confidence during periods of macroeconomic adjustment.

A detailed segmentation framework linking device OS and form factor, genre nuances, ad formats, age and gender cohorts, and creative length to monetization levers

Granular segmentation is indispensable to understanding audience behaviors and optimizing monetization across AVOD channels. Based on device type, the market is studied across Desktop, Smart TV, Smartphone, and Tablet, with Desktop further differentiated by macOS and Windows, and Smartphone broken down into Android and iOS; these distinctions matter because operating systems and device form factors influence session duration, ad acceptance, and creative rendering capabilities. Based on content genre, the market is studied across Entertainment, Kids, Music, News, and Sports, with Entertainment further explored through Comedy, Documentaries, Drama, and Reality, and Sports further delineated into Collegiate, Esports, and Professional, which together reveal how genre-specific pacing and viewer intent shape acceptable ad loads and format selection.

Additionally, based on advertising format, the market is studied across Display Overlay, Mid-Roll, Post-Roll, and Pre-Roll, and Display Overlay is further subdivided into Dynamic Overlay and Static Overlay; format choice impacts completion rates and brand metrics differently across contexts. Based on age group, the market is studied across 18-24, 25-34, 35-44, 45-54, and 55+, and these cohorts demonstrate divergent platform preferences and receptivity to ad personalization. Based on gender, the market is studied across Female and Male, where content affinities and buying behaviors can inform creative targeting. Finally, based on ad length, the market is studied across 30-60 Seconds, Over 60 Seconds, and Under 30 Seconds, with Under 30 Seconds further analyzed into 16-30 Seconds and 6-15 Seconds; ad length directly affects attention retention and measurable outcomes. Integrating these segmentation lenses enables buyers and sellers to model ad load strategies, creative sequencing, and inventory packaging that reflect real behavioral patterns rather than one-size-fits-all assumptions.

How geographic market characteristics, regulatory nuances, and device adoption patterns shape distinct AVOD operating models and advertiser expectations

Regional dynamics exert substantial influence over platform economics, content strategies, and advertiser demand across the AVOD landscape. In the Americas, audience maturity for connected TV and established ad-buying practices drive a strong appetite for premium video inventory and sophisticated measurement integrations, while advertisers increasingly seek cross-screen attribution and brand lift evidence to validate spend. Conversely, Europe, Middle East & Africa presents a heterogeneous environment where regulatory frameworks, language diversity, and varying broadband infrastructures require tailored distribution and localization approaches; publishers in these markets prioritize regional partnerships and compliance-first data strategies to maintain advertiser trust.

In the Asia-Pacific region, rapid mobile-first adoption and diverse content ecosystems-ranging from short-form social video to long-form local drama and sports-create opportunities for scale and experimentation with programmatic deals and alternative ad formats. Advertisers operating across regions must therefore align creative localization with technical delivery optimizations, ensuring that asset specifications meet both bandwidth constraints and cultural relevance requirements. Cross-regional campaigns benefit from modular planning that adjusts frequency caps, ad lengths, and overlay approaches in response to local consumption patterns and platform prevalence. Ultimately, a geography-aware approach to inventory management and creative strategy will yield better performance than attempts to uniformly apply tactics across disparate regions.

Strategic behaviors and technological investments among platforms, content owners, and ad-tech partners that are driving value creation and competitive advantage

Competitive dynamics among platform owners, content aggregators, and ad-tech vendors are defined by product differentiation, inventory quality, and data capabilities. Leading AVOD platforms are investing in programmatic integrations and dynamic ad insertion technologies to enhance yield while preserving user experience. Content owners are pursuing hybrid distribution strategies that combine direct-to-consumer channels with syndication to third-party AVOD platforms, allowing them to optimize reach and revenue by balancing control with broad exposure.

Ad-tech vendors are increasingly focused on privacy-compliant identity solutions and enhanced measurement packages that verify viewability and brand impact without relying on legacy identifiers. Partnerships between demand-side platforms and publishers are emphasizing first-party data enrichment and on-platform measurement endpoints to minimize leakage and improve campaign transparency. Additionally, creative studios and production partners are aligning around formats that perform across devices and session types, emphasizing short-form, snackable assets for mobile and richer storytelling for connected TV placements. These strategic moves underscore the market's transition from ad volume to ad value, where quality inventory and measurable outcomes command a premium.

Concrete tactical and strategic moves that streaming platforms, advertisers, and publishers should implement to strengthen monetization resilience and growth

Industry leaders must adopt a set of pragmatic actions to capture growth and mitigate risk as the AVOD landscape evolves. First, prioritize cross-device measurement frameworks and invest in identity-resilient analytics that combine deterministic signals with contextual modeling to preserve targeting efficacy while respecting user privacy. Second, align content acquisition and scheduling strategies with genre-specific monetization profiles so that entertainment, news, sports, kids, and music programming receive tailored ad treatments that maximize engagement and revenue. Third, optimize creative stacks for device-specific viewing habits by developing modular assets that scale from six- to sixty-second versions with platform-appropriate visual language and pacing.

Additionally, strengthen supply chain resilience by monitoring hardware sourcing trends and exploring regional partnerships to mitigate the potential impacts of trade policy shifts on device availability. Implement advanced yield management techniques that balance fill rates with frequency capping and dynamic pricing to protect user experience and advertiser ROI. Finally, embed a continuous testing culture that evaluates format experimentation-such as dynamic overlays and mid-roll placements-against brand lift and conversion KPIs, and iterate based on statistically significant outcomes. These actions will help leaders convert analytical insight into operational advantage and sustainable ad revenue growth.

A transparent and multi-method research approach combining executive interviews, consumption pattern analysis, ad format performance review, and policy assessment

The research approach underpinning these insights blends multiple qualitative and quantitative techniques to ensure robustness and practical relevance. Primary interviews with industry executives across platform operations, ad sales, content licensing, and ad-tech providers were conducted to surface emerging strategies and operational pain points. These conversations were complemented by analysis of device usage patterns and content consumption trends derived from publicly available telemetry studies and third-party industry reporting to contextualize behavioral shifts across screens.

In parallel, a comparative review of advertising formats and creative performance studies informed recommendations on ad length and placement. Policy and trade developments were examined through official government releases and supply chain reporting to assess potential impacts on hardware availability and manufacturing cost structures. Finally, these different evidence streams were synthesized through triangulation to produce actionable guidance that balances commercial imperatives with technical and regulatory realities. The methodology emphasizes transparency and traceability of inputs while prioritizing insights that senior decision-makers can operationalize quickly.

A concise synthesis of strategic imperatives and operational priorities that will enable stakeholders to navigate the evolving AVOD market and capture durable value

In conclusion, the AVOD sector sits at an inflection point where content strategy, device dynamics, advertising formats, and regulatory considerations intersect to create both complexity and opportunity. The maturation of connected TV viewing, the enduring reach of mobile platforms, and the fragmentation of ad formats demand a nuanced operational playbook that accounts for genre-specific behavior and cross-device measurement. Tariff-related supply disruptions and evolving privacy rules further underscore the need for flexible technology stacks and resilient commercial partnerships.

Looking forward, stakeholders who focus on delivering high-quality inventory, investing in privacy-forward measurement, and tailoring creative experiences to device and genre profiles will be best positioned to convert engagement into sustainable ad revenue. Translating these strategic imperatives into prioritized roadmaps-incorporating testing, localized deployment, and supply chain contingency planning-will be essential to capture the upside of a rapidly shifting AVOD marketplace.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rise of programmatic ad buying on AVOD services enabling real-time audience targeting
  • 5.2. Integration of interactive ad formats in AVOD to boost viewer engagement and retention
  • 5.3. Adoption of dynamic ad insertion technology to deliver personalized ads in live streaming environments
  • 5.4. Collaboration between AVOD platforms and social media influencers to co-create branded content experiences
  • 5.5. Implementation of advanced measurement metrics to accurately attribute conversions across AVOD ad campaigns
  • 5.6. Growth of ad-supported tiered subscription models combining AVOD and limited SVOD benefits for cost-conscious viewers
  • 5.7. Use of AI-powered recommendation engines on AVOD platforms to enhance ad relevance and optimize ad frequency

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. AVOD Market, by Device Type

  • 8.1. Desktop
    • 8.1.1. macOS
    • 8.1.2. Windows
  • 8.2. Smart TV
  • 8.3. Smartphone
    • 8.3.1. Android
    • 8.3.2. iOS
  • 8.4. Tablet

9. AVOD Market, by Content Genre

  • 9.1. Entertainment
    • 9.1.1. Comedy
    • 9.1.2. Documentaries
    • 9.1.3. Drama
    • 9.1.4. Reality
  • 9.2. Kids
  • 9.3. Music
  • 9.4. News
  • 9.5. Sports
    • 9.5.1. Collegiate
    • 9.5.2. Esports
    • 9.5.3. Professional

10. AVOD Market, by Advertising Format

  • 10.1. Display Overlay
    • 10.1.1. Dynamic Overlay
    • 10.1.2. Static Overlay
  • 10.2. Mid-Roll
  • 10.3. Post-Roll
  • 10.4. Pre-Roll

11. AVOD Market, by Age Group

  • 11.1. 18-24
  • 11.2. 25-34
  • 11.3. 35-44
  • 11.4. 45-54
  • 11.5. 55+

12. AVOD Market, by Gender

  • 12.1. Female
  • 12.2. Male

13. AVOD Market, by Ad Length

  • 13.1. 30-60 Seconds
  • 13.2. Over 60 Seconds
  • 13.3. Under 30 Seconds
    • 13.3.1. 16-30 Seconds
    • 13.3.2. 6-15 Seconds

14. AVOD Market, by Region

  • 14.1. Americas
    • 14.1.1. North America
    • 14.1.2. Latin America
  • 14.2. Europe, Middle East & Africa
    • 14.2.1. Europe
    • 14.2.2. Middle East
    • 14.2.3. Africa
  • 14.3. Asia-Pacific

15. AVOD Market, by Group

  • 15.1. ASEAN
  • 15.2. GCC
  • 15.3. European Union
  • 15.4. BRICS
  • 15.5. G7
  • 15.6. NATO

16. AVOD Market, by Country

  • 16.1. United States
  • 16.2. Canada
  • 16.3. Mexico
  • 16.4. Brazil
  • 16.5. United Kingdom
  • 16.6. Germany
  • 16.7. France
  • 16.8. Russia
  • 16.9. Italy
  • 16.10. Spain
  • 16.11. China
  • 16.12. India
  • 16.13. Japan
  • 16.14. Australia
  • 16.15. South Korea

17. Competitive Landscape

  • 17.1. Market Share Analysis, 2024
  • 17.2. FPNV Positioning Matrix, 2024
  • 17.3. Competitive Analysis
    • 17.3.1. YouTube, LLC
    • 17.3.2. Roku, Inc.
    • 17.3.3. Samsung Electronics Co., Ltd.
    • 17.3.4. Pluto TV, LLC
    • 17.3.5. Tubi, Inc.
    • 17.3.6. Peacock LLC
    • 17.3.7. Xumo, LLC
    • 17.3.8. Amazon.com, Inc.
    • 17.3.9. Chicken Soup for the Soul Entertainment, Inc.
    • 17.3.10. VIZIO, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL AVOD MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL AVOD MARKET SIZE, BY DEVICE TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL AVOD MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL AVOD MARKET SIZE, BY CONTENT GENRE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL AVOD MARKET SIZE, BY CONTENT GENRE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL AVOD MARKET SIZE, BY AGE GROUP, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL AVOD MARKET SIZE, BY AGE GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL AVOD MARKET SIZE, BY GENDER, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL AVOD MARKET SIZE, BY GENDER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL AVOD MARKET SIZE, BY AD LENGTH, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL AVOD MARKET SIZE, BY AD LENGTH, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL AVOD MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AMERICAS AVOD MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. NORTH AMERICA AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. LATIN AMERICA AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. EUROPE AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. MIDDLE EAST AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. AFRICA AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GLOBAL AVOD MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASEAN AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GCC AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. EUROPEAN UNION AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. BRICS AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. G7 AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. NATO AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. GLOBAL AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. AVOD MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 32. AVOD MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. AVOD MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL AVOD MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL AVOD MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL AVOD MARKET SIZE, BY MACOS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL AVOD MARKET SIZE, BY MACOS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL AVOD MARKET SIZE, BY MACOS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL AVOD MARKET SIZE, BY MACOS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL AVOD MARKET SIZE, BY MACOS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL AVOD MARKET SIZE, BY MACOS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL AVOD MARKET SIZE, BY IOS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL AVOD MARKET SIZE, BY IOS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL AVOD MARKET SIZE, BY IOS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL AVOD MARKET SIZE, BY IOS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL AVOD MARKET SIZE, BY IOS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL AVOD MARKET SIZE, BY IOS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL AVOD MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL AVOD MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL AVOD MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL AVOD MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL AVOD MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL AVOD MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL AVOD MARKET SIZE, BY REALITY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL AVOD MARKET SIZE, BY REALITY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL AVOD MARKET SIZE, BY REALITY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL AVOD MARKET SIZE, BY REALITY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL AVOD MARKET SIZE, BY REALITY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL AVOD MARKET SIZE, BY REALITY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL AVOD MARKET SIZE, BY KIDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL AVOD MARKET SIZE, BY KIDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL AVOD MARKET SIZE, BY KIDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL AVOD MARKET SIZE, BY KIDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL AVOD MARKET SIZE, BY KIDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL AVOD MARKET SIZE, BY KIDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL AVOD MARKET SIZE, BY NEWS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL AVOD MARKET SIZE, BY NEWS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL AVOD MARKET SIZE, BY NEWS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL AVOD MARKET SIZE, BY NEWS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL AVOD MARKET SIZE, BY NEWS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL AVOD MARKET SIZE, BY NEWS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL AVOD MARKET SIZE, BY 18-24, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL AVOD MARKET SIZE, BY 18-24, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL AVOD MARKET SIZE, BY 18-24, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL AVOD MARKET SIZE, BY 18-24, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL AVOD MARKET SIZE, BY 18-24, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL AVOD MARKET SIZE, BY 18-24, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL AVOD MARKET SIZE, BY 25-34, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL AVOD MARKET SIZE, BY 25-34, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL AVOD MARKET SIZE, BY 25-34, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL AVOD MARKET SIZE, BY 25-34, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL AVOD MARKET SIZE, BY 25-34, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL AVOD MARKET SIZE, BY 25-34, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL AVOD MARKET SIZE, BY 35-44, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL AVOD MARKET SIZE, BY 35-44, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL AVOD MARKET SIZE, BY 35-44, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL AVOD MARKET SIZE, BY 35-44, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL AVOD MARKET SIZE, BY 35-44, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL AVOD MARKET SIZE, BY 35-44, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL AVOD MARKET SIZE, BY 45-54, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL AVOD MARKET SIZE, BY 45-54, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL AVOD MARKET SIZE, BY 45-54, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL AVOD MARKET SIZE, BY 45-54, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL AVOD MARKET SIZE, BY 45-54, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL AVOD MARKET SIZE, BY 45-54, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL AVOD MARKET SIZE, BY 55+, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL AVOD MARKET SIZE, BY 55+, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL AVOD MARKET SIZE, BY 55+, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL AVOD MARKET SIZE, BY 55+, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL AVOD MARKET SIZE, BY 55+, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL AVOD MARKET SIZE, BY 55+, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL AVOD MARKET SIZE, BY MALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL AVOD MARKET SIZE, BY MALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL AVOD MARKET SIZE, BY MALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL AVOD MARKET SIZE, BY MALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL AVOD MARKET SIZE, BY MALE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL AVOD MARKET SIZE, BY MALE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL AVOD MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL AVOD MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 259. AMERICAS AVOD MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 260. AMERICAS AVOD MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 261. AMERICAS AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 262. AMERICAS AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 263. AMERICAS AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 264. AMERICAS AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 265. AMERICAS AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 266. AMERICAS AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 267. AMERICAS AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 268. AMERICAS AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 269. AMERICAS AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 270. AMERICAS AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 271. AMERICAS AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 272. AMERICAS AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 273. AMERICAS AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 274. AMERICAS AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 275. AMERICAS AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 276. AMERICAS AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 277. AMERICAS AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 278. AMERICAS AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 279. AMERICAS AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 280. AMERICAS AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 281. AMERICAS AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 282. AMERICAS AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 283. AMERICAS AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 284. AMERICAS AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 285. NORTH AMERICA AVOD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 286. NORTH AMERICA AVOD MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 287. NORTH AMERICA AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 288. NORTH AMERICA AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 289. NORTH AMERICA AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 290. NORTH AMERICA AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 291. NORTH AMERICA AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 292. NORTH AMERICA AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 293. NORTH AMERICA AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 294. NORTH AMERICA AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 295. NORTH AMERICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 296. NORTH AMERICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 297. NORTH AMERICA AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 298. NORTH AMERICA AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 299. NORTH AMERICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 300. NORTH AMERICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 301. NORTH AMERICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 302. NORTH AMERICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 303. NORTH AMERICA AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 304. NORTH AMERICA AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 305. NORTH AMERICA AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 306. NORTH AMERICA AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 307. NORTH AMERICA AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 308. NORTH AMERICA AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 309. NORTH AMERICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 310. NORTH AMERICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 311. LATIN AMERICA AVOD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 312. LATIN AMERICA AVOD MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 313. LATIN AMERICA AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 314. LATIN AMERICA AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 315. LATIN AMERICA AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 316. LATIN AMERICA AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 317. LATIN AMERICA AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 318. LATIN AMERICA AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 319. LATIN AMERICA AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 320. LATIN AMERICA AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 321. LATIN AMERICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 322. LATIN AMERICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 323. LATIN AMERICA AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 324. LATIN AMERICA AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 325. LATIN AMERICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 326. LATIN AMERICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 327. LATIN AMERICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 328. LATIN AMERICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 329. LATIN AMERICA AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 330. LATIN AMERICA AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 331. LATIN AMERICA AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 332. LATIN AMERICA AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 333. LATIN AMERICA AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 334. LATIN AMERICA AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 335. LATIN AMERICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 336. LATIN AMERICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 337. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 338. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 339. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 340. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 341. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 342. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 343. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 344. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 345. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 346. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 347. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 348. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 349. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 350. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 351. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 352. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 353. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 354. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 355. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 356. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 357. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 358. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 359. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 360. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 361. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 362. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 363. EUROPE AVOD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 364. EUROPE AVOD MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 365. EUROPE AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 366. EUROPE AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 367. EUROPE AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 368. EUROPE AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 369. EUROPE AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 370. EUROPE AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 371. EUROPE AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 372. EUROPE AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 373. EUROPE AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 374. EUROPE AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 375. EUROPE AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 376. EUROPE AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 377. EUROPE AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 378. EUROPE AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 379. EUROPE AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 380. EUROPE AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 381. EUROPE AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 382. EUROPE AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 383. EUROPE AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 384. EUROPE AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 385. EUROPE AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 386. EUROPE AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 387. EUROPE AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 388. EUROPE AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 389. MIDDLE EAST AVOD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 390. MIDDLE EAST AVOD MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 391. MIDDLE EAST AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 392. MIDDLE EAST AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 393. MIDDLE EAST AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 394. MIDDLE EAST AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 395. MIDDLE EAST AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 396. MIDDLE EAST AVOD MARKET SIZE, BY SMARTPHONE, 2025-