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衣服零售业电子商务

市场调查报告书

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1424406

日本时尚电子商务市场：依产品类型、最终用户、价格分布、分销管道

Japan Fashion Ecommerce Market, By Product Type, By End User, By Price Range, By Distribution Channel

出版日期: 2024年01月10日 | 出版商:

Coherent Market Insights | 英文 230 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计2023年日本时尚电商市场规模为232.38亿美元，预计2030年将达612.35亿美元，2023年至2030年复合年增长率为14.8%。

报告范围		报告详情
基准年	2022年	2023/2024年市场规模	232.38亿美元
实际资料	2017年至2021年	预测期	2023-2030
2023/2024-2030/2031预测期复合年增长率	14.80%	2030/2031 年预测值	612.35亿美元

图 1. 2023 年日本时尚电子商务市场占有率（%），以价格分布划分

日本时尚电子商务市场在预测期内录得稳定成长。随着高速网路的快速普及和智慧型手机的日益普及，越来越多的日本消费者在网路上购买各种时尚服装和配件。尤其是年轻消费者越来越多地转向电子商务平台来发现新的时尚趋势并利用便利的宅配。优衣库是日本主要零售控股公司迅销株式会社旗下品牌，该公司是一家上市的日本跨国零售控股公司。 ZARA 和 H&M (Hennes & Mauritz AB) 等国际时尚品牌也正在加强其在日本的线上消费管道。总体而言，由于有利的人口结构、先进的数位基础设施以及线上时尚产品种类的持续扩大，预计日本时尚电子商务市场在不久的将来将继续增长。

市场动态：

日本时尚电子商务市场受到多种因素的推动，包括可支配普及、高速互联网连接以及喜欢在线平台便利性的消费者不断变化的购物行为。。然而，挑战包括老年人更喜欢在商店更实际的购物体验，以及一些国内品牌的库存管理相对严格。市场参与企业的主要机会包括进一步优化适合行动装置的网站、利用人工智慧 (AI) 和虚拟/扩增实境 (VR/AR) 进行个人化建议、仅限线上的产品线、季节性销售期间的促销策略、 ETC。持续加强跨县快速配送的物流网络预计也将增加市场潜力。

本研究的主要特点

本报告对日本时尚电商市场进行了详细分析，并给出了以2022年为基准年的预测期（2023-2030年）的市场规模和年复合成长率（CAGR%）。
它还揭示了服装、鞋类、配件和化妆品等各个产品领域的潜在商机，并为该市场说明了一系列有吸引力的投资提案。
它还提供了有关市场驱动因素、抑制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，对日本时尚电子商务市场的主要企业进行了介绍。
本研究报告针对该产业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过分析日本时尚电子商务市场时所使用的各种策略矩阵来促进决策。

Report Coverage	Report Details
Base Year:	2022	Market Size in 2023/2024:	US$ 23,238 Mn
Historical Data for:	2017 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023/2024 to 2030/2031 CAGR:	14.80%	2030/2031 Value Projection:	US$ 61,235 Mn

Japanese fashion ecommerce market has been registering steady growth over the forecast years. With rapid penetration of high-speed internet and growing smartphone usage, more and more Japanese consumers are shopping online for various fashion apparel and accessories. Particularly younger demographic cohorts have increasingly embraced ecommerce platforms for discovering new fashion trends as well as convenient doorstep delivery of orders. Major domestic retailers like Uniqlo is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company, and Fast Retailing is a public Japanese multinational retail holding company have complemented their physical stores with robust omnichannel strategies, focusing on personalized online experiences. International fashion brands like Zara and H&M (Hennes & Mauritz AB) is a multinational clothing company have also strengthened their direct-to-consumer online channels in Japan. Overall, the convergence of favorable demographic forces, advanced digital infrastructure, and continued expansion of fashion product assortments online are expected to continue propelling the Japan fashion ecommerce market upwards in the near future.

Market Dynamics:

The Japan fashion ecommerce market is driven by several factors such as rising youth population with high disposable incomes, rapid proliferation of smartphones, and high-speed internet connectivity, and evolving consumer shopping behaviors favoring convenience of online platforms. However, factors like preference for tangible in-store shopping experiences among older demographics and relatively tight inventory management of some domestic labels pose challenges. Major opportunities for market participants include further optimizing mobile-responsive websites, leveraging artificial intelligence (AI) and virtual/augmented (VR/AR) reality for personalized recommendations, launching exclusive online product lines, and strategizing promotions during seasonal sale periods. Continuous enhancements in logistics networks for swift delivery across prefectures will also augment market potential.

Key Features of the Study:

This report provides in-depth analysis of the Japan fashion ecommerce market, and provides market size (US$ Mn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different product segments like apparel, footwear, accessories and cosmetics and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the Japan fashion ecommerce market based on the following parameters - company highlights, product portfolios, key highlights, financial performance, and strategies
Key companies covered as a part of this study include JAPANNET Shopping, Happy Mail, LOHACO, SHOPLIST, iStyle by Cosme.net, DMM.com, WEGO, Felissimo, Rakuten, Amazon Japan, Zozotown, Yahoo! Shopping, @cosme, Winc, TRADEMARK JAPAN, CaSa, SHOP JAPAN, Felisiya, dot-st, and LOFT Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The Japan fashion ecommerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Japan fashion ecommerce market

Japan Fashion Ecommerce Market Segmentation:

By Product Type
- Apparel
- Footwear
- Accessories
- Beauty Products
- Others
By End User
- Men
- Women
- Kids
- Unisex
- Others
By Price Range
- Premium
- Mid-range
- Economy
- Luxury
- Others
By Distribution Channel
- Online Marketplaces
- Brand Websites
- Social Commerce
- Others
Top Companies in Japan Fashion Ecommerce Market
- Rakuten
- Amazon Japan
- Zozotown
- Yahoo! Shopping
- LOHACO
- SHOPLIST
- iStyle by Cosme.net
- com
- WEGO
- Felissimo
- @cosme
- Winc
- TRADEMARK JAPAN
- CaSa
- SHOP JAPAN
- Felisiya
- dot-st
- LOFT
- JAPANNET Shopping
- Happy Mail

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By End User
- Market Snippet, By Price Range
- Market Snippet, By Distribution Channel
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Growing internet and smartphone penetration
- Restraints
Fierce competition from offline retail
- Opportunities
Omnichannel integration
Key Highlights
Regulatory Scenario
Recent Trends
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Mergers, Acquisitions, and Collaborations

4. Japan Fashion Ecommerce Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Japan Fashion Ecommerce Market, By Product Type, 2017-2030, (US$ Mn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Footwear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Accessories
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Beauty Products
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)

6. Japan Fashion Ecommerce Market, By End User, 2017-2030, (US$ Mn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Kids
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Unisex
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)

7. Japan Fashion Ecommerce Market, By Price Range, 2017-2030, (US$ Mn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Premium
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Mid-range
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Economy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Luxury
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)

8. Japan Fashion Ecommerce Market, By Distribution Channel, 2017-2030, (US$ Mn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Online Marketplaces
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Brand Websites
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Social Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Mn)

9. Competitive Landscape

Company Profile
- Rakuten
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
- Amazon Japan
- Zozotown
- Yahoo! Shopping
- LOHACO
- SHOPLIST
- iStyle by Cosme.net
- DMM.com
- WEGO
- Felissimo
- @cosme
- Winc
- TRADEMARK JAPAN
- CaSa
- SHOP JAPAN
- Felisiya
- dot-st
- LOFT
- JAPANNET Shopping
- Happy Mail
Analyst Views

10. Section

References
Research Methodology
About us

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日本时尚电子商务市场：依产品类型、最终用户、价格分布、分销管道