爱尔兰威士忌市场：按产品类型、按分销管道、按地区

2024年爱尔兰威士忌市场规模为54.6亿美元，预计2024年至2031年复合年增长率为7.1%，2031年达到88.3亿美元。

按地区分類的爱尔兰威士忌市场销售份额 (%)，2024 年

近年来，在全球主要市场对优质和精酿威士忌的需求不断增长的推动下，爱尔兰威士忌的全球市场经历了强劲增长。爱尔兰威士忌起源于爱尔兰，在橡木桶中蒸馏和陈酿。爱尔兰威士忌经过三次蒸馏并在橡木桶（主要是波本桶）中陈酿。优质化是关键的市场趋势，因为消费者愿意花更多钱购买由发芽或未发芽大麦製成的优质精酿爱尔兰威士忌。此外，蓬勃发展的鸡尾酒文化进一步推动了爱尔兰威士忌的全球销售。爱尔兰威士忌产业也开展了一系列行销活动，以提高品牌知名度并推广爱尔兰威士忌作为顶级烈酒。预计这将在未来几年推动爱尔兰威士忌市场的进一步成长。

市场动态：

全球爱尔兰威士忌市场主要是由精酿和优质威士忌在全球消费者中日益普及所推动的。酒馆和酒吧社交活动的增加、西方文化影响力的增强以及鸡尾酒文化的扩散等因素正在推动全球优质爱尔兰威士忌的消费。此外，爱尔兰威士忌公司正在进行积极的行销宣传活动并提高品牌知名度，将自有品牌定位为奢华和声望的象征，特别是在美国、中国和其他新兴市场，这正在推动市场成长。然而，一些国家对酒精销售和消费的严格政府法规以及消费者健康意识的增强等因素对市场成长构成了挑战。同时，电子商务产业的成长为爱尔兰威士忌公司进军偏远市场提供了新的机会。具有独特风味的创新爱尔兰威士忌品牌的推出也扩大了消费者基础。

本研究的主要特点

• 本报告对全球爱尔兰威士忌市场进行了详细分析，并提出了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
• 它还阐明了各个细分市场的潜在商机，并解释了该市场有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。
• 该报告根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球爱尔兰威士忌市场的主要企业。
• 该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球爱尔兰威士忌市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员可以透过全球爱尔兰威士忌分析中使用的各种策略矩阵来促进他们的决策。

目录：

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规及趋势分析

• 市场动态
  • 促进因素
• 对优质和超优质爱尔兰威士忌的需求增加
• 爱尔兰的酒吧和餐厅数量增加
  • 抑制因素
• 贸易壁垒及进口关税增加
• 严格的政府法规
  • 机会
• 口味和产品变化的创新
• 线上销售和电子商务的渗透率普及
• 影响分析
• 主要亮点
• 监管场景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景

第四章全球爱尔兰威士忌市场－冠状病毒（COVID-19）大流行的影响

• COVID-19 流行病学
• 供需面分析
• 经济影响

第五章全球爱尔兰威士忌市场，依产品类型，2019-2031

• 单一麦芽威士忌
• 单粒
• 壶式蒸馏器
• 混合

第六章 全球爱尔兰威士忌市场，依通路，2019-2031

• 专卖店
• 大卖场和超级市场
• 餐厅和酒吧
• 免税商店
• 在线的
• 其他的

第七章 全球爱尔兰威士忌市场（按地区），2019-2031

• 北美洲
• 美国
• 加拿大
• 欧洲
• 德国
• 英国
• 西班牙
• 法国
• 义大利
• 俄罗斯
• 欧洲其他地区
• 亚太地区
• 中国
• 印度
• 日本
• 澳洲
• 韩国
• ASEAN
• 其他亚太地区
• 拉丁美洲
• 巴西
• 阿根廷
• 墨西哥
• 中东/非洲
• 海湾合作委员会国家
• 以色列
• 其他中东地区

第八章 竞争格局

• Beam Suntory
  • 公司简介
• Brown-Forman
• Diageo
• Pernod Ricard
• William Grant & Sons
• Castle Brands

第9章 章节

• 参考
• 调查方法
• 关于出版商

The Irish whiskey Market size is valued at US$ 5.46 Bn in 2024 and is expected to reach US$ 8.83 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.

Irish Whiskey Market Volume Share (%), By Region, 2024

The global Irish whiskey market has witnessed robust growth in the last few years, driven by rising demand for premium and craft Irish whiskeys across major markets worldwide. Irish whiskey originates from Ireland, where it is distilled and aged in oak barrels. It is triple distilled and aged in oak casks, mainly ex-bourbon casks, which helps impart its characteristic taste. Premiumization has been a key trend in the market with consumers willing to pay more for superior quality and craft Irish whiskeys made from malted and unmalted barley. Moreover, the burgeoning cocktail culture has further boosted sales of Irish whiskey globally. The Irish whiskey industry has also undertaken numerous marketing initiatives to raise brand awareness and promote Irish whiskey as a premium spirit. This is expected to drive further growth in this market in the upcoming years.

Market Dynamics:

The global Irish whiskey market is primarily driven by the rising popularity of craft and premium whiskeys among consumers worldwide. Factors such as increasing socializing in pubs and bars, the growing influence of Western culture, and surge in cocktail culture have boosted the consumption of premium Irish whiskey globally. Moreover, aggressive marketing campaigns by Irish whiskey companies, especially in the U.S., China, and other emerging markets to position their brands as symbol of luxury and prestige are increasing the brand awareness, which is propelling market growth. However, factors such as stringent government regulations surrounding alcohol sales and consumption in some countries and rising health awareness among consumers pose challenges to market growth. Meanwhile, the growing e-commerce sector is offering new opportunities for Irish whiskey companies to penetrate markets in remote locations. The launch of innovative Irish whiskey brands incorporating unique flavors is also expanding the consumer base.

Key features of the study:

• This report provides in-depth analysis of the global Irish whiskey market, and provides market size (US$ Bn & Bn Liters) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global Irish whiskey market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global Irish whiskey market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Irish whiskey.

Detailed Segmentation:

• Global Irish whiskey Market, By Product Type
  • Single Malt
  • Single Grain
  • Pot Still
  • Blended
• Global Irish whiskey Market, By Distribution Channel
  • Specialty Stores
  • Hypermarkets & Supermarkets
  • Duty-free Stores
  • Restaurants & Bars
  • Online
  • Others
• Global Irish whiskey Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Top Companies in the Market
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Pernod Ricard
  • William Grant & Sons
  • Castle Brands.

Table of Contents:

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Growing demand for premium and super premium Irish whiskey
• Rising number of Irish pubs and restaurants
  • Restraints
• Trade barriers and higher import tariffs
• Stringent government regulations
  • Opportunities
• Innovation in flavors and product variants
• Increasing online sales and e-commerce penetration
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Irish Whiskey Market - Impact of Coronavirus (Covid-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Irish Whiskey Market, By Product Type, 2019 - 2031, (US$ Bn & Bn Liters)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Single Malt
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
• Single Grain
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
• Pot Still
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
• Blended
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)

6. Global Irish whiskey Market, By Distribution Channel, 2019 - 2031, (US$ Bn & Bn Liters)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
• Hypermarkets & Supermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
• Restaurants & Bars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
• Duty-free Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)

7. Global Irish Whiskey Market, By Region, 2019- 2031, (US$ Bn & Bn Liters)

• Introduction
  • Market Share Analysis, By Region, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, By Region, 2019 - 2031
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
• Brazil
• Argentina
• Mexico
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2019- 2031, (US$ Bn & Bn Liters)
• GCC Countries
• Israel
• Rest of Middle East

8. Competitive Landscape

• Beam Suntory
  • Company Profiles
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Brown-Forman
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Diageo
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Pernod Ricard
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• William Grant & Sons
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Castle Brands
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies

9. Section

• References
• Research Methodology
• About us