爱尔兰威士忌市场规模、份额和成长分析（按产品、价格、分销管道和地区）- 2025-2032 年行业预测

2023 年全球爱尔兰威士忌市场规模价值 34.8 亿美元，预计将从 2024 年的 37.3 亿美元成长到 2032 年的 65.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.2%。

由于消费者对营养健康食品的需求不断增加，全球爱尔兰威士忌市场正经历显着成长。爱尔兰威士忌富含维生素、矿物质和有益心臟健康的单元不饱和脂肪酸，非常适合注重健康的偏好，是奶油和涂抹酱的理想替代品。植物性饮食的日益普及以及人们对食物过敏认识的提高进一步推动了这一趋势。此外，特色食品产业的扩张推动了人们对优质手工产品的兴趣，使得爱尔兰威士忌成为那些愿意为高品质产品支付高价的人所追捧的选择。电子商务的出现促进了更广泛的管道，使爱尔兰威士忌能够接触到世界各地不同的受众，并提高其在不同食品环境中的市场占有率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

爱尔兰威士忌市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 混合
• 单一麦芽威士忌
• 单壶壶式蒸馏器
• 单粒

爱尔兰威士忌市场规模（按价格和复合年增长率） (2025-2032)

• 市场概况
• 大规模生产
• 优质的

爱尔兰威士忌市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• On-Trade
• Off-Trade

爱尔兰威士忌市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Diageo（United Kingdom）
• Pernod Ricard（France）
• Brown-Forman Corporation（United States）
• Beam Suntory（Japan）
• William Grant & Sons（United Kingdom）
• Castle Brands（United States）
• West Cork Distillers（Ireland）
• Teeling Whiskey Company（Ireland）
• Dingle Distillery（Ireland）
• Glendalough Distillery（Ireland）
• The Shed Distillery（Ireland）
• Boann Distillery（Ireland）
• Connacht Whiskey Company（Ireland）
• Echlinville Distillery（United Kingdom）
• Hinch Distillery（United Kingdom）
• Killowen Distillery（United Kingdom）
• Powerscourt Distillery（Ireland）
• Clonakilty Distillery（Ireland）
• Blackwater Distillery（Ireland）
• Waterford Distillery（Ireland）

结论和建议

Global Irish Whiskey Market size was valued at USD 3.48 billion in 2023 and is poised to grow from USD 3.73 billion in 2024 to USD 6.51 billion by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).

The global Irish whiskey market is experiencing significant growth, driven by rising consumer demand for nutritious and healthy food options. With its rich profile of vitamins, minerals, and heart-healthy monounsaturated fats, Irish whiskey aligns perfectly with health-conscious preferences, serving as an appealing alternative to butter and spreads. This trend is further propelled by the increasing popularity of plant-based diets and heightened awareness of food allergies. Additionally, the specialty food industry's expansion has magnified interest in premium, artisanal products, making Irish whiskey a sought-after choice for those willing to pay a premium for quality. The advent of e-commerce has facilitated broader access, allowing Irish whiskey to capture a diverse global audience and enhance its market presence in various dietary landscapes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Irish Whiskey market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Irish Whiskey Market Segments Analysis

Global Irish Whiskey Market is segmented by Product, Price, Distribution Channel and region. Based on Product, the market is segmented into Blended, Single Malt, Single Pot Still and Single Grain. Based on Price, the market is segmented into Mass and Premium. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Irish Whiskey Market

The growing appetite for unique, high-quality products is driving the global Irish whiskey market, as consumers increasingly favor artisanal and premium spirits. Aged varieties and specialty releases are particularly appealing to connoisseurs and adventurous drinkers seeking exceptional flavors. This shift in consumer preference is especially pronounced among affluent younger demographics, who view premium Irish whiskey as a symbol of luxury. This trend not only fuels the market's expansion but also enhances its worldwide visibility, as more people seek to indulge in the distinct offerings of Irish whiskey, contributing to its rising popularity on the global stage.

Restraints in the Global Irish Whiskey Market

The Global Irish Whiskey market faces significant challenges due to the dominance of more established spirits like Scotch whisky, bourbon, and rum, which possess a larger market share and a loyal consumer base. These well-known alternatives pose a considerable threat to Irish whiskey, especially in regions where established drinking habits are already entrenched. The distinct characteristics of Irish whiskey, while appealing, might not suffice to sway consumers away from these internationally recognized options. Consequently, this competitive rivalry could potentially hinder the growth and expansion of the Irish whiskey market, limiting its potential to thrive alongside these formidable counterparts.

Market Trends of the Global Irish Whiskey Market

The Global Irish Whiskey market is witnessing a notable trend towards small-batch and craft whiskeys, driven by consumers' increasing demand for uniqueness and premium quality. Distilleries are capitalizing on this shift by offering limited-edition releases and single malts that deliver distinctive flavors, appealing to discerning palates. This artisanal movement is gaining momentum, as the appreciation for craftsmanship rises among whiskey enthusiasts, resulting in a committed customer base that values originality. As a result, the craft segment is poised for significant growth, reshaping the market landscape and positioning Irish whiskey as a leader in the global spirits industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Irish Whiskey Market Size by Product & CAGR (2025-2032)

• Market Overview
• Blended
• Single Malt
• Single Pot Still
• Single Grain

Global Irish Whiskey Market Size by Price & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Irish Whiskey Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Irish Whiskey Market Size & CAGR (2025-2032)

• North America (Product, Price, Distribution Channel)
  • US
  • Canada
• Europe (Product, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castle Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West Cork Distillers (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teeling Whiskey Company (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dingle Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glendalough Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Shed Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boann Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Connacht Whiskey Company (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Echlinville Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hinch Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killowen Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Powerscourt Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clonakilty Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackwater Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waterford Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations