非处方消费保健市场：按产品类型、按分销管道、按地区

预计到 2024 年，全球 OTC 消费者保健市场将达到 2,119.1 亿美元，在预测期内（2024-2031 年）复合年增长率预计为 4.2%。

图 1. OTC 消费保健品市场占有率(%)，依地区划分，2024 年

OTC 是指无需处方笺即可取得的药物。一些成药用于缓解疼痛和瘙痒。有些甚至可以预防或治疗蛀牙和足癣等疾病。其他成药可以帮助解决反覆出现的问题，例如偏头痛和过敏。按照标籤上的说明并按照医疗保健专业人员的指示使用成药是安全有效的。用于过敏、用于鼻窦、用于感冒、用于流感、用于缓解疼痛、用于家庭保健/日常使用、用于正畸/包扎、用于牙科/口腔、用于眼科/耳鼻喉科、用于急救、禁烟合格OTC 产品类别包括非专利/品牌产品，例如抗炎、糖尿病、足部护理、消化、失禁、护肤护理、助眠剂和维生素产品。与处方成药处方药的优点包括可用性更高、成本更低、方便性以及增加客户便利性。这些因素提高了治疗的依从性，并对疾病结果、医疗成本和资源消耗产生正面影响。

市场动态

市场公司之间的协议等无机活动的增加预计将在预测期内推动全球非处方消费者健康市场的成长。

例如，2022 年 1 月 24 日，生产和销售营养食品和谷物食品的Hindustan Foods Limited 宣布，它是消费品製造商 Reckitt Benckiser India Pvt. Ltd. 和 Reckitt Benckiser Scholl 之间的合资企业。 )。该协议的目的是让 Hindustan Foods Limited 作为製造外包进入 OTC 医疗保健和健康领域。

调查的主要特点

• 报告对全球OTC消费保健品市场进行了详细分析，并列出了以2023年为基准年的预测期（2024-2031年）的市场规模和年复合成长率（CAGR%） 。
• 它还说明了各个细分市场的潜在商机，并为该市场提供了一系列有吸引力的投资提案。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
• 它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球 OTC 消费者健康市场的主要企业。
• 该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 本研究报告针对该产业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 相关人员可以透过用于分析全球非处方药消费者健康市场的各种策略矩阵来促进他们的决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章 市场动态、法规与趋势分析

• 市场动态
  • 促进因素
  • 抑制因素
  • 机会
• 影响分析
• 主要进展
• 产业动态
• 监管场景
• 最近的产品核可/发布
• PEST分析
• 波特的分析

第 4 章 全球 OTC 消费保健市场：COVID-19 大流行的影响

• 对需求的影响
• 对医疗保健的影响
• 流行病学

第五章 全球非处方药消费保健市场：依产品类型划分，2019-2031（十亿美元）

• 皮肤科产品
• 维生素和营养食品
• 创伤护理管理产品
• 肠胃产品
• 眼科产品
• 其他的

第六章 全球非处方药消费保健市场：依通路划分，2019-2031（十亿美元）

• 网路商店
• 线下商店
• 百货公司
• 药局
• 其他的

第七章 全球非处方药消费保健市场：依地区划分，2019-2031

• 南非
• 中部非洲
• 北非

第八章 竞争格局

• 热图分析
• 市场占有率分析
  • Johnson &Johnson
  • Abbott Laboratories
  • Sanofi
  • GlaxoSmithKline Plc.
  • Bayer AG
  • Nestle Company
  • Procter &Gamble Corp.
  • Danone Food Company
  • Colgate-Palmolive Company
  • Unilever
  • Henkel AG &Co. KGaA

第九章 分析师建议

第10章

Global OTC consumer health market is estimated to be valued at USD 211.91 Bn in 2024 and is expected to exhibit a CAGR of 4.2% during the forecast period (2024-2031).

Figure 1.OTC Consumer Health Market Share (%), By Region, 2024

Over-the-counter (OTC) medicines are drugs that are available without a prescription. Some OTC medicines are used to relieve aches, pains, and itches. Some prevent or cure diseases such as tooth decay and athlete's foot. Other OTC health products may help to manage recurring problems such as migraines and allergies. They are safe and effective when followed as directed by the directions on the label and as directed by a healthcare professional. Generic and brand name products for allergy, sinus, cold and flu, pain relief, home health care and daily living, support braces and wraps, dental and oral health, eye and ear care, first aid, smoking cessation, diabetes care, foot care, digestive health, incontinence, skin care, sleep aids, and vitamins are among the categories of covered OTC items. The benefits of using OTC over prescription drugs include easy accessibility, lower costs, convenience, and customer-empowering qualities. In turn, these factors contribute to increase adherence to therapy, with a positive impact on disease outcomes, healthcare costs and resource consumption.

Market Dynamics

Increasing inorganic activities such as agreements among market players is expected to drive growth of the global OTC consumer health market over the forecast period.

For instance, on January 24, 2022, Hindustan Foods Limited, a company manufacturing and selling nutritional food products and cereal based food products had signed a share purchase agreement with Reckitt Benckiser India Pvt. Ltd., a consumer goods company to acquire the entire issued Share Capital of Reckitt Benckiser Scholl India Private Limited (RBSIPL). The aim of this agreement was to mark Hindustan Foods Limited's entry into Over-the-counter (OTC) Healthcare and Wellness segment as a contract manufacturer.

Key features of the study:

• This report provides an in-depth analysis of the global OTC consumer health market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global OTC consumer health market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Johnson & Johnson, Abbott Laboratories, Sanofi, GlaxoSmithKline plc., Bayer AG, Nestle Company, Procter & Gamble Corp., Danone Food Company, Colgate Palmolive Mfg. Company, Unilever, and Henkel AG & Co. KGaA
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global OTC consumer health market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global OTC consumer health market

Detailed Segmentation:

• Global OTC Consumer Health Market, By Product Type:
  • Dermatological Products
  • Vitamins & Dietary Supplements
  • Wound Care Management Products
  • Gastrointestinal Products
  • Ophthalmology products
  • Others
• Global OTC Consumer Health Market, By Distribution Channel:
  • Online Stores
  • Offline Stores
  • Departmental Stores
  • Pharmacy Stores
  • Others
• Global OTC Consumer Health Market, By Region:
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
• Company Profiles
  • Johnson & Johnson
  • General Electric Company
  • Abbott Laboratories
  • Sanofi
  • GlaxoSmithKline plc.
  • Bayer AG
  • Nestle Company
  • Procter & Gamble Corp.
  • Danone Food Company
  • Colgate Palmolive Mfg. Company
  • Unilever
  • Henkel AG & Co. KGaA

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Product Type
  • Market Snapshot, By Distribution Channel
  • Market Snapshot, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Opportunity
• Impact Analysis
• Key Developments
• Industry Trends
• Regulatory Scenario
• Recent Product Approval/Launches
• PEST Analysis
• Porter's Analysis

4. Global OTC Consumer Health Market- Impact of Coronavirus (COVID-19) Pandemic

• Impact on Demand
• Impact on Healthcare
• Epidemiology

5. Global OTC Consumer Health Market, By Product Type, 2019 - 2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Dermatological Products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (USD Bn)
• Vitamins & Dietary Supplements
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Wound Care Management Products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Gastrointestinal Products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (USD Bn)
• Ophthalmology products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global OTC Consumer Health Market, By Distribution Channel, 2019 - 2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Online Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (USD Bn)
• Offline Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Departmental Stores
• Pharmacy Stores
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global OTC Consumer Health Market, By Region, 2019 - 2031, (US$ Billion)

• Introduction
  • Market Share Analysis, By Region, 2024 and 2031(%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Regional Trends
    • North America
  • Market Size and Forecast, By Product Type, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    • U.S.
    • Canada
    • Latin America
  • Market Size and Forecast, By Product Type, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
    • Europe
  • Market Size and Forecast, By Product Type, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
    • Asia Pacific
  • Market Size and Forecast, By Product Type, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
    • Middle East
  • Market Size and Forecast, By Product Type, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    • GCC
    • Israel
    • Rest of Middle East
    • Africa
  • Market Size and Forecast, By Product Type, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (USD Bn)
  • Market Size and Forecast, By Region/Country, 2019 - 2031, (USD Bn)
• South Africa
• Central Africa
• North Africa

8. Competitive Landscape

• Heat Map Analysis
• Market Share Analysis
  • Johnson & Johnson
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Abbott Laboratories
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Sanofi
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • GlaxoSmithKline Plc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Bayer AG
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Nestle Company
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Procter & Gamble Corp.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Danone Food Company
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Colgate-Palmolive Company
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Unilever
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Henkel AG & Co. KGaA
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies

9. Analyst Recommendation

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. Section

• References
• Research Methodology
• About Us and Sales Contact