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市场调查报告书

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1509532

游戏化市场：按组件、按部署类型、按最终用途行业、按地区

Gamification Market, By Component, By Deployment Type, By End-use Industry, By Geography

出版日期: 2024年06月25日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计2024年全球游戏化市场规模将达到101.8亿美元，预计2031年将达到490.5亿美元，2024年至2031年的复合年增长率为25.2%。

图 1. 按地区分類的游戏化市占率 (%)（2024 年）

由于各行业越来越多地采用游戏化作为吸引用户的有效工具，全球游戏化市场正在经历显着成长。游戏化是指在非游戏环境中使用游戏机制和设计元素来激励和吸引人们。游戏化可以透过应用竞争、成就、自我表达和协作等激励力量来影响使用者行为。许多组织正在实施游戏化策略，以提高生产力、提高客户忠诚度、加强学习和发展以及提高数位平台上的用户参与度。扩增实境、虚拟实境和物联网等技术进步有可能扩大游戏化解决方案的范围。

市场动态：

全球游戏化市场的成长是由组织日益关注客户和员工参与度、社交和行动游戏的流行以及游戏化让学习变得有趣等因素推动的。游戏化正成为顾客忠诚度忠诚度计画、众包创意、行销宣传活动和企业技能开拓的重要工具。对资料隐私和安全的担忧以及对游戏化在某些行业的好处缺乏认识可能会阻碍市场成长。游戏化技术的不断增强，例如AR/VR的融合和电子竞技的出现，可以为参与企业提供利润丰厚的机会。

本研究的主要特点

本报告对全球游戏化市场进行了详细分析，并给出了以2023年为基准年的预测期（2024-2031年）的市场规模和年复合成长率（CAGR%）。

它揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。

根据公司亮点、产品系列、主要亮点、绩效和策略等参数对全球游戏化市场的主要企业进行了分析。

本研究涵盖的主要企业包括 Ambition、Aon plc、Arcaris、Axonify Inc.、BI WORLDWIDE、Bunchball Inc.、Callidus Software Inc. (SAP SE)、Cognizant Technology Solution Corp.、Cut-e GmbH、G -Cube、Iactionable Inc.、LevelEleven、微软公司、MPS Interactive Systems Limited、Salesforce 等。

该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球游戏化市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

透过用于全球游戏化市场分析的各种策略矩阵，将有助于相关人员做出决策。

市场占有率分析
公司简介
- Ambition
- Aon plc
- Arcaris
- Axonify Inc.
- BI WORLDWIDE
- Bunchball Inc.
- Callidus Software Inc.（SAP SE）
- Cognizant Technology Solution Corp
- Cut-e GmbH
- G-Cube
- Iactionable Inc
- LevelEleven
- Microsoft Corporation
- MPS Interactive Systems Limited
- Salesforce

第10章分析师建议

升起和降落
综合机会图

第十一章参考文献与调查方法

参考
调查方法

简介目录

Product Code: CMI4292

Global gamification market is estimated to be valued at US$ 10.18 Bn in 2024 and is expected to reach US$ 49.05 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 25.2% from 2024 to 2031.

Figure 1. Gamification Market Share (%), By Region, 2024

Global gamification market is witnessing significant growth, owing to increasing adoption of gamification as an effective tool across various industries to engage users. Gamification refers to the use of game mechanics and design elements in non-game contexts to motivate and engage people. It helps to influence user behavior with the application of motivational forces like competition, achievement, self-expression, and collaboration. Many organizations are implementing gamification strategies to improve productivity, drive customer loyalty, enhance learning and development, and boost user engagement on digital platforms. Advancements in technologies like augmented reality, virtual reality, and the internet of things can expand scope of gamification solutions.

Market Dynamics:

Global gamification market growth is driven by factors such as increasing focus of organizations on customer and employee engagement, popularity of social and mobile gaming, and the ability of gamification to make learning fun. Gamification has emerged as an important tool for customer loyalty programs, crowdsourcing ideas, marketing campaigns, and skill development in enterprises. Concerns around data privacy and security and the lack of awareness regarding gamification benefits in some industries can hamper the market growth. Ongoing enhancements in gamification technologies such as integration of AR/VR and emergence of e-Sports can provide lucrative opportunities for the market players.

Key features of the study:

This report provides in-depth analysis of the global gamification market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global gamification market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Ambition, Aon plc, Arcaris, Axonify Inc., BI WORLDWIDE, Bunchball Inc., Callidus Software Inc. (SAP SE), Cognizant Technology Solution Corp, Cut-e GmbH, G-Cube, Iactionable Inc, LevelEleven, Microsoft Corporation, MPS Interactive Systems Limited, Salesforce

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global gamification market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global gamification market

Detailed Segmentation:

By Component
- Solutions
- Services
By Deployment Type
- On-premise
- Cloud-based
By End-use Industry
- IT and Telecom
- Government
- BFSI
- Retail
- Healthcare
- Education and Research
- Others
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Players Insights
- Ambition
- Aon plc
- Arcaris
- Axonify Inc.
- BI WORLDWIDE
- Bunchball Inc.
- Callidus Software Inc. (SAP SE)
- Cognizant Technology Solution Corp
- Cut-e GmbH
- G-Cube
- Iactionable Inc
- LevelEleven
- Microsoft Corporation
- MPS Interactive Systems Limited
- Salesforce

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment Type
- Market Snippet, By End-use Industry
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions

4. Global Gamification Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Gamification Market
Impact Analysis

5. Global Gamification Market, By Component, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Solutions
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

6. Global Gamification Market, By Deployment Type, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Cloud-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

7. Global Gamification Market, By End-use Industry, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
IT & Telecom
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Government
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Education and Research
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

8. Global Gamification Market, By Region, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020-2031
North America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Deployment Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn))
- Market Size and Forecast, By Deployment Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Deployment Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Deployment Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Deployment Type, 2019 - 2031 (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - GCC Countries
  - Israel
  - South Africa
  - Rest of Middle East & Africa

9. Competitive Landscape

Market Share Analysis
Company Profiles
- Ambition
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Aon plc
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Arcaris
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Axonify Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- BI WORLDWIDE
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Bunchball Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Callidus Software Inc. (SAP SE)
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Cognizant Technology Solution Corp
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Cut-e GmbH
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- G-Cube
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Iactionable Inc
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- LevelEleven
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Microsoft Corporation
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- MPS Interactive Systems Limited
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Salesforce
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. Reference and Research Methodology

References
Research Methodology
About Us and Sales Contact
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游戏化市场：按组件、按部署类型、按最终用途行业、按地区