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市场调查报告书
商品编码
1532434
神经行销解决方案市场：按技术、按地区Neuromarketing Solutions Market, By Technology, By Geography |
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全球神经行销解决方案市场预计到 2024 年将达到 12.6 亿美元，预计到 2031 年将达到 22.1 亿美元，2024 年至 2031 年的复合年增长率为 8.4%。
| 报告范围 | 报告详情 | ||
|---|---|---|---|
| 基准年 | 2023年 | 2024年市场规模 | 12.6亿美元 |
| 实际资料 | 2019-2023 | 预测期 | 2024-2031 |
| 预测 2024-2031 年复合年增长率： | 8.40% | 2031年价值预测 | 22.1亿美元 |
神经行销是一种跨学科的商业方法，结合了神经科学、市场研究和心理学来理解消费行为。检验大脑如何回应各种行销刺激，以做出有利可图且符合道德的决策。神经行销解决方案有助于在意识层级分析消费者偏好并了解购买决策背后的原因。这些解决方案有助于产品开发、品牌推广、定价、客户参与以及进行有效的广告宣传。随着对个人化行销策略的需求不断增加，全球神经行销解决方案市场可能在不久的将来出现成长。
市场动态：
全球神经行销解决方案市场的成长是由个人化行销需求不断增长以及快速消费品、零售和电子商务等各行业大量采用神经行销等因素推动的。然而，神经行销工具的高成本和熟练专业人员的缺乏可能会阻碍市场的成长。扩增实境和虚拟实境等新技术与神经行销学相结合，可以为市场公司提供利润丰厚的机会。我们也可以透过提供专门针对中型企业的经济实惠的神经行销解决方案来开闢新的途径。
本研究的主要特点
该报告对全球神经行销解决方案市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。
它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球神经行销解决方案市场的主要企业。
本研究涵盖的主要企业包括Behavior and Brain Lab、Cadwell Industries Inc.、Compumedics Limited、Css/Data Intelligence、EB Neuro SpA、ISCAN, Inc.、iMotions、SensoMotoric Instruments、LC Technologies、Merchant Mechanics、Neural，包括Sense 、 Neurospire Inc.、尼尔森消费者神经科学、Noldus Information Technology、NVISO SA 和 Tobii Technology。
该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球神经行销解决方案市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过用于分析全球神经行销解决方案市场的各种策略矩阵来促进他们的决策。
目录
第一章 研究目的与前提
- 研究目的
- 先决条件
- 简称
第二章 市场展望
- 报告说明
- 市场定义和范围
- 执行摘要
- Coherent Opportunity Map（COM）
第三章市场动态、法规及趋势分析
- 市场动态
- 促进因素
- 抑制因素
- 市场机会
- 监管场景
- 产业动态
- 併购
- 新系统的引入/核准
- COVID-19 大流行的影响
第四章全球神经行销解决方案市场：依技术分类，2019-2031
- 功能性磁振造影（fMRI）
- 脑电图（EEG）
- 眼球追踪
- 正子断层扫描 (PET)
- 脑磁图（MEG）
第五章全球神经行销解决方案市场：依地区划分，2019-2031
- 北美洲
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东/非洲
第六章 竞争状况
- 公司简介
- Behavior and Brain Lab
- Cadwell Industries Inc.
- Compumedics Limited
- Css/Data intelligence
- EB Neuro SpA
- ISCAN, Inc.
- iMotions, SensoMotoric Instruments
- LC Technologies
- Merchant Mechanics
- Neural Sense
- Neurospire Inc.
- Nielsen Consumer Neuroscience
- Noldus Information Technology
- NVISO SA
- Tobii Technology
第七章 分析师建议
- 命运之轮
- 分析师观点
- 一致的机会图
第8章 参考文献与调查方法
- 参考
- 调查方法
Global neuromarketing solutions market is estimated to be valued at US$ 1.26 Bn in 2024 and is expected to reach US$ 2.21 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 1.26 Bn |
| Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 to 2031 |
| Forecast Period 2024 to 2031 CAGR: | 8.40% | 2031 Value Projection: | US$ 2.21 Bn |
Neuromarketing is an inter-disciplinary business approach that combines neuroscience, market research and psychology to understand consumer behavior. It examines how the brain responds to various marketing stimuli to make profitable yet ethical decisions. Neuromarketing solutions help analyze consumer preferences at a subconscious level and understand the reasoning behind purchase decisions. These solutions aid in product development, branding, pricing, customer engagement and developing effective advertising campaigns. With rising demand for personalized marketing strategies, global neuromarketing solutions market can witness growth in the near future.
Market Dynamics:
Global neuromarketing solutions market growth is driven by factors such as increasing demand for personalized marketing and significant adoption of neuromarketing across various industries including FMCG, retail and e-commerce. However, high costs of neuromarketing tools and lack of skilled professionals can hamper the market growth. Emerging technologies such as augmented reality and virtual reality paired with neuromarketing can offer lucrative opportunities for market players. Providing affordable neuromarketing solutions specifically targeting mid-sized enterprises can also open new avenues.
Key features of the study:
This report provides in-depth analysis of the global neuromarketing solutions market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global neuromarketing solutions market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Behavior and Brain Lab, Cadwell Industries Inc., Compumedics Limited, Css/Data intelligence, EB Neuro S.p.A, ISCAN, Inc., iMotions, SensoMotoric Instruments, LC Technologies, Merchant Mechanics, Neural Sense, Neurospire Inc., Nielsen Consumer Neuroscience, Noldus Information Technology, NVISO SA, Tobii Technology
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global neuromarketing solutions market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global neuromarketing solutions market
Detailed Segmentation:
- By Technology
- Functional Magnetic Resonance Imaging (fMRI)
- Electroencephalography (EEG)
- Eye tracking
- Positron Emission Tomography (PET)
- Magnetoencephalography (MEG)
- By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Key Players Insights
- Behavior and Brain Lab
- Cadwell Industries Inc.
- Compumedics Limited
- Css/Data intelligence
- EB Neuro S.p.A
- ISCAN, Inc.
- iMotions, SensoMotoric Instruments
- LC Technologies
- Merchant Mechanics
- Neural Sense
- Neurospire Inc.
- Nielsen Consumer Neuroscience
- Noldus Information Technology
- NVISO SA
- Tobii Technology
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Technology
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New System Launches/Approvals
- Impact of COVID-19 Pandemic
4. Global Neuromarketing Solutions Market, By Technology, 2019-2031 (US$ Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
- Functional Magnetic Resonance Imaging (fMRI)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Electroencephalography (EEG)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Eye tracking
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Positron Emission Tomography (PET)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Magnetoencephalography (MEG)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
5. Global Neuromarketing Solutions Market, By Region, 2019-2031 (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- North America
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- U.S.
- Canada
- Europe
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- South Africa
- Israel
- GCC Countries
- Rest of the Middle East & Africa
6. Competitive Landscape
- Company Profiles
- Behavior and Brain Lab
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Cadwell Industries Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Compumedics Limited
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Css/Data intelligence
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- EB Neuro S.p.A
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- ISCAN, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- iMotions, SensoMotoric Instruments
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- LC Technologies
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Merchant Mechanics
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Neural Sense
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Neurospire Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Nielsen Consumer Neuroscience
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Noldus Information Technology
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- NVISO SA
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Tobii Technology
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Behavior and Brain Lab
7. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
8. Reference and Research Methodology
- References
- Research Methodology
- About us and Sales Contact
神经行销技术市场 - 全球产业规模、份额、趋势、机会和预测，按技术、按地区和竞争的解决方案细分，2019-2029 年
神经行销解决方案市场 - 按技术（功能性磁振造影、脑电图）、最终用户、地区和竞争细分的全球行业规模、份额、趋势、机会和预测，2019-2029F
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神经行销市场,占有率,规模,趋势,行业分析报告:依检查技术类型,技术,最终用户,地区,细分市场,预测2024-2032 年
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全球神经行销市场 2023-2030
神经营销解决方案的全球市场