市场调查报告书
商品编码
1550764
手摇茶饮市场:依产品类型、按包装、按地区Bubble Tea Market, By Product Type, By Packaging, By Geography |
手摇茶饮市场预计到2024年将达到32.6亿美元,预计到2031年将达到58.7亿美元,2024年至2031年的复合年增长率为8.8%。
报告范围 | 报告详情 | ||
---|---|---|---|
基准年 | 2023年 | 2024年市场规模 | 32.6亿美元 |
实际资料 | 2019年至2023年 | 预测期 | 从2024年到2031年 |
预测 2024-2031 年复合年增长率: | 8.80% | 2031年价值预测 | 58.7亿美元 |
手摇茶饮,也称为波巴茶或珍珠奶茶,在过去的几十年里在世界各地广受欢迎。手摇茶饮于 20 世纪 80 年代起源于台湾,是一种以茶为基底的饮料,含有耐嚼的木薯珍珠和果冻块。当用宽吸管吸时,您可以享受珍珠和果冻的独特质感。手摇茶饮最初是台湾的独特饮品,现已成为全球现象,在亚太地区、北美、大洋洲和世界其他地区广受欢迎。红茶、牛奶、水果风味和耐嚼珍珠的独特组合吸引了各个年龄层的人们。
全球化和亚洲料理和饮料的日益普及是手摇茶饮市场的主要驱动因素。年轻消费者尤其喜欢尝试新饮料和探索亚洲风味,以推动消费。咖啡馆和零售店的便利性进一步推动了市场的成长。然而,对糖含量的担忧可能会在一定程度上限制市场的扩张。同时,口味、食材和健康选择的创新正在创造新的机会。透过引入优质和可自订的选项来实现产品的优质化也有利于市场进入者。
本报告对全球手摇茶饮市场进行了详细分析,并列出了以2023年为基准年的预测期(2024-2031)的市场规模和年复合成长率(CAGR%)。
它还阐明了各个细分市场的潜在商机,并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。
它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数,介绍了全球手摇茶饮市场的主要企业。
本研究涵盖的主要企业包括 Bobabox Ltd.、Bubble Tea House Company、Fokus, Inc.、Gong Cha、ChaTime、Lollicup USA, Inc.、Bubble Tea Supply, Inc.、T Bun International、Ten Ren's Tea Includes Time、Troika JC、Boba Guys、Chatime、Koi The、CoCo Fresh Tea & Juice、Tea Leaf、T4 (Tea for You)、Vivi Bubble Tea、功夫茶、The Alley 和TP TEA。
该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球手摇茶饮市场报告迎合了该行业的各种相关人员,如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
透过用于分析全球手摇茶饮市场的各种策略矩阵,将促进相关人员的决策。
The bubble tea market is estimated to be valued at USD 3.26 Billion in 2024 and is expected to reach USD 5.87 Billion by 2031, exhibiting a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.
Report Coverage | Report Details | ||
---|---|---|---|
Base Year: | 2023 | Market Size in 2024: | US$ 3.26 Bn |
Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
Forecast Period 2024 to 2031 CAGR: | 8.80% | 2031 Value Projection: | US$ 5.87 Bn |
Bubble tea, also known as boba tea or pearl milk tea, has gained popularity worldwide over the past few decades. Originated from Taiwan in the 1980s, bubble tea is a tea-based drink containing chewy tapioca pearls or fruit jelly cubes. The pearls or jelly provides a unique texture when sucked through a wide straw. Starting as a unique drink option in Taiwan, bubble tea has now become a global phenomenon enjoying immense popularity across Asia Pacific, North America, Oceania, and other parts of the world. Its unique combination of tea, milk, fruit flavors, and chewy pearls has attracted people from all age groups.
Rising globalization and popularity of Asian cuisine and beverages have been a key driver for the bubble tea market. Young consumers particularly enjoy trying new drink options and exploring Asian flavors, boosting consumption. Ease of availability through cafes as well as retail availability in packaged formats has further supported market growth. However, concerns around sugar content may restrain market expansion to some extent. On the other hand, innovation in flavors, ingredients, and healthy options present new opportunities. Product premiumization through introduction of premium and customizable options also works in favor of market players.
This report provides in-depth analysis of the global bubble tea market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global bubble tea market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Bobabox Ltd., Bubble Tea House Company, Fokus, Inc., Gong Cha, ChaTime, Lollicup USA, Inc., Bubble Tea Supply, Inc., T Bun International, Ten Ren's Tea Time, Troika JC, Boba Guys, Chatime, Koi The, CoCo Fresh Tea & Juice, Tea Leaf, T4 (Tea for You), Vivi Bubble Tea, Kung Fu Tea, The Alley, and TP TEA
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global bubble tea market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bubble tea market