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2026 年至 2032 年手摇茶饮市场规模（按类型、口味、成分和地区划分）

Bubble Tea Market Size by Type (Black Tea, Green Tea, Oolong Tea), Flavor (Original, Coffee, Fruit), Component (Flavor, Creamer, Tapioca Pearls) and Region for 2026-2032

出版日期: 2025年04月29日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

手摇茶饮2026-2032

手摇茶饮市场正在经历显着增长，这得益于消费者对独特、可客製化食品和饮料的偏好日益增长、全球趋势以及亚洲料理日益普及。手摇茶饮能够提供令人耳目一新的享受，这一潜力将继续推动市场扩张。人们对茶的健康益处的认识不断提高，以及创新口味和成分的融合，进一步推动了这一增长，导致不同人群对茶的接受度不断提高。人们对优质手工手摇茶饮日益增长的兴趣也促进了市场的成长。此外，手摇茶饮生产中越来越多地使用天然和有机成分也推动了市场创新。因此，预计 2024 年市场规模将超过 29.1 亿美元，到 2032 年将达到约 53.5 亿美元。

除了这些成长要素外，还增加了对专利权手摇茶饮店和即饮手摇茶饮产品开发的投资。专注于整合行动订购应用程式和客製化平台等先进技术，为市场扩张开闢了新的途径，特别是在改善客户体验和业务效率方面。此外，非传统市场对手摇茶饮的日益青睐也推动了该地区市场的成长。手摇茶饮店越来越重视永续包装和环保实践也是支持市场扩张的关键因素。由于对手摇茶饮的需求不断增长，2026 年至 2032 年期间市场将以 7.90% 的复合年增长率成长。

定义/概述

手摇茶饮，也称为波霸茶或珍珠奶茶，是 20 世纪 80 年代发明的台湾茶饮料。它通常是红茶与牛奶和水果的混合物，上面放有耐嚼的粉圆。手摇茶饮有多种口味，可热饮或冰饮。其独特的质地、可自订的选项和清爽的口味使其成为全球热销产品。手摇茶饮市场涵盖手摇茶饮的生产、分销、销售以及相关原料和设备。

手摇茶饮已被开发并应用于多个领域。饮料业为传统软性饮料和咖啡提供了创新的替代品。对于咖啡馆和餐厅来说，这是一个丰富菜单的机会。在食品创新领域，手摇茶饮正在创造新的口味组合和质地。此外，手摇茶饮也被运用到甜点、社群媒体潮流和文化交流中。

手摇茶饮市场未来前景看好，新兴市场和创新产品开发具有成长潜力。新成分组合的探索和功能优势的整合有望开闢新的市场机会。先进的包装技术和耐储存的手摇茶饮产品的开发可以实现更广泛的分销和供应。此外，人们对更健康的手摇茶饮选择的日益关注以及植物来源奶替代品的潜在整合可能会推动该行业的创新。

咖啡文化的扩张将如何推动手摇茶饮市场的成长？

咖啡文化的扩张是手摇茶饮市场成长的主要动力。咖啡馆已成为热门的社交场所，尤其是在年轻一代中，并且越来越多地提供手摇茶饮作为时尚、客製化和美味的选择。咖啡文化的兴起激发了消费者对独特且外观吸引人的饮料的渴望，而手摇茶饮以其鲜艳的外观、多样的口味和质地完美契合，吸引了大胆的顾客。

咖啡馆提供了社交、放鬆的场所，并鼓励消费者探索手摇茶饮等新颖清爽的饮料。手摇茶饮业务在购物中心、大学校园和城市中心等人流量大的地方的兴起促进了该行业的成长。许多咖啡馆和手摇茶饮专卖店已向国际扩张，以满足北美和欧洲等地区对这种创新饮料的需求。总体而言，咖啡文化和手摇茶饮的流行融合扩大了市场覆盖范围和基本客群，促进了全球该领域的快速成长。

供应链的复杂性如何对手摇茶饮市场的成长构成挑战？

供应链的复杂性是手摇茶饮产业扩张的一大障碍。茶叶、粉圆、水果香料和特殊配料都是手摇茶饮所需的原料，其中许多必须从世界各地采购。对海外供应商的依赖增加了原材料成本波动、运输延误和地缘政治不稳定等因素造成中断的风险。此外，由于原材料的可用性和品质的变化会影响最终产品，因此在每个站点保持一致的品质非常困难。

温度敏感的储存和运输等物流挑战进一步加剧了供应链。例如，粉圆的保质期很短，需要小心处理才能保持其质地和新鲜度。更大的挑战是需要建立完善的分销网络来满足全球日益增长的手摇茶饮需求。随着全球市场扩张，公司必须应对这些供应链挑战，以保持产品的一致性并满足不断增长的客户期望，因此高效的供应链管理对于永续成长至关重要。

The Bubble Tea market is experiencing significant growth driven by increasing consumer preference for unique and customizable beverages, globalization of food trends, and the rising popularity of Asian cuisine. The potential for bubble tea to offer a refreshing and indulgent experience continues to fuel market expansion. This growth is further bolstered by the rising awareness of tea's health benefits and the integration of innovative flavors and ingredients, leading to increasing adoption across various demographics. The growing focus on premium and artisanal bubble tea offerings is also contributing to market growth. Additionally, the increasing use of natural and organic ingredients in bubble tea production is driving market innovation. This is likely to enable the market size to surpass USD 2.91 Billion valued in 2024 to reach a valuation of around USD 5.35 Billion by 2032.

In addition to these growth factors, the market is witnessing increasing investment in bubble tea shop franchises and the development of ready-to-drink bubble tea products. The focus on integrating advanced technologies such as mobile ordering apps and customization platforms is opening new avenues for market expansion, particularly for enhanced customer experience and operational efficiency. Moreover, the growing adoption of bubble tea in non-traditional markets is driving regional market growth. The increasing emphasis on sustainable packaging and eco-friendly practices in bubble tea shops is another key factor supporting market expansion. The rising demand for bubble tea is enabling the market to grow at a CAGR of 7.90% from 2026 to 2032.

Definition/Overview

Bubble tea, also known as boba tea or pearl milk tea, is a Taiwanese tea-based drink invented in the 1980s. It typically consists of tea mixed with milk or fruits and topped with chewy tapioca pearls. Bubble tea comes in various flavors and can be served hot or cold. The beverage has gained global popularity for its unique texture, customizable options, and refreshing taste. The bubble tea market encompasses the production, distribution, and sale of bubble tea, as well as related ingredients and equipment.

Bubble tea is being developed and utilized across diverse sectors. In the beverage industry, it offers a novel alternative to traditional soft drinks and coffees. For cafes and restaurants, it provides an opportunity to diversify their menu offerings. In the realm of food innovation, bubble tea is inspiring new flavor combinations and textures. Additionally, bubble tea is finding applications in dessert creations, social media trends, and cultural exchange initiatives.

The future scope of the Bubble Tea market is promising, with potential for growth in emerging markets and innovative product developments. The exploration of new ingredient combinations and the integration of functional benefits are expected to open new market opportunities. Advancements in packaging technology and the development of shelf-stable bubble tea products may lead to wider distribution and accessibility. Furthermore, the increasing focus on healthier bubble tea options and the potential integration with plant-based milk alternatives are likely to drive innovation in the industry.

How does the Growing Cafe Culture Drive the Growth of The Bubble Tea Market?

The expanding cafe culture is a major driver of the bubble tea market's growth. Cafes have become popular social hubs, particularly among younger generations, and are increasingly offering bubble tea as a trendy, customized, and tasty choice. The emergence of cafe culture has spurred consumer desire for one-of-a-kind, visually appealing beverages, and bubble tea fits right in with its vibrant appearance, diverse flavors, and textures, drawing daring customers.

Cafes provide a setting for social interaction and relaxation, encouraging consumers to explore new, refreshing drinks such as bubble tea. The growing number of bubble tea businesses in high-traffic places such as malls, college campuses, and urban centers contributes to the industry's growth. Many cafes and specialist bubble tea stores have spread internationally, tapping into the demand for innovative beverages in regions like North America and Europe. Overall, the fusion of cafe culture with the popularity of bubble tea enhances its market reach and customer base, contributing to the segment's rapid growth worldwide.

How is Supply Chain Complexity Challenging the Growth of The Bubble Tea Market?

Supply chain complexity is a significant barrier to the expansion of the bubble tea sector. Tea leaves, tapioca pearls, fruit tastes, and specialized toppings are among the materials needed for the beverage, many of which must be procured from around the world. This reliance on foreign suppliers raises the risk of disruptions from variables such as fluctuating raw material costs, shipping delays, and geopolitical instability. Furthermore, maintaining uniform quality across locations can be difficult since fluctuations in ingredient availability or quality might affect the finished product.

Logistical challenges, such as temperature-sensitive storage and transit, exacerbate the supply chain. Tapioca pearls, for example, have a short shelf life and require careful handling to maintain their texture and freshness. The sophisticated distribution network has to keep up with the increasing demand for bubble tea worldwide also adds to the challenges. As the market expands globally, companies must navigate these supply chain difficulties to maintain product consistency and meet growing customer expectations, making efficient supply chain management crucial for sustainable growth.

Category-wise Acumens

How will the Demand for Healthier Options Drive the Growth of the Green Tea Bubble Tea Segment?

The growing need for healthy options is driving the growth of the green tea bubble tea market. Health-conscious consumers are increasingly looking for beverages with less sugar, natural ingredients, and additional health advantages. Green tea, recognized for its antioxidant benefits, is seen as a healthier base for bubble tea, appealing to people seeking both flavor and healthiness in their beverage choices.

As more people become aware of green tea's health benefits, including as enhanced metabolism and a lower risk of chronic diseases, its use in bubble tea has grown in popularity. Furthermore, bubble tea shops are responding to this trend by selling low-sugar or sugar-free versions of green tea bubble tea, catering to health-conscious clients. The capacity to personalize bubble tea healthier toppings, such as chia seeds or fresh fruits, also aligns with the growing demand for nutritious alternatives. This shift toward health-focused choices is expected to fuel the growth of the green tea bubble tea segment in the market.

How will the Rising Trend of Customization Impact the Use of Tapioca Pearls Segment?

The rising trend of customization has been significantly impacting the use of tapioca pearls in the bubble tea market. Consumers are increasingly seeking personalized beverage experiences, leading to a demand for various textures, flavors, and sizes of tapioca pearls. This trend has encouraged retailers to offer a wider range of options, including flavored or colored tapioca pearls, which cater to diverse taste preferences.

As more bubble tea shops embrace this customization approach, the popularity of tapioca pearls is expected to grow. The ability to mix and match toppings and customize drinks according to individual preferences enhances customer satisfaction, ultimately driving sales and expanding the market for bubble tea.

Country/Region-wise Acumens

Will the Cultural Influence Drive the Dominance of Asia-Pacific in The Bubble Tea Market?

Cultural influence is a major factor contributing to Asia-Pacific's dominance in the bubble tea market. Bubble tea originated in Taiwan and has become a popular beverage in many nations, including China, Japan, and South Korea. The drink's extensive familiarity and cultural significance have resulted in a strong, devoted consumer base that continues to drive global expansion.

Asia-Pacific's vibrant street food and cafe culture have popularized bubble tea as a convenient and trendy beverage. Local firms have been fast to develop, producing a wide range of distinct flavors and ingredients that cater to changing consumer preferences. This cultural acceptance and demand create a solid platform for the bubble tea sector to develop in the region.

The influence of Asian pop culture, including K-pop and anime, has helped propel bubble tea into global trends, further boosting demand in the Asia-Pacific region, solidifying its market dominance, and driving international growth.

Will the Growing Popularity of Asian Cuisine Drive the Expansion of The Bubble Tea Market in North America?

The growing acceptance of Asian cuisine is propelling the bubble tea market in North America. As customers become more open to new culinary experiences, they are more inclined to try and enjoy Asian-inspired beverages like bubble tea. This trend is being driven by the proliferation of Asian restaurants, food trucks, and fusion eateries that include bubble tea as a supplementary option on their menus.

The mixing of traditional Asian flavors with local tastes has resulted in unique bubble tea compositions that appeal to a wider audience. Bubble tea's aesthetic appeal, which is frequently shown on social media platforms, increases its exposure and desirability among younger consumers, adding to its popularity.

The bubble tea stores are becoming social hubs, which attract consumers looking for unique, flavorful beverages in a vibrant setting. As awareness of Asian cuisine continues to grow, so does the demand for bubble tea, positioning it as a key player in the North American beverage market and driving its overall expansion in the region.

Competitive Landscape

The bubble tea market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the bubble tea market include:

Gong Cha
CoCo Fresh Tea & Juice
Kung Fu Tea
Chatime
Boba Guys
Quickly
ShareTea
Tiger Sugar
Ding Tea
Happylemon

Latest Developments

In March 2024, Gong Cha announced the launch of a new line of functional bubble teas incorporating adaptogens and superfoods, catering to the growing demand for health-conscious beverage options.
In May 2024, CoCo Fresh Tea & Juice successfully implemented a blockchain-based ingredient traceability system, enhancing transparency and food safety in their global supply chain.
In January 2024, Kung Fu Tea introduced a novel plant-based "milk" tea option made from a proprietary blend of nuts and grains, targeting the growing vegan and lactose-intolerant consumer base.
In August 2024, Chatime secured a major partnership with a leading food delivery platform to expand their reach through ghost kitchens, marking a significant step towards more accessible bubble tea distribution in urban areas.

1 INTRODUCTION OF GLOBAL BUBBLE TEA MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL BUBBLE TEA MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porter's Five Force Model
4.4 Value Chain Analysis

5 GLOBAL BUBBLE TEA MARKET, BY TYPE

5.1 Overview
5.2 Black Tea
5.3 Green Tea
5.4 Oolong Tea
5.5 White Tea

6 GLOBAL BUBBLE TEA MARKET, BY FLAVOUR

6.1 Overview
6.2 Original
6.3 Chocolate
6.4 Coffee
6.5 Fruit
6.6 Others

7 GLOBAL BUBBLE TEA MARKET, BY COMPONENTS

7.1 Overview
7.2 Flavor
7.3 Creamer
7.4 Sweetener
7.5 Liquid
7.6 Tapioca Pearls
7.7 Others

8 GLOBAL BUBBLE TEA MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL BUBBLE TEA MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Gong Cha
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 CoCo Fresh Tea & Juice
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Kung Fu Tea
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Chatime
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Boba Guys
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Quickly
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 ShareTea
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Tiger Sugar
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Ding Tea
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Happylemon
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments

11 KEY DEVELOPMENTS

11.1 Product Launches/Developments
11.2 Mergers and Acquisitions
11.3 Business Expansions
11.4 Partnerships and Collaborations

12 Appendix

12.1 Related Research

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License/价格

2026 年至 2032 年手摇茶饮市场规模（按类型、口味、成分和地区划分）