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市场调查报告书
商品编码
1674190
手摇茶饮市场按产品类型、包装和地区划分Bubble Tea Market, By Product Type, By Packaging, By Geography |
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预计 2025 年全球手摇茶饮市场规模将达到 35.5 亿美元，到 2032 年将达到 65 亿美元，2025 年至 2032 年的复合年增长率为 9.0%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025 年市场规模 | 35.5亿美元 |
| 效能资料 | 2020-2024 | 预测期 | 2025-2032 |
| 预测期：2025 年至 2032 年复合年增长率 | 9.00％ | 2032 年金额预测 | 65亿美元 |
手摇茶饮，也称为波霸茶或珍珠奶茶，在过去的几十年里在世界各地越来越受欢迎。手摇茶饮起源于 20 世纪 80 年代的台湾，是一种以茶为基底的饮料，里面填充了耐嚼的粉圆或果冻块。当您用宽吸管喝的时候，您可以享受到珍珠和果冻的独特口感。手摇茶饮最初只是台湾一种独特的饮料，如今已成为一种全球现象，在亚太地区、北美和大洋洲等世界各地广受欢迎。其独特的红茶、牛奶、水果口味和耐嚼珍珠的组合吸引了各个年龄层的人。
市场动态
全球化和亚洲料理和饮料的日益普及是手摇茶饮市场的主要驱动力。年轻的消费者尤其喜欢尝试新饮料和探索亚洲风味，从而推动消费。它在咖啡馆和包装零售店中随处可见，进一步推动了市场的成长。然而，对糖含量的担忧可能会在一定程度上限制市场扩张。同时，口味、原料和健康选择的创新正在创造新的机会。透过纳入优质和可自订选项实现产品的优质化也有利于市场新进入者。
研究的主要特点
本报告对全球手摇茶饮市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
它还揭示了各个领域的潜在商机并说明了该市场的引人注目的投资提案矩阵。
它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，概述了全球手摇茶饮市场的主要企业。
本研究涉及的主要企业包括 Bobabox Ltd.、Bubble Tea House Company、Fokus, Inc.、Gong Cha、ChaTime、Lollicup USA, Inc.、Bubble Tea Supply, Inc.、T Bun International、Ten Ren's Tea Time、Troika JC、Boba Guys、Chatime、Koi The、Cop Fresh、Mbble、CoTroika、ViA Guy、TheCoeas、The Cobble、CoThe、Coelf、CoT、Cof 或者。
本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球手摇茶饮市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
透过全球手摇茶饮市场分析中使用的各种策略矩阵，相关人员将更容易做出决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
第三章市场动态、法规与趋势分析
- 市场动态
- 影响分析
- 监管情景
- 产品发布/核准
- PEST分析
- 波特分析
- 併购情景
第 4 章手摇茶饮市场，依产品类型，2025-2032 年（十亿美元）
- 介绍
- 经典手摇茶饮
- 水果口味珍珠奶茶
- 特色手摇茶饮
第 5 章手摇茶饮市场，按包装划分，2025-2032 年（十亿美元）
- 介绍
- 外带杯
- 瓶装/罐装
- 散粉/浓缩粉
第 6 章手摇茶饮市场，按地区，2020-2032 年，金额（十亿美元）
- 介绍
- 北美洲
- 美国
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲国家
- 欧洲
- 德国
- 英国
- 西班牙
- 法国
- 义大利
- 俄罗斯
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- 东南亚国协
- 其他亚太地区
- 中东
- 海湾合作委员会国家
- 以色列
- 其他中东地区
- 非洲
- 南非
- 北非
- 中部非洲
第七章 竞争格局
- Bobabox Ltd.
- Bubble Tea House Company
- Fokus, Inc.
- Gong Cha
- ChaTime
- Lollicup USA, Inc.
- Bubble Tea Supply, Inc.
- T Bun International
- Ten Ren's Tea Time
- Troika JC
- Boba Guys
- Chatime
- Koi The
- CoCo Fresh Tea & Juice
- Tea Leaf
- T4（Tea for You）
- Vivi Bubble Tea
- Kung Fu Tea
- The Alley
- TP TEA
第 8 章分析师建议
- 兴衰
- 一致的机会地图
第九章参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
Global Bubble Tea Market is estimated to be valued at USD 3.55 Bn in 2025 and is expected to reach USD 6.50 Bn by 2032, growing at a compound annual growth rate (CAGR) of 9.0% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 3.55 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 9.00% | 2032 Value Projection: | USD 6.50 Bn |
Bubble tea, also known as boba tea or pearl milk tea, has gained popularity worldwide over the past few decades. Originated from Taiwan in the 1980s, bubble tea is a tea-based drink containing chewy tapioca pearls or fruit jelly cubes. The pearls or jelly provides a unique texture when sucked through a wide straw. Starting as a unique drink option in Taiwan, bubble tea has now become a global phenomenon enjoying immense popularity across Asia Pacific, North America, Oceania, and other parts of the world. Its unique combination of tea, milk, fruit flavors, and chewy pearls has attracted people from all age groups.
Market Dynamics:
Rising globalization and popularity of Asian cuisine and beverages have been a key driver for the bubble tea market. Young consumers particularly enjoy trying new drink options and exploring Asian flavors, boosting consumption. Ease of availability through cafes as well as retail availability in packaged formats has further supported market growth. However, concerns around sugar content may restrain market expansion to some extent. On the other hand, innovation in flavors, ingredients, and healthy options present new opportunities. Product premiumization through introduction of premium and customizable options also works in favor of market players.
Key Features of the Study:
This report provides in-depth analysis of the global bubble tea market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global bubble tea market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Bobabox Ltd., Bubble Tea House Company, Fokus, Inc., Gong Cha, ChaTime, Lollicup USA, Inc., Bubble Tea Supply, Inc., T Bun International, Ten Ren's Tea Time, Troika JC, Boba Guys, Chatime, Koi The, CoCo Fresh Tea & Juice, Tea Leaf, T4 (Tea for You), Vivi Bubble Tea, Kung Fu Tea, The Alley, and TP TEA
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global bubble tea market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bubble tea market
Detailed Segmentation:
- By Product Type
- Classic Bubble Tea
- Fruit-Flavored Bubble Tea
- Specialty Bubble Tea
- By Packaging
- To-Go Cups
- Bottled/Canned
- Loose Powder/Concentrate
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Key Players Insights
- Bobabox Ltd.
- Bubble Tea House Company
- Fokus, Inc.
- Gong Cha
- ChaTime
- Lollicup USA, Inc.
- Bubble Tea Supply, Inc.
- T Bun International
- Ten Ren's Tea Time
- Troika JC
- Boba Guys
- Chatime
- Koi The
- CoCo Fresh Tea & Juice
- Tea Leaf
- T4 (Tea for You)
- Vivi Bubble Tea
- Kung Fu Tea
- The Alley
- TP TEA
Table of Contents
1. RESEARCH OBJECTIVES AND ASSUMPTIONS
- Research Objectives
- Assumptions
- Abbreviations
2. MARKET PURVIEW
- Report Description
- Market Definition and Scope
- Executive Summary
- Bubble Tea Market, By Product Type
- Bubble Tea Market, By Packaging
- Bubble Tea Market, By Region
3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Bubble Tea Market, By Product Type, 2025-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Classic Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Fruit-Flavored Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Specialty Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Bubble Tea Market, By Packaging, 2025-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- To-Go Cups
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Bottled/Canned
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Loose Powder/Concentrate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Bubble Tea Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
7. COMPETITIVE LANDSCAPE
- Bobabox Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Bubble Tea House Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Fokus, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Gong Cha
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- ChaTime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Lollicup USA, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Bubble Tea Supply, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- T Bun International
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Ten Ren's Tea Time
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Troika JC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Boba Guys
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Chatime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Koi The
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- CoCo Fresh Tea & Juice
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Tea Leaf
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- T4 (Tea for You)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Vivi Bubble Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kung Fu Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- The Alley
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- TP TEA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
8. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
9. References and Research Methodology
- References
- Research Methodology
- About us
