手摇茶饮市场－全球产业规模、份额、趋势、机会及预测（依产品类型、口味、通路、地区及竞争格局划分，2021-2031年）

全球手摇茶饮市场预计将从 2025 年的 29.6 亿美元成长到 2031 年的 45.6 亿美元，复合年增长率为 7.47%。

全球手摇茶饮市场指的是源自台湾的茶饮贸易，其典型特征是新鲜冲泡的茶叶、牛奶或水果口味，以及诸如粉圆等口感丰富的配料。该行业的扩张主要受全球对可客製化、非酒精机能饮料日益增长的需求以及方便快速的零售专卖店的涌现所驱动。这些结构性驱动因素不同于暂时的市场趋势，预示着消费者偏好正在发生永久性的转变，他们越来越倾向于个人化、体验式的饮品选择，尤其是在年轻群体中。

然而，粉圆的高热量和高糖分引发的健康担忧构成了一大障碍，可能限制其在註重健康的消费者群体中的市场渗透。儘管面临这项挑战，该产业在重点地区仍展现出巨大的经济规模。根据中国连锁经营协会预测，到2025年，新型茶饮市场规模预计将超过2,000亿元人民币，这印证了该品类在主要市场中强劲的商业性潜力。

市场驱动因素

国际加盟网路和门市网路的快速扩张已成为市场扩张的关键驱动力，使品牌能够有效率地进入新的地理市场。透过标准化的营运模式和供应链物流，产业巨头可以迅速扩大销售版图，提升全球消费者的购买管道和品牌认知。这种积极的扩大策略在企业发展巩固国内外市场优势的大型企业中体现得淋漓尽致。根据Mikue集团2024年1月发布的“申请证明”，该公司已在全球建立了超过36,000家门店的庞大网络，凸显了特许经营模式所能实现的巨大实体覆盖范围和分销能力。

此外，持续的产品创新和多样化的菜单客製化是企业在竞争激烈的市场环境中保持消费者忠诚度的关键差异化优势。各大品牌正加大产品研发投入，包括推出健康型产品、添加新鲜水果以及客製化糖分含量，以满足消费者对高品质机能饮料不断变化的偏好。这种专注于优质化和菜单多元化的策略已直接转化为适应性强的品牌的强劲财务表现。根据其截至2024年3月的2023财年年度报告，奈雪控股有限公司透过优化门市网路和产品线，实现了约51.642亿元的营收。此外，四川白茶百岛实业有限公司于2024年4月发布的招股说明书显示，该公司2023年茶饮料零售总额将达到169亿元人民币，反映该行业充裕的流动性。

市场挑战

珍珠奶茶等原料的高糖高热量是全球手摇茶饮市场成长的一大障碍。随着大众对过量摄取糖分危害的认识不断提高，相当一部分注重健康的消费者对珍珠奶茶的消费意愿也日益降低。这种犹豫限制了珍珠奶茶市场向偏好饮酒人群以外的拓展，因为其营养价值的不足也让那些注重体重管理和功能性饮食的消费者阻碍力。因此，对传统高热量配方的依赖降低了消费者的复购频率，阻碍了珍珠奶茶市场更广泛的渗透。

消费行为的这种转变是可以量化的，并反映了阻碍产业扩张的结构性阻力。国际食品资讯理事会（IFIC）的数据显示，到2024年，66%的消费者表示会尝试限製或避免摄取糖分，与往年相比，这一比例显着上升。这项统计数据凸显了市场主流产品与不断变化的饮食偏好之间的直接矛盾，显示这些普遍存在的营养检验正在积极制约着产业的销售成长潜力。

市场趋势

机器人自动化和智慧服务技术的融合正在从根本上重塑手摇茶饮市场的营运基础。领导品牌正加速采用自主研发的自动化製茶设备和数位化管理系统，以规范产品品质并控制不断上涨的人事费用。这项技术变革能够精准控制萃取参数和食材比例，对于在快速扩张的加盟网路中维持品牌价值至关重要。这种结构性现代化努力也清楚地体现在产业主要企业的资本配置策略中。根据四川白茶百岛实业有限公司2024年4月发布的招股说明书，该公司将把全球IPO所得收入净额的约20%专门用于发展数位化能力和招募专业人才，以支持智慧门市营运。

同时，即饮型（RTD）产品正朝着零售店和超级市场扩张策略方向发展，这使得传统的生茶品牌能够抓住实体店以外的消费机会。透过与便利商店连锁和快速消费品经销商的合作，手摇茶饮连锁品牌正将其招牌口味转化为常温保存的包装形式，从而开闢新的收入来源并提高品牌渗透率。这一趋势弥合了高端门市体验与大众市场可及性之间的差距，有效地将饮料从「目的地购买」转变为「便利产品」。贡茶日本公司在2024年6月发布的新闻稿中宣布，将在全国2万家7-Eleven便利商店独家推出其首个宝特瓶茶饮系列（包括黑糖乌龙奶茶），这便是分销渠道多元化的一个显着例证。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球手摇茶饮市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（红茶、绿茶、乌龙茶、其他）
  • 依口味（水果口味、芋头味、草莓口味、原味、咖啡味）
  • 依分销管道（线上、线下）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章 北美手摇茶饮市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲手摇茶饮市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章 亚太地区手摇茶饮市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章 中东与非洲手摇茶饮市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲手摇茶饮市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球手摇茶饮市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Bobabox Ltd.
• Bubble Tea House Company
• Gong Cha
• ChaTime
• Fokus, Inc.
• Lollicup USA, Inc.
• Bubble Tea Supply, Inc.
• Ten Ren's Tea Time
• T Bun International
• Troika JC

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Bubble Tea Market to grow from USD 2.96 Billion in 2025 to USD 4.56 Billion by 2031 at a CAGR of 7.47%. The Global Bubble Tea Market involves the trade of prepared tea-based beverages from Taiwan, typically distinguished by the mix of brewed tea, milk or fruit flavorings, and texturized toppings like tapioca pearls. This industry expansion is fundamentally underpinned by rising global demand for customizable, non-alcoholic functional drinks and the proliferation of specialized quick-service retail outlets designed for on-the-go consumption. These structural drivers differ from temporary market trends, signifying a permanent shift in consumer preferences toward personalized and experiential beverage options, particularly among younger demographics.

Conversely, the sector encounters a major impediment regarding health apprehensions related to the high caloric and sugar content of tapioca pearls, which could restrict market penetration among health-conscious consumer segments. Despite this challenge, the industry continues to demonstrate substantial economic scale in key regions. According to the China Chain Store and Franchise Association, in 2025, the market size of the new-style tea beverage sector was estimated to exceed 200 billion yuan, underscoring the robust commercial viability of the category within its largest market.

Market Driver

The rapid expansion of international franchise networks and store footprints serves as a primary engine for market scalability, enabling brands to enter new geographical regions efficiently. By utilizing standardized operational models and supply chain logistics, major industry players can quickly multiply their point-of-sale locations, thereby increasing consumer accessibility and brand visibility globally. This aggressive scaling strategy is evident in the operational footprints of leading market incumbents who use franchising to secure dominance in both domestic and overseas territories. According to Mixue Group, January 2024, in the 'Application Proof', the company reported establishing a vast network of over 36,000 stores worldwide, highlighting the immense physical reach and distribution capability achievable through the franchise model.

Additionally, continuous product innovation and diverse menu customization act as critical differentiators that sustain consumer engagement in a highly competitive landscape. Brands are increasingly investing in product development to offer health-centric variants, fresh fruit integration, and customizable sugar levels, which appeals to evolving consumer preferences for higher quality and functional beverages. This strategic focus on premiumization and menu diversity translates directly into robust financial performance for adaptive brands. According to Nayuki Holdings Limited, March 2024, in the 'Annual Report 2023', the group achieved a revenue of approximately RMB 5,164.2 million, driven by the optimization of its store network and product lineup. Furthermore, according to Sichuan Baicha Baidao Industrial Co., Ltd., April 2024, in the 'Prospectus', the total retail sales value of the company's tea drinks reached RMB 16.9 billion in 2023, reflecting the substantial liquidity circulating within the sector.

Market Challenge

The high sugar and caloric content associated with ingredients like tapioca pearls constitutes a substantial impediment to the growth of the Global Bubble Tea Market. As public awareness regarding the adverse effects of excessive sugar intake rises, a considerable segment of health-conscious consumers is increasingly reluctant to engage with the category. This hesitation restricts the market's ability to expand beyond its core indulgent user base, as the perceived lack of nutritional value acts as a deterrent for demographic groups prioritizing weight management and functional diets. Consequently, the reliance on traditional, calorie-dense formulations limits the frequency of repeat purchases and hampers broader market penetration.

This shift in consumer behavior is quantifiable and reflects a structural friction against the industry's expansion. According to the International Food Information Council, in 2024, 66% of consumers reported trying to limit or avoid sugars in their diet, marking a distinct increase in avoidance behavior compared to prior years. This statistical evidence highlights a direct conflict between the market's staple offerings and evolving dietary preferences, indicating that the industry's potential for volume growth is being actively constrained by this widespread nutritional scrutiny.

Market Trends

The integration of robotic automation and smart service technologies is fundamentally reshaping the operational infrastructure of the bubble tea market. Major brands are increasingly deploying proprietary automated tea-making devices and digital management systems to standardize product quality and mitigate rising labor costs. This technological shift allows for precise control over brewing parameters and ingredient ratios, which is critical for maintaining brand integrity across rapidly scaling franchise networks. The commitment to this structural modernization is evident in the capital allocation strategies of leading industry players. According to Sichuan Baicha Baidao Industrial Co., Ltd., April 2024, in the 'Prospectus', the company allocated approximately 20% of the net proceeds from its global offering specifically to developing digitalization capabilities and engaging professional talents to support its smart store operations.

Simultaneously, there is a distinct strategic pivot toward the expansion of Ready-to-Drink (RTD) retail and supermarket offerings, allowing traditional fresh-tea brands to capture consumption occasions outside of physical teahouses. By leveraging partnerships with convenience store chains and FMCG distributors, bubble tea franchises are commoditizing their signature flavors into shelf-stable formats to secure new revenue streams and enhance brand ubiquity. This trend bridges the gap between premium on-premise experiences and mass-market accessibility, effectively transforming the beverage from a destination purchase to a convenience product. A notable instance of this channel diversification occurred when Gong Cha Japan, June 2024, in a 'Press Release', announced the launch of its first-ever PET bottle tea range, including Brown Sugar Oolong Milk Tea, exclusively across 20,000 7-Eleven stores nationwide.

Key Market Players

• Bobabox Ltd.
• Bubble Tea House Company
• Gong Cha
• ChaTime
• Fokus, Inc.
• Lollicup USA, Inc.
• Bubble Tea Supply, Inc.
• Ten Ren's Tea Time
• T Bun International
• Troika JC

Report Scope

In this report, the Global Bubble Tea Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bubble Tea Market, By Product Type

• Black Tea
• Green Tea
• Oolong Tea
• Others

Bubble Tea Market, By Flavor

• Fruit
• Taro
• Strawberry
• Classic
• Coffee

Bubble Tea Market, By Distribution Channel

• Online
• Offline

Bubble Tea Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bubble Tea Market.

Available Customizations:

Global Bubble Tea Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bubble Tea Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Black Tea, Green Tea, Oolong Tea, Others)
  • 5.2.2. By Flavor (Fruit, Taro, Strawberry, Classic, Coffee)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Bubble Tea Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Flavor
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Bubble Tea Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Flavor
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Bubble Tea Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Flavor
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Bubble Tea Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Flavor
      • 6.3.3.2.3. By Distribution Channel

7. Europe Bubble Tea Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Flavor
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Bubble Tea Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Flavor
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Bubble Tea Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Flavor
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Bubble Tea Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Flavor
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Bubble Tea Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Flavor
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Bubble Tea Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Flavor
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Bubble Tea Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Flavor
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Bubble Tea Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Flavor
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Bubble Tea Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Flavor
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Bubble Tea Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Flavor
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Bubble Tea Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Flavor
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Bubble Tea Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Flavor
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Bubble Tea Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Flavor
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Bubble Tea Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Flavor
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Bubble Tea Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Flavor
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Bubble Tea Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Flavor
      • 9.3.3.2.3. By Distribution Channel

10. South America Bubble Tea Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Flavor
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Bubble Tea Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Flavor
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Bubble Tea Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Flavor
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Bubble Tea Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Flavor
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Bubble Tea Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Bobabox Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Bubble Tea House Company
• 15.3. Gong Cha
• 15.4. ChaTime
• 15.5. Fokus, Inc.
• 15.6. Lollicup USA, Inc.
• 15.7. Bubble Tea Supply, Inc.
• 15.8. Ten Ren's Tea Time
• 15.9. T Bun International
• 15.10. Troika JC

16. Strategic Recommendations

17. About Us & Disclaimer