全球运动和减重应用市场按类型、平台、定价模式和地区划分

2025 年全球运动和减重应用市场规模估计为 9.911 亿美元，预计到 2032 年将达到 30.462 亿美元，2025 年至 2032 年的复合年增长率为 17.4%。

市场占有率。

近年来，随着健身应用程式的普及以及人们越来越意识到保持健康生活方式的重要性，全球运动和减重应用程式市场经历了显着增长。人们越来越多地使用智慧型手机上的减重应用程式来追踪消耗和燃烧的卡路里、监控运动情况以及获取饮食计划和食谱。应用程式开发技术的进步使得公司能够将活动追踪、心率监测和社交网路等有用功能整合到体重管理应用程式中，从而推动了其普及。此外，千禧世代的健康意识不断增强，并且愿意为健身订阅付费，这也推动了需求。然而，与资料隐私和准确性相关的技术挑战仍然存在。

市场动态：

由于久坐的生活方式导致肥胖症和慢性病盛行率不断上升，推动了全球运动和减重应用市场的发展。这些应用程式帮助用户变得更加活跃并选择更健康的食物。然而，缺乏对新兴市场的认识以及与设备相容性和连接问题相关的技术限制阻碍了市场的成长。另一方面，人工智慧、虚拟实境/扩增实境等先进技术的融合提供了有利可图的机会。穿戴式装置越来越多地与这些应用程式配对，以更精确地追踪健身进展。

本研究的主要特点

本报告对全球运动和减重应用市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还揭示了各个领域的潜在商机并说明了该市场的引人注目的投资提案矩阵。

它还提供了关于市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的主要考察。

全球运动和减重应用市场的主要企业已根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数进行了分析。

本次研究涉及的主要企业包括 MyFitnessPal、Lose It！ 、Fitbit、Weight Watchers、Azumio、Nike Training Club、Daily Burn、8fit、MapMyRun、JEFIT、Strava、Lifesum、Sworkit、Noom、Aaptiv 等等。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球运动和减重应用市场报告涉及该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进入者和财务分析师。

相关人员可以透过用于分析全球运动和减重应用市场的各种策略矩阵更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要进展
• 监管情景
• 产品发布/核准
• PEST分析
• 波特的分析
• 併购情景
• 产业趋势

第 4减重。

• 健身追踪应用
• 饮食和营养应用程式
• 减重指导应用程式
• 锻炼和训练应用程式
• 其他健康应用

第 5减重。

• iOS
• Android
• Web
• Windows
• 其他的

6. 全球运动与减重应用市场依定价模式（2020-2032 年）

• 基于订阅
• 一次性购买
• 免费增值
• 广告支持
• 应用程式内购买

7. 全球运动与减重应用市场（按地区划分） (2020-2032)

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第八章 竞争格局

• MyFitnessPal
• Lose It!
• Fitbit
• Weight Watchers
• Azumio
• Nike Training Club
• Daily Burn
• 8fit
• MapMyRun
• JEFIT
• Strava
• Lifesum
• Sworkit
• Noom
• Aaptiv

第 9 章分析师建议

• 命运之轮
• 分析师观点
• Coherent Opportunity Map（COM）

第十章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

The Global Exercise and Weight Loss Apps Market is estimated to be valued at USD 991.1 Mn in 2025 and is expected to reach USD 3,046.2 Mn by 2032 exhibiting a compound annual growth rate (CAGR) of 17.4% from 2025 to 2032.

Figure. Exercise and Weight Loss Apps Market Share (%), By Region, 2025

The global exercise and weight loss apps market has witnessed significant growth in recent years due to the rising adoption of fitness apps and growing awareness about the importance of maintaining a healthy lifestyle. Individuals are increasingly using weight loss apps on their smartphones to track calories intake and burnt, monitor workouts, and get access to diet plans and recipes. Advancements in app development technologies have enabled companies to integrate useful features like activity tracking, heart rate monitoring, and social networking in weight management apps, driving their popularity. Moreover, growing health consciousness among millennials and willingness to pay for fitness subscriptions are fueling demand. However, technical issues related to data privacy and accuracy remain key challenges.

Market Dynamics:

The global exercise and weight loss apps market is driven by the rising prevalence of obesity and chronic diseases due to sedentary lifestyles. These apps help users become more active and make healthier food choices. However, lack of awareness in developing nations and technical constraints related to device compatibility and connectivity issues hamper the market growth. Meanwhile, integration of advanced technologies like artificial intelligence and virtual/augmented reality offers lucrative opportunities. Wearable devices are increasingly being paired with these apps to track fitness progress more accurately.

Key Features of the Study:

This report provides in-depth analysis of the global exercise and weight loss apps market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global exercise and weight loss apps market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include MyFitnessPal, Lose It!, Fitbit, Weight Watchers, Azumio, Nike Training Club, Daily Burn, 8fit, MapMyRun, JEFIT, Strava, Lifesum, Sworkit, Noom, and Aaptiv

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global exercise and weight loss apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global exercise and weight loss apps market

Market Segmentation

• By Type Insights (Revenue, USD Mn, 2020 - 2032)
  • Fitness Tracking Apps
  • Diet and Nutrition Apps
  • Weight Loss Coaching Apps
  • Workout and Training Apps
  • Other Wellness Apps
• By Platform Insights (Revenue, USD Mn, 2020 - 2032)
  • iOS
  • Android
  • Web
  • Windows
  • Others
• By Pricing Model Insights (Revenue, USD Mn, 2020 - 2032)
  • Subscription-Based
  • One-Time Purchase
  • Freemium
  • Ad-Supported
  • In-App Purchases
• Regional Insights (Revenue, USD Mn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • MyFitnessPal
  • Lose It!
  • Fitbit
  • Weight Watchers
  • Azumio
  • Nike Training Club
  • Daily Burn
  • 8fit
  • MapMyRun
  • JEFIT
  • Strava
  • Lifesum
  • Sworkit
  • Noom
  • Aaptiv

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Exercise And Weight Loss Apps Market, By Type
  • Global Exercise And Weight Loss Apps Market, By Platform
  • Global Exercise And Weight Loss Apps Market, By Pricing Model
  • Global Exercise And Weight Loss Apps Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Driver
  • Restraint
  • Opportunity
• Impact Analysis
• Key Developments
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Global Exercise And Weight Loss Apps Market, By Type, 2020-2032, (USD Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Fitness Tracking Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Diet and Nutrition Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Weight Loss Coaching Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Workout and Training Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Other Wellness Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)

5. Global Exercise And Weight Loss Apps Market, By Platform, 2020-2032, (USD Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• iOS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Android
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Web
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Windows
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)

6. Global Exercise And Weight Loss Apps Market, By Pricing Model, 2020-2032, (USD Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Subscription-Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• One-Time Purchase
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Freemium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• Ad-Supported
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
• In-App Purchases
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)

7. Global Exercise And Weight Loss Apps Market, By Region, 2020 - 2032, Value (USD Mn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Mn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Mn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Mn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• MyFitnessPal
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Lose It!
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fitbit
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Weight Watchers
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Azumio
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nike Training Club
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Daily Burn
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• 8fit
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• MapMyRun
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• JEFIT
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Strava
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Lifesum
• Sworkit
• Noom
• Aaptiv

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us