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1673823

纸巾市场：按产品类型、按应用、按分销管道、按地区

Tissue Towel Market, By Product Type, By Application, By Distribution Channel, By Geography

出版日期: 2025年02月14日 | 出版商:

Coherent Market Insights | 英文 121 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2025 年全球纸巾市场规模预计为 545.3 亿美元，预计到 2032 年将达到 657.5 亿美元，2025 年至 2032 年的复合年增长率为 2.7%。

报告范围		报告详细信息
基准年	2024	2025 年市场规模	545.3亿美元
效能资料	2020-2024	预测期	2025-2032
预测期：2025 年至 2032 年复合年增长率	2.70％	2032 年金额预测	657.5亿美元

数字。纸巾市场占有率（%）（2025 年按地区划分）

纸巾是多用途吸水湿巾，用于擦拭和擦干手、表面、食物溢出物等。它用于各种终端行业，包括住宅、商业、医疗和酒店业。轻质且经济的纸巾是擦拭的有效解决方案，通常采用原生纸浆或再生纤维透过空气穿透干燥 (TAD) 工艺製成。公共间、办公室、机场和其他设施中纸巾使用量的增加预计将在未来几年推动全球纸巾市场的发展。

市场动态

全球纸巾市场受到饭店、餐厅和公司办公室等商业机构的需求不断增长等因素的推动。此外，由于人们对卫生和清洁的认识不断提高，市场正在经历蓬勃发展。此外，旅游产业的成长也增加了机场和其他公共场所对纸巾的需求。然而，布毛巾等替代品的出现以及方便使用洗手间对纸巾的销售构成了威胁。从积极的一面来看，开发由再生纤维製成的环保毛巾为该行业的可持续增长提供了有利可图的机会。此外，纸巾製造商为宣传使用效益而采取的行销措施预计将在未来铺平道路。

研究的主要特点

本报告对全球纸巾市场进行了详细分析，并提供了预测期（2025-2032）的市场规模和年复合成长率（CAGR%），以 2024 年为基准年。
它还揭示了不同领域的潜在商机并解释了该市场的有吸引力的投资提案矩阵。
它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
全球纸巾市场的主要企业是根据公司亮点、产品系列、关键亮点、财务表现和策略等参数进行的分析。
本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过全球纸巾市场分析中使用的各种策略矩阵更轻鬆地做出决策。

市场占有率分析
公司简介
- Kruger Inc.
- Wepa Leuna GmbH
- Cascades Inc
- Georgia-Pacific LLC
- Metsa Tissuem Procter & Gamble Co.
- Kimberly-Clark Corporation
- Asaleo Care Limited
- Hengan Group
- SHP Slovak Hygienic Paper Group
- AB Grigeo
- Essity Aktiebolag（publ）
- Industrie Celtex SpA
- Lucart SpA
- Sofidel SpA
- Century Paper and Pulp
- Petrofer
- Solenis
- Saraya Mystair Hygiene Pvt. Ltd.
- Lotus Tissues
- International Tissue Company

第 10 章分析师建议

兴衰
一致的机会地图

第 11 章章节

参考
调查方法

简介目录

Product Code: CMI1619

Global Tissue Towel Market is estimated to be valued at USD 54.53 Bn in 2025 and is expected to reach USD 65.75 Bn by 2032, growing at a compound annual growth rate (CAGR) of 2.7% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 54.53 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	2.70%	2032 Value Projection:	USD 65.75 Bn

Figure. Tissue Towel Market Share (%), By Region 2025

Tissue towels are multi-purpose absorbent wiping papers that are used for cleaning and drying hands, surfaces, spills, and others. They find applications across various end-use industries including residential, commercial, healthcare and hospitality. Lightweight and economical, tissue towels provide an effective solution for wiping and are usually made from virgin pulp or recycled fibers using the through-air drying (TAD) process. Growing usage of tissue towels in public restrooms, offices, airports and other facilities is expected to propel the global tissue towel market in the coming years.

Market Dynamics:

The global tissue towel market is driven by factors such as rising demand from commercial establishments like hotels, restaurants, and corporate offices. The market has also witnessed rapid growth owing to increased awareness about hygiene and sanitation. Moreover, growing tourism and travel industry have amplified the demand for tissue towels in airports and other public spaces. However, the availability of alternatives like cloth towels and easy access to washrooms pose a threat to tissue towel sales. On the positive side, the development of eco-friendly towels made from recycled fibers presents lucrative opportunities for the sustainable growth of the industry. Additionally, marketing initiatives by tissue towel manufacturers to promote benefits of usage are expected to create new avenues going ahead.

Key Features of the Study:

This report provides in-depth analysis of the global tissue towel market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global tissue towel market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Kruger Inc., Wepa Leuna GmbH, Cascades Inc, Georgia-Pacific LLC, Metsa Tissuem Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., Sofidel S.p.A, Century Paper and Pulp, Petrofer, Solenis , Saraya Mystair Hygiene Pvt. Ltd., Lotus Tissues, and International Tissue Company
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global tissue towel market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tissue towel market.

Detailed Segmentation-

By Product Type:
- Roll Towel
- Folded Towel
- Boxed Towel
By Application:
- Personal Care
- Home Care
- Healthcare
- Hospitality
By Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Pharmacies/Drug Stores
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Kruger Inc.
- Wepa Leuna GmbH
- Cascades Inc
- Georgia-Pacific LLC
- Metsa Tissuem Procter & Gamble Co.
- Kimberly-Clark Corporation
- Asaleo Care Limited
- Hengan Group
- SHP Slovak Hygienic Paper Group
- AB Grigeo
- Essity Aktiebolag (publ)
- Industrie Celtex S.p.A
- Lucart S.p.A.
- Sofidel S.p.A
- Century Paper and Pulp
- Petrofer
- Solenis
- Saraya Mystair Hygiene Pvt. Ltd.
- Lotus Tissues
- International Tissue Company

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Application
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
PEST Analysis
PORTER's Five Forces Analysis
Market Opportunities
Regulatory Scenario
Industry Trend
Mergers and Acquisitions

4. Global Tissue Towel Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Tissue Towel Market
Impact Analysis

5. Global Tissue Towel Market, By Product Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Roll Towel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Folded Towel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Boxed Towel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

6. Global Tissue Towel Market, By Application, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Personal Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Home Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

7. Global Tissue Towel Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Hypermarkets/Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Pharmacies/Drug Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

8. Global Tissue Towel Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2020-2032
North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn))
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

9. Competitive Landscape

Market Share Analysis
Company Profiles
- Kruger Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Wepa Leuna GmbH
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Cascades Inc
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Georgia-Pacific LLC
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Metsa Tissuem Procter & Gamble Co.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Kimberly-Clark Corporation
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Asaleo Care Limited
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Hengan Group
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- SHP Slovak Hygienic Paper Group
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- AB Grigeo
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Essity Aktiebolag (publ)
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Industrie Celtex S.p.A
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Lucart S.p.A.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Sofidel S.p.A
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Century Paper and Pulp
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Petrofer
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Solenis
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Saraya Mystair Hygiene Pvt. Ltd.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Lotus Tissues
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- International Tissue Company
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. Section

References
Research Methodology
About Us and Sales Contact

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License/价格

纸巾市场：按产品类型、按应用、按分销管道、按地区