活动管理软体市场（按解决方案、部署、最终用户和地区划分）

2025 年全球活动管理软体市场规模预计为 160.3 亿美元，预计到 2032 年将达到 361.2 亿美元，2025 年至 2032 年的复合年增长率为 12.3%。

数字。 2025 年活动管理软体市场占有率（按地区）

活动管理软体可协助活动组织者从构思到执行有效率地规划、组织和运行实况活动和虚拟活动。活动管理平台提供了一个中央枢纽，用于管理所有重要的活动细节，包括註册、安排、付款、场地布局和任务。该软体有助于简化活动物流以及与与会者、演讲者、赞助商和供应商的沟通。许多活动管理工具提供强大的报告功能，为您提供有关与会者、预算追踪、收益产生和投资回报率的宝贵分析。利用数位技术的虚拟和混合活动的兴起对活动管理软体产生了巨大的需求。

市场动态

全球活动管理软体市场的成长是由对能够有效处理活动复杂规划和协调要求的先进技术日益增长的需求所推动的。人们对结合了线上和现场元素的虚拟和混合活动的日益偏好正在推动活动管理软体的采用。活动数位化，加上线上註册、门票销售和虚拟参展展位等功能，可能会推动市场成长。然而，对资料隐私和安全的担忧可能会阻碍市场成长。持续的技术创新将软体功能扩展到即时视讯串流和分析等新领域，从而提供成长机会。供应商专注于提供整合平台、行动应用程式和附加服务，以吸引更多的客户。

研究的主要特点

• 本报告对全球事件管理软体市场进行了详细分析，并给出了预测期（2025-2032）的市场规模（以十亿美元计）和年复合成长率（CAGR%），假设 2024 年为基准年。
• 它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。
• 它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
• 它根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数，对全球活动管理软体市场的主要企业进行了概述。
• 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球活动管理软体市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 相关人员将透过用于全球事件管理软体市场分析的各种策略矩阵更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• 一致的机会图 (COM)

第三章市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
  • 限制因素
  • 市场机会
• 监管情景
• 产业趋势
• 合併和收购
• 新系统实施/核准
• 新冠肺炎疫情的影响

4. 全球活动管理软体市场，依解决方案，2020-2032 年（十亿美元）

• 介绍
• 软体
• 活动企划
• 活动行销
• 场地及票务管理
• 分析和报告
• 其他的
• 服务
• 专业服务
• 託管服务

5. 全球活动管理软体市场，依部署，2020-2032 年（十亿美元）

• 介绍
• 云端基础
• 本地

6. 全球活动管理软体市场，依最终用户划分，2020-2032 年（十亿美元）

• 介绍
• 活动组织者和策划者
• 企业
• 政府
• 教育
• 其他的

7. 2020 年至 2032 年全球活动管理软体市场（按地区划分）（十亿美元）

• 介绍
• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

第八章 竞争格局

• 公司简介
  • Active Network LLC
  • Arlo
  • Aventri, Inc.
  • Bitrix24
  • Bizzabo
  • Certain, Inc.
  • Cvent, Inc.
  • EMS Software, LLC.
  • Event Espresso
  • EventBrite
  • Eventdex.com
  • EventGeek
  • EventMobi
  • Grenadine Technologies Inc.
  • Hopin
  • Rainfocus
  • Regpacks
  • Stova
  • Ungerboeck
  • webMOBI
  • Whova
  • Zerista
  • Zoho Corporation Pvt. Ltd.

第 9 章分析师建议

• 兴衰
• 一致的机会地图

第十章调查方法

• 参考
• 调查方法

Global Event Management Software Market is estimated to be valued at USD 16.03 Bn in 2025 and is expected to reach USD 36.12 Bn by 2032, growing at a compound annual growth rate (CAGR) of 12.3% from 2025 to 2032.

Figure. Event Management Software Market Share (%), By Region 2025

Event management software helps event organizers to efficiently plan, organize and run live and virtual events from conception through execution. Event management platforms offer a centralized hub for crucial event details like registration, scheduling, payments, venue layouts, tasks and others. The software helps to streamline event logistics and communication with attendees, speakers, sponsors and vendors. Many event management tools offer robust reporting features to gain valuable analytics on attendees, budget tracking, revenue generation and ROI. Due to growing virtual and hybrid events through digital technologies, there is huge demand for event management software as it provides capabilities for both in-person and online aspects of events in one integrated system.

Market Dynamics:

Global event management software market growth is driven by growing demand for advanced technologies that can efficiently handle the complex planning and coordination requirements of events. Rising preference for virtual and hybrid events that combine online and onsite elements can boost adoption of event management software. Increasing digitization of events along with capabilities like online registration, ticket sales, and virtual exhibitor booths can drive the market growth. However, data privacy and security concerns can hamper the market growth. Ongoing innovations expanding software capabilities to new areas like live video streaming and analytics can offer growth opportunities. Vendors focus on offering integrated platforms, mobile apps, and additional post-event services, which help them penetrate more customers.

Key features of the study:

• This report provides in-depth analysis of the global event management software market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global event management software market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Active Network LLC, Arlo, Aventri, Inc., Bitrix24, Bizzabo, Certain, Inc., Cvent, Inc., EMS Software, LLC., Event Espresso, EventBrite, Eventdex.com, EventGeek, EventMobi, Grenadine Technologies Inc., Hopin, Rainfocus, Regpacks, Stova, Ungerboeck, webMOBI, Whova, Zerista, Zoho Corporation Pvt. Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• Global event management software market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global event management software market.

Detailed Segmentation-

• By Solution
  • Software
  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Others
  • Services
  • Professional Services
  • Consulting
  • Deployment & Integration
  • Support & Maintenance
  • Managed Services
• By Deployment
  • Cloud-based
  • On-premises
• By End Users
  • Event Organizers & Planners
  • Corporate
  • Government
  • Education
  • Others
• By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Active Network LLC
  • Arlo
  • Aventri, Inc.
  • Bitrix24
  • Bizzabo
  • Certain, Inc.
  • Cvent, Inc.
  • EMS Software, LLC.
  • Event Espresso
  • EventBrite
  • Eventdex.com
  • EventGeek
  • EventMobi
  • Grenadine Technologies Inc.
  • Hopin
  • Rainfocus
  • Regpacks
  • Stova
  • Ungerboeck
  • webMOBI
  • Whova
  • Zerista
  • Zoho Corporation Pvt. Ltd.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Solution
  • Market Snippet, By Deployment
  • Market Snippet, By End User
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New System Launches/Approvals
• Impact of COVID-19 Pandemic

4. Global Event Management Software Market, By Solution, 2020-2032, (USD Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Software
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)
• Event Planning
• Event Marketing
• Venue & Ticket Management
• Analytics and Reporting
• Others
• Services
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)
• Professional Services
  • Consulting
  • Deployment & Integration
  • Support & Maintenance
• Managed Services

5. Global Event Management Software Market, By Deployment, 2020-2032, (USD Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Cloud-based
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)
• On-premises
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)

6. Global Event Management Software Market, By End User, 2020-2032, (USD Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Event Organizers & Planners
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)
• Corporate
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)
• Government
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)
• Education
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)
• Others
  • Introduction
  • Market Size and Forecast, 2020-2032, (USD Billion)

7. Global Event Management Software Market, By Region, 2020-2032, (USD Billion)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
• North America
  • Regional Trends
  • Market Size and Forecast, By Solution, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Deployment, 2020-2032, (USD Billion)
  • Market Size and Forecast, By End User, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Country, 2020-2032, (USD Billion)
    • U.S.
    • Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Solution, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Deployment, 2020-2032, (USD Billion)
  • Market Size and Forecast, By End User, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Country, 2020-2032, (USD Billion)
    • U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Solution, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Deployment, 2020-2032, (USD Billion)
  • Market Size and Forecast, By End User, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Country, 2020-2032, (USD Billion)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Solution, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Deployment, 2020-2032, (USD Billion)
  • Market Size and Forecast, By End User, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Country, 2020-2032, (USD Billion)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Solution, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Deployment, 2020-2032, (USD Billion)
  • Market Size and Forecast, By End User, 2020-2032, (USD Billion)
  • Market Size and Forecast, By Country, 2020-2032, (USD Billion)
    • South Africa
    • GCC Countries
    • Rest of the Middle East & Africa

8. Competitive Landscape

• Company Profiles
  • Active Network LLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Arlo
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Aventri, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Bitrix24
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Bizzabo
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Certain, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Cvent, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • EMS Software, LLC.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Event Espresso
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • EventBrite
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Eventdex.com
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • EventGeek
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • EventMobi
  • Grenadine Technologies Inc.
  • Hopin
  • Rainfocus
  • Regpacks
  • Stova
  • Ungerboeck
  • webMOBI
  • Whova
  • Zerista
  • Zoho Corporation Pvt. Ltd.

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. Research Methodology

• References
• Research Methodology
• About us and Sales Contact