事件管理软体市场规模、份额、成长分析（按组件、按事件类型、按部署、按公司规模、按应用、按地区）- 行业预测 2025-2032

预计到 2023 年全球活动管理软体市场规模将达到 122 亿美元，从 2024 年的 138 亿美元成长到 2032 年的 369.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 13.1%。

在快速扩张的娱乐和活动产业的推动下，全球活动管理软体市场正在经历显着成长。该软体的主要功能包括活动策划、与会者参与、影响力测量、线上註册等。人们对虚拟活动的兴趣激增，尤其是自 COVID-19 疫情爆发以来，进一步增加了对虚拟活动管理解决方案的需求。此外，分析技术与事件管理软体的集成为市场参与企业创造了令人兴奋的机会。然而，高昂的实施成本和复杂的整合流程等挑战仍然是阻碍其广泛采用的障碍。随着市场的发展，解决这些限制对于希望增强活动管理服务并利用新趋势的企业至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

活动管理软体市场规模（按组件和复合年增长率） (2025-2032)

• 市场概览
• 软体
  • 活动企划
  • 活动行销
  • 场地和票务管理
  • 分析和报告
  • 其他的
• 服务
  • 专业服务
  • 咨询
  • 部署和集成
  • 支援和维护
  • 託管服务

事件管理软体市场规模（按部署和复合年增长率） (2025-2032)

• 市场概览
• 云
• 本地

活动管理软体市场规模（依公司规模及复合年增长率） (2025-2032)

• 市场概览
• 小型企业
• 大公司

活动管理软体市场规模（按应用和复合年增长率）（2025-2032）

• 市场概览
• 活动组织者和策划者
• 公司
• 政府
• 教育
• 其他的

活动管理软体市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Eventbrite（USA）
• Bizzabo（USA）
• Whova（USA）
• Hopin（UK）
• RainFocus（USA）
• Hubilo（USA）
• EventMobi（Canada）
• Swoogo（USA）
• vFairs（USA）
• Airmeet（India）
• PheedLoop（Canada）
• Eventzilla（USA）
• Pathable（USA）
• Accelevents（USA）

结论和建议

Global Event Management Software Market size was valued at USD 12.2 billion in 2023 and is poised to grow from USD 13.8 billion in 2024 to USD 36.94 billion by 2032, growing at a CAGR of 13.1% during the forecast period (2025-2032).

The global event management software market is experiencing significant growth, driven by the rapidly expanding entertainment and event industry. Key functionalities of this software include event planning, attendee engagement, impact measurement, and online registration. The surge in interest in virtual events, particularly following the COVID-19 pandemic, is further boosting demand for virtual event management solutions. Additionally, the integration of analytics into event management software presents exciting opportunities for market participants. However, challenges such as high deployment costs and complex integration processes remain hurdles that may hinder widespread adoption. As the market evolves, addressing these constraints will be vital for businesses aiming to enhance their event management offerings and capitalize on emerging trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Software Market Segments Analysis

Global Event Management Software Market is segmented by Components, Deployment, Enterprise Size, Application and region. Based on Components, the market is segmented into Software and Services. Based on Event Type, the market is segmented into Virtual (Live Streaming Platforms, Virtual Exhibition Platforms, Networking & Engagement Platforms), In-person (Trade Shows/Exhibitions, Seminars, Product Launches). Based on Deployment, the market is segmented into Cloud and On-premises. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises and Large enterprises. Based on Application, the market is segmented into Event organizers & planners, Corporate, Government, Education and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Software Market

The Global Event Management Software market is being significantly propelled by the growing demand for comprehensive, all-in-one solutions to manage events efficiently. As organizations increasingly seek centralized platforms to handle every aspect of event planning and execution, the availability of such robust software is rising. This trend towards integrated event management solutions, which streamline tasks from conception to completion, is expected to drive substantial market growth in the coming years. As a result, businesses and planners are increasingly adopting these technologies to enhance their event operations, ultimately contributing to the overall expansion of the market.

Restraints in the Global Event Management Software Market

The Global Event Management Software market faces significant challenges due to high deployment costs and the complex nature of the software. Implementing such solutions can be a capital-intensive endeavor, which often discourages small and medium enterprises from adopting them. The substantial expenses associated with deployment and integration are expected to hinder long-term adoption rates, as many businesses in this segment lack the financial resources necessary to invest in sophisticated event management software. Consequently, this financial barrier poses a restraint to market growth, limiting accessibility and uptake among smaller organizations seeking efficient event management solutions.

Market Trends of the Global Event Management Software Market

The Global Event Management Software market is experiencing a notable trend towards personalization, driven by increasing demand for tailored experiences among event attendees. As organizations seek to differentiate themselves and enhance engagement, software providers are compelled to innovate and offer customized solutions. This shift towards personalization not only fosters stronger connections between hosts and participants but also allows for the integration of data analytics to better understand attendee preferences and behaviors. Consequently, companies that prioritize personalization are likely to gain a competitive edge, shaping the future landscape of the event management industry as it evolves to meet the dynamic needs of diverse audiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Event Management Software Market Size by Components & CAGR (2025-2032)

• Market Overview
• Software
  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Others
• Services.
  • Professional Services
  • Consulting
  • Deployment & Integration
  • Support and Maintenance
  • Managed Services

Global Event Management Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Event Management Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Event Management Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Event organizers & planners
• Corporate
• Government
• Education
• Others

Global Event Management Software Market Size & CAGR (2025-2032)

• North America (Components, Deployment, Enterprise Size, Application)
  • US
  • Canada
• Europe (Components, Deployment, Enterprise Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Components, Deployment, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Components, Deployment, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Components, Deployment, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Eventbrite (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzabo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whova (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hopin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RainFocus (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubilo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EventMobi (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swoogo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• vFairs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airmeet (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PheedLoop (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventzilla (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pathable (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accelevents (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations