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封面
市场调查报告书
商品编码
1869823

美国活动管理市场规模、份额和趋势分析报告：按活动类型、服务、交付模式和细分市场预测（2025-2033 年）

U.S. Event Management Market Size, Share & Trends Analysis Report By Event Type (MICE, Weddings, Social Events), By Service (Event Planning & Coordination, Event Marketing & Promotion), By Delivery Mode, And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 90 Pages | 商品交期: 2-10个工作天内

价格

美国活动管理市场趋势：

2024年美国活动管理市场规模估计为2,851.8亿美元，预计2033年将达到4,714.4亿美元。

预计从 2025 年到 2033 年，该行业将以 5.7% 的复合年增长率成长。这一成长的驱动因素包括：企业对会议、展览和品牌建立活动的需求不断增长；消费者在婚礼和社交活动上的支出不断增加；活动管理软体、混合平台和基于人工智慧的分析等技术的快速普及；以及为了提高成本效益和获得专业知识而广泛外包活动服务。

疫情后线下聚会的復苏正推动美国活动管理行业蓬勃发展，这得益于人们对永续性重视以及能够扩大覆盖面的混合模式的持续普及。这种復苏也体现在与会者的感受上：65%的美国与会者表示参加活动后感到“满意”，55%表示“充满活力”，这表明现场混合式聚会不仅满足了实际需求，还提供了强大的情感和体验价值。

为了提升与会者的参与度和满意度，市场正优先考虑个人化和身临其境型体验。活动设计正日益突破传统模式，融入游戏化、互动装置以及扩增实境(AR) 和虚拟实境 (VR) 等身临其境型技术等体验元素。这些方法能够创造令人难忘的客製化体验，引起与会者的共鸣，加强品牌联繫，并促进更深层次的互动，这反映了活动策略转向体验主导策略的趋势。

在美国，永续性措施正日益融入活动的策划和营运中，主办单位优先考虑环保场地选择、减少碳排放、废弃物管理以及使用永续材料。例如，每年在美国举办的Greenbuild国际会议暨展览会就实施了碳补偿、零废弃物策略，并与获得生态认证的场地合作，以最大限度地减少其对环境的影响。这些努力反映了整个行业的趋势，即永续发展已成为一项监管和道德的优先事项，也是提升品牌声誉和满足与会者期望的关键因素。

活动管理产业正日益利用数据分析和人工智慧驱动的决策来提高效率和效果。 2023年的数据显示，美国以人工智慧为重点的活动数量将增加近四倍。透过分析与会者的行为、偏好和情绪，组织者可以获得可操作的洞察，从而帮助他们规划活动方案、个人化行销策略并提升即时互动。预测分析和人工智慧工具也被应用于预测出席人数、优化资源分配和改善内容传送，从而创造更具针对性、影响力和数据驱动的活动体验。

目录

第一章调查方法和范围

第二章执行摘要

第三章美国活动管理市场变数与趋势

  • 市场体系展望
    • 母市场展望
    • 相关市场展望
  • 产业价值链分析
    • 配送方式的分析与趋势
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 市场机会
    • 市场挑战
  • 产业分析工具
    • 波特五力分析
  • 打入市场策略

第四章消费行为分析

  • 人口统计分析
  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费者产品采纳
  • 观察与建议

第五章美国活动管理市场：活动类型估算与趋势分析

  • 美国活动管理市场按活动类型划分：主要结论
  • 2024 年及 2033 年活动类型变化分析及市场份额
  • 按事件类型划分，2021-2033 年
    • MICE
    • 婚礼
    • 社交活动
    • 体育赛事
    • 音乐和娱乐活动
    • 艺术和文化活动
    • 政治和政府事件
    • 节庆活动和集市

第六章：美国活动管理市场：服务估算与趋势分析

  • 美国活动管理市场（按服务分类）：主要结论
  • 服务变化分析及市场份额，2024 年及 2033 年
  • 按服务年限，2021-2033年
    • 活动规划与协调
    • 活动製作及技术服务
    • 活动行销与推广
    • 场地采购与物流管理
    • 报名、门票销售和与会者管理
    • 其他的

第七章：美国活动管理市场：交付模式估算与趋势分析

  • 美国活动管理市场按交付模式划分：主要结论
  • 2024年及2033年配送方式变化分析及市场份额
  • 依交付方式划分，2021-2033 年
    • 面对面
    • 虚拟的
    • 杂交种

第八章美国活动管理市场：竞争分析

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务业绩
  • 产品基准测试
  • 公司市占率分析，2024 年（%）
  • 企业热力图分析，2024 年
  • 策略规划
  • 公司简介
    • MKG Productions, LLC.
    • Maritz Holdings Inc.
    • EA Collective, LLC
    • BCD Travel Services BV
    • EGG Events
    • George P. Johnson Company
    • Event Solutions
    • Eventive LLC
    • TeamOut
    • AMP Event Group
Product Code: GVR-4-68040-769-9

U.S. Event Management Market Trends:

The U.S. event management market size was estimated at USD 285.18 billion in 2024 and is projected to reach USD 471.44 billion by 2033, growing at a CAGR of 5.7% from 2025 to 2033. This growth is being driven by rising corporate demand for conferences, trade shows, and brand-building events; higher consumer spending on weddings and social celebrations; accelerated adoption of technology such as event management software, hybrid platforms, and AI-based analytics; and the widespread outsourcing of event services for cost efficiency and expertise.

The post-pandemic revival of in-person gatherings has been driving momentum in the U.S. event management industry, supported by a growing emphasis on sustainability and the continued adoption of hybrid formats for broader reach. This recovery is reflected in attendee sentiment, as 65% of U.S. participants reported feeling happy after attending events, and 55% said they left feeling energized, showing that live and hybrid gatherings not only meet practical needs but also deliver strong emotional and experiential value.

Personalization and immersive experiences are being prioritized in the market to enhance attendee engagement and satisfaction. Events are increasingly designed to move beyond traditional formats by incorporating experiential elements such as gamification, interactive installations, and immersive technologies like augmented and virtual reality. These approaches create memorable, tailored experiences that resonate with participants, strengthen brand connections, and encourage deeper audience involvement, reflecting a broader shift toward experience-driven event strategies.

Sustainability initiatives are increasingly being embedded in U.S. event design and execution, with organizers emphasizing green venues, reduced carbon footprints, waste management, and the use of sustainable materials. For example, the Greenbuild International Conference and Expo, hosted annually in the U.S., has implemented carbon offsetting, zero-waste strategies, and partnerships with eco-certified venues to minimize environmental impact. Such initiatives reflect a broader industry trend where sustainability is a regulatory or ethical priority and a key factor in enhancing brand reputation and meeting attendee expectations.

Data analytics and AI-driven decision-making are increasingly being leveraged in the event management industry to enhance efficiency and outcomes. According to the 2023 data, the number of AI-focused events in the U.S. experienced nearly a 4x increase. Organizers can gain actionable insights that inform event programming, personalize marketing strategies, and improve real-time engagement by analyzing attendee behavior, preferences, and sentiment. Predictive analytics and AI tools are also being applied to forecast attendance, optimize resource allocation, and refine content delivery, resulting in more targeted, impactful, and data-backed event experiences.

U.S. Event Management Market Report Segmentation

This report forecasts revenue growth at the country's level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. event management market report by event type, service, and delivery mode:

  • Event Type Outlook (Revenue, USD Billion, 2021 - 2033)
  • MICE
  • Weddings
  • Social Events
  • Sports Events
  • Music & Entertainment Events
  • Art & Cultural Events
  • Political & Government Events
  • Festivals & Fairs
  • Service Outlook (Revenue, USD Billion, 2021 - 2033)
  • Event Planning & Coordination
  • Event Production & Technical Services
  • Event Marketing & Promotion
  • Venue Sourcing & Logistics Management
  • Registration, Ticketing & Attendee Management
  • Others
  • Delivery Mode Outlook (Revenue, USD Billion, 2021 - 2033)
  • In-Person
  • Virtual
  • Hybrid

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Type & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Event Type Outlook
  • 2.3. Service Outlook
  • 2.4. Delivery Mode Outlook
  • 2.5. Industry Vertical Outlook
  • 2.6. Competitive Landscape Snapshot

Chapter 3. U.S. Event Management Market Variables and Trends

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Delivery Mode Analysis and Trends
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. U.S. Event Management Market: Event Type Estimates & Trend Analysis

  • 5.1. U.S. Event Management Market, By Event Type: Key Takeaways
  • 5.2. Event Type Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, By Event Type, 2021 - 2033 (USD Billion)
    • 5.3.1. MICE
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.2. Weddings
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.3. Social Events
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.4. Sports Events
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.5. Music and Entertainment Events
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.6. Art and Cultural Events
      • 5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.7. Political and Government Events
      • 5.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.8. Festivals and fairs
      • 5.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Event Management Market: Service Estimates & Trend Analysis

  • 6.1. U.S. Event Management Market, By Service: Key Takeaways
  • 6.2. Service Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Market Estimates & Forecasts, By Service, 2021 - 2033 (USD Billion)
    • 6.3.1. Event Planning and Coordination
      • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.2. Event Production & Technical Services
      • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.3. Event Marketing & Promotion
      • 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.4. Venue Sourcing & Logistics Management
      • 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.5. Registration, Ticketing & Attendee Management
      • 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.6. Others
      • 6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Event Management Market: Delivery Mode Estimates & Trend Analysis

  • 7.1. U.S. Event Management Market, By Delivery Mode: Key Takeaways
  • 7.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
  • 7.3. Market Estimates & Forecasts, By Delivery Mode, 2021 - 2033 (USD Billion)
    • 7.3.1. In-Person
      • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 7.3.2. Virtual
      • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 7.3.3. Hybrid
      • 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. U.S. Event Management Market: Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis, 2024
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. MKG Productions, LLC.
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial performance
      • 8.9.1.3. Service Portfolios
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. Maritz Holdings Inc.
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial performance
      • 8.9.2.3. Service Portfolios
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. EA Collective, LLC
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial performance
      • 8.9.3.3. Service Portfolios
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. BCD Travel Services B.V.
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial performance
      • 8.9.4.3. Service Portfolios
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. EGG Events
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial performance
      • 8.9.5.3. Service Portfolios
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. George P. Johnson Company
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial performance
      • 8.9.6.3. Service Portfolios
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Event Solutions
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial performance
      • 8.9.7.3. Service Portfolios
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. Eventive LLC
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial performance
      • 8.9.8.3. Service Portfolios
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. TeamOut
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial performance
      • 8.9.9.3. Service Portfolios
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. AMP Event Group
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial performance
      • 8.9.10.3. Service Portfolios
      • 8.9.10.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. event management market: Key market driver analysis
  • Table 2 U.S. event management market: Key market restraint analysis
  • Table 3 U.S. event management market estimates & forecast, 2021 - 2033 by event type (USD Billion)
  • Table 4 MICE event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 5 Wedding event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 6 Social event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 7 Sports event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 8 Music & entertainment event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 9 Art & cultural event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 10 Political & government event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 11 Festival & Fair event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 12 U.S. event management market estimates & forecast, 2021 - 2033 by service (USD Billion)
  • Table 13 Event planning & coordination in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 14 Event production & technical services in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 15 Event marketing & promotion in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 16 Venue sourcing & logistic management in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 17 Registration, ticketing & attendee management in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 18 Other services in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 19 U.S. event management market estimates & forecast, 2021 - 2033 by delivery mode (USD Billion)
  • Table 20 U.S. event management market estimates & forecast, through in-person delivery mode, 2021 - 2033 (USD Billion)
  • Table 21 U.S. event management market estimates & forecast, through virtual delivery mode, 2021 - 2033 (USD Billion)
  • Table 22 U.S. event management market estimates & forecast, through hybrid delivery mode, 2021 - 2033 (USD Billion)
  • Table 23 Recent developments & impact analysis, by key market participants
  • Table 24 Company market share, 2024 (%)
  • Table 25 Company heat map analysis, 2024
  • Table 26 Companies implementing key strategies

List of Figures

  • Fig. 1 U.S. event management market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape Snapshot
  • Fig. 9 Parent industry and U.S. event management market size, 2024 (USD Billion)
  • Fig. 10 U.S. event management market: Value chain analysis
  • Fig. 11 U.S. event management market: Dynamics
  • Fig. 12 U.S. event management market: Porter's Five Forces analysis
  • Fig. 13 U.S. event management market, by event type: Key takeaways
  • Fig. 14 U.S. event management market: Event type movement analysis, 2024 & 2033 (%)
  • Fig. 15 MICE event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 16 Wedding event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 17 Social event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 18 Sports event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 19 Music & entertainment event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 20 Art & cultural event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 21 Political & government event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 22 Festival & fair management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 23 U.S. event management market, by service: Key takeaways
  • Fig. 24 U.S. event management market: Service movement analysis, 2024 & 2033 (%)
  • Fig. 25 Event planning & coordination in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 26 Event production & technical services in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 27 Event marketing & promotion in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 28 Venue sourcing & logistic management in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 29 Registration, ticketing & attendee management in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 30 Other services in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 31 U.S. event management market, by delivery mode: Key takeaways
  • Fig. 32 U.S. event management market: Delivery mode movement analysis, 2024 & 2033 (%)
  • Fig. 33 U.S. event management market estimates & forecast, through in-person delivery mode, 2021 - 2033 (USD Billion)
  • Fig. 34 U.S. event management market estimates & forecast, through virtual delivery mode, 2021 - 2033 (USD Billion)
  • Fig. 35 U.S. event management market estimates & forecast, through hybrid delivery mode, 2021 - 2033 (USD Billion)
  • Fig. 36 Key company categorization
  • Fig. 37 Company market share analysis, 2024
  • Fig. 38 The strategic framework of the U.S. event management market