事件管理软体市场规模、份额和成长分析（按组件、部署类型、事件类型和地区划分）－2026-2033年产业预测

全球活动管理软体市场规模预计在 2024 年达到 156 亿美元，从 2025 年的 183.1 亿美元成长到 2033 年的 660.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 17.4%。

全球各行各业对精简流程的需求日益增长，推动了活动管理软体的普及。企业越来越多地利用数位化平台，透过减少人工操作和优化资源配置来提高营运效率。自动化程度的提高，以及人工智慧驱动的分析和即时监控等先进功能，正在推动产业成长。向虚拟和混合活动模式的转变扩大了用户群体，带来了更大的柔软性和更持久的受众参与。然而，高昂的实施成本和复杂的整合等挑战，对中小企业构成了一定的障碍。基于云端的解决方案的资料保护问题也带来了一定的阻碍。不过，随着企业在活动管理策略中优先考虑客户体验和营运弹性，技术进步和行动优先应用程式的兴起，为企业带来了充满希望的机会。

全球活动管理软体市场驱动因素

公共卫生政策向虚拟和混合型活动策划的转变，显着改变了全球活动管理软体市场。这种对安全性和可近性的重视，促使活动主办单位采用创新技术来提升全球观众的参与。主要企业正在开发由人工智慧驱动的平台，以实现无缝的虚拟体验，从而促进更广泛的全球互动。此外，在政府投资和旨在振兴会展（MICE）产业的策略计画的支持下，各种旨在推动混合型活动解决方案发展的措施应运而生。这一演变体现了产业对适应性和整体性的承诺。

限制全球活动管理软体市场的因素

由于资料隐私和保护方面的严格法规，全球活动管理软体市场面临严峻挑战。包括要求严格征得用户同意和提高透明度在内的各项法规的实施，迫使企业不断升级其软体。这种持续合规的需求可能导致营运成本增加，并增加进入全球市场的难度。此外，各国在个人资料处理方面的法律法规差异，进一步加剧了跨境资料传输的复杂性，为软体解决方案带来了更多挑战。同时，前期投资过高和预算有限等挑战也可能阻碍高效活动管理系统的开发和实施，进而影响整体市场成长。

全球活动管理软体市场趋势

全球活动管理软体市场正经历重大变革，朝着人工智慧驱动的个人化方向发展，彻底改变了活动的规划和执行方式。随着世界各国政府大力推动人工智慧技术的应用，预测分析等创新技术对于打造客製化体验至关重要。这一趋势推动了动态内容个人化和即时互动策略的发展，使活动组织者能够有效地满足不同受众的需求。对负责任的人工智慧应用的关注不仅激发了活动软体的创造力和创新，也使虚拟和混合活动的用户体验更具吸引力和沈浸感，为行业树立了新的标竿。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术分析

全球活动管理软体市场规模（按组件和复合年增长率划分）（2026-2033 年）

• 软体
  • 活动企划
  • 活动行销
  • 场地和票务管理
  • 分析与报告
  • 其他的
• 服务。
  • 专业服务
  • 咨询
  • 实施与集成
  • 支援与维护
  • 託管服务

全球活动管理软体市场规模（按部署方式及复合年增长率划分）（2026-2033 年）

• 云
• 本地部署

全球活动管理软体市场规模（依活动类型划分）及复合年增长率（2026-2033 年）

• 虚拟的
• 面对面

全球活动管理软体市场规模（依公司规模及复合年增长率划分）（2026-2033 年）

• 小型企业
• 大公司

全球活动管理软体市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 活动组织者和策划者
• 对于企业
• 政府机构
• 教育
• 其他的

全球活动管理软体市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Eventbrite（USA）
• Cvent（USA）
• Bizzabo（USA）
• Whova（USA）
• Swoogo（USA）
• vFairs（USA）
• Hopin（UK）
• Accelevents（USA）
• Pathable（USA）
• EventMobi（Canada）
• Aventri（USA）
• Hubilo（USA）
• Airmeet（India）
• Eventzilla（USA）

结论与建议

Global Event Management Software Market size was valued at USD 15.6 Billion in 2024 and is poised to grow from USD 18.31 Billion in 2025 to USD 66.09 Billion by 2033, growing at a CAGR of 17.4% during the forecast period (2026-2033).

The rising demand for streamlined processes is propelling the adoption of global event management software across various sectors. Organizations increasingly utilize digital platforms to enhance operational efficiency by minimizing manual input and optimizing resources. The push for automation, coupled with advanced features like AI-driven analytics and real-time monitoring, drives industry growth. The transition to virtual and hybrid event models has broadened the user base, allowing for greater flexibility and extended audience engagement. However, challenges such as high deployment costs and integration complexities hinder small and medium enterprises. Concerns about data protection with cloud-based solutions also present obstacles. Yet, advancements in technology and mobile-first applications offer promising opportunities, as businesses prioritize customer experience and flexible operations in their event management strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Software Market Segments Analysis

Global Event Management Software Market is segmented by Component, Deployment, Event Type, Enterprise Size, End user and region. Based on Component, the market is segmented into Software (Event Planning, Event Marketing, Venue & Ticket Management, Analytics and Reporting, Others), and Services (Professional Services (Consulting, Deployment & Integration, Support and Maintenance), Managed Services). Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Event Type, the market is segmented into Virtual, and In-Person. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises, and Large enterprises. Based on End User, the market is segmented into Event organizers & planners, Corporate, Government, Education, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Software Market

The shift in public health policy towards virtual and hybrid event planning has significantly transformed the global event management software market. With an emphasis on safety and accessibility, this transition has encouraged event organizers to adopt innovative technologies that enhance participation from audiences worldwide. Prominent companies have developed AI-driven platforms that facilitate seamless virtual experiences, promoting greater global engagement. Additionally, various initiatives have emerged to support the advancement of hybrid event solutions, backed by government investments and strategic programs aimed at revitalizing the meetings, incentives, conferences, and exhibitions (MICE) sector. This evolution reflects the industry's commitment to adaptability and inclusivity.

Restraints in the Global Event Management Software Market

The Global Event Management Software market is facing significant challenges due to stringent regulations surrounding data privacy and protection. The enforcement of various laws, including those necessitating stringent user consent and transparency, compels companies to continuously upgrade their software. This ongoing need for compliance can escalate operational costs and complicate access to global markets. Additionally, varying international legislation regarding personal data handling further complicates cross-border data transfers, adding layers of complexity to software solutions. Moreover, the challenges of excessive front-loading and limited access to budgets can hinder the development and implementation of effective event management systems, impacting overall market growth.

Market Trends of the Global Event Management Software Market

The Global Event Management Software market is witnessing a significant shift towards the adoption of AI-driven personalization, revolutionizing how events are planned and executed. As governments worldwide promote the integration of AI technologies, innovations such as predictive analytics are becoming essential for creating tailored experiences. This trend enhances dynamic content personalization and real-time engagement strategies, allowing event organizers to cater to diverse audience needs effectively. The focus on responsible AI applications not only fosters creativity and innovation in event software but also ensures that user experiences in virtual and hybrid events are more engaging and immersive, setting new standards in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Event Management Software Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Others
• Services.
  • Professional Services
  • Consulting
  • Deployment & Integration
  • Support and Maintenance
  • Managed Services

Global Event Management Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premises

Global Event Management Software Market Size by Event Type & CAGR (2026-2033)

• Market Overview
• Virtual
• In-Person

Global Event Management Software Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Event Management Software Market Size by End User & CAGR (2026-2033)

• Market Overview
• Event organizers & planners
• Corporate
• Government
• Education
• Others

Global Event Management Software Market Size & CAGR (2026-2033)

• North America (Component, Deployment, Event Type, Enterprise Size, End User)
  • US
  • Canada
• Europe (Component, Deployment, Event Type, Enterprise Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Event Type, Enterprise Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Event Type, Enterprise Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Event Type, Enterprise Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Eventbrite (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cvent (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzabo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whova (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swoogo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• vFairs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hopin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accelevents (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pathable (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EventMobi (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aventri (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubilo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airmeet (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventzilla (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations