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活动管理市场规模、份额和成长分析（按活动类型、收入来源、组织者和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1900702

活动管理市场规模、份额和成长分析（按活动类型、收入来源、组织者和地区划分）－2026-2033年产业预测

Event Management Market Size, Share, and Growth Analysis, By Event Type (Corporate Events and Seminar, Sport Events), By Revenue Source (Sponsorship, Tickets), By Organizer, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 233 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球活动管理市场预计到 2024 年将达到 1.43 兆美元，到 2025 年将达到 1.57 兆美元，到 2033 年将达到 3.4 兆美元，在预测期（2026-2033 年）内复合年增长率为 10.1%。

随着企业寻求透过减轻压力、确保流程顺畅、满足法律要求以及利用重要的行业网络来简化活动策划流程，全球活动管理行业正日益受到关注。活动策划本身耗时费力，且涉及众多相互关联的环节，因此，活动管理公司必须进行高效且经济的流程优化。透过密切关注市场趋势，活动管理公司可以提供与客户愿景相符的宝贵见解和提案。有效的协作对于满足内部相关人员的期望至关重要，而活动管理公司则专注于创新的活动执行。然而，与会者和服务提供者之间的沟通障碍可能会阻碍市场成长，这凸显了製定清晰的互动策略以提升活动整体成功率的必要性。

全球活动管理市场驱动因素

全球活动管理市场正受到先进分析技术和最尖端科技整合的显着推动。这些创新使活动管理公司能够发现关键趋势和洞察，有效应对挑战，并对未来发展做出明智的预测。透过运用全面的分析技术，即使是技能一般的公司也能利用数据驱动的洞察来优化决策流程。采用增强型分析技术和科技进步不仅提升了这些公司处理和解读大量资料的能力，也使它们能够利用这些洞察实现策略成长。科技与活动管理之间的这种协同作用有望在未来几年推动市场显着扩张。

限制全球活动管理市场的因素

成立一家活动管理公司需要在各个领域进行大量投资，包括最尖端科技、创新产品以及研发。主要支出包括引进无人机、虚拟实境系统和尖端自动化技术。此类基础设施和技术创新所需的巨额资金负担可能会对全球活动管理市场的长期成长构成挑战。高成本可能会抑制新进入者，限制现有公司的扩充性，最终阻碍整个产业的市场发展和创新。

全球活动管理市场趋势

全球活动管理市场正经历重大变革，即整合扩增实境(AR) 技术以补充虚拟实境 (VR) 等现有趋势。这种创新方法透过将音讯、视讯和数位元素迭加到实体环境中，提升了与会者的体验，将传统活动转变为身临其境型体验。随着 AR 应用促进互动参与、即时资讯共用和增强人脉拓展，活动组织者正在加速采用这些技术，以实现差异化并吸引多元化的受众。不断变化的消费者期望正在推动对更具吸引力、更个人化和更令人难忘的活动体验的需求日益增长，这使得 AR 成为市场扩张的关键驱动力。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

GoGather（USA）
Freeman（USA）
GES（USA）
Jack Morton（USA）
MKG（USA）
BI Worldwide（USA）
George P. Johnson（USA）
CWT Meetings & Events（USA）
Maritz Global Events（USA）
Bassett Events, Inc.（Canada）
Colin Cowie Lifestyle（USA）
David Tutera（USA）
A Perfect Event（USA）
SevenEvents（UK）
HMS Consultants（USA）
KC And Sons（USA）
Yellow House Events（USA）
360 Degree（USA）
Zuri Events（USA）

结论与建议

简介目录

Product Code: SQMIG25S2021

Global Event Management Market size was valued at USD 1.43 Trillion in 2024 and is poised to grow from USD 1.57 Trillion in 2025 to USD 3.4 Trillion by 2033, growing at a CAGR of 10.1% during the forecast period (2026-2033).

The global event management sector is gaining traction as companies streamline the event planning process by alleviating stress, ensuring smooth operations, handling legal requirements, and leveraging vital industry connections. The time-intensive nature of event planning often involves numerous interdependent elements, making it essential for agencies to optimize this process efficiently and cost-effectively. By staying attuned to market trends, event management firms can provide valuable insights and recommendations that align with clients' visions. Effective collaboration is crucial for meeting internal stakeholder expectations, while agencies focus on the innovative execution of events. However, communication gaps between attendees and service providers can hinder market growth, underscoring the need for clear engagement strategies to enhance overall event success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Market Segments Analysis

Global Event Management Market is segmented by Event Type, Revenue Source, Organizer and region. Based on Event Type, the market is segmented into Corporate Events and Seminar, Sport Events, Music Concert, Exhibitions and Conferences, Festivals and Others. Based on Revenue Source, the market is segmented into Sponsorship, Tickets and Others. Based on Organizer, the market is segmented into Corporate, Sports, Education, Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Market

The Global Event Management market is significantly propelled by the integration of advanced analytics and cutting-edge technologies. These innovations enable event management companies to uncover crucial trends and insights, effectively address challenges, and make informed predictions about future developments. With a comprehensive array of analytical techniques at their disposal, even companies with average skills can harness data-driven insights to enhance their decision-making processes. The adoption of augmented analytics and technological advancements not only empowers these firms to process and interpret vast amounts of data but also positions them to leverage these insights for strategic growth. This synergy between technology and event management is poised to drive substantial market expansion moving forward.

Restraints in the Global Event Management Market

Establishing an event management company requires significant investments in various areas, including cutting-edge technology, innovative products, and research and development. Key expenditures may involve acquiring drones, virtual reality systems, and state-of-the-art automation technologies. These necessary financial commitments towards infrastructure and technological advancements can potentially pose challenges to the growth of the global event management market in the long run. The high costs associated with such investments may deter new entrants and limit the scalability of existing companies, ultimately impeding overall market development and innovation in the industry.

Market Trends of the Global Event Management Market

The Global Event Management market is witnessing a significant shift towards the integration of augmented reality (AR) technologies, complementing established trends such as virtual reality (VR). This innovative approach enhances attendee experiences by superimposing audio, visual, and digital elements onto the physical environment, thereby transforming traditional events into immersive experiences. With AR applications facilitating interactive engagement, real-time information sharing, and enhanced networking opportunities, event organizers are increasingly adopting these technologies to differentiate their offerings and attract diverse audiences. As consumer expectations evolve, the demand for more engaging, customized, and memorable experiences in the event space continues to grow, positioning AR as a key driver of market expansion.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement

Global Event Management Market Size by Event Type & CAGR (2026-2033)

Market Overview
Corporate Events and Seminar
Sport Events
Music Concert
Exhibitions and Conferences
Festivals
Others

Global Event Management Market Size by Revenue Source & CAGR (2026-2033)

Market Overview
Sponsorship
Tickets
Others

Global Event Management Market Size by Organizer & CAGR (2026-2033)

Market Overview
Corporate
Sports
Education
Entertainment
Others

Global Event Management Market Size & CAGR (2026-2033)

North America (Event Type, Revenue Source, Organizer)
- US
- Canada
Europe (Event Type, Revenue Source, Organizer)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Event Type, Revenue Source, Organizer)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Event Type, Revenue Source, Organizer)
- Brazil
- Rest of Latin America
Middle East & Africa (Event Type, Revenue Source, Organizer)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

GoGather (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freeman (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GES (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jack Morton (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MKG (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BI Worldwide (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
George P. Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CWT Meetings & Events (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maritz Global Events (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bassett Events, Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colin Cowie Lifestyle (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
David Tutera (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
A Perfect Event (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SevenEvents (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HMS Consultants (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KC And Sons (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yellow House Events (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
360 Degree (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zuri Events (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments