曲面电视市场按类型、最终用户和地区划分

2025 年全球曲面电视市场规模预计为 78.2 亿美元，预计到 2032 年将达到 540.3 亿美元，2025 年至 2032 年的复合年增长率为 31.8%。

数字。 2025 年曲面电视各地区市场占有率（%）

与传统平面电视相比，曲面电视为消费者提供更身临其境的观赏体验。曲面萤幕呈现全景视野，让观众感觉被电视内容所包围。这种弧形设计最大限度地减少了边缘扭曲，让您从房间的任何角度都能获得流畅、自然的观看体验。对大萤幕电视以及优质家庭娱乐体验的不断增长的需求是推动全球曲面电视普及的关键因素。此外，随着技术的进步，智慧电视的价格也在下降，进一步推动了市场的成长。然而，与平板电视相比，前期成本较高，专为曲面萤幕製作的内容有限，仍然是主要的市场挑战。

市场动态

全球曲面电视市场的主要推动因素是对于能够在家中提供影院般观看体验的大萤幕电视的需求不断增长。近年来，快速的都市化、可支配收入的增加以及发展中地区生活水准的提高显着促进了高端电视市场的销售。此外，超高清解析度、HDR 播放、宽色域和纤薄设计等技术进步进一步吸引消费者选择曲面电视而非传统平面电视。然而，与平面电视相比，曲面电视的成本更高，这仍然是市场成长的一个主要挑战。此外，针对曲面萤幕製作的内容有限，也可能在一定程度上限制市场的拓展。由于製造商之间的激烈竞争，智慧电视价格下降预计将创造新的机会。

研究的主要特点

本报告对全球曲面电视市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机，并说明了该市场的引人注目的投资提案矩阵。

它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。

本研究涉及的主要企业包括三星电子、LG 电子、索尼公司、TCL 集团、飞利浦、海信、松下、Vizio 和海尔。

本报告的见解将使负责人和企业经营团队能够就未来产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。

本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

相关人员可以透过全球曲面电视市场分析中使用的各种策略矩阵更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• 一致的机会图 (COM)

第三章市场动态、法规与趋势分析

• 市场动态
• 驱动程式
• 限制因素
• PEST分析
• 波特五力分析
• 市场机会
• 监管情景
• 最新动态/更新
• 产业趋势

第四章 全球曲面电视市场-冠状病毒 (COVID-19) 疫情的影响

• 介绍
• 影响全球曲面电视市场的因素-COVID-19
• 影响分析

第 5 章。 2020-2032 年全球曲面电视市场（按类型划分）（十亿美元）

• 介绍
• 电缆轨道电缆
• 扭力电缆

6. 2025-2032 年全球曲面电视市场（以最终用户划分）（单位：十亿美元）

• 介绍
• 商业的
• 对于设施
• 适合家庭使用

第 7 章 2020 年至 2032 年全球曲面电视市场，按地区划分，金额（十亿美元）

• 介绍
• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第八章 竞争格局

• Samsung Electronics Co., Ltd.
• LG Electronics
• Sony Corporation
• TCL Corporation
• Philips
• Hisense
• Panasonic
• Vizio
• Haier

第 9 章分析师建议

• 兴衰
• 一致的机会地图

第十章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Global Curved Televisions Market is estimated to be valued at USD 7.82 Bn in 2025 and is expected to reach USD 54.03 Bn by 2032, growing at a compound annual growth rate (CAGR) of 31.8% from 2025 to 2032.

Figure. Curved Televisions Market Share (%), By Region 2025

Curved televisions offer more immersive viewing experience to the consumers as compared to the conventional flat panel TVs. The curved screen gives a panoramic view and makes the viewers feel as if they are surrounded by the content on TV. This curved design minimizes the distorted edges and provides smooth and natural viewing from any angle in the room. Rising demand for large screen TVs along with premium home entertainment experience has been a key factor driving the adoption of curved TVs globally. Additionally, declining prices of these smart televisions set along with technological advancements have further supplement the market growth. However, higher initial costs as compared to flat panel TVs and limited content specially produced for curved screens remain major challenges for the market.

Market Dynamics:

The global curved televisions market is primarily driven by the growing demand for large screen TVs that can provide theater-like viewing experience at home. Rapid urbanization, rising disposable incomes, and improving living standards in developing regions have significantly boosted the sales of premium TV segments in recent years. Moreover, technological advancements such as Ultra HD resolution, HDR playback, wide color gamut, and slim designs are further attracting consumers towards curved TV models over conventional flat panels. However, higher costs of curved televisions as compared to flat screen TVs remains a key challenge for market growth. Additionally, limited content availability shot specifically for curved screens may also restrict the market expansion to some extent. Nevertheless, declining prices of these smart TVs owing to cut-throat competition among manufacturers is expected to create new opportunities.

Key Features of the Study:

This report provides in-depth analysis of the global curved televisions market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

Key companies covered as a part of this study include Samsung Electronics Co., Ltd., LG Electronics, Sony Corporation, TCL Corporation, Philips, Hisense, Panasonic, Vizio, and Haier

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global curved televisions market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global curved televisions market

Market Segmentation

• Type Insights (Revenue, USD, 2019 - 2032)
  • Cable Track Cables
  • Torsion Cables
• End User Insights (Revenue, USD, 2019 - 2032)
  • Commercial
  • Institutional
  • Residential
• Regional Insights (Revenue, USD, 2019 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Samsung Electronics Co., Ltd.
  • LG Electronics
  • Sony Corporation
  • TCL Corporation
  • Philips
  • Hisense
  • Panasonic
  • Vizio
  • Haier

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Type
  • Market Snippet, By End User
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Drivers
• Restraints
• PEST Analysis
• PORTER's Five Forces Analysis
• Market Opportunities
• Regulatory Scenario
• Recent Developments/Updates
• Industry Trend

4. Global Curved Televisions Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting the Global Curved Televisions Market - COVID-19
• Impact Analysis

5. Global Curved Televisions Market, By Type, 2020-2032, (USD BN)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cable Track Cables
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Torsion Cables
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends

6. Global Curved Televisions Market, By End User, 2025-2032, (USD BN)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Commercial
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Institutional
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Residential
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends

7. Global Curved Televisions Market, By Region, 2020 - 2032, Value (USD BN)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
• North America
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • U.S.
    • Canada
• Latin America
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
• Asia Pacific
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Middle East
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country/Region, 2020- 2032, (US$ Bn)
    • South Africa
    • North Africa
    • Central Africa

8. COMPETITIVE LANDSCAPE

• Samsung Electronics Co., Ltd.
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• LG Electronics
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Sony Corporation
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• TCL Corporation
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Philips
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Hisense
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Panasonic
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Vizio
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Haier
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us