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市场调查报告书
商品编码
1756021
曲面电视的全球市场的评估:显示器类别,各萤幕大小,各终端用户,各种价格,各流通管道,各地区,机会,预测(2018年~2032年)Global Curved TV Market Assessment, By Display Type, By Screen Size, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F |
全球曲面电视市场规模预计将从2024年的102.7亿美元增至2032年的249.3亿美元,在2025-2032年的预测期内,复合年增长率为11.72%。这主要得益于消费者偏好、技术进步以及OLED和QLED等替代显示技术的竞争。製造商进一步表示,曲面设计增强了深度感,并透过覆盖观众的视野,营造出影院般的沉浸式体验。曲面电视拥有绝佳的视觉吸引力,其时尚的弧形造型也吸引了那些追求高科技家庭剧院系统的消费者。 4K解析度和HDR等技术,以及柔性显示面板技术等新技术的进步,使曲面电视成为尖端技术创新的标誌。
各大品牌的强力广告宣传推动了最初的热潮。明星代言和广告将曲面电视视为电视创新的下一个热点。游戏和多媒体优势也发挥了关键作用,有些人认为曲面设计可以增强单一观众的沉浸式体验,就像曲面游戏显示器一样。儘管电视市场依然艰难,但由于OLED和QLED平板等更优质替代品的开发,这些替代品在同等成本下提供了更佳的画质,因此需求进一步下降。例如,LG电子公司于2022年8月推出了最新的创新电视,这是一款42吋OLED电视,具有独特的曲率功能,只需按一下按钮即可从平面转换为曲面。 LG OLED Flex(型号LX3)可以5%的增量调整20级曲率,最高可达900R。
由于缺乏针对曲面显示器设计的内容,人们的兴趣也受到限制。虽然曲面电视市场已逐渐淡出,但未来柔性/可捲曲萤幕技术的进步,以及游戏和商用设备专用应用的出现,或许会重新点燃人们对曲面显示器的兴趣。
本报告对全球曲面电视市场进行了详细分析,包括市场规模及预测、市场动态以及主要参与者的现状。
Global curved TV market is projected to witness a CAGR of 11.72% during the forecast period 2025-2032, growing from USD 10.27 billion in 2024 to USD 24.93 billion in 2032F, owing to consumer preferences, technological advancements, and competition from alternative display technologies such as OLED and QLED. In addition, the manufacturers said the curved design improved depth perception and created a theater like feel by wrapping the image around the viewer's field of vision. Curved TVs are also visually appealing; their curved and stylish shape appeals to consumers wanting high-tech home theater systems. New advancements in technology, including flexible display panel technology along with technologies such as 4K resolution and HDR, seemed to add an appeal, and hence curved TVs became a sign of leading-edge innovation.
Strong advertising campaigns by leading brands fueled the initial hype. Celebrity endorsements and ads indicated that these curved TVs are the next massive thing in television innovation. Gaming and multimedia benefits also played a crucial part, with some believing that curved design heightened immersion for a single viewer, like curved gaming monitors. Although the TV space continues to be difficult, the development of better alternatives, including OLED and QLED flat panels, that offer improved picture quality at comparable costs, has further reduced demand. For instance, in August 2022, LG Electronics Inc. unveiled its latest TV innovation, a 42-inch OLED model with a unique bending capability that transitions from a flat to a curved screen at the touch of a button. The LG OLED Flex (model LX3) can effortlessly adjust the curvature, ranging up to 900R, in 5% increments across 20 distinct levels according to users.
Also, the unavailability of content designed for curved displays restricted their interest. Although the curved TV segment has disappeared, future advancements in flexible and rollable screen technology or specialized use in gaming and professional installations might help rekindle interest in curved displays.
Immersive Viewing Experience Drives the Global Curved TV Market Demand
The global curved TV market has been significantly influenced by consumer demand for the enhancement of the viewing experience. This has rendered these displays a premium option for home entertainment. Manufacturers point out that the curved screen feature simulates the natural shape of a human eye, producing a theater-like atmosphere. Design enhances depth perception as well as engages viewers in the content. It is particularly well-suited for big screens, 55 inches and above, where the mild curve tends to maintain an even focal distance. This alleviates eye strain and provides an immersive visual experience than flat panels. Curved TVs are most attractive to film buffs and game players, who value the greater sense of immersion when watching movies or playing video games. For instance, in May 2022, LG Electronics, Inc., confirmed the launch of its awaited 2022 OLED TV lineup. At CES 2022, the stellar picture quality, enhanced performance, and beautiful design, the new product also promises to be a seamless experience, the fastest with ultra-high quality, coupled with ultra-immersive visuals. Initially, brands marketed this technology as a groundbreaking innovation, promoting curved displays as the next phase in home theater development.
Technological Innovation Expands Global Curved TV Market Demand
The global curved TV market has seen major growth spurred by advanced technology innovation in display engineering and manufacturing techniques. Top electronics companies have benefited from innovations in flexible panel technology to produce curved screens with better visual quality and structure that can hold up against wear and tear. Such advancements have facilitated the manufacture of thinner, lighter, and more power-efficient curved TVs with improved reliability, overcoming initial consumer fears of bulkiness and reliability issues. One of the major technology drivers has been embedding new display technologies such as QLED and OLED into the curved TV concept. Technology has brought about massive upgrades in color precision, contrast ratio, and viewing angles, overcoming some of the issues of previous models of curved TVs. In addition, the advent of increased refresh rates (120Hz-144Hz) and variable refresh rate (VRR) technologies has made curved TVs an appealing choice for gamers looking for immersive play. Companies are also working on next-generation solutions such as microLED curvature and rollable display technology that could change the landscape. For instance, in March 2023, LG Electronics USA unveiled the availability of its new 49-inch Curved Ultra Gear monitor (49GR85DC-B), priced at USD 1299, and offering up to 240Hz Dual QHD curved display, VESA Display HDR 1000 support, 1ms response rate, and AMD FreeSync Premium Pro.
As it competes with flat-panel options, the curved TV market keeps developing through ongoing technological improvement, providing viewers with distinctive viewing experiences that are impossible for flat screens.
Residential Segment Dominates the Global Curved TV Market
The residential segment has solidified its position in the global curved television market due to changing consumer tastes and advances in technology. Growing disposable incomes in urban homes, especially, have driven purchases of high-end home entertainment systems, with curved TVs becoming a high-demand option for their immersive viewing experience. Their minimalist, contemporary appearance is fully in line with today's home furnishings design trends, and they are a focal piece in the living room. The category's growth, however, is most robust in urban centers, where digitally savvy consumers and early adopters are eager to spend money on innovative display technology. Companies have positioned themselves effectively with residential consumers by creating slimmer bezel designs, expanding smart home compatibility features, and launching more robustly priced mid-tier models. With home entertainment systems growing in complexity and prominence as a central feature of contemporary living spaces, the home market is well placed to retain its leadership role in the curved TV market, influencing product development and consumer uptake trends in the future.
North America Region leads the Global Curved TV Market
North America is the global leader in the curved TV market with the largest share of revenue and dominant adoption of high-end home entertainment. The dominance is attributed to several key factors, including massive consumer purchasing power, initial stages of technological adoption, and extensive brand recognition of large producers. The American market for curved displays has been driven by consumer demand for new home cinema systems, among affluent city dwellers, for cinematic quality viewing experiences. Increased industry penetration has also been supported by the industry's advanced retail infrastructure in the region and through sheer 4K/HDR content availability. North America's culture of perpetual electronics upgrades and upscale residential furniture trends also supports the value proposition of curved televisions. In the presence of competition from other new flat-panel technologies, the North America market has been supported through sustained product innovation and strategic promotion, emphasizing the cinematic advantages of curved screens.
For instance, in March 2025, Walmart Inc. launched a new Walmart TV Studio within its new Home Office campus in Bentonville, Arkansas, in the U.S., featuring a high-performance curved LED wall from Alfalite. The initial installation consisted of a 10 x 4-metre (13' x 32') Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, integrated with Brompton processing, which is the focal point of the studio's virtual production environment.
Impact of the U.S. Tariffs on Global Curved TV Market
The imposition of U.S. tariffs on imported display panels has significantly impacted the global curved TV market, creating both challenges and opportunities for manufacturers.
Increased production costs for curved TV brands reliant on Chinese-made panels. Forced manufacturers to diversify supply chains to Vietnam, Mexico, and other tariff-exempt countries.
The tariffs have particularly impacted the premium curved TV segment, where price sensitivity is lower, but supply chain complexity is higher. While the U.S. market remains the global leader, these trade policies are reshaping the competitive landscape and potentially slowing curved TV adoption rates worldwide.
Manufacturers are now forced to balance trade compliance with technological innovation in an increasingly protectionist market environment.
Key Players Landscape and Outlook
The curved global TV market continues to be dominated by a cluster of leading electronics producers, each having different strategies in coping with the dynamic changing landscape in the industry. Companies are manufacturing curved TV innovators, especially with their high-end QLED curved series aimed at immersive home theaters, although it is being pushed more and more to balance the segment with its expanding flat-panel line. LG Electronics, Inc., in spearheading curved OLED technology, has strategically diverted attention towards flat and rollable OLED screens, limiting curved displays to high-end models. Companies have limited presence in the premium curved TV market through their cinematic Bravia series; however, their efforts are limited compared to others. Chinese brands mainly compete in budget and mid-tier segments, although U.S. tariffs have had a dramatic effect on their market share.
In the future, the curved TV market will fade slowly as flat OLED and QLED options prevail, although niche demand could continue among gamers and luxury home theater users. Prospects might come through next-generation flexible display solutions, which could re-ignite interest in curved formats. As the market matures, lead vendors will have to weigh carefully their curved TV portfolios against further display innovations to stay competitive in an increasingly flat-panel-driven industry.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.