健身器材市场按设备类型、最终用户、分销管道和地区划分

2025 年全球健身器材市场规模估计为 131.9 亿美元，预计到 2032 年将达到 186.9 亿美元，2025 年至 2032 年的复合年增长率为 5.1%。

数字。健身器材市场占有率（按地区划分）（2025年）

过去二十年，受人们健康意识的增强和肥胖率的上升推动，全球健身器材市场经历了显着增长。越来越多的人意识到保持健康生活方式和定期运动的重要性。由于封锁和健身房关闭，人们希望在家中增强免疫力，因此 COVID-19 疫情进一步加速了这一趋势。由于市面上有多种不同类型的健身器材，消费者可以根据自己的时间表和喜好进行锻炼。製造商还推出了采用先进技术和多功能设计的创新产品，以吸引更广泛的受众。预计未来对高端产品的需求仍将保持强劲。

健身器材包括跑步机、举重机和固定式自行车。它们用于家庭、健身房、健身俱乐部、酒店、公司办公室等。这些设备可以帮助您控制体重、增强耐力并消除多余的脂肪。健身器材分为有氧运动器材和重量训练器材，网路商店均有贩售。虽然健身器材的最大消费者是健身俱乐部，但随着越来越多的人渴望拥有健康的生活方式和良好的人格，这些器材也受到家庭护理领域的巨大需求。

市场动态：

推动市场发展的因素包括健康意识的增强、健身房和健康俱乐部的扩张、随之而来的经济状况的改善以及文明病的增加。然而，先进设备的初始成本高以及更便宜的替代品的可用性是主要挑战。从积极的一面来看，线上培训计划和影片的日益普及正在扩大家庭健身解决方案的覆盖范围。此外，新兴国家具有巨大的潜力，因为它们拥有不断增长的购买力和庞大的未开发客户群。如果製造商专注于开发低成本、多功能的设备，他们将能够进一步加快新兴国家的市场扩张。

本研究的主要特点

• 本报告对市场进行了详细的分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR %）。
• 它揭示了各个领域的潜在商机，并解释了该市场有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
• 该报告根据公司亮点、产品系列、关键亮点、财务表现和策略等参数概述了市场的主要企业参与者。
• 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球健身器材市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 透过用于分析市场的各种策略矩阵，相关人员可以更轻鬆地做出决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
• 增强健康意识
• 肥胖和超重人口不断增加
• 增加健身俱乐部会员人数
  • 限制因素
• 商业健身房安装成本高
• 使用者缺乏对设备功能的了解
  • 机会
• 健身中心和健身中心/健身房的兴起
• 线上健身训练平台的出现
• 主要亮点
• 监管情景
• 近期动态
• 产品发布/核准
• PEST分析
• 波特分析
• 合併、收购和合作

4. 全球健身器材市场-冠状病毒（COVID-19）大流行的影响

• COVID-19流行病学
• 供需侧分析
• 经济影响

5. 2020 年至 2032 年全球健身器材市场（依设备类型）

• 心血管训练设备
• 重量训练机
• 举重机

6. 2020 年至 2032 年全球健身器材市场（依最终用户划分）

• 健身中心/健身房
• 主页/个人
• 其他的

7. 2020-2032 年全球健身器材市场（依通路划分）

• 离线
• 在线的

第八章。 2020 年至 2032 年按地区分類的全球健身器材市场

• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

第九章竞争格局

• 公司简介
  • Brunswick Corp.
  • Technogym SpA, Nautilus, Inc
  • Amer Sports Oyj
  • Health &Fitness, Inc.
  • TRUE Fitness Technology, Inc.
  • SportsArt Fitness, Inc.
  • Iron Grip Barbell Company
  • The Kurt J. Lesker Company
  • Adidas AG
• 分析师观点

第 10 章 章节

• 参考
• 调查方法
• 关于出版商

Global Fitness Equipment Market is estimated to be valued at USD 13.19 Bn in 2025 and is expected to reach USD 18.69 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.1% from 2025 to 2032.

Figure. Fitness Equipment Market Share (%), By Region 2025

Global fitness equipment market has been witnessing significant growth over the past 2 decade driven by rising health awareness and growing obesity rates. More people are recognizing the importance of maintaining a healthy lifestyle and regular exercise. The COVID-19 pandemic has further accelerated this trend as people aim to boost their immunity at home amid lockdowns and gym closures. Various types of fitness equipment allow consumers to workout according to their own schedule and preferences. Manufacturers are also introducing innovative products with advanced technologies and multi-functional designs to appeal to a wider audience. It is expected that the demand for high-end products will remain robust going forward.

Fitness equipment includes treadmills, weightlifting machines, and stationary bikes. These are used in home, gym, fitness the club, hotels, and corporate offices. This equipment helps in weight management, boost stamina, and remove excessive fat. Fitness equipment can be classified into cardiovascular training and weight training and are widely available in online and offline stores. The health club is the largest consumers of fitness equipment but these equipment are also gaining huge demand from the homecare sector due to the rising number of people adopting a healthy lifestyle and aspire to have a good personality.

Market Dynamics:

The key drivers fueling the market growth include growing health consciousness, expanding gyms and health clubs, thereby improving economic conditions, and increasing lifestyle diseases. However, high initial costs of advanced equipment and availability of cheaper alternatives are major challenges. On the positive side, growing prevalence of online training programs and videos is expanding the reach of home fitness solutions. Moreover, emerging economies present significant potential due to improving purchasing power and large untapped customer base in these regions. If manufacturers focus on developing low-cost, multifunctional devices, it can further accelerate market expansion in developing countries.

Key Features of the Study:

• This report provides in-depth analysis of the market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include, Brunswick Corp, Technogym SpA, Nautilus, Inc, Amer Sports Oyj, Health & Fitness, Inc., TRUE Fitness Technology, Inc., SportsArt Fitness, Inc., Iron Grip Barbell Company, The Kurt J. Lesker Company, and Adidas AG.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• Global fitness equipment market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the market.

Detailed Segmentation:

• By Equipment Type
  • Cardiovascular Training Equipment
  • Weight Training Machine
  • Weight Lifting Machine
• By End User
  • Fitness Centers/Gyms
  • Home/ Individual
  • Others
• By Distribution Channel
  • Offline
  • Online
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • Brunswick Corp
  • Technogym SpA
  • Nautilus, Inc
  • Amer Sports Oyj
  • Health & Fitness, Inc.
  • TRUE Fitness Technology, Inc.
  • SportsArt Fitness, Inc.
  • Iron Grip Barbell Company
  • The Kurt J. Lesker Company
  • Adidas AG

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Equipment Type
  • Market Snippet, By End User
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Growing health awareness
• Growing obese and overweight population
• Growing health club memberships
  • Restraints
• High setup cost of commercial gyms
• Lack of user knowledge about equipment functionality
  • Opportunities
• Increasing number of fitness centers and fitness centers/gyms
• Emergence of online fitness training platforms
• Key Highlights
• Regulatory Scenario
• Recent Trends
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Fitness Equipment Market- Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Fitness Equipment Market, By Equipment Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, 2032(%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Cardiovascular Training Equipment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2021-2032, (US$ Bn)
• Weight Training Machine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2021-2032, (US$ Bn)
• Weight Lifting Machine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2021-2032, (US$ Bn)

6. Global Fitness Equipment Market, By End User, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, 2032(%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Fitness Centers/Gyms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2021-2032, (US$ Bn)
• Home/ Individual
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2021-2032, (US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2021-2032, (US$ Bn)

7. Global Fitness Equipment Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Offline
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2021-2032, (US$ Bn)
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2021-2032, (US$ Bn)

8. Global Fitness Equipment Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028 and 2032(%)
  • Y-o-Y Growth Analysis, For Region, 2020 - 2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Equipment Type, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2021-2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Equipment Type, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2021-2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Equipment Type, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2021-2032, (US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Equipment Type, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2021-2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Equipment Type, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sub-region, 2021-2032, (US$ Bn)
    • Middle East
    • Africa

9. Competitive Landscape

• Company Profile
  • Brunswick Corp.
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
  • Technogym SpA, Nautilus, Inc
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • Amer Sports Oyj
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • Health & Fitness, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • TRUE Fitness Technology, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • SportsArt Fitness, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • Iron Grip Barbell Company
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • The Kurt J. Lesker Company
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
  • Adidas AG
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Analysts' Views

10. Section

• References
• Research Methodology
• About us