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市场调查报告书
商品编码
1699490
自动内容识别市场（按产品、最终用途行业和地区）Automatic Content Recognition Market, By Offering, By End-use Industry, By Geography |
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2025 年全球自动内容辨识市场规模估计为 45.2 亿美元，预计到 2032 年将达到 190.3 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 22.8%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 45.2亿美元 |
| 效能数据 | 从2020年到2024年 | 预测期 | 2025年至2032年 |
| 预测期：2025-2032年复合年增长率： | 22.80% | 2032年价值预测 | 190.3亿美元 |
预计全球自动内容识别市场在预测期内将显着成长。自动内容辨识 (ACR) 使用音讯和视讯指纹技术来识别电视、电脑、智慧型手机或其他媒体装置上正在播放的内容，然后从该内容中提取元资料。 ACR 即时分析视讯和音讯内容，并将其与节目、广告和其他内容的参考指纹资料库进行配对。随着媒体和娱乐产业在全球的发展，ACR 解决方案供应商正专注于开发先进技术来识别内容并实现各种功能。此外，数位平台在内容消费中的使用率不断提高也是未来几年推动自动内容识别解决方案需求的主要因素。
市场动态：
全球自动内容识别市场受到基于影片的内容和定向广告日益增长的需求的推动。消费者对Over-The-Top媒体服务的日益普及进一步推动了各行各业对 ACR 技术的需求，以了解观众的行为和偏好。然而，ACR 解决方案的高额前期投资和技术复杂性阻碍了该市场的成长。此外，连网设备的兴起为产业参与者提供了显着的机会。为了利用这个机会，开发人员正在创建与各种平台相容的解决方案。此外，智慧型手机的普及率不断提高，尤其是在新兴国家，为自动内容识别技术提供者和应用程式开发人员开闢了新的途径。
本研究的主要特点
本报告对全球自动内容识别市场进行了详细分析，并给出了预测期（2025-2032）的市场规模和年复合成长率（CAGR%），假设 2024 年为基准年。
它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
全球自动内容识别市场的主要企业是根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行的分析。
本研究涉及的主要企业包括 ACRCloud、Apple Inc. (Shazam Entertainment Ltd.)、Audible Magic Corporation、Clarifai Inc.、Digimarc Corporation、Google LLC (Alphabet Inc.)、Gracenote、IBM Corporation、KT Corporation、Kudelski Group、Microsoft Corporation、Nuance Communications Inc.、ArcSoft, Inc.、Vobi UNle Ltd. 和 UK。
本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
可以透过用于分析全球自动内容识别市场的各种策略矩阵来促进相关人员的决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
第三章市场动态、法规与趋势分析
- 市场动态
- 影响分析
- 主要亮点
- 监管情景
- 产品发布/核准
- PEST分析
- 波特分析
- 市场机会
- 监管情景
- 主要进展
- 产业趋势
4. 2020 年至 2032 年全球自动内容辨识市场（依产品提供）
- 音讯和视讯指纹识别
- 数位浮水印
- 光学字元辨识 (OCR)
- 其他的
5. 2020 年至 2032 年全球自动内容辨识市场（依最终用途产业划分）
- 媒体与娱乐
- 广告
- 家电
- 电子商务
- 其他的
6. 2020 年至 2032 年全球自动内容辨识市场（按地区）
- 北美洲
- 拉丁美洲
- 欧洲
- 亚太地区
- 中东
- 非洲
第七章竞争格局
- ACRCloud
- Apple Inc.（Shazam Entertainment Ltd.）
- Audible Magic Corporation
- Clarifai Inc.
- Digimarc Corporation
- Google LLC（Alphabet Inc.）
- Gracenote
- IBM Corporation
- KT Corporation
- Kudelski Group
- Microsoft Corporation
- Nuance Communications Inc.
- ArcSoft, Inc.
- Vobile, Inc.
- Kantar Media UK Ltd.
第 8 章分析师建议
- 命运之轮
- 分析师观点
- 一致的机会图
第九章参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
Global Automatic Content Recognition Market is estimated to be valued at US$ 4.52 Bn in 2025 and is expected to reach US$ 19.03 Bn by 2032, growing at a compound annual growth rate (CAGR) of 22.8% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 4.52 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 22.80% | 2032 Value Projection: | USD 19.03 Bn |
The global automatic content recognition market is projected to grow at a significant rate during the forecast period. Automatic content recognition (ACR) uses audio and video fingerprinting techniques to identify content playing on TVs, computers, smartphones or any other media devices and extract metadata from that content. It analyzes the video/audio content in real-time and matches it against a database of reference fingerprints for programming, advertisements, and other content. With the growing media and entertainment industry across the globe, ACR solution providers are focusing on developing advanced technologies to identify content and enable various functionalities. Moreover, the increasing usage of digital platforms for content consumption is another major factor expected to drive the demand for automatic content recognition solutions in the coming years.
Market Dynamics:
The global automatic content recognition market is driven by the rising demand for video-based content and targeted advertisement. The growing adoption of over-the-top media services among consumers is further propelling the need for ACR technology across various industries to understand viewership behavior and audience preferences. However, high initial investment and technical complexities associated with ACR solutions hinders the growth of this market. Besides, increasing number of connected devices provides a notable opportunity for industry players. Manufacturers are developing solutions compatible with different platforms to capitalize on this opportunity. Moreover, growing smartphone penetration especially in developing countries have created new avenues for automatic content recognition technology providers and app developers.
Key Features of the Study:
This report provides in-depth analysis of the global automatic content recognition market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global automatic content recognition market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include ACRCloud, Apple Inc. (Shazam Entertainment Ltd.), Audible Magic Corporation, Clarifai Inc., Digimarc Corporation, Google LLC (Alphabet Inc.), Gracenote, IBM Corporation, KT Corporation, Kudelski Group, Microsoft Corporation, Nuance Communications Inc., ArcSoft, Inc., Vobile, Inc., and Kantar Media U.K. Ltd.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global automatic content recognition market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global automatic content recognition market
Market Segmentation
- Offering Insights (Revenue, USD Bn, 2020 - 2032)
- Audio & Video Fingerprinting
- Digital Watermarking
- Optical Character Recognition (OCR)
- Others
- End-use Industry Insights (Revenue, USD Bn, 2020 - 2032)
- Media & Entertainment
- Advertising
- Consumer Electronics
- E-commerce
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- ACRCloud
- Apple Inc. (Shazam Entertainment Ltd.)
- Audible Magic Corporation
- Clarifai Inc.
- Digimarc Corporation
- Google LLC (Alphabet Inc.)
- Gracenote
- IBM Corporation
- KT Corporation
- Kudelski Group
- Microsoft Corporation
- Nuance Communications Inc.
- ArcSoft, Inc.
- Vobile, Inc.
- Kantar Media U.K. Ltd.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Automatic Content Recognition Market, By Offering
- Global Automatic Content Recognition Market, By End-use Industry
- Global Automatic Content Recognition Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Automatic Content Recognition Market, By Offering, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Audio & Video Fingerprinting
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Digital Watermarking
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Optical Character Recognition (OCR)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Automatic Content Recognition Market, By End-use Industry, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Advertising
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Consumer Electronics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- E-commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Automatic Content Recognition Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Offering, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-use Industry, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
7. Competitive Landscape
- ACRCloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Apple Inc. (Shazam Entertainment Ltd.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Audible Magic Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Clarifai Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Digimarc Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Google LLC (Alphabet Inc.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Gracenote
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- IBM Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- KT Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kudelski Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Nuance Communications Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- ArcSoft, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Vobile, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kantar Media U.K. Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
8. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
9. References and Research Methodology
- References
- Research Methodology
- About us
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