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1729687

云端社群媒体管理市场：按组件、按应用程式和按地区

Cloud Social Media Management Market, By Component, By Application, By Geography

出版日期: 2025年04月30日 | 出版商:

Coherent Market Insights | 英文 145 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2025 年全球云端社群媒体管理市场规模估计为 109.1 亿美元，预计到 2032 年将达到 261.5 亿美元，2025 年至 2032 年的年复合成长率(CAGR)为 13.30%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	109.1亿美元
效能数据	从2020年到2024年	预测期	2025年至2032年
预测期：2025-2032年复合年增长率：	13.30%	2032年价值预测	261.5亿美元

数字。 2025 年云端社群媒体管理市场占有率（按地区）

随着网路的普及率不断提高以及全球智慧型手机的普及率不断提高，人们在社群媒体平台上花费的时间越来越多，用于各种目的，包括与朋友和家人保持联繫、共用内容以及获取最新的新闻更新。因此，企业正致力于提高其线上影响力并透过社群媒体管道与客户互动。

企业越来越意识到优化和衡量社群媒体行销工作的重要性，这推动了对提供集中控制和高级分析功能的云端基础的社群媒体管理解决方案的需求。随着企业进一步加快数位转型，预计云端社群媒体管理市场将在未来几年继续保持积极势头。

市场动态：

全球云端社群媒体管理市场受到多种因素的推动，例如企业对社群媒体行销策略的兴趣日益增加、全球智慧型手机和网路使用者数量的增加以及对社群媒体计画优化和分析的需求日益增长。

人工智慧、预测分析和区块链等新兴技术为云端社群媒体管理供应商提供了庞大的商机。人工智慧 (AI) 功能可以为发布、监控、参与和广告等任务提供高度自动化。此外，企业越来越多地采用混合云端云和多重云端环境，这将推动向云端基础模式的持续转变。

然而，对储存在云端网路中的敏感客户资讯的资料隐私和安全问题可能会抑制市场成长。

本研究的主要特点

本报告对全球云端社群媒体管理市场进行了详细分析，并给出了预测期（2025-2032 年）的市场规模（以十亿美元为单位）和年复合成长率（CAGR%），假设 2024 年为基准年。

它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。

全球云端社群媒体管理市场的主要企业是根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行的分析。

主要公司包括 Adobe、IBM Corporation、Google LLC、Oracle Corporation、Salesforce.com, Inc.、Sprout Social, Inc.、Hootsuite Inc.、Meltwater、Sprinklr, Inc.、Digimind、Zoho Corporation、Agorapulse、Buffer、Sendible 和 Falcon.io。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球云端社交媒体管理市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进入者和金融分析师。

可以透过用于分析全球云端社交媒体管理市场的各种策略矩阵来促进相关人员的决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 10.91 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	13.30%	2032 Value Projection:	USD 26.15 Bn

With growing internet penetration and rising adoption of smartphones worldwide, people are spending increasing time on social media platforms for various purposes including staying connected with friends and families, sharing content, and getting news updates. This has prompted businesses to focus on establishing strong online presence and engaging with customers on these social media channels.

The growing realization among companies about the importance of optimizing and measuring social media marketing efforts is driving the demand for cloud-based social media management solutions that offer centralized control and advanced analytics capabilities. The cloud social media management market is expected to continue its positive momentum over the coming years as digital transformation among organizations gathers further pace.

Market Dynamics:

The global cloud social media management market is driven by various factors such as the growing focus of companies on social media marketing strategies, rising smartphone and internet users worldwide, and increasing need to optimize and analyze social media initiatives.

Emerging technologies including artificial intelligence, predictive analytics, and Blockchain provide significant opportunities for cloud social media management vendors. Artificial intelligence (AI) capabilities can offer advanced automation for tasks like publishing, monitoring, engaging, and advertising. Furthermore, growing adoption of hybrid and multi-cloud environments by businesses will support the ongoing shift to cloud-based models.

However, data privacy and security concerns related to sensitive customer information stored on cloud networks may restrain the market growth.

Key Features of the Study:

This report provides in-depth analysis of the global cloud social media management market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global cloud social media management market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include Adobe, IBM Corporation, Google LLC, Oracle Corporation, Salesforce.com, Inc., Sprout Social, Inc., Hootsuite Inc., Meltwater, Sprinklr, Inc., Digimind, Zoho Corporation, Agorapulse, Buffer, Sendible, and Falcon.io.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global cloud social media management market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cloud social media management market.

Market Segmentation

Component Insights (Revenue, USD Bn, 2020 - 2032)
- Solutions
- Services
Application Insights (Revenue, USD Bn, 2020 - 2032)
- Sales & Marketing Management
- Customer Experience Management
- Risk Management & Fraud Detection
- Competitive Intelligence
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Company Profiles:
- Adobe
- IBM Corporation
- Google LLC
- Oracle Corporation
- Salesforce.com, Inc.
- Sprout Social, Inc.
- Hootsuite Inc.
- Meltwater
- Sprinklr
- Digimind
- Zoho Corporation
- Agorapulse
- Buffer
- Sendible
- Falcon.io

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Cloud Social Media Management Market, By Component
- Global Cloud Social Media Management Market, By Application
- Global Cloud Social Media Management Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Cloud Social Media Management Market, By Component, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Solutions
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Cloud Social Media Management Market, By Application, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Sales & Marketing Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Customer Experience Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Risk Management & Fraud Detection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Competitive Intelligence
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Cloud Social Media Management Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

Adobe
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
IBM Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oracle Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Salesforce.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprout Social, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hootsuite Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Meltwater
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprinklr
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Digimind
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Zoho Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Agorapulse
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Buffer
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sendible
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
io
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

8. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. References and Research Methodology

References
Research Methodology
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云端社群媒体管理市场：按组件、按应用程式和按地区