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市场调查报告书
商品编码
1644826

全球社交网路：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Global Social Networking - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

2025 年全球社交网路市场规模预估为 953.3 亿美元，预计到 2030 年将达到 2098.2 亿美元，预测期内（2025-2030 年）的复合年增长率为 17.09%。

全球社交网路-市场-IMG1

社交网路/通讯网站是一种线上平台，使用户能够与拥有相似个人或职业兴趣、嗜好、职业背景或现实生活中联繫的人建立社交网络和关係。

关键亮点

  • 社交网站市场正在快速成长。需求的增长归因于它在所有年龄层（而不仅仅是千禧世代）中的广泛受欢迎程度。此外，由于企业使用该平台进行行销的需求增加，社群媒体也出现了显着增长。
  • 据 Business of Apps 称，到 2021 年，通讯应用程式将成为最受欢迎的应用程式之一，用户数将超过 30 亿。大多数情况下，行动电子邮件仅限于 Facebook 和 WhatsApp。超过 25 亿人使用这两个平台之一，在某些市场，这两个应用程式占据了超过 90％ 的市场份额。
  • WhatsApp 在 2021 年的下载量最多，但与 2020 年相比，整体下载量有所下降。与前一年相比，只有 Telegram 和 Signal 的下载量有所增加。儘管 Facebook Messenger 目前是美国用户中最受欢迎的应用程序，但其下载量两年来一直在下降。苹果的 iMessage 在美国同样很受欢迎，因为它只能在 iOS 上使用，而且 iPhone 锁定率很高。但是，您无法在此应用程式上追踪您的会话。
  • 此外，随着社群网路平台提供的资料呈指数级增长，企业越来越依赖客户资料来做出行销和与客户相关的选择。在当今的商业环境中，透过这些网路平台进行的分析被广泛视为重要的商业和行销工具。全球各地的企业都在利用社群媒体分析来深入了解消费者态度，并改善他们的服务和产品系列。
  • 在社会隔离、与他人接触有限的时期，社群媒体成为重要的交流平台。社群媒体平台旨在将人们联繫在一起，由于每个人都试图保持联繫，因此在疫情期间，社群媒体平台的使用率将大幅增加。据加拿大心理健康协会称，由于许多人被要求待在家里，他们转向社交媒体来维持关係并透过娱乐来消磨时间。例如，Facebook 的分析团队发现，受 COVID-19 疫情影响最严重的国家过去一个月通讯的总量增加了 50% 以上。在这些地区，WhatsApp 和 Messenger 上的语音和视讯通话数量增加了一倍以上。

社群网路市场趋势

电子商务平台的兴起有望推动市场发展

  • 各种用途的电子商务平台的兴起正在刺激社交网路平台市场的成长。社群媒体企业希望透过使其平台实现商品和服务的电子商务来增加收益。这可以归因于互联网和智慧型手机的使用增加，这使得消费者开始接受电子商务和线上购物。
  • 2021年，Instagram预计创造476亿美元收益，占Facebook总营收的近一半。 Instagram 是全球第四大最受欢迎的社交媒体应用程序，每月用户超过 20 亿。 Instagram 的大部分收入来自社群媒体广告和线上购物。
  • 根据 Backlinko 的数据，2021 年 Facebook 每月有效用户约 28.5 亿。该平台已有 17 年的历史，具有很大的发展空间并且可以吸引世界各地的新受众。在 2020 年疫情期间，Facebook Shops推出，旨在帮助小型企业上线并创建可购物的商店。 Facebook Shops 适用于行动设备，免费，并允许使用者汇入现有产品目录或在其网站上设定新的产品目录。
  • 身为社群商务领域的新手，TikTok 已不再只是一款短影片共用应用程式。 TikTok 拥有可购物的贴文、直播购物功能以及影响力行销前景，是值得关注的社群商务平台。产品广告以原生影片的形式出现在用户的「为你推荐」动态中，此前曾凸显过 TikTok 的社群商务功能。用户可以点击每个广告下方的「立即购买」按钮，直接进入商家的电子商务网站完成购买。
  • 在 Pinterest 上，大多数人更关心内容而不是创作者。 Instagram 和 Facebook 等网站更重视用户和品牌影响力，而 Pinterest 与此不同，它让零售商更专注于创造优秀的产品，而不是品牌建立。 77% 的每週 Pinterest 用户都会发现新产品和品牌。

亚太地区是成长最快的市场

  • 社群媒体在亚太地区的使用十分广泛。根据日本一家专注于网路广告的数位行销服务公司 Digital Marketing for Asia (DFMA) 的数据显示，亚太地区占据了全球社群媒体独立访客的大部分，占全球受众的 64%。
  • 该国的社群媒体环境截然不同，西方最受欢迎的一些平台，包括 Facebook、YouTube 和 Twitter，在中国都被封锁。据腾讯称，微信是最受欢迎的应用，每月有效用户超过 12 亿。微信是一款一体化通讯软体，提供付款、新闻推播、预订、外带等功能。
  • 新浪微博，绰号为“中国的推特”，也是一个受欢迎的平台。根据中国网路观察报道，微博网路每月有效用户约5.6亿。另外，与 Twitter 一样，也有字元限制。
  • 印度有4.48亿社群媒体用户，约占全国总人口的32%。其中大多数人（4.45亿/99.5%）透过行动电话存取社群媒体。根据 DataReportal 的数据，最受欢迎的平台是 Facebook、Youtube、Whatsapp 和 Instagram。
  • 据谷歌称，2021 年 5 月，印度有超过 2000 万人在电视上观看了 YouTube影片，与前一年同期比较增长了 45%。据谷歌旗下平台称，越来越多的 YouTube 访客选择使用印地语、泰米尔语和泰卢固语等印度语言观看。

社群网路产业概况

由于各公司采取不同的竞争策略，全球社群网路市场呈现细分化。全球社交网路平台市场中的公司正在采用各种成长方法，以获得相对于该行业竞争对手的竞争优势。

  • 2022 年 2 月——美国前总统唐纳德·川普推出社交网路计划“TRUTH Social”，声称要推出Twitter 和 Facebook 等阻碍人们使用其平台的“大型科技”公司。
  • 2022 年 4 月—Twitter 公司宣布已达成最终协议，将以每股 54.20 美元现金（约 440 亿美元）的价格被一家完全由马斯克控制的公司收购。收购完成后，Twitter 将成为私人控股公司。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 对国内付款市场的影响

第五章 市场动态

  • 市场驱动因素
  • 市场问题
  • 关键用案例和使用案例分析

第六章 市场细分

  • 按类型
    • 广告
    • 应用程式内收费
    • 付费应用
  • 按商店
    • Apple
    • Google
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 中东和非洲

第七章 竞争格局

  • Meta（Facebook、WhatsApp、Instagram）
  • Alphabet Corporation（YouTube）
  • Byte Dance Ltd.（TikTok）
  • Twitter
  • Snapchat
  • Pinterest
  • Reddit Inc.
  • Quora
  • Tencent（WeChat）

第八章投资分析

第九章：未来市场展望

简介目录
Product Code: 91179

The Global Social Networking Market size is estimated at USD 95.33 billion in 2025, and is expected to reach USD 209.82 billion by 2030, at a CAGR of 17.09% during the forecast period (2025-2030).

Global Social Networking - Market - IMG1

A social networking/messaging site is an online platform where users create social networks or social relationships with others with similar personal or professional interests, hobbies, backgrounds, or real-life connections.

Key Highlights

  • The market for social networking sites has been growing at a breakneck pace. The increase in demand is not solely attributed to millennials but also widespread adoption by people of all ages. Furthermore, social networking sites have increased significantly due to increased demand from businesses that use the platforms for marketing purposes.
  • According to Business of Apps, messaging apps will be used by over three billion people in 2021, making them one of the most popular app kinds. For the most part, mobile texting is limited to Facebook and WhatsApp. Over 2.5 billion individuals use one of these two platforms; in some markets, the two applications account for over 90% of the market.
  • In 2021, WhatsApp had the most downloads, but its overall downloads were down from 2020. Only Telegram and Signal saw an increase in downloads this year compared to the previous year. Facebook Messenger has seen a two-year decline in downloads, despite being the clear favorite among US users. Because it is only accessible on iOS, Apple's iMessage is similarly popular in the country, with high levels of iPhone lock-in. Still, we are unable to track sessions for the app.
  • Furthermore, due to the exponential growth of data provided by social networking platforms, businesses are increasingly relying on customer data to make marketing and customer-related choices. In today's commercial environment, analytics performed through these networking platforms is widely regarded as an important business and marketing tool. Businesses worldwide are embracing social media analytics to acquire meaningful insights into consumer attitudes and improve their services and product portfolio.
  • Social media became a crucial platform for communication during social isolation and restricted contact with others. Social media platforms are designed to bring people together, and keeping everyone in touch during the pandemic significantly increases usage. According to the Canadian Mental Health Association, since many people are asked to stay at home, they have turned to social media to keep up their relationships and access entertainment to pass the time. For instance, overall messaging has increased by more than 50% over the past month in nations severely hit by the COVID-19 outbreak, according to Facebook's analytics team. In those areas, voice and video calls on WhatsApp and Messenger have more than doubled.

Social Networking Market Trends

Increasing e-commerce platforms are expected to drive the Market

  • The increasing number of e-commerce platforms that use these platforms for various purposes is fueling the expansion of the social networking platforms market. Social media businesses are making their platforms available for electronic commerce of goods and services to increase revenue. This can be ascribed to customers' rising acceptance of e-commerce and online buying due to increased internet and smartphone usage.
  • In 2021, an estimated Instagram generated USD 47.6 billion in revenue, accounting for nearly half of Facebook's total income. Instagram is the world's fourth most popular social media app, with over two billion individuals using it monthly. Instagram makes most of its money from social media advertising and online purchasing.
  • According to Backlinko, Facebook had almost 2.85 billion monthly active users in 2021. The 17-year-old platform has a lot of room to grow and reach new audiences worldwide. During the pandemic in 2020, Facebook Shops was launched to assist small and medium-sized companies in moving online and creating shoppable shops. Facebook Shops is mobile-friendly and free and allows users to import an existing product catalog or establish a new one on the site.
  • TikTok, a newcomer to social commerce, is becoming far more than a short-form video-sharing software. TikTok is a social commerce platform worth noticing now that it has shoppable posts, live stream shopping features, and influencer marketing prospects. Product adverts that display native videos on users' For You feeds have emphasized TikTok's social commerce capabilities thus far. Users can tap the "Shop Now" button underneath each advertisement to be taken directly to the merchant's e-commerce site to finish their purchase.
  • Most people are more concerned with the content than the creator on Pinterest. Unlike sites like Instagram and Facebook, where the user or brand's impact may be more important, Pinterest allows retailers to focus more on creating amazing products and less on establishing their brand. 77% of weekly Pinterest users have discovered a new product or brand.

Asia Pacific Account for fastest growing Market

  • In the Asia-Pacific region, social media is widely used. According to DFMA (Digital Marketing for Asia), a digital marketing services company specializing in online advertising in Japan, the Asia-Pacific area accounts for the bulk of unique social media visitors worldwide, accounting for 64% of the global audience.
  • Because several of the most popular Western platforms, such as Facebook, YouTube, and Twitter, are blocked in China, the social media scene in this nation is rather different. According to Tencent, WeChat is the most popular, with over 1.2 billion monthly active users. It's an all-in-one messaging software that offers payment, a news feed, bookings, food delivery, and other features.
  • Sina Weibo, dubbed the "Twitter of China," is another popular platform. According to China Internet Watch, this microblogging network has approximately 560 million monthly active users. It also has a character restriction, much like Twitter.
  • India has 448 million social media users or around 32% of the country's total population. Most of these (445 million/99.5%) use their mobile phones to access social media. According to DataReportal, the most popular platforms are Facebook, Youtube, Whatsapp, and Instagram.
  • According to Google, more than 20 million individuals in India watched YouTube videos on their TV screens in May 2021, up 45 percent yearly, indicating that users increasingly prefer to watch videos on the platform from their living rooms. According to the Google-owned platform, a growing proportion of YouTube visitors choose to watch material in Indian languages such as Hindi, Tamil, Telugu, and others.

Social Networking Industry Overview

The global social networking market is fragmented as the companies are involved in various competitive strategies. Firms in the global social networking platforms market employ different growth methods to acquire a competitive advantage over their competitors in this industry.

  • February 2022 - Former US President Donald Trump has launched TRUTH Social, a social networking program that he claims would "stand up to Big Tech" firms like Twitter and Facebook, which have prevented him from using their platforms.
  • April 2022 - Twitter, Inc. stated that it had reached a definitive agreement to be bought by an entity controlled entirely by Elon Musk for USD 54.20 per share in cash, in a deal worth approximately USD 44 billion. Twitter will become a privately held firm after the acquisition is completed.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the payments market in the country

5 MARKET DYNAMICS

  • 5.1 Market Drivers
  • 5.2 Market Challenges
  • 5.3 Analysis of major case studies and use-cases

6 Market Segmentation

  • 6.1 By Type
    • 6.1.1 Advertising
    • 6.1.2 In-App Purchase
    • 6.1.3 Paid Apps
  • 6.2 By Store
    • 6.2.1 Apple
    • 6.2.2 Google
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Middle-East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Meta (Facebook, WhatsApp, Instagram)
  • 7.2 Alphabet Corporation (YouTube)
  • 7.3 Byte Dance Ltd. (Tik Tok)
  • 7.4 Twitter
  • 7.5 Snapchat
  • 7.6 Pinterest
  • 7.7 Reddit Inc.
  • 7.8 Quora
  • 7.9 Tencent (WeChat)

8 Investment Analysis

9 Future Outlook of the Market