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市场调查报告书
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1728472

全球社群媒体监听市场：市场规模、份额、趋势分析（按解决方案、应用、产业和地区）、细分市场预测（2025-2030 年）

Social Media Listening Market Size, Share & Trends Analysis Report By Solutions (Software & Services), By Application, By Vertical (BFSI, Retail & E-commerce), By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

社群媒体监听市场规模与趋势：

预计 2024 年全球社群媒体监听市场规模将达到 91.5 亿美元，2025 年至 2030 年的复合年增长率将达到 14.3%。

社群媒体平台已成为人们日常生活中不可或缺的一部分，导致线上对话激增。强化品牌声誉管理、顾客体验管理和产品开发是市场发展的主要驱动力。此外，社群媒体监听可以帮助您评估品牌的市场占有率并确定竞争对手的优势和劣势。了解竞争对手的策略可以帮助品牌调整策略以保持竞争力。

社群媒体监听可以提供有关客户需求和偏好的宝贵见解，为产品开发决策提供参考。此外，社群媒体监听可以帮助您识别目标受众并相应地客製化行销宣传活动。此外，Twitter、Facebook、Instagram、LinkedIn、TikTok等社群媒体平台的集中扩大了社群媒体监听的范围。社群媒体监听可协助品牌识别潜在危机并在危机升级之前解决它们。分析顾客情绪可以帮助品牌深入了解其声誉并找出需要改进的领域。

此外，社群媒体监听可以让品牌收集有价值的客户回馈并迅速解决他们的疑虑。透过社群媒体聆听了解客户偏好，品牌可以提供个人化的体验。社群媒体监听可以帮助您识别新兴趋势、市场变化和消费者偏好。透过监控竞争对手的社群媒体活动，品牌可以深入了解他们的策略和表现。总的来说，这些因素推动了社群媒体监听市场的成长，使其成为企业了解和吸引目标受众的重要工具。

目录

第一章 分析方法与范围

第二章执行摘要

3. 社群媒体监听市场：驱动因素、趋势与范围

  • 市场概况/相关展望
  • 市场规模和成长前景
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
    • 产业挑战
  • 社群媒体监听市场：分析工具
    • 波特五力分析
    • PESTEL分析

第四章：社群媒体监听市场：按解决方案的估算和趋势分析

  • 细分仪表板
  • 社群媒体监听市场：解决方案趋势分析（2017-2030）
  • 软体
  • 服务

第五章：社群媒体监听市场：按应用估算与趋势分析

  • 细分仪表板
  • 社群媒体监听市场：应用趋势分析（2017-2030）
  • 客户体验管理
  • 竞争基准化分析
  • 品牌管理
  • 行销宣传活动管理
  • 销售和潜在客户开发
  • 产品开发与创新
  • 其他的

第六章社群媒体监听市场：产业预测与趋势分析

  • 细分仪表板
  • 社群媒体监听市场：依产业垂直分類的趋势分析（2017-2030）
  • BFSI
  • 医学与生命科​​学
  • 零售与电子商务
  • 政府/国防
  • 旅游与饭店
  • 资讯科技/通讯
  • 媒体与娱乐
  • 其他的

第七章社群媒体监听市场：区域估计与趋势分析

  • 各地区社群媒体监听市场占有率（2024 年及 2030 年）
  • 北美洲
    • 按解决方案（2017-2030）
    • 按应用（2017-2030）
    • 按行业（2017-2030年）
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 按解决方案（2017-2030）
    • 按应用（2017-2030）
    • 按行业（2017-2030年）
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 按解决方案（2017-2030）
    • 按应用（2017-2030）
    • 按行业（2017-2030年）
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 按解决方案（2017-2030）
    • 按应用（2017-2030）
    • 按行业（2017-2030年）
    • 巴西
  • 中东和非洲
    • 按解决方案（2017-2030）
    • 按应用（2017-2030）
    • 按行业（2017-2030年）
    • 阿拉伯聯合大公国
    • 南非
    • 沙乌地阿拉伯

第八章 竞争态势

  • 主要市场参与企业的近期趋势和影响分析
  • 公司分类
  • 公司市场定位
  • 公司市场占有率分析
  • 公司热图分析
  • 战略地图
    • 扩张
    • 企业合併与收购（M&A）
    • 伙伴关係和合作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • Brandwatch
    • Buffer
    • Onclusive, Inc.
    • Hootsuite
    • IBM Corporation
    • Meltwater
    • Mention
    • Sprinklr Inc.
    • Sprout Social, Inc.
    • YouScan
Product Code: GVR-4-68040-468-7

Social Media Listening Market Size & Trends:

The global social media listening market size was estimated at USD 9.15 billion in 2024 and is projected to grow at a CAGR of 14.3% from 2025 to 2030. Social media platforms have become an integral part of people's daily lives, leading to a surge in online conversations. Increasing brand reputation management, customer experience management, and product development are primarily drives the growth of the market. Moreover, social media listening can help assess a brand's market share and identify competitors' strengths and weaknesses. By understanding competitors' strategies, brands can adjust their approach to stay competitive.

Social media listening offers valuable insights into customer needs and preferences, informing product development decisions. Moreover, social media listening helps identify target audiences and tailor marketing campaigns accordingly. Furthermore, the concentration of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and TikTok, has expanded the scope of social media listening. Social media listening helps brands identify and address potential crises before they escalate. By analyzing customer sentiment, brands can gain insights into their reputation and identify areas for improvement.

Moreover, social media listening allows brands to gather valuable customer feedback and address their concerns promptly. Understanding customer preferences through social media listening enables brands to deliver personalized experiences. Social media listening helps identify emerging trends, market shifts, and consumer preferences. By monitoring competitors' social media activity, brands can gain insights into their strategies and performance. These factors have collectively driven the growth of the social media listening market, making it an essential tool for businesses seeking to understand and engage with their target audience.

Global Social Media Listening Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global social media listening market report based on the solutions, application, vertical, and region.

  • Solutions Outlook (Revenue, USD Million, 2017 - 2030)
  • Software
  • Services
  • Application Outlook (Revenue, USD Million, 2017 - 2030)
  • Customer Experience Management
  • Competitive Benchmarking
  • Brand Management
  • Marketing Campaign Management
  • Sales and Lead Generation
  • Product Development and Innovation
  • Others
  • Vertical Outlook (Revenue, USD Million, 2017 - 2030)
  • BFSI
  • Healthcare & life sciences
  • Retail & E-commerce
  • Government and Defence
  • Travel and hospitality
  • IT & Telecommunications
  • Media and Entertainment
  • Others
  • Regional Outlook (Revenue, USD Million, 2017 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • MEA
    • UAE
    • South Africa
    • KSA

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Social Media Listening Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Growing need for customer engagement
      • 3.4.1.2. Effectiveness of targeted marketing campaigns
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. Data security and privacy concerns
    • 3.4.3. Industry Opportunities
    • 3.4.4. Industry Challenges
  • 3.5. Social Media Listening Market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining power of the suppliers
      • 3.5.1.2. Bargaining power of the buyers
      • 3.5.1.3. Threats of substitution
      • 3.5.1.4. Threats from new entrants
      • 3.5.1.5. Competitive rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political landscape
      • 3.5.2.2. Economic and Social landscape
      • 3.5.2.3. Technological landscape
      • 3.5.2.4. Environmental landscape
      • 3.5.2.5. Legal landscape

Chapter 4. Social Media Listening Market: Solutions Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Social Media Listening Market: Solutions Movement Analysis, 2017 - 2030 (USD Million)
  • 4.3. Software
    • 4.3.1. Software Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4. Services
    • 4.4.1. Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Social Media Listening Market: Application Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Social Media Listening Market: Application Movement Analysis, 2017 - 2030 (USD Million)
  • 5.3. Customer Experience Management
    • 5.3.1. Customer Experience Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.4. Competitive Benchmarking
    • 5.4.1. Competitive Benchmarking Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.5. Brand Management
    • 5.5.1. Brand Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.6. Marketing Campaign Management
    • 5.6.1. Marketing Campaign Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.7. Sales and Lead Generation
    • 5.7.1. Sales and Lead Generation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.8. Product Development and Innovation
    • 5.8.1. Product Development and Innovation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.9. Others
    • 5.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Social Media Listening Market: Vertical Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Social Media Listening Market: Vertical Movement Analysis, 2017 - 2030 (USD Million)
  • 6.3. BFSI
    • 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4. Healthcare & Life Sciences
    • 6.4.1. Healthcare & Life Sciences Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.5. Retail & E-commerce
    • 6.5.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6. Government and Defense
    • 6.6.1. Government and Defense Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.7. Travel & Hospitaility
    • 6.7.1. Transportation and Logistics Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.8. IT & Telecommunications
    • 6.8.1. IT & Telecommunications Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.9. Media and Entertainment
    • 6.9.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.10. Others
    • 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Social Media Listening Market: Regional Estimates & Trend Analysis

  • 7.1. Social Media Listening Market Share, By Region, 2024 & 2030 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.2.2. North America Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.2.3. North America Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.2.4. North America Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.2.5. U.S.
      • 7.2.5.1. U.S. Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.5.2. U.S. Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.2.5.3. U.S. Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.2.5.4. U.S. Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.2.6. Canada
      • 7.2.6.1. Canada Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.6.2. Canada Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.2.6.3. Canada Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.2.6.4. Canada Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.2.7. Mexico
      • 7.2.7.1. Mexico Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.7.2. Mexico Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.2.7.3. Mexico Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.2.7.4. Mexico Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.3.2. Europe Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.3.3. Europe Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.3.4. Europe Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.3.5. UK
      • 7.3.5.1. UK Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.5.2. UK Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.3.5.3. UK Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.3.5.4. UK Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.3.6. Germany
      • 7.3.6.1. Germany Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.6.2. Germany Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.3.6.3. Germany Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.3.6.4. Germany Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.3.7. France
      • 7.3.7.1. France Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.7.2. France Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.3.7.3. France Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.3.7.4. France Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.4.2. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.4.3. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.4.4. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.5. China
      • 7.4.5.1. China Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.5.2. China Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.5.3. China Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.5.4. China Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.6. Japan
      • 7.4.6.1. Japan Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.6.2. Japan Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.6.3. Japan Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.6.4. Japan Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.7. India
      • 7.4.7.1. India Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.7.2. India Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.7.3. India Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.7.4. India Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.8. Australia
      • 7.4.8.1. Australia Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.8.2. Australia Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.8.3. Australia Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.8.4. Australia Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.9. South Korea
      • 7.4.9.1. South Korea Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.9.2. South Korea Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.9.3. South Korea Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.9.4. South Korea Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.5.2. Latin America Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.5.3. Latin America Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.5.4. Latin America Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.5.5. Brazil
      • 7.5.5.1. Brazil Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.5.5.2. Brazil Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.5.5.3. Brazil Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.5.5.4. Brazil Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.6.2. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.6.3. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.6.4. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.6.5. UAE
      • 7.6.5.1. UAE Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.5.2. UAE Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.6.5.3. UAE Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.6.5.4. UAE Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.6.6. South Africa
      • 7.6.6.1. South Africa Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.6.2. South Africa Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.6.6.3. South Africa Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.6.6.4. South Africa Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.6.7. KSA
      • 7.6.7.1. KSA Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.7.2. KSA Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.6.7.3. KSA Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.6.7.4. KSA Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Market Positioning
  • 8.4. Company Market Share Analysis
  • 8.5. Company Heat Map Analysis
  • 8.6. Strategy Mapping
    • 8.6.1. Expansion
    • 8.6.2. Mergers & Acquisition
    • 8.6.3. Partnerships & Collaborations
    • 8.6.4. New Product Launches
    • 8.6.5. Research and Development
  • 8.7. Company Profiles
    • 8.7.1. Brandwatch
      • 8.7.1.1. Participant's Overview
      • 8.7.1.2. Financial Performance
      • 8.7.1.3. Product Benchmarking
      • 8.7.1.4. Recent Developments
    • 8.7.2. Buffer
      • 8.7.2.1. Participant's Overview
      • 8.7.2.2. Financial Performance
      • 8.7.2.3. Product Benchmarking
      • 8.7.2.4. Recent Developments
    • 8.7.3. Onclusive, Inc.
      • 8.7.3.1. Participant's Overview
      • 8.7.3.2. Financial Performance
      • 8.7.3.3. Product Benchmarking
      • 8.7.3.4. Recent Developments
    • 8.7.4. Hootsuite
      • 8.7.4.1. Participant's Overview
      • 8.7.4.2. Financial Performance
      • 8.7.4.3. Product Benchmarking
      • 8.7.4.4. Recent Developments
    • 8.7.5. IBM Corporation
      • 8.7.5.1. Participant's Overview
      • 8.7.5.2. Financial Performance
      • 8.7.5.3. Product Benchmarking
      • 8.7.5.4. Recent Developments
    • 8.7.6. Meltwater
      • 8.7.6.1. Participant's Overview
      • 8.7.6.2. Financial Performance
      • 8.7.6.3. Product Benchmarking
      • 8.7.6.4. Recent Developments
    • 8.7.7. Mention
      • 8.7.7.1. Participant's Overview
      • 8.7.7.2. Financial Performance
      • 8.7.7.3. Product Benchmarking
      • 8.7.7.4. Recent Developments
    • 8.7.8. Sprinklr Inc.
      • 8.7.8.1. Participant's Overview
      • 8.7.8.2. Financial Performance
      • 8.7.8.3. Product Benchmarking
      • 8.7.8.4. Recent Developments
    • 8.7.9. Sprout Social, Inc.
      • 8.7.9.1. Participant's Overview
      • 8.7.9.2. Financial Performance
      • 8.7.9.3. Product Benchmarking
      • 8.7.9.4. Recent Developments
    • 8.7.10. YouScan
      • 8.7.10.1. Participant's Overview
      • 8.7.10.2. Financial Performance
      • 8.7.10.3. Product Benchmarking
      • 8.7.10.4. Recent Development

List of Tables

  • Table 1 Embedded software - industry snapshot & key buying criteria, 2017 - 2030
  • Table 2 Global social media listening market, 2017 - 2030 (USD Million)
  • Table 3 Global social media listening market estimates and forecast by solutions, 2017 - 2030 (USD Million)
  • Table 4 Global social media listening market estimates and forecast by application, 2017 - 2030 (USD Million)
  • Table 5 Global social media listening market estimates and forecast by vertical, 2017 - 2030 (USD Million)
  • Table 6 Global social media listening market estimates and forecasts by region, 2017 - 2030 (USD Million)
  • Table 7 Social media listening market estimates and forecast by solutions, 2017 - 2030 (USD Million)
  • Table 8 Social media listening market estimates and forecast by software, 2017 - 2030 (USD Million)
  • Table 9 Social media listening market estimates and forecast by services, 2017 - 2030 (USD Million)
  • Table 10 Social media listening market estimates and forecast by application, 2017 - 2030 (USD Million)
  • Table 11 Social media listening market estimates and forecast by customer experience management, 2017 - 2030 (USD Million)
  • Table 12 Social media listening market estimates and forecast by competitive benchmarking, 2017 - 2030 (USD Million)
  • Table 13 Social media listening market estimates and forecast by brand management, 2017 - 2030 (USD Million)
  • Table 14 Social media listening market estimates and forecast by marketing campaign management, 2017 - 2030 (USD Million)
  • Table 15 Social media listening market estimates and forecast by sales and lead generation, 2017 - 2030 (USD Million)
  • Table 16 Social media listening market estimates and forecast by product development and innovation, 2017 - 2030 (USD Million)
  • Table 17 Social media listening market estimates and forecast by others, 2017 - 2030 (USD Million)
  • Table 18 Social media listening market estimates and forecast by vertical, 2017 - 2030 (USD Million)
  • Table 19 Social media listening market estimates and forecast by BFSI, 2017 - 2030 (USD Million)
  • Table 20 Social media listening market estimates and forecast by healthcare & life sciences, 2017 - 2030 (USD Million)
  • Table 21 Social media listening market estimates and forecast by retail & e-commerce, 2017 - 2030 (USD Million)
  • Table 22 Social media listening market estimates and forecast by government and defense, 2017 - 2030 (USD Million)
  • Table 23 Social media listening market estimates and forecast by travel and hospitality, 2017 - 2030 (USD Million)
  • Table 24 Social media listening market estimates and forecast by IT & telecommunications, 2017 - 2030 (USD Million)
  • Table 25 Social media listening market estimates and forecast by media and entertainment, 2017 - 2030 (USD Million)
  • Table 26 Social media listening market estimates and forecast by others, 2017 - 2030 (USD Million)
  • Table 27 North America social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 28 North America social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 29 North America social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 30 North America social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 31 U.S. social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 32 U.S. social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 33 U.S. social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 34 U.S. social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 35 Canada social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 36 Canada social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 37 Canada social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 38 Canada social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 39 Mexico social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 40 Mexico social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 41 Mexico social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 42 Mexico social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 43 Europe social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 44 Europe social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 45 Europe social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 46 Europe social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 47 UK social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 48 UK social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 49 UK social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 50 UK social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 51 Germany social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 52 Germany social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 53 Germany social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 54 Germany social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 55 France social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 56 France social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 57 France social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 58 France social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 59 Asia Pacific social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 60 Asia Pacific social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 61 Asia Pacific social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 62 Asia Pacific social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 63 China social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 64 China social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 65 China social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 66 China social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 67 India social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 68 India social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 69 India social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 70 India social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 71 Japan social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 72 Japan social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 73 Japan social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 74 Japan social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 75 South Korea social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 76 South Korea social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 77 South Korea social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 78 South Korea social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 79 Australia social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 80 Australia social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 81 Australia social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 82 Australia social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 83 Latin America social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 84 Latin America social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 85 Latin America social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 86 Latin America social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 87 Brazil social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 88 Brazil social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 89 Brazil social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 90 Brazil social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 91 Middle East & Africa social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 92 Middle East & Africa social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 93 Middle East & Africa social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 94 Middle East & Africa social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 95 UAE social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 96 UAE social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 97 UAE social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 98 UAE social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 99 South Africa social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 100 South Africa social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 101 South Africa social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 102 South Africa social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 103 KSA social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 104 KSA social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 105 KSA social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 106 KSA social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Social Media Listening Market Segmentation
  • Fig. 2 Technology landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Social Media Listening - Market Size and Growth Prospects (USD Million)
  • Fig. 12 Social Media Listening Market: Industry Value Chain Analysis
  • Fig. 13 Social Media Listening Market: Market Dynamics
  • Fig. 14 Social Media Listening Market: PORTER's Analysis
  • Fig. 15 Social Media Listening Market: PESTEL Analysis
  • Fig. 16 Social Media Listening Market Share by Solutions, 2024 & 2030 (USD Million)
  • Fig. 17 Social Media Listening Market, by Solutions: Key Takeaways
  • Fig. 18 Social Media Listening Market, by Solutions: Market Share, 2024 & 2030
  • Fig. 19 Software Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 20 Services Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 21 Social Media Listening Market Share by Application, 2024 & 2030 (USD Million)
  • Fig. 22 Social Media Listening Market, by Application: Key Takeaways
  • Fig. 23 Social Media Listening Market, by Application: Market Share, 2024 & 2030
  • Fig. 24 Customer Experience Management Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 25 Competitive Benchmarking Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 26 Brand Management Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 27 Marketing Campaign Management Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 28 Sales and Lead Generation Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 29 Product Development and Innovation Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 30 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 31 Social Media Listening Market Share by Vertical, 2024 & 2030 (USD Million)
  • Fig. 32 Social Media Listening Market, by Vertical: Key Takeaways
  • Fig. 33 Social Media Listening Market, by Vertical: Market Share, 2024 & 2030
  • Fig. 34 BFSI Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 35 Healthcare & Life Sciences Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 36 Retail & E-commerce Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 37 Government & Defense Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 38 Travel & Hospitality Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 39 IT & Telecommunications Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 40 Media and Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 41 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 42 Social Media Listening Market Revenue, by Region, 2024 & 2030 (USD Million)
  • Fig. 43 Regional Marketplace: Key Takeaways
  • Fig. 44 Regional Marketplace: Key Takeaways
  • Fig. 45 North America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 US Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 Canada Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 Mexico Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 49 Europe Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 50 UK Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 Germany Social Media Listening Market Estimates and Forecasts 2017 - 2030 (USD Million)
  • Fig. 52 France Social Media Listening Market Estimates and Forecasts 2017 - 2030 (USD Million)
  • Fig. 53 Asia Pacific Social Media Listening Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Fig. 54 China Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 Japan Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 India Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Australia Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 South Korea Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 Latin America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 Brazil Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 MEA Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 62 UAE Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 63 South Africa Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 64 KSA Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 65 Key Company Categorization
  • Fig. 66 Company Market Positioning
  • Fig. 67 Key Company Market Share Analysis, 2024
  • Fig. 68 Strategic Framework