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市场调查报告书
商品编码
1789557
社群媒体监听市场（按应用程式和地区划分）Social Media Listening Market, By Application, By Geography |
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社群媒体监听市场规模预计在 2025 年达到 104.6 亿美元，预计到 2032 年将达到 256.9 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 13.7%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 104.6亿美元 |
| 效能数据 | 从2020年到2024年 | 预测期 | 2025年至2032年 |
| 预测期：2025-2032年复合年增长率： | 13.70% | 2032年价值预测 | 256.9亿美元 |
社群媒体聆听可协助组织监控、分析各种社群媒体平台上的对话并从中获取洞察。社群媒体聆听也称为社群媒体监控，它涉及复杂的工具和技术，可从 Facebook、Twitter、Instagram、LinkedIn、YouTube 和新兴社群管道等平台即时撷取资料。
该技术利用高级分析、人工智慧、机器学习演算法和自然语言处理，将非结构化社交媒体数据转化为有意义的商业智慧。各行各业的组织都使用社群媒体监听解决方案来追踪品牌提及、监控竞争对手活动、识别新兴趋势、衡量消费者情绪、管理声誉危机并增强客户参与策略。
市场动态
全球社群媒体使用量快速成长，数十亿用户每天产生大量数据，这催生了对进阶监控和分析工具前所未有的需求。越来越多的组织认识到社群媒体洞察在竞争情报、市场研究和客户行为分析方面的策略价值，并推动各行各业对其的采用。以客户为中心的商务策略日益受到重视，以及对即时品牌声誉管理的需求，进一步加速了市场需求。
然而，市场面临许多製约因素，包括资料隐私担忧、 《一般资料保护规则》(GDPR) 和《加州消费者隐私法案》(CCPA) 等严格的法律规范，以及管理多平台资料整合的复杂性。儘管面临这些挑战，人工智慧和机器学习技术的整合正在带来巨大的机会，这些技术提升了社群媒体监听工具的准确性和预测能力。社群商务的扩张、网红行销以及新社群媒体平台的激增，正在创造更多市场机会。
本次调查的主要特点
- 本报告对全球社群媒体监听市场进行了详细分析，并提供了预测期（2025-2032 年）的市场规模（十亿美元）和年复合成长率（CAGR%），以 2024 年为基准年。
- 它还强调了各个领域的潜在商机，并解释了该市场有吸引力的投资提案矩阵。
- 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的主要考察。
- 它根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数，对全球社交媒体监听市场的主要企业进行了概述。
- 本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴车型、市场扩张和行销策略做出明智的决策。
- 全球社群媒体监听市场报告涉及该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
- 透过用于分析全球社群媒体监听市场的各种策略矩阵，相关人员将更容易做出决策。
目录
第一章：调查目标和先决条件
- 调查目的
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
第三章：市场动态、法规与趋势分析
- 市场动态
- 影响分析
- 主要亮点
- 监管情景
- 产品发布/核准
- PEST分析
- 波特分析
- 市场机会
- 监管情景
- 主要进展
- 产业趋势
4. 全球社群媒体监听市场（按应用划分），2020 年至 2032 年
- 客户经验管理
- 品牌管理
- 竞争基准化分析
- 行销宣传活动管理
- 产品开发与创新
- 其他的
5. 2020-2032 年全球社群媒体监听市场（按地区）
- 北美洲
- 美国
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 欧洲
- 德国
- 英国
- 西班牙
- 法国
- 义大利
- 俄罗斯
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- ASEAN
- 其他亚太地区
- 中东
- 海湾合作委员会国家
- 以色列
- 其他中东地区
- 非洲
- 南非
- 北非
- 中部非洲
第六章 竞争态势
- Brandwatch
- Sprinklr
- Hootsuite
- Sprout Social
- Meltwater
- Talkwalker
- Mention
- IBM Watson Analytics
- Oracle Social Cloud
- Salesforce Social Studio
- Adobe Analytics
- SAS Social Media Analytics
- Digimind
- BuzzSumo
- YouScan
第七章分析师建议
- 机会
- 分析师观点
- Coherent Opportunity Map
第八章参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
Social Media Listening Market is estimated to be valued at USD 10.46 Bn in 2025 and is expected to reach USD 25.69 Bn by 2032, growing at a compound annual growth rate (CAGR) of 13.7% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 10.46 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 13.70% | 2032 Value Projection: | USD 25.69 Bn |
Social media listening helps organizations monitor, analyze, and derive insights from conversations occurring on different social media platforms. Social media listening, also called social media monitoring, includes sophisticated tools and methodologies that capture real-time data from platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and emerging social channels.
The technology uses advanced analytics, artificial intelligence, machine learning algorithms, and natural language processing to turn unstructured social media data into meaningful business intelligence. Organizations in different industries use social media listening solutions to track brand mentions, monitor competitor activities, identify emerging trends, gauge consumer sentiment, manage reputation crises, and enhance customer engagement strategies.
Market Dynamics
The fast increase in social media usage worldwide, with billions of users generating huge volumes of data daily, creates an unprecedented need for sophisticated monitoring and analysis tools. Organizations increasingly recognize the strategic value of social media insights for competitive intelligence, market research, and customer behavior analysis, driving widespread adoption across industries. The growing emphasis on customer-centric business strategies and the need for real-time brand reputation management further accelerate market demand.
However, the market faces significant restraints including data privacy concerns, stringent regulatory frameworks like General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), and the complexity of managing multi-platform data integration. Despite these challenges, substantial opportunities emerge from the integration of artificial intelligence and machine learning technologies, which enhance the accuracy and predictive capabilities of social media listening tools. The expansion of social commerce, influencer marketing, and the proliferation of new social media platforms create additional market opportunities.
Key Features of the Study
- This report provides in-depth analysis of the global social media listening market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global social media listening market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Brandwatch, Sprinklr, Hootsuite, Sprout Social, Meltwater, Talkwalker, Mention, IBM Watson Analytics, Oracle Social Cloud, Salesforce Social Studio, Adobe Analytics, SAS Social Media Analytics, Digimind, BuzzSumo, and YouScan
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global social media listening market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global social media listening market
Market Segmentation
- Application Insights (Revenue, USD Bn, 2020 - 2032)
- Customer Experience Management
- Brand Management
- Competitive Benchmarking
- Marketing Campaign Management
- Product Development & Innovation
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Brandwatch
- Sprinklr
- Hootsuite
- Sprout Social
- Meltwater
- Talkwalker
- Mention
- IBM Watson Analytics
- Oracle Social Cloud
- Salesforce Social Studio
- Adobe Analytics
- SAS Social Media Analytics
- Digimind
- BuzzSumo
- YouScan
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Social Media Listening Market, By Application
- Global Social Media Listening Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Social Media Listening Market, By Application, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Customer Experience Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Brand Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Competitive Benchmarking
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Marketing Campaign Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Product Development & Innovation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Social Media Listening Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
6. Competitive Landscape
- Brandwatch
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Sprinklr
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Hootsuite
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Sprout Social
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Meltwater
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Talkwalker
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Mention
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- IBM Watson Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Oracle Social Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Salesforce Social Studio
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Adobe Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- SAS Social Media Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Digimind
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- BuzzSumo
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- YouScan
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
7. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
8. References and Research Methodology
- References
- Research Methodology
- About us
