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1729695

无头商务市场：依客户接触点、技术和地区划分

Headless Commerce Market, By Customer Touch Point, By Technology, By Geography

出版日期: 2025年04月18日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3个工作天内

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简介目录

2025 年全球无头商务市场规模估计为 17.4 亿美元，预计到 2032 年将达到 71.6 亿美元，2025 年至 2032 年的复合年增长率为 22.4%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	17.4亿美元
效能数据	从2020年到2024年	预测期	2025年至2032年
预测期：2025-2032年复合年增长率：	22.40%	2032年价值预测	71.6亿美元

数字。 2025年无头商务市场占有率（按地区）

由于无头商务相较于传统单体平台具有诸多优势，其在全球市场的采用率正不断提高。无头商务将前端与后端分离，使企业能够透过多个接触点提供个人化的购物体验。这种灵活性使企业能够无缝更新前端体验，而不会中断后端操作。无头商务可让您使用渐进式 Web 应用程式、React 和 Vue.js 等技术建立客製化的前端，以有效地吸引客户。电子商务公司透过提供全通路购物之旅来增加投资以改善客户体验，这推动了对无头解决方案的需求。

市场动态：

全球无头商务市场受到全通路体验需求不断增长、灵活前端整合需求以及注重提升客户体验等因素的推动。无头解决方案可为客户提供不同销售管道（包括线上商店、行动应用程式和社交网路）的无缝购物体验。这有助于企业提高销售转换率。此外，消费行为的不断变化促使电子商务商家投资支援高度个人化体验的技术。然而，重建现有商业基础设施的高前期成本和技术复杂性对市场成长构成了挑战。另一方面，疫情后电子商务活动的兴起以及人工智慧和云端等技术的进步预计将在未来几年创造新的机会。

本研究的主要特点

本报告对全球无头商务市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。

全球无头商务市场的主要企业是根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行的分析。

研究涉及的主要企业包括 Shopify、commermetools、Adobe（Magento）、BigCommerce、Salesforce Commerce Cloud、VTEX、Elastic Path、Oracle Commerce、SAP Commerce Cloud、Spryker、Contentful、Amplification、Fabric、Commerce Layer、Kibo Commerce 等。

本报告的见解可以帮助负责人和公司经营团队就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球无头商务市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。

透过用于分析全球无头商务市场的各种策略矩阵，相关人员可以更轻鬆地做出决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 1.74 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	22.40%	2032 Value Projection:	USD 7.16 Bn

The global headless commerce market is witnessing rising adoption owing to the benefits offered over traditional monolithic platforms. Headless commerce decouples the front-end from the back-end, allowing merchants to deliver personalized shopping experiences across multiple touchpoints. This flexibility enables companies to update their front-end experience seamlessly without disrupting the back-end operations. With headless commerce, merchants can build customized front-ends using technologies like Progressive Web Apps, React, Vue.js, or other frameworks of their choice to engage customers effectively. Increasing investments by e-commerce companies to enhance customer experience by offering omnichannel shopping journeys are propelling the demand for headless solutions.

Market Dynamics:

The global headless commerce market is driven by factors such as increasing demand for omnichannel experience, need for flexible front-end integration, and focus on enhancing customer experience. Headless solutions allow merchants to provide seamless shopping journeys to customers across different sales channels including online stores, mobile applications, social networks, and others. This is helping companies boost sales conversion rates. Moreover, constant changes in consumer behavior are encouraging e-commerce businesses to invest in technologies that support highly personalized experiences. However, high initial costs for restructuring existing commerce infrastructures and technical complexities pose challenges to market growth. On the other hand, growing e-commerce activities post-pandemic and advancement of technologies such as Artificial Intelligence (AI) and Cloud are expected to create new opportunities in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global headless commerce market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global headless commerce market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Shopify, commercetools, Adobe (Magento), BigCommerce, Salesforce Commerce Cloud, VTEX, Elastic Path, Oracle Commerce, SAP Commerce Cloud, Spryker, Contentful, Amplience, Fabric, Commerce Layer, and Kibo Commerce

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global headless commerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global headless commerce market

Market Segmentation

Customer Touch Point Insights (Revenue, US$ Bn, 2020 - 2032)
- Web-based Commerce
- App-based Commerce
- Voice-based Commerce
Technology Insights (Revenue, US$ Bn, 2020 - 2032)
- Back-end Technologies
- Front-end Technologies
Regional Insights (Revenue, US$ Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U,K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Company Profiles:
- Shopify
- commercetools
- Adobe (Magento)
- BigCommerce
- Salesforce Commerce Cloud
- VTEX
- Elastic Path
- Oracle Commerce
- SAP Commerce Cloud
- Spryker
- Contentful
- Amplience
- Fabric
- Commerce Layer
- Kibo Commerce

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Headless Commerce Market, By Customer Touch Point
- Global Headless Commerce Market, By Technology
- Global Headless Commerce Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Headless Commerce Market, By Customer Touch Point, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Web-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
App-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Voice-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

5. Global Headless Commerce Market, By Technology, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Back-end Technologies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Front-end Technologies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Headless Commerce Market, By Region, 2020 - 2032, Value (US$ Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (US$ Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (US$ Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (US$ Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

Shopify
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
commercetools
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adobe (Magento)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
BigCommerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Salesforce Commerce Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
VTEX
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Elastic Path
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oracle Commerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SAP Commerce Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Spryker
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Contentful
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amplience
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fabric
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Commerce Layer
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kibo Commerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

8. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. References and Research Methodology

References
Research Methodology
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无头商务市场：依客户接触点、技术和地区划分