首页 > 市场调查报告书 > 消费品

电子商务 IT安全性

市场调查报告书

商品编码

1729705

按类型和地区分類的电子商务分析市场

E-commerce Analytics Market, By Type (Basic Analytics, Advanced Analytics, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

出版日期: 2025年04月08日 | 出版商:

Coherent Market Insights | 英文 167 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计 2025 年全球电子商务分析市场规模将达到 257.2 亿美元，到 2032 年将达到 804.8 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 17.7%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	257.2亿美元
效能数据	从2020年到2024年	预测期	2025年至2032年
预测期：2025-2032年复合年增长率：	17.70%	2032年价值预测	804.8亿美元

数字。 2025年电子商务分析市场占有率（按地区划分）

由于全球网路购物日益普及，全球电子商务分析市场正经历强劲成长期。电子商务平台产生大量的交易数据，其中包含对消费者行为和偏好的洞察。企业正在使用先进的分析工具来更好地了解他们的客户并优化网路商店的运作。巨量资料分析用于追踪网站活动、提高转换率、比较行销宣传活动绩效并执行预测分析。电子负责人越来越需要透过数据主导的决策来改善客户体验并实现收益最大化，这推动了对专业分析软体和服务的需求。

市场动态：

推动电子商务分析市场发展的关键因素包括零售业数位化的提高、电子商务新兴企业的激增以及对改善网路购物体验的关注。此外，人工智慧、云端运算和巨量资料分析等领域的技术快速进步为商家提供了可操作的客户洞察。然而，分析技能短缺和对资料隐私的担忧等因素带来了重大挑战。在机会方面，行动商务的成长趋势和社群媒体行销的日益普及为分析供应商铺平了道路。

本研究的主要特点

本报告对全球电子商务分析市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。

它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，介绍了全球电子商务分析市场中的主要企业。

研究涉及的主要企业包括 Adobe Marketing Cloud、Google Analytics、Shopify Analytics、Mixpanel、Heap、Crazy Egg、Segment、Kissmetrics、Brightpearl、Woopra、SellerPrime、Forter、Jungle Scout、Comscore 和 Intelligence Node。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球电子商务分析市场报告针对该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。

相关人员可以透过用于分析全球电子商务分析市场的各种策略矩阵更轻鬆地做出决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 25.72 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	17.70%	2032 Value Projection:	USD 80.48 Bn

The global e-commerce analytics market is witnessing a period of robust growth on account of rising popularity of online shopping across the world. E-commerce platforms are generating massive volumes of transactional data that contains insights about consumer behavior and preferences. Businesses are leveraging advanced analytics tools to gain deeper understanding of customers and optimize online store operations. Big data analytics is being applied to track site activity, improve conversion rates, compare performance of marketing campaigns and conduct predictive analysis. The growing need among e-marketers to enhance customer experience and maximize revenues by making data-driven decisions are fueling the demand for specialized analytics software and services.

Market Dynamics:

The key drivers propelling the e-commerce analytics market include increasing digitization of the retail sector, proliferation of e-commerce startups, and focus on enhancing online shopping experience. Additionally, rapid technological advancements in areas, such as AI, cloud computing, and big data analytics, is enabling merchants to obtain actionable customer insights. However, factors like lack of analytics skills and data privacy concerns pose significant challenges. On the opportunity front, rising mobile commerce trends and growing popularity of social media marketing are expanding avenues for analytics vendors.

Key Features of the Study:

This report provides in-depth analysis of the global e-commerce analytics market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global e-commerce analytics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Adobe Marketing Cloud, Google Analytics, Shopify Analytics, Mixpanel, Heap, Crazy Egg, Segment, Kissmetrics, Brightpearl, Woopra, SellerPrime, Forter, Jungle Scout, Comscore, and Intelligence Node

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global e-commerce analytics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global e-commerce analytics markets

Market Segmentation

Type Insights (Revenue, USD Bn, 2020 - 2032)
- Basic Analytics
- Advanced Analytics
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Company Profiles:
- Adobe Marketing Cloud
- Google Analytics
- Shopify Analytics
- Mixpanel
- Heap
- Crazy Egg
- Segment
- Kissmetrics
- Brightpearl
- Woopra
- SellerPrime
- Forter
- Jungle Scout
- Comscore
- Intelligence Node

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global E-commerce Analytics Market, By Type
- Global E-commerce Analytics Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global E-commerce Analytics Market, By Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Basic Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Advanced Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global E-commerce Analytics Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Type , 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

6. Competitive Landscape

Adobe Marketing Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shopify Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Mixpanel
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Heap
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Crazy Egg
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Segment
Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kissmetrics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Brightpearl
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Woopra
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SellerPrime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Forter
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Jungle Scout
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Comscore
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Intelligence Node
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

7. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

8. References and Research Methodology

References
Research Methodology
About us

02-2729-4219

+886-2-2729-4219

License/价格

按类型和地区分類的电子商务分析市场