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市场调查报告书
商品编码
1738463
大量简讯行销服务市场：按组件、按部署类型、按设备类型、按简讯类型、按最终用户、按地区Bulk SMS Marketing Services Market, By Component, By Deployment type, By Terminal Type, By Type of SMS, By End User, and By Region |
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价格
简介目录
预计到 2032 年，群发简讯行销服务市场规模将达到 116.9 亿美元，高于 2025 年的 60 亿美元，2025 年至 2032 年的复合年增长率为 10.0%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 60亿美元 |
| 效能数据 | 2020-2024 | 预测期 | 2025-2032 |
| 预测期：2025-2032年复合年增长率： | 10.00% | 2032年价值预测 | 116.9亿美元 |
图：2025 年群发简讯行销服务市场占有率（%）（按地区）
群发简讯服务涉及向对公司产品或服务感兴趣的客户发送大量讯息。为了接触先前对其产品或服务感兴趣的目标市场，如今许多企业都采用群发简讯服务，向消费者的行动电话发送有关其品牌或业务的讯息。这种群发简讯行销服务提供简讯文字、互动通讯等。群发简讯服务对于客户使用行动装置或电脑连线装置的企业来说是一种实用的沟通手段，因为群发简讯是最新、最实用的商业行销形式。采用群发简讯行销时，每个客户都会收到不同的讯息，这会增加他们对提供产品或服务的公司的兴趣。
市场动态
简讯群发服务使通讯业的企业能够更轻鬆地与行动用户进行有效互动。企业使用文字通讯告知客户可以做出哪些改进以提升客户体验，从而提高行业收入。在金融服务、保险和保险业、零售和电子商务、旅游和旅游业、行销、超本地化企业、医疗保健等行业，简讯还能帮助潜在客户开发、增加销售额并更好地与客户建立联繫。在全球Over-The-Top ( 相关人员 )通讯服务对服务供应商的利润构成了新的威胁。行动电话的普及以及亚洲等地区的市场潜力预计将推动市场成长。此外，人工智慧与简讯群发服务的融合是一个蕴藏着巨大机会的发展领域。然而，企业需要遵守各地区的各种政府规范。
本研究的主要特点
- 本报告详细分析了 2025 年至 2032 年预测期内全球批量简讯行销服务市场规模和年复合成长率(CAGR)，以 2024 年为基准年。
- 它强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
- 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、区域前景以及主要市场参与者采用的竞争策略的重要见解。
- 它根据公司概况、业绩、产品系列、地理位置、市值、关键发展、策略和未来计划等参数，概述了全球大量简讯行销服务市场的主要企业。
- 本报告的见解将使企业负责人和经营团队能够就未来的产品发布、产品升级、市场扩张和行销策略做出明智的决策。
- 全球大量简讯行销服务市场报告迎合了该行业的各个相关人员，例如投资者、供应商、託管服务供应商、第三方服务供应商、经销商、新进入者和增值转售商。
- 相关人员将透过用于分析全球批量简讯行销服务市场的各种策略矩阵更轻鬆地做出决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
- Coherent Opportunity Map（COM）
第三章市场动态、法规与趋势分析
- 市场动态
- 驱动程式
- 客製化行销，助您每天达成目标
- 电子商务使用量的增加导致群发简讯的需求增加
- 限制因素
- 每条讯息的字元数限制
- 市场机会
- 消费者对人工智慧的依赖正在上升
- 监管情景
- 产业趋势
- 合併与收购
- 新系统推出/核准
- COVID-19疫情的影响
- 驱动程式
4. 2020 年至 2032 年全球批量简讯行销服务市场（按组件划分）
- 软体
- 服务
5. 全球大量简讯行销服务市场（按部署类型划分），2020 年至 2032 年
- 本地
- SaaS
6. 2020 年至 2032 年全球大量简讯行销服务市场（依公司规模）
- 小型企业
- 大公司
7. 2020 年至 2032 年全球大量简讯行销服务市场（依设备类型）
- 基于行动装置
- 基于桌面
8. 全球大量简讯行销服务市场（依简讯类型划分），2020 年至 2032 年
- 交易简讯
- 促销简讯
- 警报简讯
- 个人化简讯
9. 全球大量简讯行销服务市场（依最终用户划分），2020 年至 2032 年
- 广告和活动管理
- BFSI
- 计程车聚合器
- 媒体与娱乐
- 零售
- 饭店和度假村
- 其他的
10. 2020 年至 2032 年全球大量简讯行销服务市场（按地区）
- 北美洲
- 美国
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 俄罗斯
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲和纽西兰
- 韩国
- 其他亚太地区
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 其他拉丁美洲
- 中东和非洲
- 海湾合作委员会国家
- 南非
- 中东和非洲
第十一章竞争格局
- 公司简介
- agilecrm.com
- Bitrix, Inc
- Celerity Systems（Pty）Ltd
- ClickSend
- directSMS
- Dove Soft Pvt Ltd.
- Exotel Techcom Pvt. Ltd
- IMImobile
- King Digital Pvt. Ltd.
- MessageBird
- Osumare
- SendPulse
- Text Marketer
- TextMagic Ltd
第十二章 章节
- 参考
- 调查方法
简介目录
Product Code: CMI3117
Bulk Sms Marketing Services Market is estimated to reach at USD 11.69 Bn in 2032 from to USD 6.0 Bn in 2025. Sales are expected to reach at a CAGR of 10.0% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 6.0 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 10.00% | 2032 Value Projection: | USD 11.69 Bn |
Figure. Bulk Sms Marketing Services Market Share (%), By Region 2025
Bulk SMS Services include sending numerous SMS messages to customers who are interested in a business's products or services. To reach target markets that have previously expressed interest in the company's products or services, many firms today employ bulk SMS services to send information about their brands or businesses to the mobile phones of those consumers. This bulk SMS marketing service provides SMS texts, interactive messaging, and more. Bulk SMS services are practical means of communication for businesses with clients using mobile devices or computer-connected devices since bulk SMS is the most recent practical form of business marketing. When employing bulk SMS marketing, each customer receives a different message, which increases interest in the company offering the good or service.
Market Dynamics
Bulk SMS Services can facilitate Businesses in the communication industry to engage with mobile users effectively. Businesses employ text messaging to inform customers of improvements for bettering the customer experience, which boosts industry income. In a variety of industries, including BFSI, retail & ecommerce, travel & tourism, marketing, hyper local enterprises, and healthcare, SMS also aids in lead generation, sales growth, and improving customer connections. Globally, Bulk messaging is developing and maturing, and it will continue to change as important stakeholders deal with both old and new difficulties. Over-the-top (OTT) messaging services, which use the internet to transmit messages instead of mobile networks, are offering a new threat to the profits of the service providers. The ubiquitous nature of mobile phones and the market potential of regions such as Asia are expected to drive the market growth. In addition to that, integration of AI and Bulk SMS services is a developing field with many opportunities. Although, companies have to function keeping in line with the various government norms of their respective regions.
Key features of the study:
- This report provides an in-depth analysis of the global Bulk SMS Marketing Services market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
- It profiles leading players in the global Bulk SMS Marketing Services market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
- Companies covered as a part of this study are agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others.
- Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
- Global Bulk SMS Marketing Services market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Bulk SMS Marketing Services market
Detailed Segmentation
- Global Bulk SMS Marketing Services Market, By Component:
- Software
- Services
- Global Bulk SMS Marketing Services Market, By Deployment Type:
- On-premise
- SaaS
- Global Bulk SMS Marketing Services Market, By Enterprise Size:
- SMEs
- Large Enterprises
- Global Bulk SMS Marketing Services Market, By Terminal Type:
- Mobile based
- Desktop based
- Global Bulk SMS Marketing Services Market, By Type of SMS:
- Transactional SMS
- Promotional SMS
- Alert SMS
- Personalize SMS
- Global Bulk SMS Marketing Services Market, By End user:
- Advertising and Event management
- BFSI
- Cab Aggregator
- Media & Entertainment
- Retail
- Hotel & Resorts
- Others
- Global Bulk SMS Marketing Services Market, By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles:
- agilecrm.com
- Bitrix, Inc
- Celerity Systems (Pty) Ltd
- ClickSend
- directSMS
- Dove Soft Pvt Ltd.
- Exotel Techcom Pvt. Ltd
- IMImobile
- King Digital Pvt. Ltd.
- MessageBird
- Osumare
- SendPulse
- Text Marketer
- TextMagic Ltd
- Others
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment Type
- Market Snippet, By Enterprise Size
- Market Snippet, By Terminal Type
- Market Snippet, By Type of SMS
- Market Snippet, By End User
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Customized marketing, helps achieve daily targets
- Increase in demand for Bulk SMSs due to growing e-commerce use
- Restraints
- Limited number of characters per message
- Market Opportunities
- Growing consumer dependence on AI
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New system Launches/Approvals
- Impact of COVID-19 Pandemic
- Drivers
4. Global Bulk SMS Marketing Services Market, By Component, 2020 - 2032 (US$ Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
- Software
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
5. Global Bulk SMS Marketing Services Market, By Deployment Type, 2020 - 2032 (US$ Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
- On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- SaaS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
6. Global Bulk SMS Marketing Services Market, By Enterprise Size, 2020 - 2032 (US$ Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
- SMEs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Large Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
7. Global Bulk SMS Marketing Services Market, By Terminal Type, 2020 - 2032 (US$ Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
- Mobile-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Desktop-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
8. Global Bulk SMS Marketing Services Market, By Type of SMS, 2020 - 2032 (US$ Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
- Transactional SMS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Promotional SMS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Alert SMS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Personalize SMS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
9. Global Bulk SMS Marketing Services Market, By End User, 2020 - 2032 (US$ Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
- Advertising & Event Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Cab Aggregator
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Hotels & Resorts
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
10. Global Bulk SMS Marketing Services Market, By Region, 2020 - 2032 (US$ Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
- Country Trends
- North America
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
- U.K.
- Germany
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
- China
- India
- Japan
- Australia & New Zealand
- South Korea
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
- Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
- GCC Countries
- South Africa
- Middle East & Africa
11. Competitive Landscape
- Company Profiles
- agilecrm.com
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Bitrix, Inc
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Celerity Systems (Pty) Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- ClickSend
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- directSMS
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Dove Soft Pvt Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Exotel Techcom Pvt. Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- IMImobile
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- King Digital Pvt. Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- MessageBird
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Osumare
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- SendPulse
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Text Marketer
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- TextMagic Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Analyst Views
- agilecrm.com
12. Section
- References
- Research Methodology
- About us and Sales Contact
