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封面
市场调查报告书
商品编码
1575282

美国简讯行销市场规模、份额、趋势分析报告：按简讯类型、组织、最终用途、细分市场预测，2024-2030 年

U.S. SMS Marketing Market Size, Share & Trends Analysis Report By SMS Type, By Organization (SME, Large Organization), By End-use, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格
简介目录

美国简讯行销市场成长与趋势：

Grand View Research, Inc.的研究显示，到2030年，美国简讯行销市场规模预计将达到99.6亿美元，复合年增长率为20.8%。

由于该国行动电话用户数量的不断增加，使用文字讯息进行促销和广告越来越受欢迎。美国在智慧型手机普及率方面名列前茅，帮助负责人接触目标客户。此外，成本效益和实现目标的便利性预计将在预测期内推动文字讯息行销的需求。

进阶通讯服务(RCS)通讯协定的使用允许透过讯息发送和接收高解析度媒体文件，从而增强了文字讯息系统。这使得负责人能够使促销讯息更具互动性和创新，以吸引客户。 RCS 的出现，加上支援先进讯息功能的技术先进的智慧型手机，预计将推动市场成长。

企业非常注重透过提供针对客户的特别折扣和优惠来改善客户关係并提高参与度。透过使用简讯发送此类优惠，您可以为每个客户客製化讯息。因此，日益激烈的竞争增加了文字讯息的使用，预计这一趋势将影响预测期内的市场成长。

美国简讯行销市场报告亮点：

  • 简讯行销市场正在受到关注，因为它消除了其他行销方法中使用的纸张。
  • 从 2024 年到 2030 年，随着小型零售商和企业越来越依赖文字讯息发送促销优惠券和其他优惠，中小企业细分市场预计将显着增长。
  • 为了保持竞争力，银行正在推出多项服务。使用文字行销这些服务预计将在预测期内促进 BFSI 细分市场的成长。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章美国简讯行销市场变数、趋势与范围

  • 市场介绍/系统展望
  • 市场规模及成长前景
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
    • 产业挑战
  • 美国简讯行销市场分析工具
    • 波特的分析
    • PESTEL分析

第四章美国简讯行销市场：简讯类型估算及趋势分析

  • 细分仪表板
  • 美国简讯行销市场：简讯类型变化分析，百万美元，2023-2030
  • 交易简讯
  • 促销简讯
  • 服务提醒

第五章美国简讯行销市场：组织评估与趋势分析

  • 细分仪表板
  • 美国简讯行销市场：组织变革分析，百万美元，2023-2030
  • 小型企业
  • 大型组织

第六章美国简讯行销市场：最终用途估算与趋势分析

  • 细分仪表板
  • 美国简讯行销市场：最终用途分析，百万美元，2023-2030 年
  • 零售
  • 媒体娱乐
  • 旅行
  • 车
  • 卫生保健
  • 资讯科技/通讯
  • BFSI
  • 其他的

第七章 竞争格局

  • 最新趋势与影响分析：主要市场参与企业
  • 公司分类
  • 公司市场定位
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係与协作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • Alibaba Cloud
    • Amazon Web Services, Inc.
    • Cisco Systems, Inc.
    • Dell Inc.
    • Google Cloud Platform（GCP）
    • Hewlett Packard Enterprise Development LP
    • IBM Corporation
    • Microsoft
    • Oracle
    • Red Hat, Inc.
    • Salesforce, Inc.
    • SAP SE
    • ServiceNow.
    • Tencent Cloud.
    • VMware Cloud
简介目录
Product Code: GVR-3-68038-842-8

U.S. SMS Marketing Market Growth & Trends:

The U.S. SMS marketing market size is expected to reach USD 9.96 billion by 2030, expanding at a CAGR of 20.8%, according to a study conducted by Grand View Research, Inc. Use of text messages for promotion and advertisement is gaining popularity owing to increasing number of mobile phone users in the country. U.S. is one of the leading country in terms of adoption of smart phones, aiding the marketers in reaching the target customer. Moreover, cost effectiveness and convenience of reaching the target is anticipated to propel the demand for text message marketing over the forecast period.

The use of Rich Communication Service (RCS) protocol is enhancing the text message system by allowing sending and receiving of high-resolution media files via messages. It allows marketers to make promotional messages more interactive and creative in order to attract customers. The advent of RCS, coupled with technologically advanced smartphones that support advanced messaging features is expected to drive the market growth.

Companies are largely focusing on improving customer relationships and engagement by providing special discounts and offers, tailor-made for customers. The use of SMS for sending such offers helps them to customize messages according to the individual customer. Thus, increasing competition has led to the increased usage of text messages, and the trend is expected to influence market growth over the forecast period.

U.S. SMS Marketing Market Report Highlights:

  • SMS marketing market is gaining traction owing to the fact that it eliminates the use of paper used by other means of marketing
  • The SMEs segment is anticipated to record substantial growth from 2024 to 2030 owing to increasing use of text messages by small retailers and businesses to send promotional coupons and other offers
  • In an attempt to sustain competition, banks are introducing several services. The use of texts for marketing these services is expected to augment the growth of the BFSI segment over the forecast period

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. U.S. SMS Marketing Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
    • 3.3.4. Industry Challenges
  • 3.4. U.S. SMS Marketing Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the Suppliers
      • 3.4.1.2. Bargaining power of the Buyers
      • 3.4.1.3. Threats of Substitution
      • 3.4.1.4. Threats from New Entrants
      • 3.4.1.5. Competitive Rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political Landscape
      • 3.4.2.2. Economic and Social Landscape
      • 3.4.2.3. Technological Landscape
      • 3.4.2.4. Environmental Landscape
      • 3.4.2.5. Legal Landscape

Chapter 4. U.S. SMS Marketing Market: SMS Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. U.S. SMS Marketing Market: SMS Type Movement Analysis, USD Million, 2023 & 2030
  • 4.3. Transactional SMS
    • 4.3.1. Transactional SMS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Promotional SMS
    • 4.4.1. Promotional SMS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Service Alerts
    • 4.5.1. Service Alerts Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. SMS Marketing Market: Organization Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. U.S. SMS Marketing Market: Organization Movement Analysis, USD Million, 2023 & 2030
  • 5.3. SME
    • 5.3.1. SME Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Large Organization
    • 5.4.1. Large Organization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. SMS Marketing Market: End Use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. U.S. SMS Marketing Market: End Use Analysis, USD Million, 2023 & 2030
  • 6.3. Retail
    • 6.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Media & Entertainment
    • 6.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Travel
    • 6.5.1. Travel Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Automotive
    • 6.6.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Healthcare
    • 6.7.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.8. IT & Telecom
    • 6.8.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.9. BFSI
    • 6.9.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.10. Others
    • 6.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Market Positioning
  • 7.4. Company Heat Map Analysis
  • 7.5. Strategy Mapping
    • 7.5.1. Expansion
    • 7.5.2. Mergers & Acquisition
    • 7.5.3. Partnerships & Collaborations
    • 7.5.4. New Product Launches
    • 7.5.5. Research And Development
  • 7.6. Company Profiles
    • 7.6.1. Alibaba Cloud
      • 7.6.1.1. Participant's Overview
      • 7.6.1.2. Financial Performance
      • 7.6.1.3. Product Benchmarking
      • 7.6.1.4. Recent Developments/ Strategic Initiatives
    • 7.6.2. Amazon Web Services, Inc.
      • 7.6.2.1. Participant's Overview
      • 7.6.2.2. Financial Performance
      • 7.6.2.3. Product Benchmarking
      • 7.6.2.4. Recent Developments/ Strategic Initiatives
    • 7.6.3. Cisco Systems, Inc.
      • 7.6.3.1. Participant's Overview
      • 7.6.3.2. Financial Performance
      • 7.6.3.3. Product Benchmarking
      • 7.6.3.4. Recent Developments/ Strategic Initiatives
    • 7.6.4. Dell Inc.
      • 7.6.4.1. Participant's Overview
      • 7.6.4.2. Financial Performance
      • 7.6.4.3. Product Benchmarking
      • 7.6.4.4. Recent Developments/ Strategic Initiatives
    • 7.6.5. Google Cloud Platform (GCP)
      • 7.6.5.1. Participant's Overview
      • 7.6.5.2. Financial Performance
      • 7.6.5.3. Product Benchmarking
      • 7.6.5.4. Recent Developments/ Strategic Initiatives
    • 7.6.6. Hewlett Packard Enterprise Development LP
      • 7.6.6.1. Participant's Overview
      • 7.6.6.2. Financial Performance
      • 7.6.6.3. Product Benchmarking
      • 7.6.6.4. Recent Developments/ Strategic Initiatives
    • 7.6.7. IBM Corporation
      • 7.6.7.1. Participant's Overview
      • 7.6.7.2. Financial Performance
      • 7.6.7.3. Product Benchmarking
      • 7.6.7.4. Recent Developments/ Strategic Initiatives
    • 7.6.8. Microsoft
      • 7.6.8.1. Participant's Overview
      • 7.6.8.2. Financial Performance
      • 7.6.8.3. Product Benchmarking
      • 7.6.8.4. Recent Developments/ Strategic Initiatives
    • 7.6.9. Oracle
      • 7.6.9.1. Participant's Overview
      • 7.6.9.2. Financial Performance
      • 7.6.9.3. Product Benchmarking
      • 7.6.9.4. Recent Developments/ Strategic Initiatives
    • 7.6.10. Red Hat, Inc.
      • 7.6.10.1. Participant's Overview
      • 7.6.10.2. Financial Performance
      • 7.6.10.3. Product Benchmarking
      • 7.6.10.4. Recent Developments/ Strategic Initiatives
    • 7.6.11. Salesforce, Inc.
      • 7.6.11.1. Participant's Overview
      • 7.6.11.2. Financial Performance
      • 7.6.11.3. Product Benchmarking
      • 7.6.11.4. Recent Developments/ Strategic Initiatives
    • 7.6.12. SAP SE
      • 7.6.12.1. Participant's Overview
      • 7.6.12.2. Financial Performance
      • 7.6.12.3. Product Benchmarking
      • 7.6.12.4. Recent Developments/ Strategic Initiatives
    • 7.6.13. ServiceNow.
      • 7.6.13.1. Participant's Overview
      • 7.6.13.2. Financial Performance
      • 7.6.13.3. Product Benchmarking
      • 7.6.13.4. Recent Developments/ Strategic Initiatives
    • 7.6.14. Tencent Cloud.
      • 7.6.14.1. Participant's Overview
      • 7.6.14.2. Financial Performance
      • 7.6.14.3. Product Benchmarking
      • 7.6.14.4. Recent Developments/ Strategic Initiatives
    • 7.6.15. VMware Cloud
      • 7.6.15.1. Participant's Overview
      • 7.6.15.2. Financial Performance
      • 7.6.15.3. Product Benchmarking
      • 7.6.15.4. Recent Developments/ Strategic Initiatives