按类型、组件、最终用户和地区分類的订阅和定期付款市场

Subscription and Recurring Payment Market, By Type, By Component, By End User, By Geography

出版日期: 2025年03月27日 | 出版商:

Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计到 2025 年订阅和定期付款市场规模将达到 1,585.4 亿美元，到 2032 年将达到 2,579.3 亿美元，2025 年至 2032 年的复合年增长率为 7.2%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	1585.4亿美元
效能数据	从2020年到2024年	预测期	2025年至2032年
预测期：2025-2032年复合年增长率：	7.20%	2032年价值预测	2579.3亿美元

由于技术进步和消费者偏好的变化，订阅和循环付款模式越来越受欢迎。随着网路和智慧型手机在全球的普及，越来越多的企业采用订阅和循环付款模式为客户提供数位服务和产品。从一次性购买到持续订阅关係的转变，对企业和消费者都有好处。对于企业而言，循环付费提供了可预测的现金流量和交叉销售/提升销售其他产品/服务的机会。同时，用户重视自动续订的便利性以及轻鬆存取持续服务和内容的便利性。这种新的用户经济正在持续颠覆从软体到媒体等各行业的传统零售模式。

市场动态：

全球订阅和定期付款市场的成长得益于企业数位转型的加速、串流媒体服务的日益普及以及消费者对便利性的需求。然而，资料隐私问题和订阅疲劳也带来了挑战。智慧型手机用户的成长和应用程式商店的激增为获取新客户提供了途径。同时，创新的配套服务和个人化建议引擎有助于提高留存率和平均订单价值。此外，企业之间合作提供统一的订阅平台，也为统一收费和扩大覆盖范围提供了机会。然而，个人化行销计划可能会受到用户资料限制性规则的阻碍。随着数位原民在总人口中所占比例越来越大，预计对订阅服务模式的依赖将会增加。

本研究的主要特点

本报告对全球订阅和定期付款市场进行了详细分析，并以 2024 年为基准年，展示了预测期 2025-2032 的市场规模和年复合成长率（CAGR%）。
它还强调了各个领域的潜在商机，并说明了该市场的引人注目的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
全球订阅和定期付款市场的主要企业已根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数进行了分析。
本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
全球订阅和定期付款市场报告针对该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进入者和金融分析师。
相关人员可以透过用于分析全球订阅和定期付款市场的各种策略矩阵来简化决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 158.54 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	7.20%	2032 Value Projection:	USD 257.93 Bn

Subscription and recurring payment models have seen are gaining popularity due to advancement in technology and changing consumer preferences. As internet and smartphone penetration increases globally, more companies are adopting subscription/recurring models to offer digital services and products to customers. This ongoing shift away from once-off purchases to ongoing subscription relationships has benefited both businesses and consumers. For businesses, recurring payments provide predictable cashflows and opportunities for cross-selling/upselling of additional products/services. Meanwhile, subscribers value the convenience of automatic renewal and access to ongoing services/content without hassle. This emerging subscribe economy continues to disrupt traditional retail models across various industries from software to media and more.

Market Dynamics:

Global subscription and recurring payment market growth is driven by growing digital transformation of businesses, increased adoption of streaming services, and consumer demand for convenience. However, data privacy concerns and subscription fatigue pose challenges. Rising smartphone users coupled with proliferation of app stores provide an avenue to attract new customers. Meanwhile, innovative bundled offerings and personalized recommendation engines help to boost retention rates and average order values. Furthermore, collaboration among companies to offer unified subscription platforms presents opportunities to consolidate billing and expand reach. However, personalized marketing initiatives may be hampered by restrictive rules relating to the data of subscribers. Due to the fact that digital natives are becoming more and more a large proportion of the total population, dependence on regular service models is projected to increase.

Key features of the study:

This report provides in-depth analysis of the global subscription and recurring payment market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global subscription and recurring payment market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include PayPal, Stripe, Square, Recurly, Chargify, Zuora, FattMerchant, Payment Depot, PaymentEvolution, FastSpring, Chargebee, Spreedly, ChargeOver, Chargent, Vindicia, Razorpay, Cashfree, CCAvenue, and BillDesk
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global subscription and recurring payment market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global subscription and recurring payment market

Detailed Segmentation:

Global Subscription and Recurring Payment Market, By Type:
- Fixed Pricing Model
- Variable Pricing Model
Global Subscription and Recurring Payment Market, By Component:
- Services
- Payment Platform
Global Subscription and Recurring Payment Market, By End-User:
- Media & Entertainment
- BFSI
- Healthcare
- Telecom & IT
- Government and Education
- Retail
- Others
Global Subscription and Recurring Payment Market, By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Company Profile:
- PayPal
- Stripe
- Square
- Recurly
- Chargify
- Zuora
- FattMerchant
- Payment Depot
- PaymentEvolution
- FastSpring
- Chargebee
- Spreedly
- ChargeOver
- Chargent
- Vindicia
- Chargify
- Razorpay
- Cashfree
- CCAvenue
- BillDesk

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Component
- Market Snippet, By End-User
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Scalable pricing and promotions
Flexible payment options
- Restraints
Subscription fatigue
Pricing Transparency
- Opportunities
B2B digital transformation
Emerging markets expansion
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Subscription and Recurring Payment Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Subscription and Recurring Payment Market, By Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Fixed Pricing Model
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Variable Pricing Model
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Subscription and Recurring Payment Market, By Component, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Payment Platform
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Subscription and Recurring Payment Market, By End-User, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Min)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Telecom & IT
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Government and Education
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Subscription and Recurring Payment Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - GCC Countries
  - South Africa
  - Rest of Middle East & Africa

9. Competitive Landscape

PayPal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Stripe
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Square
Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Recurly
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Chargify
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Zuora
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
FattMerchant
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Payment Depot
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
PaymentEvolution
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
FastSpring
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Chargebee
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Spreedly
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
ChargeOver
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Chargent
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Vindicia
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Razorpay
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Cashfree
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
CCAvenue
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
BillDesk
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

10. Section

Research Methodology
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按类型、组件、最终用户和地区分類的订阅和定期付款市场