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市场调查报告书
商品编码
1856807

2032年全球10分钟送达速递市场预测：依产品类型、配送方式、服务类型、城市密度、供应商类型及区域分類的分析

10-Minute Delivery For Impulse Buys Market Forecasts to 2032 - Global Analysis By Product Type (Snacks, Beverages, Groceries, and OTC Items), Delivery Mode, Service Type, Urban Density, Vendor Type and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计 2025 年全球 10 分钟即时配送市场规模将达到 34 亿美元，到 2032 年将达到 47 亿美元，预测期内复合年增长率为 4.3%。

10分钟速递是一项按需服务，可在10分钟内送达日常用品和轻食。该服务依赖微型仓库和即时物流，旨在满足消费者衝动和紧急的即时购物需求。其优势在于便利、快速和城市接近性配送，最大限度地缩短了消费者临时需求和愿望的等待时间。该模式在人口密集的城市地区广受欢迎，能够快速解决消费者遗忘物品、突发性食慾和意外需求等问题，将衝动购物转变为无缝、闪电般的快速体验。

贝恩公司表示，超快速配送模式正在透过暗店和预测库存系统重塑衝动购买行为，使零食、饮料、个人护理用品等商品能够在 15 分钟或更短时间内送达。

即时交付的需求不断增长

随着消费者寻求快速回应日常必需品和衝动消费，对即时配送的需求不断增长，推动了市场扩张。在都市化和消费者日益增长的便利购物偏好的驱动下，电商企业纷纷采用微型履约中心来加快订单週转速度。智慧型手机应用程式的普及进一步强化了这个趋势，重塑了零售体验，促使领先的电商平台透过科技主导的物流网路优化配送时间，提升消费者满意度。

高昂的营运和燃料成本

高昂的营运成本和燃料成本仍是10分钟送达模式的主要限制因素，影响新兴市场和已开发市场的盈利。即时库存维护、快速调度系统和高客流量密度都推高了每次配送的成本。此外，燃料价格波动和工资上涨也给服务提供者带来了更大的财务压力。因此，在这种资本密集型模式下，企业正致力于优化路线和推广电动配送车辆，以平衡营运效率和永续的最后一公里物流。

基于人工智慧的需求预测技术

基于人工智慧的需求预测技术为快消营运商带来了变革性的机会。透过运用预测分析和机器学习，企业可以预测购买趋势并优化微型仓库的库存。这项技术整合能够最大限度地减少缺货、降低浪费并提高订单履行准确率。此外，预测建模还支援动态定价和针对衝动型消费者的精准行销，从而在超当地语系化配送生态系统中提升盈利并增强履约忠诚度。

劳动力短缺和物流限制

劳动力短缺和物流限制持续威胁市场的扩充性。配送人员短缺以及对零工经济模式日益严格的监管审查，都对服务的可靠性构成了挑战。此外，对夜间配送的限制以及城市地区的交通拥堵也阻碍了订单的顺利履约。这些挑战促使企业转向自动化，包括使用无人机和机器人进行配送，以确保超高速商业的长期永续性。

新冠疫情的影响：

新冠疫情加速了十分钟送达平台的普及，封锁措施增加了人们对在地化和非接触式购物体验的需求。在消费行为追求安全和便利的推动下，快速零售成为主流零售通路。然而，疫情危机扰乱了供应链和劳动力供应，造成了营运瓶颈。疫情后，随着消费者继续青睐由人工智慧物流和分散式微仓储系统支援的即时满足模式，该产业保持了强劲的成长势头。

预计在预测期内，零嘴零食细分市场将成为最大的细分市场。

由于零食消费频繁且具有衝动性，预计在预测期内，零嘴零食将占据最大的市场份额。在即食便利食品需求的驱动下，零食在快速购物篮中占据主导地位。品牌正透过精准行销、智慧包装和即时配送合作来利用这一趋势，从而迅速将消费者的需求转化为实际购买行为。

预计在预测期内，自行车细分市场将以最高的复合年增长率成长。

预计在预测期内，自行车市场将实现最高成长率，这主要得益于其在人口密集的城市环境中的灵活性和成本效益。随着电动两轮车和小型配送车队的兴起，自行车能够实现更快的配送速度并减少碳排放。各公司正在采用电动车并投资智慧导航工具，以进一步提升城市配送网路的速度、永续性和营运控制能力。

占比最大的地区：

由于亚太地区拥有密集的城市人口、较高的智慧型手机普及率和完善的电子商务基础设施，预计该地区将在预测期内占据最大的市场份额。印度、中国和日本等国家正经历消费者对在超当地语系化配送平台需求激增的趋势。此外，暗店的蓬勃发展和区域内企业不断增加的投资也进一步巩固了亚太地区在即时商务生态系统中的领先地位。

复合年增长率最高的地区：

在预测期内，北美预计将呈现最高的复合年增长率，这主要得益于技术主导物流网路的快速扩张以及消费者对超快速便捷配送的偏好。在履约和新兴企业的投资支援下，美国和加拿大正在加速采用人工智慧物流和最后一公里自动化配送技术。该地区对创新和永续性的重视预计将推动快速商务基础设施的持续成长。

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    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球即饮型10分钟送达市场（依产品类型划分）

  • 小吃
  • 饮料
  • 杂货
  • 非处方药

6. 全球10分钟即时送达市场（以配送方式划分）

  • 自行车
  • 电动Scooter
  • 电动货车

7. 全球10分钟脉衝式输液市场（依服务类型划分）

  • 有存货
  • 表达
  • 行程

8. 全球10分钟即时配送市场（依城市密度划分）

  • 一级
  • 二级
  • Metrocore
  • 大学区

9. 全球10分钟即用型速递市场（依供应商类型划分）

  • Qcommerce平台
  • 零售连锁店
  • 云仓库
  • 聚合器

第十章 全球即饮型10分钟送达市场（依地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十二章：企业概况

  • Amazon
  • Walmart
  • DoorDash
  • Uber Eats
  • Instacart
  • Glovo
  • Gopuff
  • Deliveroo
  • Postmates
  • 7-Eleven Inc.
  • JD.com
  • Carrefour
  • Tesco
  • Aldi
  • Walgreens Boots Alliance
  • Kroger
  • Target Corporation
Product Code: SMRC31679

According to Stratistics MRC, the Global 10-Minute Delivery For Impulse Buys Market is accounted for $3.4 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 4.3% during the forecast period. 10-Minute Delivery for Impulse Buys is a rapid on-demand service that delivers everyday essentials or snacks within ten minutes. Driven by micro-warehouses and real-time logistics, it targets spontaneous or urgent purchases, offering instant gratification. This model thrives on convenience, speed, and urban proximity, minimizing wait times for last-minute needs or cravings. Popular in dense cities, it appeals to consumers seeking fast solutions for forgotten items, sudden cravings, or unexpected needs-transforming impulse buying into a seamless, ultra-fast experience.

According to Bain & Company, ultra-fast delivery models are reshaping impulse buying behavior, with dark stores and predictive inventory systems enabling sub-15-minute fulfillment across snacks, drinks, and personal care.

Market Dynamics:

Driver:

Rising demand for instant deliveries

Rising demand for instant deliveries is propelling market expansion as consumers increasingly seek rapid fulfillment for everyday essentials and impulse items. Fueled by urbanization and the growing preference for convenience-driven purchases, quick commerce players are adopting micro-fulfillment centers to accelerate order turnaround. Spurred by the proliferation of smartphone-based applications, this trend is redefining the retail experience, encouraging leading e-commerce platforms to optimize delivery windows and enhance consumer satisfaction through technology-driven logistics networks.

Restraint:

High operational and fuel costs

High operational and fuel costs remain key restraints in the 10-minute delivery model, impacting profitability across emerging and developed markets. Maintaining real-time inventory, rapid dispatch systems, and high rider density drives up cost per delivery. Additionally, fluctuating fuel prices and rising wages intensify financial pressure on service providers. Consequently, companies are focusing on route optimization and electric delivery vehicles to balance operational efficiency with sustainable last-mile logistics in this capital-intensive model.

Opportunity:

AI-based demand prediction technology

AI-based demand prediction technology presents a transformative opportunity for quick commerce operators. By leveraging predictive analytics and machine learning, firms can forecast purchase trends and optimize inventory across micro-warehouses. This technological integration minimizes stockouts, reduces waste, and enhances fulfillment precision. Moreover, predictive modeling enables dynamic pricing and targeted marketing for impulse-driven consumers, strengthening profitability while improving customer loyalty in hyper-local delivery ecosystems.

Threat:

Labor shortages and logistics restrictions

Labor shortages and logistics restrictions continue to threaten the market's operational scalability. Shortage of delivery personnel and increasing regulatory scrutiny around gig work models challenge service reliability. Furthermore, restrictions on late-night delivery and traffic congestion in urban centers hinder seamless fulfillment. These challenges are pushing companies toward automation, including delivery drones and robotics, to ensure long-term sustainability in ultra-fast commerce.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of 10-minute delivery platforms as lockdowns intensified demand for hyper-local and contactless shopping experiences. Spurred by shifting consumer behavior toward safety and convenience, quick commerce became a mainstream retail channel. However, the crisis also disrupted supply chains and labor availability, creating operational bottlenecks. Post-pandemic, the sector retained strong traction, as consumers continued favoring instant gratification models supported by AI logistics and decentralized micro-warehousing systems.

The snacks segment is expected to be the largest during the forecast period

The snacks segment is expected to account for the largest market share during the forecast period, owing to its high consumption frequency and suitability for impulse-driven purchases. Spurred by demand for ready-to-eat, convenience-based food items, snacks dominate quick commerce baskets. Brands are capitalizing on this trend through targeted marketing, smart packaging, and instant delivery tie-ups, enabling quicker conversion of consumer cravings into real-time purchases.

The bike segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bike segment is predicted to witness the highest growth rate, reinforced by its agility and cost efficiency in dense urban environments. Fueled by the increasing use of electric two-wheelers and compact delivery fleets, bikes enable rapid fulfillment and reduced carbon emissions. Companies are investing in EV adoption and smart navigation tools, further enhancing speed, sustainability, and operational control across city-based delivery networks.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its dense urban populations, smartphone penetration, and strong e-commerce infrastructure. Countries such as India, China, and Japan are witnessing surging consumer preference for hyperlocal delivery platforms. Furthermore, the proliferation of dark stores and rising investments from regional players are strengthening Asia Pacific's leadership in instant commerce ecosystems.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with the rapid expansion of tech-driven fulfillment networks and consumer preference for ultra-fast convenience delivery. Supported by investments from retail giants and startups, the U.S. and Canada are witnessing growing adoption of AI-enabled logistics and last-mile automation. This region's focus on innovation and sustainability is expected to fuel continued growth in quick commerce infrastructure.

Key players in the market

Some of the key players in 10-Minute Delivery For Impulse Buys Market include Amazon, Walmart, DoorDash, Uber Eats, Instacart, Glovo, Gopuff, Deliveroo, Postmates, 7-Eleven Inc, JD.com, Carrefour, Tesco, Aldi, Walgreens, Kroger, Target Corp, and Costco.

Key Developments:

In October 2025, Uber Eats announced a major expansion of its "Delivery Now" service, integrating AI-powered predictive stocking in partner dark stores to slash average delivery times for snack, beverage, and essential categories to under 9 minutes in key metro areas.

In September 2025, Amazon launched its new, compact "Amazon Mini-Fulfillment Hub" robot, designed for the back of partner stores like 7-Eleven and Walgreens to automate order-picking for impulse buy categories, increasing the speed and volume of 10-minute deliveries from third-party locations.

In August 2025, DoorDash announced a nationwide partnership with Kroger and Target Corp to launch "DashCorner" dedicated pickup zones, exclusively for 10-minute impulse buy orders, leveraging in-store inventory for immediate fulfillment of items like ice cream, chips, and phone chargers.

Product Types Covered:

  • Snacks
  • Beverages
  • Groceries
  • OTC Items

Delivery Modes Covered:

  • Bike
  • E-Scooter
  • EV Van

Service Types Covered:

  • Instant Delivery
  • Express
  • Scheduled

Urban Densities Covered:

  • Tier 1
  • Tier 2
  • Metro Core
  • College Zone

Vendor Types Covered:

  • Q-Commerce Platforms
  • Retail Chains
  • Cloud Warehouses
  • Aggregators

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global 10-Minute Delivery for Impulse Buys Market, By Product Type

  • 5.1 Introduction
  • 5.2 Snacks
  • 5.3 Beverages
  • 5.4 Groceries
  • 5.5 OTC Items

6 Global 10-Minute Delivery for Impulse Buys Market, By Delivery Mode

  • 6.1 Introduction
  • 6.2 Bike
  • 6.3 E-Scooter
  • 6.4 EV Van

7 Global 10-Minute Delivery for Impulse Buys Market, By Service Type

  • 7.1 Introduction
  • 7.2 Instant Delivery
  • 7.3 Express
  • 7.4 Scheduled

8 Global 10-Minute Delivery for Impulse Buys Market, By Urban Density

  • 8.1 Introduction
  • 8.2 Tier 1
  • 8.3 Tier 2
  • 8.4 Metro Core
  • 8.5 College Zone

9 Global 10-Minute Delivery for Impulse Buys Market, By Vendor Type

  • 9.1 Introduction
  • 9.2 Q-Commerce Platforms
  • 9.3 Retail Chains
  • 9.4 Cloud Warehouses
  • 9.5 Aggregators

10 Global 10-Minute Delivery for Impulse Buys Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Amazon
  • 12.2 Walmart
  • 12.3 DoorDash
  • 12.4 Uber Eats
  • 12.5 Instacart
  • 12.6 Glovo
  • 12.7 Gopuff
  • 12.8 Deliveroo
  • 12.9 Postmates
  • 12.10 7-Eleven Inc.
  • 12.11 JD.com
  • 12.12 Carrefour
  • 12.13 Tesco
  • 12.14 Aldi
  • 12.15 Walgreens Boots Alliance
  • 12.16 Kroger
  • 12.17 Target Corporation

List of Tables

  • Table 1 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Snacks (2024-2032) ($MN)
  • Table 4 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Beverages (2024-2032) ($MN)
  • Table 5 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Groceries (2024-2032) ($MN)
  • Table 6 Global 10-Minute Delivery for Impulse Buys Market Outlook, By OTC Items (2024-2032) ($MN)
  • Table 7 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Delivery Mode (2024-2032) ($MN)
  • Table 8 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Bike (2024-2032) ($MN)
  • Table 9 Global 10-Minute Delivery for Impulse Buys Market Outlook, By E-Scooter (2024-2032) ($MN)
  • Table 10 Global 10-Minute Delivery for Impulse Buys Market Outlook, By EV Van (2024-2032) ($MN)
  • Table 11 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 12 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Instant Delivery (2024-2032) ($MN)
  • Table 13 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Express (2024-2032) ($MN)
  • Table 14 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Scheduled (2024-2032) ($MN)
  • Table 15 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Urban Density (2024-2032) ($MN)
  • Table 16 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Tier 1 (2024-2032) ($MN)
  • Table 17 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Tier 2 (2024-2032) ($MN)
  • Table 18 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Metro Core (2024-2032) ($MN)
  • Table 19 Global 10-Minute Delivery for Impulse Buys Market Outlook, By College Zone (2024-2032) ($MN)
  • Table 20 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Vendor Type (2024-2032) ($MN)
  • Table 21 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Q-Commerce Platforms (2024-2032) ($MN)
  • Table 22 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Retail Chains (2024-2032) ($MN)
  • Table 23 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Cloud Warehouses (2024-2032) ($MN)
  • Table 24 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Aggregators (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.