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市场调查报告书

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1741469

虚拟购物助理市场：按互动模式、按平台、按技术、按垂直行业、按应用和按地区

Virtual Shopping Assistant Market, By Interaction Mode, By Platform, By Technology, By Industry Vertical, By Application, By Geography

出版日期: 2025年03月27日 | 出版商:

Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计到 2025 年虚拟购物助理市场价值将达到 11.039 亿美元，到 2032 年预计将达到 80.836 亿美元，2025 年至 2032 年的复合年增长率为 32.9%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	11.039亿美元
效能数据	2020-2024	预测期	2025-2032
预测期：2025-2032年复合年增长率：	32.90%	2032年价值预测	80.836亿美元

虚拟购物助理正在彻底改变数位时代消费者的购物方式。这些智慧软体应用程式依赖人工智慧 (AI) 和自然语言处理 (NLP) 技术，旨在透过提供个人化产品推荐、解答客户疑问和简化购买流程来提升网路购物体验。

在当今快节奏的时代，消费者期望网路购物便捷高效。虚拟购物助理可以担任虚拟礼宾员，引导顾客完成购物旅程，并根据顾客的偏好、预算和过往行为帮助他们找到最合适的产品。这些助理可以有效分析大量数据，包括顾客资料、购买历史和即时市场趋势，从而提供相关且客製化的产品推荐。

市场动态：

其中一个关键驱动因素是对个人化购物体验日益增长的需求。虚拟助理利用先进的演算法和人工智慧技术来理解客户偏好并提供客製化建议，最终提升客户满意度和忠诚度。此外，智慧型手机和网路的普及也推动了网路购物的成长，催生了对能够满足不断变化的消费者需求的智慧虚拟助理的需求。

然而，也存在一些挑战和限制因素需要考虑。资料隐私和安全问题仍然是消费者和企业面临的重要议题。虚拟助理需要存取敏感的客户讯息，这引发了资料外洩和滥用的担忧。为了解决这些问题，企业必须实施强而有力的安全措施，并遵守严格的资料保护条例。

儘管面临诸多挑战，虚拟购物助理市场仍蕴藏着巨大的机会。机器学习、自然语言理解和电脑视觉等技术的融合，将使助理能够提供视觉搜寻、语音辨识和扩增实境等高级功能。此外，聊天机器人技术的日益普及以及虚拟助理在电商行业的日益普及，预计将推动市场成长。

本研究的主要特点

本报告对全球虚拟购物助理市场进行了详细分析，并以 2024 年为基准年，展示了预测期 2025-2032 的市场规模和年复合成长率（CAGR%）。
它还强调了各个领域的潜在商机，并说明了该市场的引人注目的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
全球虚拟购物助理市场的主要企业是根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行的分析。
本报告的见解可以帮助负责人和公司经营团队就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
可以透过用于分析全球虚拟购物助理市场的各种策略矩阵来促进相关人员的决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 1,103.9 Mn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	32.90%	2032 Value Projection:	USD 8,083.6 Mn

Virtual shopping assistants are revolutionizing the way consumers shop in the digital era. These intelligent software applications, powered by artificial intelligence (AI) and natural language processing (NLP) technologies, aim to enhance the online shopping experience by providing personalized recommendations, answering customer queries, and streamlining the purchasing process.

In today's fast-paced world, consumers seek convenience and efficiency when shopping online. Virtual shopping assistants serve as virtual concierges, guiding customers through their shopping journey and helping them find the perfect products based on their preferences, budget, and past behavior. These assistants can effectively analyze vast amounts of data, including customer profiles, purchase histories, and real-time market trends, to deliver relevant and tailored recommendations.

Market Dynamics:

One of the key drivers is the increasing demand for personalized shopping experiences. Virtual shopping assistants use advanced algorithms and AI capabilities to understand customer preferences and provide customized recommendations, ultimately enhancing customer satisfaction and loyalty. Additionally, the rising penetration of smartphones and the internet has fueled the growth of online shopping, creating a need for intelligent virtual assistants that can cater to evolving consumer demands.

However, there are certain challenges and restraints to be considered. Data privacy and security concerns remain a crucial issue for both consumers and businesses. Virtual shopping assistants require access to sensitive customer information, raising concerns about data breaches and misuse. To address these concerns, companies must implement robust security measures and comply with strict data protection regulations.

Despite these challenges, the market for virtual shopping assistants presents significant opportunities. The integration of technologies such as machine learning, natural language understanding, and computer vision enables assistants to provide advanced functionalities like visual search, voice recognition, and augmented reality. Moreover, the increasing adoption of chatbot technologies and the growing popularity of virtual assistants in the e-commerce industry are expected to drive market growth.

Key features of the study:

This report provides an in-depth analysis of the global virtual shopping assistant market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global virtual shopping assistant market based on the following parameters - company highlights, product portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Anthropic PBC, Synthesia Limited, Observe.AI, Avaamo, Cognigy, SoundHound AI Inc., Luka, Inc. Pypestream Inc., Mobisoft Infotech, EdgeVerve Systems Limited, Nuance Communications, Inc., Ada, Kore.ai.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global virtual shopping assistant market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global virtual shopping assistant market

Virtual Shopping Assistant Market Detailed Segmentation:

By Interaction Mode
- Chatbots
- Messengers
- Websites
- Mobile Apps
- Voice Assistants
- Avatars
- Others (Robots, Kiosks)
By Platform
- Mobile
- Desktop
- Smart Speakers
- Smart TVs
- Wearables
- Others (Kiosks, Signage)
By Technology
- NLP
- ML
- Computer Vision
- Predictive Analytics
- Biometrics
- Others (Blockchain, IoT)
By Industry Vertical
- Retail & eCommerce
- Healthcare
- BFSI
- Travel & Hospitality
- Automotive
- Media & Entertainment
- Others (Real Estate, Education)
By Application
- Customer Support
- Personal Assistant
- Data Privacy
- Workflow Automation
- Content Curation
- Campaign Management
- Others (Inventory, HR)
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Company Profiles
- Anthropic PBC
- Synthesia Limited
- Observe. AI
- Avaamo
- Cognigy
- SoundHound AI Inc.
- Luka, Inc.
- Pypestream Inc.
- Mobisoft Infotech
- EdgeVerve Systems Limited
- Nuance Communications, Inc.
- Adaai Inc.
- Kore.ai Inc

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snipped, By Interaction Mode
- Market Snipped , By Platform
- Market Snipped , By Technology
- Market Snipped , By Industry Vertical
- Market Snipped , By Application
- Market Snipped , By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Rising adoption of conversational AI
- Data Privacy and Security Concerns
- Integration of Emerging Technologies Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Virtual Shopping Assistant Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Virtual Shopping Assistant Market, By Interaction Mode, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Chatbots
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Messengers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Websites
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Mobile Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Voice Assistants
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Avatars
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Others (Robots, Kiosks)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)

6. Virtual Shopping Assistant Market, By Platform, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Mobile
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Desktop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Smart Speakers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Smart TVs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Wearables
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others (Kiosks, Signage)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

7. Virtual Shopping Assistant Market, By Technology, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
NLP
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
ML
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Computer Vision
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Predictive Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Biometrics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others (Blockchain, IoT)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

8. Virtual Shopping Assistant Market, By Industry Vertical, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Retail & eCommerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Travel & Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Automotive
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others (Real Estate, Education)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

9. Virtual Shopping Assistant Market, By Application, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Customer Support
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Personal Assistant
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Data Privacy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Workflow Automation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Content Curation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Campaign Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others (Inventory, HR)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

10. Virtual Shopping Assistant Market, By Region, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - GCC Countries
  - Israel
  - South Africa
  - North Africa
  - Central Africa
  - Rest of Middle East

11. Competitive Landscape

Anthropic PPC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Synthesia Limited
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Observe. AI
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Avaamo
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Cognigy
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
SoundHound AI Inc
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Luka, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Pypestream Inc,,
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Mobisoft Infotech
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
EdgeVerve Systems Limited
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Nuance Communications, Inc.,
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Ada
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Kore.ai.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Others
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

12. Section

Research Methodology
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虚拟购物助理市场：按互动模式、按平台、按技术、按垂直行业、按应用和按地区