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市场调查报告书
商品编码
1662762
2030 年家庭购物服务市场预测:依产品类型、平台类型、付款方式及地区进行全球分析Home Shopping Services Market Forecasts to 2030 - Global Analysis By Product Type, Platform Type, Payment Method and By Geography |
根据 Stratistics MRC 的数据,全球家庭购物服务市场规模预计在 2024 年达到 46.9 亿美元,预计到 2030 年将达到 79.6 亿美元,预测期内的复合年增长率为 9.2%。家庭购物服务是一种零售服务,允许顾客透过各种管道(包括目录、行动应用程式、线上零售商和电视)舒适地在家中购买产品。这些服务提供广泛的产品,包括电子产品、时尚和家居用品。随着便利的付款方式和宅配服务的出现,家庭购物变得越来越受欢迎,客户可以轻鬆购物,获得个人化提案,并享受独家产品和宣传活动。
更灵活的付款方式
提供多种付款方式对于家庭购物服务行业至关重要,因为它可以使广泛的顾客更方便、更轻鬆地购物。提供多种付款方式,包括银行转帐、数位钱包、信用卡/签帐金融卡和货到付款,让客户可以选择适合他们需求和预算的付款方式。这种灵活性吸引了更广泛的客户,包括那些无法获得传统银行服务的客户。此外,多种付款方式带来的安心感可以增强信任和安全,从而提高销售和客户满意度。
复杂的退货和退款
复杂的退货和退款程序会严重损害邮购服务业顾客的忠诚度和满意度。由于指示不明确、文书工作太多以及处理时间过长而难以退货,可能会让顾客感到不满并犹豫是否再次购买。此外,与店内退货的便利性相比,补货费、退货运费和退款延迟都会使购物体验不那么愉快。您可以透过提供免费退货、快速简单的退货流程和快速退款来帮助缓解这些问题。这将提高客户维繫并刺激市场扩张。
网路的普及
网路使用范围的扩大是家庭购物服务市场扩大的一大因素。随着越来越多的人能够上网,特别是在农村和偏远地区,网路购物网站变得越来越普及。智慧型手机价格低廉,进一步提高了便利性,让人们可以随时随地浏览、购物和购买产品。互联网的广泛普及使得电子商务平台的扩张、透过定向广告增加消费者参与度以及增加销售额成为可能。因此,越来越多的顾客选择家庭购物服务,促进了整个市场的成长。
品管不佳和担忧
由于客户在购买前无法亲自检查产品,因此他们更有可能收到有缺陷、劣质或误导性的产品。退货、不满意的客户以及不利的评论可能会导致企业声誉受损。此外,对假冒产品的担忧以及缺乏有关产品来源的资讯也会削弱消费者的信任。为了解决这些问题,家庭购物平台需要实施严格的品管程序,与值得信赖的供应商合作,并提供全面的产品评论和描述,以使客户对所购买商品的品质和合法性放心。
COVID-19 的影响
由于消费者在封锁和限制期间转向线上平台满足购物需求,新冠疫情显着加速了家庭购物服务市场的成长。由于实体店关闭或限流,人们越来越多地转向电子商务和视讯购物服务,以寻求便利和安全。消费行为的转变导致线上销售激增,促使零售商加强其数位产品、改善送货服务并采用新技术来满足日益增长的家庭购物需求。
预计时尚和服装细分市场在预测期内将占据最大份额
由于对便利性和个性化的需求不断增长,预计时尚和服装领域将在预测期内占据最大的市场占有率。消费者越来越喜欢在网路购物服饰和配件,因为网路购物方便、节省时间,而且可以浏览更多款式。此外,人工智慧支援的个人化建议正在增强购物体验,而有吸引力的交易、宣传活动和无缝退货政策正在激发消费者的兴趣。社群媒体和影响力行销的兴起也在透过家庭购物平台促进时尚销售方面发挥关键作用。
预计预测期内线上付款领域将以最高的复合年增长率成长。
由于便利性、安全性和效率的提高,人们越来越多地转向数位化交易,预计预测期内线上付款领域将出现最高成长。消费者更喜欢信用卡/签帐金融卡、数位钱包和银行转帐等线上付款方式,因为这些方式可以提供快速、安全和无缝的交易。行动钱包和非接触式付款的兴起也改善了整体购物体验。此外,对安全付款系统的信任度不断提高,以及随时随地管理付款的便利性进一步推动了家庭购物服务采用线上付款方式。
由于网路和智慧型手机普及率上升、可支配收入增加以及消费者生活方式不断改变等因素,预计亚太地区将在预测期内占据最大的市场占有率。这种成长对该地区产生了多方面的影响,包括电子商务和物流领域创造就业机会、消费者获得更多产品的机会以及零售业出现新的经营模式和创新。然而,挑战依然存在,包括对产品品质、物流问题以及来自参与企业的竞争的担忧。
由于对电子商务和行动购物的日益重视,预计北美将在预测期内见证最高的复合年增长率。由于便利性、可访问性和更广泛的产品选择等因素,该地区正在向线上平台转变。主要的市场趋势包括社交媒体融合、直播的兴起以及对个人化客户体验的关注。儘管存在竞争和需要适应不断变化的消费者偏好等挑战,北美市场仍在不断发展和创新,为消费者提供多种选择。
According to Stratistics MRC, the Global Home Shopping Services Market is accounted for $4.69 billion in 2024 and is expected to reach $7.96 billion by 2030 growing at a CAGR of 9.2% during the forecast period. Home shopping services are retail offerings that let customers buy goods from the convenience of their homes via a variety of channels, including catalogs, mobile apps, internet retailers, and television. These services offer a wide range of products, including electronics, fashion, home goods, and more. With convenient payment options and home delivery, home shopping has become increasingly popular, offering customer's ease of shopping, personalized recommendations, and access to exclusive deals and promotions.
Increased flexibility in payment options
Offering a variety of payment alternatives is essential to the home shopping services industry since it makes shopping more convenient and accessible for a wide range of customers. By providing a variety of payment options, including bank transfers, digital wallets, credit/debit cards, and cash on delivery (COD), clients can select the one that best fits their needs and budget. A larger client base, including people who might not have access to traditional banking services, is drawn in by this flexibility. Furthermore, it promotes confidence and safety because customers feel more at ease knowing they have many payment options, which eventually increases sales and customer satisfaction.
Complicated return and refund processes
Complicated return and refund procedures can seriously impair client loyalty and happiness in the home shopping services industry. Customers may become irate and hesitant to make repeat purchases if they have trouble returning things due to factors including unclear instructions, a lot of paperwork, or lengthy processing times. Furthermore, when contrasted with the convenience of returns in physical locations, restocking fees, return shipping costs, and delayed reimbursements can make buying unpleasant. These problems can be lessened by giving free returns, expediting and simplifying the return procedure, and promptly issuing reimbursements. This will increase customer retention and spur market expansion.
Increased internet penetration
Growing internet usage has been a major factor in the market expansion for home shopping services. Online shopping sites are becoming more widely available as more individuals, particularly in rural and isolated locations, have access to the internet. The affordability of smartphones has further increased convenience by enabling people to browse, buy, and make purchases while on the go. The expansion of e-commerce platforms, enhanced consumer involvement through targeted advertising, and increased sales are all made possible by the broad availability of the internet. As a result, more customers are choosing home shopping services, which help the market grow as a whole.
Inadequate quality control and concerns
Customers are more likely to receive faulty, inferior, or misleading goods as they are unable to personally verify products before making a purchase. A company's reputation may suffer as a result of returns, unhappy customers, and unfavourable reviews. Furthermore, consumer trust may be damaged by worries about fake goods and a lack of information about the products' origins. In order to solve these problems, home shopping platforms need to put in place stringent quality control procedures, collaborate with reliable vendors, and offer thorough product ratings and descriptions to reassure customers about the caliber and legitimacy of their purchases.
Covid-19 Impact
The COVID-19 pandemic significantly accelerated the growth of the home shopping services market as consumers turned to online platforms for their shopping needs during lockdowns and restrictions. With physical stores closed or limited in capacity, people increasingly relied on e-commerce and television shopping services for convenience and safety. This shift in consumer behavior led to a surge in online sales, prompting retailers to enhance their digital offerings, improve delivery services, and adopt new technologies to cater to the growing demand for home shopping.
The fashion and apparel segment is expected to be the largest during the forecast period
The fashion and apparel segment is expected to account for the largest market share during the forecast period, due to the growing demand for convenience and personalization. Consumers increasingly prefer shopping for clothing and accessories online due to easy access, time-saving benefits, and the ability to browse a wide range of styles. Additionally, personalized recommendations powered by AI enhance the shopping experience, while attractive deals, promotions, and seamless return policies further drive consumer interest. The rise of social media and influencer marketing also plays a significant role in boosting fashion sales via home shopping platforms.
The online payment segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online payment segment is predicted to witness the highest growth rate, due to the increasing shift towards digital transactions for convenience, security, and efficiency. Consumers prefer online payment options like credit/debit cards, digital wallets, and bank transfers as they offer fast, secure, and seamless transactions. The rise of mobile wallets and contactless payments also enhances the overall shopping experience. Additionally, the increasing trust in secure payment systems, along with the convenience of managing payments from anywhere, further drives the adoption of online payment methods in home shopping services.
During the forecast period, Asia Pacific region is expected to hold the largest market share, driven by factors like rising internet and smartphone penetration, increasing disposable incomes, and evolving consumer lifestyles. This growth is impacting the region in several ways, including job creation in e-commerce and logistics sectors, increased consumer access to a wider range of products, and the emergence of new business models and innovations in the retail industry. However, challenges such as concerns around product quality, logistics issues, and competition from established players also exist.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising emphasis on e-commerce and mobile shopping. The region has witnessed a significant shift towards online platforms, driven by factors like convenience, accessibility, and a wider product selection. Key market trends include the integration of social media, the rise of live streaming, and a focus on personalized customer experiences. While challenges such as competition and the need to adapt to evolving consumer preferences exist, the North American market continues to evolve and innovate, offering a diverse range of options for consumers.
Key players in the market
Some of the key players profiled in the Home Shopping Services Market include Amazon.com, Inc., Alibaba Group Holding Limited, eBay Inc., Flipkart, Rakuten, Inc., Shopify Inc., Wayfair Inc., Overstock.com, Inc., Etsy, Inc., Best Buy Co., Inc., Macy's Inc., Zalando SE, Target Corporation, Walmart Inc., Snapdeal, and BigBasket.
In January 2025, Amazon announces Jason Buechel as VP of Amazon Worldwide Grocery Stores and CEO of Whole Foods Market.
In January 2025, eBay announced collaboration with OpenAI marks an important step in our AI strategy. As one of the first companies collaborating with OpenAI on their research preview of AI agent, Operator, we are taking a step forward in shaping the future of agentic ecommerce in a way that benefits and protects our customers.
In January 2025, Flipkart's service arm, F1 Info Solutions & Services Private Limited, in collaboration with Google, recently launched the third dedicated Service Center in Mumbai. Early this year, F1 Services opened two dedicated centers in Bengaluru and Delhi.
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