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市场调查报告书
商品编码
1747751
漱口水市场：按产品类型、口味、分销管道和地区划分Mouthwash Market, By Product Type, By Flavor, By Distribution Channel, and By Geography |
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价格
简介目录
漱口水市场规模预计在 2025 年为 25.707 亿美元，预计到 2032 年将达到 40.08 亿美元，2025 年至 2032 年的复合年增长率为 6.55%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 25.707亿美元 |
| 效能数据 | 2020-2024 | 预测期 | 2025-2032 |
| 预测期：2025-2032年复合年增长率： | 6.55% | 2032年价值预测 | 40.08亿美元 |
漱口水由稀释剂、抗菌剂、肥皂、香精和色素组成。漱口水的主要成分是去离子水（50% 或以上）。使用去离子水是为了最大限度地减少离子对口感的影响。另一种主要稀释剂是酒精（20% 或以上）。酒精含量因漱口水的类型和政府法规而异。
苯酚、单宁酸、百里酚、水杨酸、六氯酚、氯化百里酚和季铵化合物等抗菌剂广泛用于漱口水的生产。这些成分会根据最终产品所需的特性而配製成漱口水。例如，氯化苯酚既具有抗菌作用，又具有良好的风味。季铵化合物常用于治疗牙菌斑，因为它们无毒无刺激。
漱口水中添加色素和香精是为了提升最终产品的外观。常用的食用色素有绿色、蓝色和粉红色。薄荷、清茶、活性盐、泡泡糖和水果是世界各地常见的口味。
市场动态
在各国政府、公共机构和私人组织的共同努力下，消费者的口腔健康意识正在迅速提升。此外，世界卫生组织（WHO）正透过「全球口腔健康计画」（ORH）在全球推广口腔健康，并致力于预防和治疗口腔疾病。
本研究的主要特点
- 本报告对漱口水市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率(CAGR)。
- 它揭示了各个领域的潜在商机，并说明了该市场的引人注目的投资提案矩阵。
- 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、区域前景以及主要企业采用的竞争策略的重要见解。
- 全球漱口水市场的主要企业是根据公司概况、财务业绩、漱口水产品组合、地理分布、分销策略、关键发展和策略以及未来计划等参数进行的分析。
- 本报告的见解将使负责人和企业经营团队能够就未来漱口水的推出、技术改进、市场扩张和行销策略做出明智的决策。
- 全球漱口水市场报告针对该行业的各个相关人员，例如投资者、供应商、漱口水製造商、经销商、新进入者和金融分析师。
- 透过用于分析漱口水市场的各种策略矩阵，相关人员将更容易做出决策。
目录
第一章 研究目的与前提
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 按产品类型分類的市场
- 按分销管道分類的市场细分
- 按最终用户分類的市场
- Coherent Opportunity Map（COM）
第三章市场动态、法规与趋势分析
- 市场动态
- 驱动程式
- 供给侧驱动因素
- 需求面驱动因素
- 经济动力
- 限制因素
- 市场机会
- 监管情景
- 产业趋势
- 合併与收购
- 新产品核准/发布
- 推广及行销活动
- 驱动程式
- 成本层级向下分析
4. 2020 年至 2032 年全球漱口水市场（依产品类型）
- 氟化物
- 化妆品
- 消毒剂
- 全面护理
- 自然的
5. 2020 年至 2032 年全球漱口水市集（依口味划分）
- 活性盐
- 薄荷
- 鲜茶
- 其他的
6. 2020 年至 2032 年全球漱口水市场（依通路划分）
- 大卖场
- 超级市场
- 在线的
- 其他的
7. 2020 年至 2032 年全球漱口水市场（按地区）
- 北美洲
- 美国
- 加拿大
- 欧洲
- 英国
- 德国
- 义大利
- 法国
- 俄罗斯
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- ASEAN
- 澳洲
- 韩国
- 其他亚太地区
- 拉丁美洲
- 巴西
- 墨西哥
- 其他拉丁美洲
- 中东
- GCC
- 以色列
- 其他中东地区
- 非洲
- 北非
- 中部非洲
- 南非
第八章 竞争态势
- 热图分析
- 市场占有率分析（3x3矩阵）
- 公司简介
- Colgate-Palmolive Company
- Johnson &Johnson Inc.
- The Himalaya Drug Company
- Amway Corporation
- GlaxoSmithKline Plc.
- Lion Corporation
- Caldwell Consumer Health, LLC
- Uncle Harry's Natural Products
- Triumph Pharmaceuticals, Inc.
第九章 章节
- 参考
- 调查方法
简介目录
Product Code: CMI2345
Mouthwash Market size is estimated to be valued at USD 2,570.7 Mn in 2025 and is expected to reach USD 4,008.0 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 6.55% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 2,570.7 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 6.55% | 2032 Value Projection: | USD 4,008.0 Mn |
Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.
Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.
Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.
Market Dynamics
Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Program (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.
Key features of the study
- This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2025 - 2032), considering 2024 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
- It profiles leading players in the global mouthwash market based on the following parameters - company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
- The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market
Market Segmentation
- Global Mouthwash Market, By Product Type
- Fluoride
- Cosmetics
- Antiseptics
- Total Care
- Natural
- Global Mouthwash Market, By Flavor
- Active Salt
- Mint
- Fresh Tea
- Others
- Global Mouthwash Market, By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Others
- Global Mouthwash Market, By Region
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- Italy
- France
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East
- GCC
- Israel
- Rest of Middle East
- Northern Africa
- Central Africa
- South Africa
- Company Profiles
- Colgate-Palmolive Company
- Johnson & Johnson Inc.
- The Himalaya Drug Company
- Amway Corporation
- GlaxoSmithKline Plc.
- Lion Corporation
- Caldwell Consumer Health, LLC
- Uncle Harry's Natural Products
- Triumph Pharmaceuticals, Inc.
Table of Contents
1. Research Objective and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Market Snippet By Product Type
- Market Snippet By Distribution Channel
- Market Snippet By End user
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Supply Side Drivers
- Demand Side Drivers
- Economic Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New Product Approvals/Launches
- Promotion and Marketing Initiatives
- Drivers
- Cost Tier Down Analysis
4. Global Mouthwash Market, By Product Type, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Fluoride
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Cosmetics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Antiseptic
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Total Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Natural
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
5. Global Mouthwash Market, By Flavor, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Active Salt
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Mint
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Fresh Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
6. Global Mouthwash Market, By Distribution Channel, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
7. Global Mouthwash Market, By Region, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032(%)
- Y-o-Y Growth Analysis, For Regions, 2021-2032
- North America
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- U.S.
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Canada
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- U.S.
- Europe
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- U.K.
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Germany
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Italy
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- France
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Russia
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Europe
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- U.K.
- Asia Pacific
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- China
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- India
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Japan
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- ASEAN
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Australia
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- South Korea
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Asia Pacific
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- China
- Latin America
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- Brazil
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Mexico
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Latin America
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Brazil
- Middle East
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- GCC
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Israel
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Middle East
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- GCC
- Africa
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- Northern Africa
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Central Africa
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- South Africa
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Central Africa
8. Competitive Landscape
- Heat Map Analysis
- Market Share Analysis (3x3 Matrix)
- Company Profiles
- Colgate-Palmolive Company
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Johnson & Johnson Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- The Himalaya Drug Company
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Amway Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- GlaxoSmithKline Plc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Lion Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Caldwell Consumer Health, LLC
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Uncle Harry's Natural Products
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Triumph Pharmaceuticals, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Analyst Views
- Colgate-Palmolive Company
9. Section
- References
- Research Methodology
- About us and Sales Contact
